d&ad 2013 winning campaigns

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D&AD 2013 Winning Campaigns

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Page 1: D&AD 2013 Winning Campaigns
Page 2: D&AD 2013 Winning Campaigns

Art Direction

Page 3: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 4: D&AD 2013 Winning Campaigns

Brand: Ketel OneAgency: The Monkeys, Sydney

Industry: Alcoholic drinksMedia: Design & BrandingMarket: Australia

Executive Creative Director: Justin DrapeCreative Director: Jay Gelardi, DavidParker, Micah WalkerCopywriter: Henry KemberArt Director: Jay Gelardi, Kristian Saliba

Mixionary

Click for full credits

Click for all D&AD winners

Page 5: D&AD 2013 Winning Campaigns

Brand: Ketel OneAgency: The Monkeys, Sydney

Industry: Alcoholic drinksMedia: Design & BrandingMarket: Australia

Executive Creative Director: Justin DrapeCreative Director: Jay Gelardi, DavidParker, Micah WalkerCopywriter: Henry KemberArt Director: Jay Gelardi, Kristian Saliba

Mixionary

Click for full credits

Click for all D&AD winners

Page 6: D&AD 2013 Winning Campaigns

Brand: Ketel OneAgency: The Monkeys, Sydney

Industry: Alcoholic drinksMedia: PrintMarket: Australia

Executive Creative Director: Justin DrapeCreative Director: Jay Gelardi, DavidParker, Micah WalkerCopywriter: Henry KemberArt Director: Jay Gelardi, Kristian Saliba

Mixionary

Click for full credits

Click for all D&AD winners

Page 7: D&AD 2013 Winning Campaigns

Brand: Ketel OneAgency: The Monkeys, Sydney

Industry: Alcoholic drinksMedia: Design & BrandingMarket: Australia

Executive Creative Director: Justin DrapeCreative Director: Jay Gelardi, DavidParker, Micah WalkerCopywriter: Henry KemberArt Director: Jay Gelardi, Kristian Saliba

Mixionary

Click for full credits

Click for all D&AD winners

Page 8: D&AD 2013 Winning Campaigns

Brand: Ketel OneAgency: The Monkeys, Sydney

Industry: Alcoholic drinksMedia: PrintMarket: Australia

Executive Creative Director: Justin DrapeCreative Director: Jay Gelardi, DavidParker, Micah WalkerCopywriter: Henry KemberArt Director: Jay Gelardi, Kristian Saliba

Mixionary

Click for full credits

Click for all D&AD winners

Page 9: D&AD 2013 Winning Campaigns

Brand: Ketel OneAgency: The Monkeys, Sydney

Industry: Alcoholic drinksMedia: Design & BrandingMarket: Australia

Executive Creative Director: Justin DrapeCreative Director: Jay Gelardi, DavidParker, Micah WalkerCopywriter: Henry KemberArt Director: Jay Gelardi, Kristian Saliba

Mixionary

Click for full credits

Click for all D&AD winners

Page 10: D&AD 2013 Winning Campaigns

Brand: Ketel OneAgency: The Monkeys, Sydney

Industry: Alcoholic drinksMedia: Design & BrandingMarket: Australia

Executive Creative Director: Justin DrapeCreative Director: Jay Gelardi, DavidParker, Micah WalkerCopywriter: Henry KemberArt Director: Jay Gelardi, Kristian Saliba

Mixionary

Click for full credits

Click for all D&AD winners

Page 11: D&AD 2013 Winning Campaigns

Brand: Ketel OneAgency: The Monkeys, Sydney

Industry: Alcoholic drinksMedia: PrintMarket: Australia

Executive Creative Director: Justin DrapeCreative Director: Jay Gelardi, DavidParker, Micah WalkerCopywriter: Henry KemberArt Director: Jay Gelardi, Kristian Saliba

Mixionary

Click for full credits

Click for all D&AD winners

Page 12: D&AD 2013 Winning Campaigns

Nomination

Page 13: D&AD 2013 Winning Campaigns

Brand: VolkswagenAgency: DDB, Sydney

Industry: Automotive & ServicesMedia: PrintPublished: Apr., 2012Market: AustraliaLanguage: English

Executive Creative Director: Dylan HarrisonCreative Director: Nick Pringle, SteveWakelamCopywriter: Nick Pringle, Steve WakelamArt Director: Nick Pringle, Steve WakelamPhotography: Andreas Bommert

Car Jack-Glass Truck

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Page 14: D&AD 2013 Winning Campaigns

Brand: VolkswagenAgency: DDB, Sydney

Industry: Automotive & ServicesMedia: PrintPublished: Apr., 2012Market: AustraliaLanguage: English

Executive Creative Director: Dylan HarrisonCreative Director: Nick Pringle, SteveWakelamCopywriter: Nick Pringle, Steve WakelamArt Director: Nick Pringle, Steve WakelamPhotography: Andreas Bommert

Bikers-Police

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Page 15: D&AD 2013 Winning Campaigns

Brand: VolkswagenAgency: DDB, Sydney

Industry: Automotive & ServicesMedia: PrintPublished: Apr., 2012Market: AustraliaLanguage: English

Executive Creative Director: Dylan HarrisonCreative Director: Nick Pringle, SteveWakelamCopywriter: Nick Pringle, Steve WakelamArt Director: Nick Pringle, Steve WakelamPhotography: Andreas Bommert

Park Assist

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Page 16: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: PrintMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways to Die

Click for full credits Click for all D&AD winners

Page 17: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: Promotion & EventMarket: Australia

Executive Creative Director: John MescallCreative Director: Pat BaronCopywriter: John MescallArt Director: Pat BaronDirector: Alec Hussain

Dumb Ways to Die Watch the video

Click for full credits Click for all D&AD winners

Page 18: D&AD 2013 Winning Campaigns

Branding

Page 19: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 39: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA

Industry: Apparel, Clothing & FootwearMedia: Cyber

Executive Creative Director: FuraJohannesdottir, Mark LaughlinCreative Director: Xavier Gallego, TimHutchison, Hoshi LudwigArt Director: Matt Schreiber

OneNike Watch the video

Click for full credits Click for all D&AD winners

Page 42: D&AD 2013 Winning Campaigns

Nomination

Page 43: D&AD 2013 Winning Campaigns

Brand: Silo TheatreAgency: Alt Group, Auckland

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: New Zealand

Creative Director: Dean PoolePhotography: Toaki Okano

Silo Theatre Identity

Click for full credits Click for all D&AD winners

Page 44: D&AD 2013 Winning Campaigns

Brand: Silo TheatreAgency: Alt Group, Auckland

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: New Zealand

Creative Director: Dean PoolePhotography: Toaki Okano

Silo Theatre Identity

Click for full credits

Click for all D&AD winners

Page 45: D&AD 2013 Winning Campaigns

Brand: NikeAgency: Joe Public, Johannesburg

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: South Africa

Chief Creative Officer: Pepe MaraisExecutive Creative Director: XolisaDyeshana, Maciek MichalskiCreative Director: Gustav GreffrathCopywriter: Antoinette Fourie Johnson, CollinMakhubela, Jeanine VermaakArt Director: Christo Kruger, FredaRaubenheimer, Peter Ringelmann

