Taste of Place

THE W!LD CENTER

TUPPER LAKE, NYApril 18 2008

Lake Placid/Essex County Visitors Bureau

2

Wilmington/Whiteface

3

Wilmington/Whiteface

Visitor Survey Results

April 22, 2008

Essex County Visitors Bureau

I would be more inclined to extend my stay in

Wilmington if there was...The first five categories suggest that people are looking for a destination.

21.19%20.34%

16.10%15.25%

15.00%

20.00%

25.00%

4

5.08%

3.81%

11.44%

0.00%

5.00%

10.00%

There w ere

more/better selection

of lodging choices in

the vicinity

There w as more to

do in Wilmington

*More Restaurant

selections

More Nightlife Tow n Center Retail

District

Wilmington w as more

conveniently located

to other attractions

There w as an easier

w ay to make

advance registration

for lodging

Which of the following activities

attracted you to the region?Need to get the visitor to stop on the way up or on the way down

from the Whiteface Mountain Memorial Highway.

17.28%

15.58%

10.74%

9.67%

10.83%

8.00%

10.00%

12.00%

14.00%

16.00%

18.00%

20.00%

5

6.45%6.00% 5.64% 5.37%

3.40% 3.04% 2.69%1.97%

1.34%

0.00%

2.00%

4.00%

6.00%

8.00%

Whi

tefa

ce M

ounta

in H

ighw

ay

Sig

htsee

ing/T

ourin

g

Hik

ing

*Rel

axin

g/D

inin

g/Sho

ppin

gH

igh

Falls

Gor

ge

Cam

ping

His

tory

& H

eritag

e

Wat

er re

crea

tion

(can

oe/k

ayak

/boat

ing)

Sant

a’s W

orksh

op

Fly F

ishi

ngA

rts &

Cul

ture

Bac

kpac

king

Mou

ntai

n Bik

ing

Roa

d Bik

ing

Wilmington could use more...Five highest rankings speak to Destination Planning.

31.00%33.62% 34.06%

28.38%

58.52%

30.00%

40.00%

50.00%

60.00%

70.00%

6

20.09%22.27% 21.83%

17.47%

8.30% 8.30%

12.23%

0.00%

10.00%

20.00%

Act

iviti

es fo

r yout

hS

hoppin

g opp

ortu

nities

Lodgin

g faci

litie

s

*Pla

ces

to e

atP

ublic

rest

room

s

Eve

nts

that

tie in

loca

l his

tory

/herit

age

Wat

er recr

eatio

n oppor

tuniti

es

Pic

nic

tabl

es

Park

ing

Nig

htlife

Spo

rts S

hop/R

enta

l Sho

pE

vent

s &

Fes

tivals

18.22%

31.36%

48.31%

13.14%

21.19%

10.17%

15.68%

22.46%

9.32%

23.31%

10.59%

19.07%

14.41%

21.19%25.00%

25.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

I would be more inclined to extend my

stay in Wilmington if there was…

7

0.00%

more

his

toric

al/cultu

ral a

ctiv

ities

more

live m

usic/th

emed

fest

ivals

*dis

count packa

ges with

lodg

ing, f

ood and a

ctiv

itie

s

one ce

ntral p

lace

for i

nform

ation/p

urc

hase tic

kets

more

wate

rfro

nt recre

ation/b

each fa

cilit

ies

better i

ntern

et acc

essa p

edestrian

mal

l

more

evenin

g activ

ities

more

fam

ily a

ctiviti

esm

ore n

ightli

fe

more

transporta

tion li

nking a

ttrac

tions

more

tra

nsportatio

n to li

nking

to L

ake P

lacid

Indoor A

ctiviti

esR

esort

Hote

l

Guid

ed outd

oor/adventu

re

Spa/fitn

ess C

enter

Please rank the importance of the following

amenities when taking a pleasure trip.

82.62%

55.67%

50.35%

62.77%

85.46%

56.03%

75.89%73.40%

80.50%

64.89%

53.19% 52.48%

44.33%

37.23%

43.97%47.52%

46.81%

35.11%

49.65%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

8

17.38%14.54%

24.11%26.60%

19.50%

35.11%

0.00%

10.00%

20.00%

30.00%

Cel

l Phon

e Acc

ess

WiF

i acc

ess

Roo

m w

ith J

acuz

zi o

r hot t

ub

Spa/

Exe

rcis

e Faci

litie

sIn

-Room

Fire

place

Pack

aged/

Guid

ed Tour

sIn

door S

wim

min

g P

ool

*On-S

ite R

esta

urant/C

ontin

ental B

reak

fast

Suite

Ava

ilabili

ty

Pla

ce to

Rent B

oats/C

anoes/B

ikes/

Equipm

ent

Ped

estri

an C

enter

Hav

e a fe

eling o

f arr

ival a

t a d

estin

ation

Very & Somewhat Important Not Important & N/A

9

10

11

12

13

Lake Placid Image Study- Montreal DMA Analysis

March 5, 2008

Draft

Travel Motivators

15•A measure of the degree of association between each factor and whether destination is a place “I would really enjoy visiting.”

Importance

15

Lake Placid’s Montreal Image

— Luxurious

1616

Lake Placid’s Image vs. Competitors

— Luxurious

1717

Lake Placid’s Montreal Image

— Sightseeing (Cont’d)

1818

Lake Placid’s Image vs. Competitors

— Sightseeing

1919

Lake Placid’s Montreal Image

— Entertainment

2020

Lake Placid’s Image vs. Competitors

— Entertainment

2121

Lake Placid’s Image Weaknesses vs.

Competitors — Montreal

2222

Note: Bolded items are attributes that are some of the most important image hot buttons for travelers

Lake Placid’s Image Weaknesses vs.

Competitors — Montreal

2323

Note: Bolded items are attributes that are some of the most important image hot buttons for travelers

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25

26

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Welcome to the County

Prince Edward County,

Ontario

28

Ontario

Taste the County