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Taste of Place
THE W!LD CENTER
TUPPER LAKE, NYApril 18 2008
Lake Placid/Essex County Visitors Bureau
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Wilmington/Whiteface
3
Wilmington/Whiteface
Visitor Survey Results
April 22, 2008
Essex County Visitors Bureau
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I would be more inclined to extend my stay in
Wilmington if there was...The first five categories suggest that people are looking for a destination.
21.19%20.34%
16.10%15.25%
15.00%
20.00%
25.00%
4
5.08%
3.81%
11.44%
0.00%
5.00%
10.00%
There w ere
more/better selection
of lodging choices in
the vicinity
There w as more to
do in Wilmington
*More Restaurant
selections
More Nightlife Tow n Center Retail
District
Wilmington w as more
conveniently located
to other attractions
There w as an easier
w ay to make
advance registration
for lodging
![Page 5: Taste of Place - NNY Ag Dev B McKenna - Taste of Place.pdfTaste of Place THE W!LD CENTER TUPPER LAKE, NY April 18 2008 Lake Placid/Essex County Visitors Bureau. 2. Wilmington/Whiteface](https://reader030.vdocuments.us/reader030/viewer/2022040811/5e518929182fa959bd3175d2/html5/thumbnails/5.jpg)
Which of the following activities
attracted you to the region?Need to get the visitor to stop on the way up or on the way down
from the Whiteface Mountain Memorial Highway.
17.28%
15.58%
10.74%
9.67%
10.83%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
5
6.45%6.00% 5.64% 5.37%
3.40% 3.04% 2.69%1.97%
1.34%
0.00%
2.00%
4.00%
6.00%
8.00%
Whi
tefa
ce M
ounta
in H
ighw
ay
Sig
htsee
ing/T
ourin
g
Hik
ing
*Rel
axin
g/D
inin
g/Sho
ppin
gH
igh
Falls
Gor
ge
Cam
ping
His
tory
& H
eritag
e
Wat
er re
crea
tion
(can
oe/k
ayak
/boat
ing)
Sant
a’s W
orksh
op
Fly F
ishi
ngA
rts &
Cul
ture
Bac
kpac
king
Mou
ntai
n Bik
ing
Roa
d Bik
ing
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Wilmington could use more...Five highest rankings speak to Destination Planning.
31.00%33.62% 34.06%
28.38%
58.52%
30.00%
40.00%
50.00%
60.00%
70.00%
6
20.09%22.27% 21.83%
17.47%
8.30% 8.30%
12.23%
0.00%
10.00%
20.00%
Act
iviti
es fo
r yout
hS
hoppin
g opp
ortu
nities
Lodgin
g faci
litie
s
*Pla
ces
to e
atP
ublic
rest
room
s
Eve
nts
that
tie in
loca
l his
tory
/herit
age
Wat
er recr
eatio
n oppor
tuniti
es
Pic
nic
tabl
es
Park
ing
Nig
htlife
Spo
rts S
hop/R
enta
l Sho
pE
vent
s &
Fes
tivals
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18.22%
31.36%
48.31%
13.14%
21.19%
10.17%
15.68%
22.46%
9.32%
23.31%
10.59%
19.07%
14.41%
21.19%25.00%
25.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
I would be more inclined to extend my
stay in Wilmington if there was…
7
0.00%
more
his
toric
al/cultu
ral a
ctiv
ities
more
live m
usic/th
emed
fest
ivals
*dis
count packa
ges with
lodg
ing, f
ood and a
ctiv
itie
s
one ce
ntral p
lace
for i
nform
ation/p
urc
hase tic
kets
more
wate
rfro
nt recre
ation/b
each fa
cilit
ies
better i
ntern
et acc
essa p
edestrian
mal
l
more
evenin
g activ
ities
more
fam
ily a
ctiviti
esm
ore n
ightli
fe
more
transporta
tion li
nking a
ttrac
tions
more
tra
nsportatio
n to li
nking
to L
ake P
lacid
Indoor A
ctiviti
esR
esort
Hote
l
Guid
ed outd
oor/adventu
re
Spa/fitn
ess C
enter
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Please rank the importance of the following
amenities when taking a pleasure trip.
82.62%
55.67%
50.35%
62.77%
85.46%
56.03%
75.89%73.40%
80.50%
64.89%
53.19% 52.48%
44.33%
37.23%
43.97%47.52%
46.81%
35.11%
49.65%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
8
17.38%14.54%
24.11%26.60%
19.50%
35.11%
0.00%
10.00%
20.00%
30.00%
Cel
l Phon
e Acc
ess
WiF
i acc
ess
Roo
m w
ith J
acuz
zi o
r hot t
ub
Spa/
Exe
rcis
e Faci
litie
sIn
-Room
Fire
place
Pack
aged/
Guid
ed Tour
sIn
door S
wim
min
g P
ool
*On-S
ite R
esta
urant/C
ontin
ental B
reak
fast
Suite
Ava
ilabili
ty
Pla
ce to
Rent B
oats/C
anoes/B
ikes/
Equipm
ent
Ped
estri
an C
enter
Hav
e a fe
eling o
f arr
ival a
t a d
estin
ation
Very & Somewhat Important Not Important & N/A
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Lake Placid Image Study- Montreal DMA Analysis
March 5, 2008
Draft
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Travel Motivators
15•A measure of the degree of association between each factor and whether destination is a place “I would really enjoy visiting.”
Importance
15
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Lake Placid’s Montreal Image
— Luxurious
1616
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Lake Placid’s Image vs. Competitors
— Luxurious
1717
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Lake Placid’s Montreal Image
— Sightseeing (Cont’d)
1818
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Lake Placid’s Image vs. Competitors
— Sightseeing
1919
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Lake Placid’s Montreal Image
— Entertainment
2020
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Lake Placid’s Image vs. Competitors
— Entertainment
2121
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Lake Placid’s Image Weaknesses vs.
Competitors — Montreal
2222
Note: Bolded items are attributes that are some of the most important image hot buttons for travelers
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Lake Placid’s Image Weaknesses vs.
Competitors — Montreal
2323
Note: Bolded items are attributes that are some of the most important image hot buttons for travelers
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Welcome to the County
Prince Edward County,
Ontario
28
Ontario
Taste the County