Run Jozi

Click for full credits

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Page 46: D&AD 2013 Winning Campaigns

Brand: Silo TheatreAgency: Alt Group, Auckland

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: New Zealand

Creative Director: Dean PoolePhotography: Toaki Okano

Silo Theatre Identity

Click for full credits

Click for all D&AD winners

Page 47: D&AD 2013 Winning Campaigns

Brand: Silo TheatreAgency: Alt Group, Auckland

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: New Zealand

Creative Director: Dean PoolePhotography: Toaki Okano

Silo Theatre identity

Click for full credits Click for all D&AD winners

Page 48: D&AD 2013 Winning Campaigns

Brand: NikeAgency: Joe Public, Johannesburg

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: South Africa

Chief Creative Officer: Pepe MaraisExecutive Creative Director: XolisaDyeshana, Maciek MichalskiCreative Director: Gustav GreffrathCopywriter: Antoinette FourieJohnson, Collin Makhubela, JeanineVermaakArt Director: Christo Kruger, FredaRaubenheimer, Peter Ringelmann

Run Jozi Watch the video

Click for full credits Click for all D&AD winners

Page 49: D&AD 2013 Winning Campaigns

Brand: Silo TheatreAgency: Alt Group, Auckland

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: New Zealand

Creative Director: Dean PoolePhotography: Toaki Okano

Silo Theatre Identity

Click for full credits

Click for all D&AD winners

Page 50: D&AD 2013 Winning Campaigns

Brand: Silo TheatreAgency: Alt Group, Auckland

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: New Zealand

Creative Director: Dean PoolePhotography: Toaki Okano

Silo Theatre Identity

Click for full credits Click for all D&AD winners

Page 52: D&AD 2013 Winning Campaigns

Brand: Channel 4Agency: 4creative, London

Industry: Media & PublishingMedia: Design & BrandingMarket: United Kingdom

Creative Director: Alice Tonge, Chris WoodDirector: Mike Alderson, Tim Swift, AliceTonge

4seven Watch the video

Click for full credits Click for all D&AD winners

Page 53: D&AD 2013 Winning Campaigns

Brand: NikeAgency: AKQA, London

Industry: Apparel, Clothing & FootwearMedia: Design & BrandingMarket: United Kingdom

Executive Creative Director: Duan EvansCreative Director: Max Chanan, MasayaNakadeCopywriter: Guy BingleyArt Director: Nick Bastian

Ugokidase Tokyo Watch the video

Click for full credits Click for all D&AD winners

Page 54: D&AD 2013 Winning Campaigns

Brand: Silo TheatreAgency: Alt Group, Auckland

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: New Zealand

Creative Director: Dean PoolePhotography: Toaki Okano

Silo Theatre Identity

Click for full credits

Click for all D&AD winners

Page 55: D&AD 2013 Winning Campaigns

Brand: NikeAgency: Joe Public, Johannesburg

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: South Africa

Chief Creative Officer: Pepe MaraisExecutive Creative Director: XolisaDyeshana, Maciek MichalskiCreative Director: Gustav GreffrathCopywriter: Antoinette Fourie Johnson, CollinMakhubela, Jeanine VermaakArt Director: Christo Kruger, FredaRaubenheimer, Peter Ringelmann

Run Jozi

Click for full credits

Click for all D&AD winners

Page 56: D&AD 2013 Winning Campaigns

Brand: GoogleAgency: Google Creative Lab

Industry: Internet sites & ServicesMedia: Cyber

Chrome Web Lab Watch the video

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Page 57: D&AD 2013 Winning Campaigns

Brand: Silo TheatreAgency: Alt Group, Auckland

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: New Zealand

Creative Director: Dean PoolePhotography: Toaki Okano

Silo Theatre identity

Click for full credits Click for all D&AD winners

Page 58: D&AD 2013 Winning Campaigns

Crafts for Advertising

Page 59: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 60: D&AD 2013 Winning Campaigns

Brand: Adam TenstaAgency: R/GA, New York

Industry: Culture, Recreation & SportMedia: CyberMarket: United States

Chief Creative Officer: Nick LawExecutive Creative Director: ChuckTso, Taras WaynerCopywriter: Joanna Crean, Mark Molloy

ONE COPY SONG Watch the video

Click for full credits Click for all D&AD winners

Page 62: D&AD 2013 Winning Campaigns

Nomination

Page 63: D&AD 2013 Winning Campaigns

One letter is all it takesDon't text and drive

Brand: ClaroAgency: Ogilvy, Sao Paulo

Industry: Professional & Public servicesMedia: PrintMarket: BrazilLanguage: English

Chief Creative Officer: Anselmo RamosExecutive Creative Director: Claudio Lima, FredSaldanhaCreative Director: Andre Kirkelis, Claudio LimaCopywriter: Hugo VeigaArt Director: Diego Machado

A

Click for full credits

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Page 64: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: CyberMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways to Die Watch the video

Click for full credits Click for all D&AD winners

Page 65: D&AD 2013 Winning Campaigns

Brand: Getty ImagesAgency: BBDO, Sao Paulo

Industry: Professional & Public servicesMedia: TV & CinemaMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Luiz Sanches, Renato SimõesCopywriter: Sophie SchoenburgArt Director: Marcos KotlharDirector: Denis Cisma, Marcos Kotlhar

From love to bingo in 873 images Watch the video

Click for full credits Click for all D&AD winners

Page 66: D&AD 2013 Winning Campaigns

Crafts for Design

Page 67: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 70: D&AD 2013 Winning Campaigns

Brand: Sagmeister & WalshAgency: Sagmeister & Walsh, New York

Industry: Corporate self-promoMedia: TV & CinemaMarket: United States

Creative Director: Stefan SagmeisterArt Director: Stefan Sagmeister, JessicaWalsh

Now is Better Watch the video

Click for full credits Click for all D&AD winners

Page 73: D&AD 2013 Winning Campaigns

Brand: OnlyAgency: Grey, Copenhagen

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Denmark

Executive Creative Director: Jimmy BlomCreative Director: Johan Belin, Daniel IlicCopywriter: Mia Lykkegaard, Katrine JoMadsenArt Director: Mia Lykkegaard, Katrine JoMadsen, Daniel Nicolajsen, Jakob NylundDirector: Christoffer von Reis

The Liberation Watch the video

Click for full credits Click for all D&AD winners

Page 74: D&AD 2013 Winning Campaigns

Brand: OnlyAgency: Grey, Copenhagen

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Denmark

Executive Creative Director: Jimmy BlomCreative Director: Johan Belin, Daniel IlicCopywriter: Mia Lykkegaard, Katrine JoMadsenArt Director: Mia Lykkegaard, Katrine JoMadsen, Daniel Nicolajsen, Jakob NylundDirector: Christoffer von Reis

