tci 2014 sintonía, a main actor creating shared value in puebla, mexico

Sintonía, a Main Actor Creating Shared Value in Puebla, MexicoJudith Cortés

Academic 1: The Role of Clusters in Creating Shared Value

11 November 2014

SINTONÍA, A MAIN ACTOR CREATING

SHARED VALUE IN PUEBLA, MÉXICO

JUDITH CORTÉS ZURITA

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

WHICH IS THE ROLE OF AN IFC

(SINTONIA)?

What is Sintonía?

A regional competitiveness

initiative that was formed by

in January 2012

STRUCTURE &

METHODOLOGY

EcosystemTetrahelix

Business

Academia

Goverment

Society

• Puebla clusters are

comprised of :

business, academia,

government and

society

Analysis of key clusters

Consensus of the

stakeholders

Joint actions to

detonate the cluster

Joint actions with shared value practices

Improving the business environment

Antecedent Formation Cluster Initiative Based on IFC

Copyright Sintonía

Process of cluster organization

TECHNOLOGY TRANSFER

COMMERCIALISATIONCLUSTERS & NETWORKS

KNOWLEDGE CREATION

Value from cluster formation

CONCEPTION FORMATION

MATURITY GROWTH

Research

Venture Capital

Job Creation

Industry R&D

Collaborationand Partnership

Labor MarketEconomics of Scale

Industry Partnership

Public and Private funding

Universities & Research Institutions

Proof of Concept Testing

Purpose of Cluster Initiatives

Convening

• Organizing and networking businesses to aggregate needs, create scale economies and build recognition.

Specializing

• Aligning expertise, programs, services, and resources with special needs of clusters, add relevance and value.

Innovating

• Supporting research, development, design - and creativity infrastructure and capabilities that generate innovation.

Connecting

• Facilitating networks to markets, ideas, designs, partners, and underserved places and people to create opportunities.

CLUSTER PRIORITIE

S

Textile Automotive

Education and

Knowledge creation

Tourism Agribusiness Energy

Health IT

HOW CAN WE DO

SHARED VALUE

PROJECTS?

Call to Action

Clusters Share workShare

investment

Information

and

communication

technology

Textile and

Apparel

Automotive and

Plastics

Food Processing

and Beverages

Education and

Knowledge

Creation

Building

Fixtures

Construction

Tourism

Agribusiness

Energy

Health

Financial

Services

Indicators of

value

preposition of

a cluster

initiative

Shift

interestedAgreement

Consistent

attendance

Proyecto

Detonador

Increase

revenue

Relevant

talent

development

Increase

health

outcome

Industry

demand

driven

Education

Environmental

impacts

Global

competitiveness

Share

information/KnowledgeCooperate Collaboration (sustainability)

Beginning of the network

Collaboration Index

Source: Sintonía-UPAEP University, Puebla, México.

SHARED VALUE

PROJECTS

HEALTH CLUSTER

• Constant pursuit of welfare through diverse projects

• Sanitas Project

• Reducing maternal mortality in Puebla

Director H. Christus MuguerzaPuebla

• Exacta H. Christus Muguerza

• Hospital Betania Cruz Roja

• Secretaría de Salud Hospital Puebla

• Recovery PáezRadiologíaDiagnóstico Clínico

• Unidad Médica La loma Red Estatal de prevención de

discapacidad

• Centro Medico Quirúrgico

• SINTONIA´s neutral brokers are partnered with the state government´s secretary of health and the Health Cluster to convene the public and private hospitals of Puebla to gain support for their “Zero Tolerance to Maternal Death.”

Project Detonator

Stakeholder:

Status of theproject

Cluster Coordinator

HEALTH CLUSTER

1. Improving health infrastructure. (Public and private

hospitals)

2. Timely and quality care to pregnant women.

3. Family involvement and community demand for

services from the first trimester of pregnancy.

4. Formation of social support networks for pregnant

women.

ENERGY CLUSTER

• Creation of "Green Cocktail".

• Events that seek the education of the market about alternative energies

Sintonía / Kandass Solar.

