targeted ad campaigns region: us/uk/canada a case study
TRANSCRIPT
Targeted Ad Campaigns
Region: US/UK/Canada
A Case Study
Reliance CommunicationsCalling Cards
Site Size Impressions Booked
Impressions
Delivered
Targeting
Click Through
TOI.com 300*250
1,700,000 1,712,332 US 10,121
TOI.com 240*400
1,500,000 1,532,140 US 11,193
Indiatimes.com
230*250
200,000 295,076 US 1,364
Reliance Communication Venture Ltd -USA
January till March’07
Site Size Impressions
Booked
Impressions
Delivered
Targeting
Click Through
Toi.com 240x400
300,000 301,513 Canada 2,169
Toi.com 120x600
200,000 201,530 Canada 721
Toi.com 300x250
200,000 20,1764 Canada 1,373
Toi.com 728x90 100,000 100,844 Canada 286
ET.com 300x250
100,000 100,270 Canada 389
ET.com 300x250
100,000 101,757 Canada 344
Indiatimes.com
230x250
50,000 47,350 Canada 189
January till March’07
Reliance Communication Venture Ltd - Canada
Reliance Communication Venture Ltd United Kingdom
Site Size Impressions
Booked
Impressions
Delivered
Targeting
Click Through
Toi.com 240x400
300,000 325,306 UK 1,698
Et.com 300x250
200,000 168,320 UK 411
Toi.com 300x250
170,000 167,884 UK 536
Et..com 300x250
90,000 90,399 UK 240
Toi.com 120x240
220,000 227664 UK 164
Indiatimes.com
230x250
80,000 126,076 UK 587
Indiatimes.com
240x400
80,000 87,122 UK 228
February till March’07
OMAXEReal Estate
Site Size Target
Indiatimes Home Page 230x250 USA
May till September’07
Omaxe - USA
Site Size Impressions Booked
Impressions
Delivered
Targeting
Click Through
Indiatimes.com
230x250
166658 169971 USA 1233
TOI.com ROS 240x400
857144 862980 USA 7274
Indiatimes US - Homepage
Indiatimes US - Homepage