The Liberation Watch the video

Click for full credits Click for all D&AD winners

Page 75: D&AD 2013 Winning Campaigns

Digital Advertising

Page 76: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 77: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: CyberMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways to Die Watch the video

Click for full credits Click for all D&AD winners

Page 78: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand

Click for full credits

Click for all D&AD winners

Page 79: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand

Click for full credits Click for all D&AD winners

Page 80: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand

Click for full credits Click for all D&AD winners

Page 81: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand

Click for full credits

Click for all D&AD winners

Page 82: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand

Click for full credits

Click for all D&AD winners

Page 83: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand

Click for full credits Click for all D&AD winners

Page 84: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand Watch the video

Click for full credits Click for all D&AD winners

Page 85: D&AD 2013 Winning Campaigns

Brand: Getty ImagesAgency: BBDO, Sao Paulo

Industry: Professional & Public servicesMedia: TV & CinemaMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Luiz Sanches, Renato SimõesCopywriter: Sophie SchoenburgArt Director: Marcos KotlharDirector: Denis Cisma, Marcos Kotlhar

From love to bingo in 873 images Watch the video

Click for full credits Click for all D&AD winners

Page 86: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand

Click for full credits

Click for all D&AD winners

Page 87: D&AD 2013 Winning Campaigns

Nomination

Page 92: D&AD 2013 Winning Campaigns

Brand: OnlyAgency: Grey, Copenhagen

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Denmark

Executive Creative Director: Jimmy BlomCreative Director: Johan Belin, Daniel IlicCopywriter: Mia Lykkegaard, Katrine JoMadsenArt Director: Mia Lykkegaard, Katrine JoMadsen, Daniel Nicolajsen, Jakob NylundDirector: Christoffer von Reis

The Liberation Watch the video

Click for full credits Click for all D&AD winners

Page 94: D&AD 2013 Winning Campaigns

Brand: OnlyAgency: Grey, Copenhagen

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Denmark

Executive Creative Director: Jimmy BlomCreative Director: Johan Belin, Daniel IlicCopywriter: Mia Lykkegaard, Katrine JoMadsenArt Director: Mia Lykkegaard, Katrine JoMadsen, Daniel Nicolajsen, Jakob NylundDirector: Christoffer von Reis

The Liberation Watch the video

Click for full credits Click for all D&AD winners

Page 95: D&AD 2013 Winning Campaigns

Brand: WaterIsLife.comAgency: DDB, New York

Industry: Public interest & Non-profitMedia: CyberMarket: United States

Chief Creative Officer: Matt EastwoodExecutive Creative Director: Menno KluinCopywriter: Frank CartagenaArt Director: Sam ShepherdDirector: Alec Helm

Hashtag Killer Case Watch the video

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Page 96: D&AD 2013 Winning Campaigns

Digital Design

Page 97: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 100: D&AD 2013 Winning Campaigns

Brand: The JFK Presidential Library andMuseumAgency: The Martin Agency, Richmond

Industry: Culture, Recreation & SportMedia: CyberMarket: United States

Chief Creative Officer: Joe AlexanderCreative Director: Joe AlexanderCopywriter: Wade AlgerArt Director: Brian WilliamsDirector: Erich Joiner, Ben Tricklebank

Clouds Over Cuba Watch the video

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Page 104: D&AD 2013 Winning Campaigns

Nomination

Page 108: D&AD 2013 Winning Campaigns

Brand: London Organising Committee of theOlympic and Paralympic GamesAgency: The Crystal Group

Industry: Culture, Recreation & SportMedia: Design & Branding

Creative Director: Will CaseArt Director: Dan Capstick, Kate Dawkins

London 2012 Olympics and Paralympics Opening and Closing Ceremonies –Audience Pixel Content

Watch the video

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Page 111: D&AD 2013 Winning Campaigns

Brand: NikeAgency: AKQA, London

Industry: Apparel, Clothing & FootwearMedia: Design & BrandingMarket: United Kingdom

Executive Creative Director: Duan EvansCreative Director: Max Chanan, MasayaNakadeCopywriter: Guy BingleyArt Director: Nick Bastian

Ugokidase Tokyo Watch the video

Click for full credits Click for all D&AD winners

Page 113: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand Watch the video

Click for full credits Click for all D&AD winners

Page 114: D&AD 2013 Winning Campaigns

Brand: OnlyAgency: Grey, Copenhagen

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Denmark

Executive Creative Director: Jimmy BlomCreative Director: Johan Belin, Daniel IlicCopywriter: Mia Lykkegaard, Katrine JoMadsenArt Director: Mia Lykkegaard, Katrine JoMadsen, Daniel Nicolajsen, Jakob NylundDirector: Christoffer von Reis

The Liberation Watch the video

Click for full credits Click for all D&AD winners

Page 115: D&AD 2013 Winning Campaigns

Brand: OnlyAgency: Grey, Copenhagen

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Denmark

Executive Creative Director: Jimmy BlomCreative Director: Johan Belin, Daniel IlicCopywriter: Mia Lykkegaard, Katrine JoMadsenArt Director: Mia Lykkegaard, Katrine JoMadsen, Daniel Nicolajsen, Jakob NylundDirector: Christoffer von Reis

The Liberation Watch the video

Click for full credits Click for all D&AD winners

Page 116: D&AD 2013 Winning Campaigns

Brand: Easy Way Language CenterAgency: Loducca, Sao Paulo

Industry: EducationMedia: CyberMarket: Brazil

Creative Director: Guga Ketzer, CassioMoron, Sergio Mugnaini, Fabio SaboyaCopywriter: Raphael Franzini

Easy Way Subtitles Watch the video

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Page 117: D&AD 2013 Winning Campaigns

Direct

Page 118: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 119: D&AD 2013 Winning Campaigns

Brand: PedigreeAgency: BBDO, Auckland

Industry: House, Garden & PetsMedia: TV & CinemaMarket: New Zealand

Chief Creative Officer: Nick WorthingtonCreative Director: Levi SlavinCopywriter: Levi SlavinArt Director: Jae MorrisonDirector: Nic Finlayson

Donation Glasses Watch the video

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Page 120: D&AD 2013 Winning Campaigns

Nomination

Page 121: D&AD 2013 Winning Campaigns

Brand: ToyotaAgency: Happiness, Brussels

Industry: Automotive & ServicesMedia: CyberMarket: Belgium

Executive Creative Director: Karen CorriganCreative Director: Peter AmpeCopywriter: Patrick GlorieuxArt Director: Naim Baddich

iQ Street View Watch the video

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Page 122: D&AD 2013 Winning Campaigns

