tariq j qureshi (tq) sr. vice president [email protected] +1 (954)-592-8684
TRANSCRIPT
What is your business? • Where are you on the globe (country)?• What are your limitations (legally)?• Are you a:
– New service provider- WiMAX hopeful!– Cellular– Fixed line voice/DSL service provider– MSO/ Cable provider– FTT(x) provider– Vertical market services provider
Where do you see the opportunity? • Where is the gap in services?
• Can your competitor fill the gap?
• Where can they not fill the gap?
• What is the mix that you can offer that competitors cannot?
• Now you decide the type of network need?– Fixed Wireless– Nomadic– Mobile
Choose service’s portfolio
• Simple broadband connectivity
• Broadband data (VPN, Assured quality)
• Broadband Internet (Best effort)
• Voice services
• IP telephony
• Video-Multimedia services
• Combination of services
Choose coverage area
• Selective coverage
• Back-haul connectivity
• Connecting to national grid
• Coverage quality requirements– With external antenna– Internal Antenna
• CPE –Availability and pricing
Business planning
• What will be the market go-to strategy?– Business plan
• Marketing plan
• Sales plan
• Manpower planning
• Office & Establishment
• Revenue, Capex, Opex, ROI
• Customer services plan
Network Deployment & Rollout• Base Station locations & RF Planning
• NOC
• OSS/ BSS Features
• Service delivery, provisioning & quality assurance
Services Rollout- Business market• Solution in a box (no PBX)
• Totally wireless- no desk phone• IP telephony/ Wi-fi Telephony
• Wi-fi telephony on GSM phone
• Video calling
• Video conference
• Internet Access
• Data/VPN services• Data center
Services Rollout- Home market
• Home solution in a box (no PBX)
• Totally wireless• IP telephony
• Wi-fi Telephony/ GSM-Wi-fi
• Soft phone
• Video calling
• Video conference
• Internet Access
• Nomadic service- bundling
Marketing & sales plan • Where do you start- Corporate markets?
– New businesses– Get a web site & total telephony .– Talk to me!– Talk to me!
• Where do you start- Home markets?– Youth (largest market segments)– Co-marketing (with cellular/ computers)– Talk to me
After sale /Customer services • Automated customer services
• Service points- (Sales points)
• Distributed call centers.
• Talk to me!
Questions
Here… and catch me later