• Private Business

• Kandass Solar.

• Supporting small entrepreneurs seeking sustainable growth

• Sintonía capitalizar the network , unifying wills creating a unique value proposition

Project Stakeholder:

Status of the project:

Cluster Coordinator:

AGRO CLUSTER

Sintonia propose to innovative a Casas Comunitarias model.

Using a shared value approach

In 30 villages near the volcano Popocatepetl.

Integrating curricula for generating shared value projects (Vegetable Cluster of Tepeaca)

Project

Casas Comunitarias

RYC

Instituto Tecnológico Superior de

Tepeaca

Stakeholder:

The new model constructs a

central casa or Integradora.

The objective is to break down

barriers that limit access and

collaboration through shared value practices

Status of the

project:

RYC Director

Cluster Coordinator:

The objective: break down barriers that limit access and collaboration through shared value practices.

Address the lack of access to profitable markets by facilitating campesinos to enter formal markets through an integral training program; created Societies of Rural Production (SPR), eliminate inefficient traditional practices through technical assistance.

The Integradora will be the rural place for training campesinos and formalizing their businesses as well as the coordination center between entities.

The beneficiaries are 706 families

Shared Sintonía

Sintonía

National

Regional

S i n t o n í a i n M é x i c o

D.F• Universidad

Panamericana

Puebla• UPAEP • ITESM

Nuevo León • ITESM • U. DE

MONTERREY

Sonora• UNISON

Baja California• CETYS

Chihuahua

Yucatán

Veracruz

Durango

Guerrero

Cluster map de todos los estados de la Republica Mexicana

Ejemplos

T H A N K Y O U

www.sintonia.mx

Hospitality and Tourism

Fishing and Fishing Products Textiles

Jewelry and Precious Metals

Sporting, Recreational and Children's Goods

Leather and Related Products

Power Generation and Transmission

-1.00%

1.00%

3.00%

5.00%

7.00%

9.00%

11.00%

13.00%

15.00%

-4.00% -3.00% -2.00% -1.00% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00%

Graph 1: Traded Cluster Composition of the Guerrero Economyby Employment

Gu

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Change in Guerrero’s share of National Employment, 2003 to 2008

Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels

Ketelhohn.Copyright © 2011 Professor Michael E. PorterMexico cluster Mapping - Rich Bryden

Employees 3,000 =

Overall change in the Guerrero Share of

Mexican Employment : 0,2 %

Guerrero Overall Share

of Mexican Employment: 2,1 %

Processed Food

Education and Knowledge Creation

Transportation and Logistics

Building Fixtures, Equipment and Services

Heavy Construction Services

Distribution Services

Apparel

Financial Services

Furniture

Entertainment

Publishing and Printing

Business Services

Forest Products

Construction Materials

Prefabricated Enclosures

Information Technology

Footwear

Chemical Products

Heavy Machinery

Agricultural Products

Metal Manufacturing Plastics

Analytical InstrumentsAutomotive

Production Technology

Biopharmaceuticals

0.00%

0.50%

1.00%

1.50%

2.00%

-0.50% -0.30% -0.10% 0.10% 0.30% 0.50% 0.70% 0.90% 1.10%

Graph 1: Traded Cluster Composition of the Guerrero Economyby Employment

Gu

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Change in Guerrero’s share of National Employment, 2003 to 2008



Employees 3,000 =



Guerrero Overall Share




Financial Services




Furniture



Fishing and Fishing ProductsAgricultural Products

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

4.00%

4.50%

-1.50% -1.00% -0.50% 0.00% 0.50% 1.00%

Graph 2: Traded Cluster Composition of the Guerrero Economyby Payroll

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Change in Guerrero’s share of National Payroll, 2003 to 2008