Brand: Hemoba FoundationAgency: Leo Burnett, Sao Paulo

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Marcelo ReisCreative Director: GuilhermeJahara, Rodrigo Jatene, Marcelo ReisCopywriter: Joáo Caetano Brasil, ErickMendonçaArt Director: Rodolfo Fernandes, GuilhermeJahara, Alexandre PaganoPhotography: Vetor Zero, BrasileiraFilmes, Gabriel TeixeiraDirector: Bia Flecha, Fernando Sanches

My blood is red and black Watch the video

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Page 123: D&AD 2013 Winning Campaigns

Brand: Kern & SohnAgency: Ogilvy, London

Industry: Professional & Public servicesMedia: Direct MarketMarket: United Kingdom

Executive Creative Director: Emma de laFosse, Charlie WilsonCreative Director: Graham Jenks, JamesNesterCopywriter: James NesterArt Director: Nick Hearne, Graham Jenks

The Gnome Experiment

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Page 124: D&AD 2013 Winning Campaigns

Brand: Parkinson's VictoriaAgency: DDB, Melbourne

Industry: Public interest & Non-profitMedia: Direct MarketMarket: Australia

Creative Director: Ruben Cirugeda, GlenDickson, Grant RutherfordCopywriter: Ruben Cirugeda, Glen DicksonArt Director: Ruben Cirugeda, Glen DicksonDirector: Jake Robb

A Message from Jennifer

Click for full credits Click for all D&AD winners

Page 125: D&AD 2013 Winning Campaigns

Brand: Als Foundation NetherlandsAgency: Publicis, Amsterdam

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Netherlands

Executive Creative Director: MarcelHartog, Jeroen van ZwamCopywriter: Marcel HartogArt Director: Jeroen van ZwamPhotography: Lukas GöbelDirector: Olaf Van Gerwen

I HAVE ALREADY DIED Watch the video

Click for full credits Click for all D&AD winners

Page 126: D&AD 2013 Winning Campaigns

Brand: Adam TenstaAgency: R/GA, New York

Industry: Culture, Recreation & SportMedia: CyberMarket: United States

Chief Creative Officer: Nick LawExecutive Creative Director: ChuckTso, Taras WaynerCopywriter: Joanna Crean, Mark Molloy

ONE COPY SONG Watch the video

Click for full credits Click for all D&AD winners

Page 127: D&AD 2013 Winning Campaigns

Brand: Parkinson's VictoriaAgency: DDB, Melbourne

Industry: Public interest & Non-profitMedia: Direct MarketMarket: Australia

Creative Director: Ruben Cirugeda, GlenDickson, Grant RutherfordCopywriter: Ruben Cirugeda, Glen DicksonArt Director: Ruben Cirugeda, Glen DicksonDirector: Jake Robb

A Message from Jennifer

Click for full credits Click for all D&AD winners

Page 128: D&AD 2013 Winning Campaigns

Brand: Parkinson's VictoriaAgency: DDB, Melbourne

Industry: Public interest & Non-profitMedia: Direct MarketMarket: Australia

Creative Director: Ruben Cirugeda, GlenDickson, Grant RutherfordCopywriter: Ruben Cirugeda, Glen DicksonArt Director: Ruben Cirugeda, Glen DicksonDirector: Jake Robb

A Message from Jennifer

Click for full credits Click for all D&AD winners

Page 129: D&AD 2013 Winning Campaigns

Brand: Parkinson's VictoriaAgency: DDB, Melbourne

Industry: Public interest & Non-profitMedia: Direct MarketMarket: Australia

Creative Director: Ruben Cirugeda, GlenDickson, Grant RutherfordCopywriter: Ruben Cirugeda, Glen DicksonArt Director: Ruben Cirugeda, Glen DicksonDirector: Jake Robb

A Message from Jennifer

Click for full credits Click for all D&AD winners

Page 130: D&AD 2013 Winning Campaigns

Film Advertising Crafts

Page 131: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 132: D&AD 2013 Winning Campaigns

Brand: LeicaAgency: Saatchi & Saatchi, Sao Paulo

Industry: Electronics & Audio-VisualMedia: TV & CinemaMarket: Brazil

Creative Director: FábioFernandes, Eduardo LimaCopywriter: Thiago CarvalhoArt Director: Joao Linneu, Bruno OppidoDirector: Sentimental Filme, Vellas

Soul Watch the video

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Page 133: D&AD 2013 Winning Campaigns

Brand: Channel 4Agency: 4 Creative, London

Industry: Media & PublishingMedia: TV & CinemaMarket: United Kingdom

Creative Director: Tom TagholmDirector: 4creative, Tom Tagholm

Meet the superhumans

Meet the superhumans Watch the video

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Page 135: D&AD 2013 Winning Campaigns

Brand: VolkswagenAgency: Deutsch, Los Angeles

Industry: Automotive & ServicesMedia: TV & CinemaMarket: United States

Chief Creative Officer: Mark HunterExecutive Creative Director: JeromeAustria, Matt Ian, Michael KadinCopywriter: Kate O'connerArt Director: Donna KoDirector: Keith Schofield

The Bark Side Watch the video

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Page 138: D&AD 2013 Winning Campaigns

Brand: Channel 4Agency: 4creative, London

Industry: Media & PublishingMedia: Promotion & EventMarket: United Kingdom

Creative Director: Tom TagholmDirector: Tom Tagholm

Meet the Superhumans Watch the video

Click for full credits Click for all D&AD winners

Page 139: D&AD 2013 Winning Campaigns

Brand: BoostAgency: Droga5, Sydney

Industry: Confectionery & SnacksMedia: TV & CinemaMarket: AustraliaLanguage: English

Executive Creative Director: DuncanMarshallCreative Director: Cam BlackleyCopywriter: Cam BlackleyArt Director: Cam BlackleyDirector: The Glue Society, Matt Devine

Moreing, The Story Watch the video

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Page 141: D&AD 2013 Winning Campaigns

Brand: TEDAgency: We are Pi, Amsterdam

Industry: Culture, Recreation & SportMedia: CyberPublished: Mar., 2012Market: NetherlandsLanguage: English

Creative Director: Hobson Chant, BarneyHobsonArt Director: Raphaëlle Baux, LaurentTesseyreDirector: Korner Union

Tedxsummit Intro Watch the video

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Page 147: D&AD 2013 Winning Campaigns

Nomination

Page 148: D&AD 2013 Winning Campaigns

Brand: Southern ComfortAgency: Wieden+Kennedy, New York

Industry: Alcoholic drinksMedia: TV & CinemaMarket: United States

Executive Creative Director: IanReichenthal, Scott VitroneCreative Director: Ian Reichenthal, ScottVitroneCopywriter: Nick KaplanArt Director: Jeff DryerDirector: Tim Godsall

"Whatever's Comfortable" Beach Watch the video

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Page 149: D&AD 2013 Winning Campaigns

Brand: LurpakAgency: Wieden+Kennedy, London

Industry: FoodMedia: TV & CinemaMarket: United KingdomLanguage: English

Executive Creative Director: TonyDavidson, Kim PapworthCreative Director: Dan Norris, RayShaughnessyCopywriter: Dan Norris, Ray ShaughnessyArt Director: Dan Norris, Ray ShaughnessyDirector: Blink Productions, Dougal Wilson

