DEVELOPING IDEASTask 4

CURRENT IRN-BRU PACKAGING

Shape

Colour schemes

Images

Fonts

PRODUCT PACKAGING

• Cylindrical can?• Plastic can?

• Could use darker colours such as the base colour being black, making it more sophisticated?

• The colours could be mainly whites and silvers, giving the product a more modern and futuristic feel?

• Source current Irn-bru images to be used within my campaign and products?

• Use current fonts within Irn-Bru’s adverts for my own campaign?

• Bottle• Can

• Sports bottle?• Glass bottle?

• Modern

• Traditional

• Stick to the current Irn-Bru house style: Blue/orange/silver/white?

• Traditional old colours such as reds and yellows could be used to make the product more eye-catching?

• Take my own images to create a brand new look for the campaign and advertisements?

• Source new fonts to give the drink a new modern look which is in keeping with the times

• Fonts will be bold, clear and easily readable to make sure that the product will appeal to its target audience and is welcoming any potential customers.

IRN-BRU

The colour scheme would be the same house style as the current Irn-Bru product, however the colours will be less bold and more muted and based on a white/silver background.

The over all design will have a modern and futuristic twist, with the fonts being slimmer and sleeker than those in the original product and the logo would be similar to the one within this mood board, however I could change the colouring and add more detail to the image.

I think that this particular idea will be attractive to current and potential Irn-Bru customers because the design will be very modern and moving on with the times, and people naturally want new looking products.

PACKAGING IDEA 1

PACKAGING IDEA 2

(ROADWAY)

(THE CLASSY DOTS)

The colours could be darker than usual, giving the product a more sophisticated look, which would appeal to a wider audience.

I could used black as the main base colour, and incorporate Irn-Bru’s signature colours; orange and blue, however the over all tone of the colours will be dark.

I could produce a brand new logo which would be similar to the previous one in order to ensure that the product will be identified by their target audience, the logo will be based on the usual ‘iron man’ logo however would be more sophisticated in order to fit in with the look of the rest of the product.

The fonts will be more stylised detailed, however will still be quite simple in order for the copy to be legible to a wide range of people.

PACKAGING IDEA 3

I could create a plastic bottle of Irn-Bru. The bottle would be clear so you could see the brightly coloured drink within it, automatically giving the packaging its own bright orange background.

The actual label of the bottle would be clear plastic with copy and images printed upon it.

The colour scheme for this idea will be bright and bold colours, the feel of the product will be happy and full of energy – promoting the fact that the product is an energy drink. I like the bubble effect on the 7up bottle and Summer labels, I may decide to incorporate this into my own design

The fonts could have a simplistic look to them, making the product seem very up-beat. Having the fonts this simple will also make the product more appealing perhaps to a younger audience and a wider range of people.

Media

Colour schemes

Images

Fonts

ADVERT IDEAS

• Point of sale display

• Making the colours bold and eye-catching will ensure that the advert will be noticed and attract the appropriate target audiance

• Magazine• Web

banner

• Poster

• Bold

• Traditional

• Competition/Sponsorship

• Source current Irn-bru images to be used within my campaign and products?

• Take my own images to create a brand new look for the campaign and advertisements?

• Use current fonts within Irn-Bru’s adverts for my own campaign?

• Source new fonts to give the drink a new modern look which is in keeping with the times

• Fonts will be bold, clear and easily readable to make sure that the product will appeal to its target audience and is welcoming any potential customers.

• Stick to the current Irn-Bru house style: Blue/orange/silver/white?

• Traditional old colours such as reds and yellows could be used to make the product more eye-catching?

ADVERT IDEA 1 I could produce a

full page magazine advert for a can of Irn-Bru

The tone and general design of the advert will be sophisticated in a humorous way – almost making fun of other sophisticated adverts and keeping the humorous style of Irn-Bru.

The main image could be of the drink being poured into the glass (like the one featured in this mood board) with a large tag line and there will be information for the website address/twitter/facebook included in the footer of the advertisement.

My designed product packaging will be clearly visible.

ADVERT IDEA 2 I could create a point of sale display stand for

the Irn-Bru product which I decide to produce. This will be made of cardboard and will have a

mix of images and text on all sides of the unit with the ratio being image heavy. However the text which will be used will be in a font which is bold and easily legible.

Depending on which product I decide to create will have an impact on the details of the colour scheme of this unit, but I could use the traditional Irn-Bru colours, however will also have a slight addition or alteration in order to make the product look slightly fresh and new without losing the products already well known reputation.

ADVERT IDEA 3 For an Irn-Bru website banner the

colours I will use will be very bold and very eye-catching as this will be the first piece of advertising that the audience will see once they have clicked onto the website.

There will be slightly more text to image proportions because a website header is quite small and a good amount of information must be put across in one image.

I may decide to take my own photographs for this advertising material – for example I could take a photograph of someone drinking a can of Irn-Bru and have a clear tag line to positively anchor the image.

ADVERT IDEA 4 I could create a poster

advertising the new Irn-Bru 32, and design it in a similar way following the house style in order for the audience to be able to identify the drink.

The poster will have an image that I have taken myself of the drink, or could simply just have a new logo for the product which I could create myself within Photoshop. The poster could be advertising the new drink by introducing the brand new logo/design. There will be a large, memorable, humorous tag line attached to the poster

The correct addresses for the facebook/twitter/web page will be available on the poster

The poster could be of a similar design to my other design for a magazine advert.

ADVERT IDEA 5 A good form of advertising is being able to

partner up with or sponsor another product or business.

I could organize a competition involving Irn-Bru 32 and another product which will be attractive to the same target audience in order to attract a larger audience and another group of potential customers who will be attracted to the product which is the ‘prize’

The prize product should be something that Irn-Bru’s audience will specifically be interested in, this is why it will be very important that I know exactly who the target audience is that I will be attracting.

The colours will be in the usual Irn-Bru style of orange/blue/silver/white.