Payroll 100 Million =


Mexican Payroll : 0.09%

Guerrero Overall Share of Mexican

Payroll: 0,8 %

Processed FoodEducation and Knowledge

Creation



Financial Services


Business Services

Entertainment

Apparel


Chemical Products

Heavy Machinery

Forest ProductsPlastics

Footwear


Metal ManufacturingMedical Devices

Textiles


0.00%

0.10%

0.20%

0.30%

0.40%

0.50%

0.60%

0.70%

0.80%

0.90%

-0.15% -0.10% -0.05% 0.00% 0.05% 0.10% 0.15% 0.20%

Graph 2: Traded Cluster Composition of the Guerrero Economyby Payroll

Gu

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Change in Guerrero’s share of National Payroll, 2003 to 2008





Mexican Payroll : 0.09%


Payroll: 0,8 %






Fishing and Fishing Products

Entertainment


0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

4.00%

4.50%

5.00%

-6.00% -5.00% -4.00% -3.00% -2.00% -1.00% 0.00% 1.00% 2.00%

Graph 3: Traded Cluster Composition of the Guerrero Economyby Value Added

Gu

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Change in Guerrero’s share of National value added, 2003 to 2008



Value Added $1 billion =


Mexican Value Added : -0,2 %


Value Added: 0,7 %

Processed Food


Financial Services





Entertainment

Business Services



Furniture

Apparel


Textiles

Chemical Products

Heavy Machinery

Forest Products

Plastics



Footwear

Metal Manufacturing0.00%

0.10%

0.20%

0.30%

0.40%

0.50%

0.60%

0.70%

0.80%

0.90%

-0.80% -0.60% -0.40% -0.20% 0.00% 0.20% 0.40% 0.60% 0.80%

Graph 3: Traded Cluster Composition of the Guerrero Economyby Value Added

Gu

err

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's n

ati

on

al

va

lue

ad

ded

sh

are

, 2

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Change in Guerrero’s share of National value added, 2003 to 2008



Value Added $1 billion =

Overall change in the Guerrero Share

of Mexican Value Added : -0,2 %


Value Added: 0,7 %

Apparel

Textiles


Oil and Gas Products and Services

Heavy Machinery

Forest Products

Agricultural ProductsConstruction Materials


Medical Devices0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

-2.00% -1.00% 0.00% 1.00% 2.00% 3.00%

Graph 1: Traded Cluster Composition of the Hidalgo Economyby Employment

Hid

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Change in Hidalgo’s share of National Employment, 2003 to 2008



Employees 2,000 =

Overall change in the Hidalgo Share of Mexican

Employment : 0,2 %

Hidalgo Overall Share of Mexican

Employment: 1,7 %

Processed Food





Metal Manufacturing


Business Services

Chemical Products

Furniture


Entertainment


Fishing and Fishing Products

Automotive

Publishing and PrintingFinancial Services

Biopharmaceuticals

Plastics

Prefabricated Enclosures





Motor Driven Products

Footwear

Analytical Instruments


Medical Devices

Lighting and Electrical Equipment0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

-0.50% -0.30% -0.10% 0.10% 0.30% 0.50% 0.70% 0.90%

Traded Cluster Composition of the Hidalgo Economyby Employment

Hid

alg

o’s

na

tio

nal

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plo

ym

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ts

ha

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Change in Hidalgo’s share of National Employment, 2003 to 2008



Employees 2,000 =

Overall change in the Hidalgo Share of


Hidalgo Overall Share


Oil and Gas Products and Services


Apparel


Processed Food

TextilesHeavy Machinery

Metal Manufacturing

Agricultural Products



Forest Products

Information TechnologyEntertainment


Medical Devices-0.30%

0.70%

1.70%

2.70%

3.70%

4.70%

5.70%

6.70%

7.70%

-2.20% -1.70% -1.20% -0.70% -0.20% 0.30% 0.80% 1.30% 1.80% 2.30%

Graph 2: Traded Cluster Composition of the Hidalgo Economyby Payroll

Hid

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Change in Hidalgo’s share of National Payroll, 2003 to 2008




Overall change in the Hidalgo

Share of Mexican Payroll : 0,1%

Hidalgo Overall Share of Mexican

Payroll: 1,2 %

tci 2014 sintonía, a main actor creating shared value in puebla, mexico

Economy & Finance