Rainbow Watch the video

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Page 150: D&AD 2013 Winning Campaigns

Brand: Getty ImagesAgency: BBDO, Sao Paulo

Industry: Professional & Public servicesMedia: TV & CinemaMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Luiz Sanches, Renato SimõesCopywriter: Sophie SchoenburgArt Director: Marcos KotlharDirector: Denis Cisma, Marcos Kotlhar

From love to bingo in 873 images Watch the video

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Page 151: D&AD 2013 Winning Campaigns

Graphic Design

Page 152: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 161: D&AD 2013 Winning Campaigns

Nomination

Page 162: D&AD 2013 Winning Campaigns

Brand: PanasonicAgency: Dentsu, Tokyo

Industry: Electronics & Audio-VisualMedia: Design & BrandingMarket: Japan

Creative Director: HiroyukiTakasu, Yoshihiro YagiCopywriter: Haruko TsutsuiArt Director: Yoshihiro Yagi

Life is Electric Watch the video

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Page 164: D&AD 2013 Winning Campaigns

SUN SEA SND SEXFind whatever floats your boat.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

SUN SEA SND SEX

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Page 165: D&AD 2013 Winning Campaigns

BON VOI AGEFind your ideal city breakExpedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

BON VOI AGE

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Page 169: D&AD 2013 Winning Campaigns

Brand: RecipeaceAgency: Leo Burnett, Chicago

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: United States

Chief Creative Officer: Susan Credle, MarkTutsselExecutive Creative Director: JeanieCaggianoCreative Director: Phil Jungmann, MattMillerCopywriter: Adam FergusonArt Director: Kate Harding-JacksonPhotography: Chris Cassidy, Jason McKean

Recipeace

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Page 173: D&AD 2013 Winning Campaigns

Brand: Raising the RoofAgency: Leo Burnett, Toronto

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: Canada

Chief Creative Officer: Judy JohnCreative Director: AnthonyChelvanathan, Lisa Greenberg, JudyJohn, Steve PersicoCopywriter: Steve PersicoArt Director: Anthony ChelvanathanDirector: Jon + Torey

The Street House

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Page 176: D&AD 2013 Winning Campaigns

Brand: PanasonicAgency: Dentsu, Tokyo

Industry: Electronics & Audio-VisualMedia: Design & BrandingMarket: Japan

Creative Director: HiroyukiTakasu, Yoshihiro YagiCopywriter: Haruko TsutsuiArt Director: Yoshihiro Yagi

The brief was the global rebranding of anestablished Japanese electrical appliancemanufacturer. Panasonic believes in thepower of electricity and its potential to enrichour lives. The advertising uses hand-drawndiagrams of electric circuits to express thefundamental commitment to craftsmanshipat the heart of Panasonic’s manufacturingphilosophy, and to communicate a sense ofanticipation and excitement about thecompany’s emerging technologies andproducts. With Panasonic, Life is Electric.

Life is Electric Watch the video

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Page 177: D&AD 2013 Winning Campaigns

Brand: Raising the RoofAgency: Leo Burnett, Toronto

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: Canada

Chief Creative Officer: Judy JohnCreative Director: Anthony Chelvanathan, LisaGreenberg, Judy John, Steve PersicoCopywriter: Steve PersicoArt Director: Anthony ChelvanathanDirector: Jon + Torey

The Street House

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Page 182: D&AD 2013 Winning Campaigns

Brand: PanasonicAgency: Dentsu, Tokyo

Industry: Electronics & Audio-VisualMedia: Design & BrandingMarket: Japan

Creative Director: HiroyukiTakasu, Yoshihiro YagiCopywriter: Haruko TsutsuiArt Director: Yoshihiro Yagi

Life is Electric Watch the video

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Page 183: D&AD 2013 Winning Campaigns

Brand: PanasonicAgency: Dentsu, Tokyo

Industry: Electronics & Audio-VisualMedia: Design & BrandingMarket: Japan

Creative Director: HiroyukiTakasu, Yoshihiro YagiCopywriter: Haruko TsutsuiArt Director: Yoshihiro Yagi

Life is Electric Watch the video

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Page 188: D&AD 2013 Winning Campaigns

WSH EWE WRE EREStop wishing. Start searching.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

WSH EWE WRE ERE

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Page 190: D&AD 2013 Winning Campaigns

Brand: Raising the RoofAgency: Leo Burnett, Toronto

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: Canada

Chief Creative Officer: Judy JohnCreative Director: Anthony Chelvanathan, LisaGreenberg, Judy John, Steve PersicoCopywriter: Steve PersicoArt Director: Anthony ChelvanathanDirector: Jon + Torey

The Street House

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Page 191: D&AD 2013 Winning Campaigns

Brand: PanasonicAgency: Dentsu, Tokyo

Industry: Electronics & Audio-VisualMedia: Design & BrandingMarket: Japan

Creative Director: HiroyukiTakasu, Yoshihiro YagiCopywriter: Haruko TsutsuiArt Director: Yoshihiro Yagi

Life is Electric Watch the video

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Page 193: D&AD 2013 Winning Campaigns

Brand: PanasonicAgency: Dentsu, Tokyo

Industry: Electronics & Audio-VisualMedia: Design & BrandingMarket: Japan

Creative Director: HiroyukiTakasu, Yoshihiro YagiCopywriter: Haruko TsutsuiArt Director: Yoshihiro Yagi

Life is Electric Watch the video

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Page 194: D&AD 2013 Winning Campaigns

Brand: RecipeaceAgency: Leo Burnett, Chicago

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: United States

Chief Creative Officer: Susan Credle, MarkTutsselExecutive Creative Director: JeanieCaggianoCreative Director: Phil Jungmann, MattMillerCopywriter: Adam FergusonArt Director: Kate Harding-JacksonPhotography: Chris Cassidy, Jason McKean

Recipeace

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Page 195: D&AD 2013 Winning Campaigns

GRY SKYWave goodbye to bad weather.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

GRY SKY

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Page 197: D&AD 2013 Winning Campaigns

YOO WATPrice GuaranteeFind your flight+hotel deal cheaper online.We'll refund the difference.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

YOO WAT

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Page 206: D&AD 2013 Winning Campaigns

Brand: RecipeaceAgency: Leo Burnett, Chicago

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: United States

Chief Creative Officer: Susan Credle, MarkTutsselExecutive Creative Director: JeanieCaggianoCreative Director: Phil Jungmann, MattMillerCopywriter: Adam FergusonArt Director: Kate Harding-JacksonPhotography: Chris Cassidy, Jason McKean

Recipeace

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Page 214: D&AD 2013 Winning Campaigns

Brand: RecipeaceAgency: Leo Burnett, Chicago

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United States

Chief Creative Officer: Susan Credle, MarkTutsselExecutive Creative Director: JeanieCaggianoCreative Director: Phil Jungmann, MattMillerCopywriter: Adam FergusonArt Director: Kate Harding-JacksonPhotography: Chris Cassidy, Jason McKean

Recipeace Watch the video

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Page 217: D&AD 2013 Winning Campaigns

Brand: RecipeaceAgency: Leo Burnett, Chicago

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: United States

Chief Creative Officer: Susan Credle, MarkTutsselExecutive Creative Director: JeanieCaggianoCreative Director: Phil Jungmann, MattMillerCopywriter: Adam FergusonArt Director: Kate Harding-JacksonPhotography: Chris Cassidy, Jason McKean

Recipeace

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Page 221: D&AD 2013 Winning Campaigns

Brand: RecipeaceAgency: Leo Burnett, Chicago

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: United States

Chief Creative Officer: Susan Credle, MarkTutsselExecutive Creative Director: JeanieCaggianoCreative Director: Phil Jungmann, MattMillerCopywriter: Adam FergusonArt Director: Kate Harding-JacksonPhotography: Chris Cassidy, Jason McKean

Recipeace

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Page 223: D&AD 2013 Winning Campaigns

Integrated &Earned Media

Page 224: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 225: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: CyberMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways to Die Watch the video

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Page 226: D&AD 2013 Winning Campaigns

Brand: Hemoba FoundationAgency: Leo Burnett, Sao Paulo

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Marcelo ReisCreative Director: GuilhermeJahara, Rodrigo Jatene, Marcelo ReisCopywriter: Joáo Caetano Brasil, ErickMendonçaArt Director: Rodolfo Fernandes, GuilhermeJahara, Alexandre PaganoPhotography: Vetor Zero, BrasileiraFilmes, Gabriel TeixeiraDirector: Bia Flecha, Fernando Sanches

My blood is red and black Watch the video

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Page 227: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand Watch the video

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Page 229: D&AD 2013 Winning Campaigns

Nomination

Page 230: D&AD 2013 Winning Campaigns

Brand: Australian Defence ForceAgency: Y&R, Melbourne

Industry: Professional & Public servicesMedia: CyberMarket: Australia

Executive Creative Director: Ben CoulsonCreative Director: Mark Addy, ChrisNorthamCopywriter: Matt LawsonArt Director: Jake BarrowPhotography: Hugh Peachey

MOBILE MEDIC Watch the video

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Page 231: D&AD 2013 Winning Campaigns

Brand: NikeAgency: Wieden+Kennedy, Portland

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: United States

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Ryan O'Rourke, AlbertoPonteCopywriter: Caleb Jensen, Brock KirbyArt Director: Sezay Altinok, AramisIsrael, Sara PhillipsDirector: Lance Accord, Seb Edwards

FIND YOUR GREATNESS Watch the video

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Page 232: D&AD 2013 Winning Campaigns

Brand: Hemoba FoundationAgency: Leo Burnett, Sao Paulo

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Marcelo ReisCreative Director: GuilhermeJahara, Rodrigo Jatene, Marcelo ReisCopywriter: Joáo Caetano Brasil, ErickMendonçaArt Director: Rodolfo Fernandes, GuilhermeJahara, Alexandre PaganoPhotography: Vetor Zero, BrasileiraFilmes, Gabriel TeixeiraDirector: Bia Flecha, Fernando Sanches

My blood is red and black Watch the video

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Page 233: D&AD 2013 Winning Campaigns

Brand: Defence Force RecruitingAgency: Y&R, Melbourne

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia

Creative Director: Ben Coulson, ChrisNorthamCopywriter: Matt LawsonArt Director: Jake Barrow

Mobile Medic

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Page 234: D&AD 2013 Winning Campaigns

Brand: Defence Force RecruitingAgency: Y&R, Melbourne

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia

Creative Director: Ben Coulson, ChrisNorthamCopywriter: Matt LawsonArt Director: Jake Barrow

Mobile Medic

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Page 235: D&AD 2013 Winning Campaigns

Brand: Defence Force RecruitingAgency: Y&R, Melbourne

Industry: Professional & Public servicesMedia: PrintMarket: Australia

Creative Director: Ben Coulson, Chris NorthamCopywriter: Matt LawsonArt Director: Jake Barrow

Mobile Medic

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Page 236: D&AD 2013 Winning Campaigns

Brand: Defence Force RecruitingAgency: Y&R, Melbourne

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia

Creative Director: Ben Coulson, Chris NorthamCopywriter: Matt LawsonArt Director: Jake Barrow

Mobile Medic

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Page 237: D&AD 2013 Winning Campaigns

Brand: Defence Force RecruitingAgency: Y&R, Melbourne

Industry: Professional & Public servicesMedia: PrintMarket: Australia

Creative Director: Ben Coulson, Chris NorthamCopywriter: Matt LawsonArt Director: Jake Barrow

Mobile Medic

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Page 238: D&AD 2013 Winning Campaigns

Brand: Defence Force RecruitingAgency: Y&R, Melbourne

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia

Creative Director: Ben Coulson, ChrisNorthamCopywriter: Matt LawsonArt Director: Jake Barrow

Mobile Medic

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Page 239: D&AD 2013 Winning Campaigns

Brand: M.J BaleAgency: TBWA, Sydney

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: Australia

Executive Creative Director: DaveBowman, Matty BurtonCreative Director: Dave Bowman, MattyBurton, Peter Galmes, John McKelveyCopywriter: John McKelveyArt Director: Peter GalmesPhotography: Gerrard NeedhamDirector: Hugh Miller, Stephen Oliver

M.J BALE-GRAZED ON GREATNESS Watch the video

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Page 240: D&AD 2013 Winning Campaigns

Brand: Defence Force RecruitingAgency: Y&R, Melbourne

Industry: Professional & Public servicesMedia: PrintMarket: Australia

Creative Director: Ben Coulson, Chris NorthamCopywriter: Matt LawsonArt Director: Jake Barrow

Mobile Medic

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Page 241: D&AD 2013 Winning Campaigns

Brand: Defence Force RecruitingAgency: Y&R, Melbourne

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia

Creative Director: Ben Coulson, ChrisNorthamCopywriter: Matt LawsonArt Director: Jake Barrow

Mobile Medic

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Page 242: D&AD 2013 Winning Campaigns

Magazine & Newspaper Design

Page 243: D&AD 2013 Winning Campaigns

Nomination

Page 247: D&AD 2013 Winning Campaigns

Mobile Marketing

Page 248: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 249: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand Watch the video

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Page 250: D&AD 2013 Winning Campaigns

Nomination

Page 251: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand Watch the video

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Page 252: D&AD 2013 Winning Campaigns

Online Advertising

Page 253: D&AD 2013 Winning Campaigns

Nomination

Page 254: D&AD 2013 Winning Campaigns

Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Media & PublishingMedia: CyberMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van OngevalDirector: Koen Mortier

PUSH TO ADD DRAMA

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Page 255: D&AD 2013 Winning Campaigns

Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Media & PublishingMedia: Promotion & EventMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van OngevalDirector: Koen Mortier

PUSH TO ADD DRAMA Watch the video

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Page 256: D&AD 2013 Winning Campaigns

Outdoor Advertising

Page 257: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 260: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: PrintMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways To Die

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Page 263: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: OutdoorMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Kidney

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Page 265: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: OutdoorMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Snake

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Page 266: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: OutdoorMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Hair

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Page 267: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: PrintMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways To Die

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Page 268: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: PrintMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways To Die

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Page 269: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: PrintMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways To Die

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Page 270: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: PrintMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways To Die

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Page 272: D&AD 2013 Winning Campaigns

Nomination

Page 275: D&AD 2013 Winning Campaigns

Brand: UTEC - The University of Engineeringand TechnologyAgency: DraftFCB, Lima

Industry: EducationMedia: Promotion & EventMarket: Peru

Executive Creative Director: Humberto PolarCreative Director: Alejandro Aponte, JuanDonalisioCopywriter: Alejandro AponteArt Director: Juan Donalisio

Potable Water Generator Watch the video

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Page 276: D&AD 2013 Winning Campaigns

Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Media & PublishingMedia: Ambient & InteractiveMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van OngevalDirector: Koen Mortier

Push to Add Drama

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Page 277: D&AD 2013 Winning Campaigns

Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Media & PublishingMedia: Ambient & InteractiveMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van OngevalDirector: Koen Mortier

Push to Add Drama

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Page 278: D&AD 2013 Winning Campaigns

WSH EWE WRE EREStop wishing. Start searching.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

WSH EWE WRE ERE

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Page 279: D&AD 2013 Winning Campaigns

Brand: The Sunday TimesAgency: CHI & Partners, London

Industry: Media & PublishingMedia: PrintPublished: Nov., 2011Market: United Kingdom

Executive Creative Director: JonBurley, Jonathan BurleyCreative Director: Jonathan BurleyCopywriter: Daniel FisherArt Director: Dan Beckett, Richard Brim

Drive awareness of the Rich List and drivesales of The Sunday Times on April 29th

Sport

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Page 280: D&AD 2013 Winning Campaigns

Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Media & PublishingMedia: Ambient & InteractiveMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van OngevalDirector: Koen Mortier

Push to Add Drama

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Page 281: D&AD 2013 Winning Campaigns

Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Media & PublishingMedia: Ambient & InteractiveMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van OngevalDirector: Koen Mortier

Push to Add Drama

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Page 284: D&AD 2013 Winning Campaigns

Packaging Design

Page 285: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 290: D&AD 2013 Winning Campaigns

Nomination

Page 302: D&AD 2013 Winning Campaigns

Press Advertising

Page 303: D&AD 2013 Winning Campaigns

Nomination

Page 307: D&AD 2013 Winning Campaigns

Brand: The Sunday TimesAgency: CHI & Partners, London

Industry: Media & PublishingMedia: PrintPublished: Nov., 2011Market: United Kingdom

Executive Creative Director: JonBurley, Jonathan BurleyCreative Director: Jonathan BurleyCopywriter: Daniel FisherArt Director: Dan Beckett, Richard Brim

Drive awareness of the Rich List and drivesales of The Sunday Times on April 29th

Sport

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Page 309: D&AD 2013 Winning Campaigns

Brand: Save the ChildrenAgency: Y&R, Mexico City

Industry: Public interest & Non-profitMedia: OutdoorPublished: Apr., 2012Market: Mexico

Chief Creative Officer: RafaelBarthaburu, Esteban SaccoCreative Director: Francisco FerroCopywriter: Gumaro Dávila, SalvadorLara, Auber RomeroArt Director: Oscar Chávez, José MarioMuñoz, Ana SegurajaúreguiPhotography: Ale Burset

70% of abused children turn into abusiveadults.Donate at savethechildren.mx

KITCHEN CIRCLE

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Page 314: D&AD 2013 Winning Campaigns

Product Design

Page 315: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 320: D&AD 2013 Winning Campaigns

Nomination

Page 336: D&AD 2013 Winning Campaigns

Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

Nike+ FuelBand Watch the video

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Page 343: D&AD 2013 Winning Campaigns

Radio Advertising

Page 344: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 348: D&AD 2013 Winning Campaigns

Nomination

Page 350: D&AD 2013 Winning Campaigns

Click to listen

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: RadioMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways To Die

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Page 356: D&AD 2013 Winning Campaigns

Spatial Design

Page 357: D&AD 2013 Winning Campaigns

Black Pencil

Page 363: D&AD 2013 Winning Campaigns

Nomination

Page 371: D&AD 2013 Winning Campaigns

Brand: Saatchi & SaatchiAgency: PrettyBird

Industry: Professional & Public servicesMedia: Design & Branding

Creative Director: JonathanSantana, Xander SmithDirector: Marshmallow Laser Feast, MemoAkten, Robin McNicholas, Barney Steel

The Saatchi & Saatchi New Directors' Showcase 2012 - Meet Your CreatorWatch the video

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Page 399: D&AD 2013 Winning Campaigns

TV &Cinema Advertising

Page 400: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 401: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: CyberMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways to Die Watch the video

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Page 402: D&AD 2013 Winning Campaigns

Brand: Southern ComfortAgency: Wieden+Kennedy, New York

Industry: Alcoholic drinksMedia: TV & CinemaMarket: United States

Executive Creative Director: IanReichenthal, Scott VitroneCreative Director: Ian Reichenthal, ScottVitroneCopywriter: Nick KaplanArt Director: Jeff DryerDirector: Tim Godsall

"Whatever's Comfortable" Beach Watch the video

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Page 403: D&AD 2013 Winning Campaigns

Brand: The GuardianAgency: BBH, London

Industry: Media & PublishingMedia: TV & CinemaPublished: Jan., 2012Market: United KingdomLanguage: English

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: Peter ReidArt Director: Carl Broadhurst

Three Little Pigs Watch the video

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Page 404: D&AD 2013 Winning Campaigns

Nomination

Page 405: D&AD 2013 Winning Campaigns

Brand: Kayak.comAgency: Barton F. Graf 9000, New York

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: United States

Chief Creative Officer: Gerry GrafExecutive Creative Director: Eric KallmanCopywriter: Joey Ianno, Matty SmithArt Director: Joey Ianno, Matty SmithDirector: Harold Einstein

Brain Surgeon Watch the video

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Page 406: D&AD 2013 Winning Campaigns

Brand: DIRECTVAgency: Grey, New York

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Chief Creative Officer: Tor MyhrenExecutive Creative Director: Dan KelleherCreative Director: Doug Fallon, StevenFogel, Dan Kelleher, Tor MyhrenCopywriter: Steven FogelArt Director: Doug FallonDirector: Tom Kuntz, Emmanuel Lubezki

Funeral Watch the video

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Page 407: D&AD 2013 Winning Campaigns

Brand: ChevroletAgency: Goodby Silverstein & Partners, SanFrancisco

Industry: Automotive & ServicesMedia: TV & CinemaMarket: United States

Executive Creative Director: JamieBarrett, Hunter HindmanCreative Director: Andrew Bancroft, JamieBarrett, Joakim Borgström, HunterHindman, Niklas LiljaCopywriter: Andrew Bancroft, NiklasLilja, Brian PerkinsArt Director: Joakim BorgströmDirector: Brian L. Perkins

OK GO Watch the video

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Page 408: D&AD 2013 Winning Campaigns

Brand: DIRECTVAgency: Grey, New York

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Chief Creative Officer: Tor MyhrenExecutive Creative Director: Dan KelleherCreative Director: Doug Fallon, StevenFogel, Dan Kelleher, Tor MyhrenCopywriter: Steven FogelArt Director: Doug FallonDirector: Tom Kuntz, Emmanuel Lubezki

WIG SHOP Watch the video

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Page 409: D&AD 2013 Winning Campaigns

Brand: ChevroletAgency: Goodby Silverstein & Partners, SanFrancisco

Industry: Automotive & ServicesMedia: TV & CinemaMarket: United States

Executive Creative Director: JamieBarrett, Hunter HindmanCreative Director: Andrew Bancroft, JamieBarrett, Joakim Borgström, HunterHindman, Niklas LiljaCopywriter: Andrew Bancroft, NiklasLilja, Brian PerkinsArt Director: Joakim BorgströmDirector: Brian L. Perkins

OK GO Watch the video

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Page 410: D&AD 2013 Winning Campaigns

Brand: DIRECTVAgency: Grey, New York

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Chief Creative Officer: Tor MyhrenExecutive Creative Director: Dan KelleherCreative Director: Doug Fallon, StevenFogel, Dan Kelleher, Tor MyhrenCopywriter: Steven FogelArt Director: Doug FallonDirector: Tom Kuntz, Emmanuel Lubezki

PLATOON Watch the video

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Page 411: D&AD 2013 Winning Campaigns

Brand: Channel 4Agency: 4creative, London

Industry: Media & PublishingMedia: Promotion & EventMarket: United Kingdom

Creative Director: Tom TagholmDirector: Tom Tagholm

Meet the Superhumans Watch the video

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Page 412: D&AD 2013 Winning Campaigns

Brand: ESPNAgency: Wieden+Kennedy, New York

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Executive Creative Director: IanReichenthal, Scott VitroneCreative Director: BrandonHenderson, Stuart JenningsCopywriter: Dave Canning, Lauren CostaArt Director: Cyrus CoulterDirector: Tim Godsall

It's Not Crazy It's Sport, The Name Watch the video

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Page 413: D&AD 2013 Winning Campaigns

Brand: The GuardianAgency: BBH, London

Industry: Media & PublishingMedia: TV & CinemaPublished: Jan., 2012Market: United KingdomLanguage: English

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: Peter ReidArt Director: Carl Broadhurst

Three Little Pigs Watch the video

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Page 414: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, New York

Industry: Beauty & HealthMedia: TV & CinemaMarket: United States

Creative Director: John Patroulis, Ari WeissCopywriter: Peter RoschArt Director: Nate AbleDirector: Rattling Stick, Ringan Ledwidge

Susan Glenn Watch the video

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Page 415: D&AD 2013 Winning Campaigns

Brand: DIRECTVAgency: Grey, New York

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Chief Creative Officer: Tor MyhrenExecutive Creative Director: Dan KelleherCreative Director: Doug Fallon, StevenFogel, Dan Kelleher, Tor MyhrenCopywriter: Steven FogelArt Director: Doug FallonDirector: Tom Kuntz, Emmanuel Lubezki

HOUSE Watch the video

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Page 416: D&AD 2013 Winning Campaigns

Brand: Kayak.comAgency: Barton F. Graf 9000, New York

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: United States

Chief Creative Officer: Gerry GrafExecutive Creative Director: Eric KallmanCopywriter: Joey Ianno, Matty SmithArt Director: Joey Ianno, Matty SmithDirector: Harold Einstein

Roommates Watch the video

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Page 417: D&AD 2013 Winning Campaigns

Brand: Kayak.comAgency: Barton F. Graf 9000, New York

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: United States

Chief Creative Officer: Gerry GrafExecutive Creative Director: Eric KallmanCopywriter: Joey Ianno, Matty SmithArt Director: Joey Ianno, Matty SmithDirector: Harold Einstein

Pupils Watch the video

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Page 418: D&AD 2013 Winning Campaigns

Brand: DIRECTVAgency: Grey, New York

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Chief Creative Officer: Tor MyhrenExecutive Creative Director: DougFallon, Steven Fogel, Dan KelleherDirector: Tom Kuntz

Cable Effects: Set 2 Watch the video

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Page 419: D&AD 2013 Winning Campaigns

Brand: DIRECTVAgency: Grey, New York

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Chief Creative Officer: Tor MyhrenExecutive Creative Director: DougFallon, Steven Fogel, Dan KelleherDirector: Tom Kuntz

Cable Effects: Set 2 Watch the video

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Page 420: D&AD 2013 Winning Campaigns

Brand: BGHAgency: Saatchi & Saatchi, Buenos Aires

Industry: Electronics & Audio-VisualMedia: TV & CinemaMarket: ArgentinaLanguage: English

Executive Creative Director: MaxiItzkoff, Mariano SerkinCreative Director: Juan Pablo Lufrano, ArielSerkinCopywriter: Nicolas DiacoArt Director: Ezequiel De Luca, Muriel RañiDirector: Nico & Martin

Get them dressed with a BGH airconditioner

Dads in briefs Watch the video

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Page 421: D&AD 2013 Winning Campaigns

TV &Cinema Communication

Page 422: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 423: D&AD 2013 Winning Campaigns

Brand: Channel 4Agency: 4creative, London

Industry: Media & PublishingMedia: Promotion & EventMarket: United Kingdom

Creative Director: Tom TagholmDirector: Tom Tagholm

Meet the Superhumans Watch the video

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Page 424: D&AD 2013 Winning Campaigns

Nomination

Page 425: D&AD 2013 Winning Campaigns

Brand: SBSAgency: Joy Films

Industry: Media & PublishingMedia: TV & Cinema

Executive Creative Director: ChristyPeacockCreative Director: Julien Chavepayre, EricNungCopywriter: Nick MarzanoArt Director: Matt RyanDirector: Alphabetical Order®, Daniel deViciola, Marcus Linnér, Mark Molloy

France 5 Idents | Rebranding 2012 Watch the video

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Page 426: D&AD 2013 Winning Campaigns

Brand: BBCAgency: Y&R, London

Industry: Media & PublishingMedia: TV & CinemaPublished: Jun., 2012Market: United KingdomLanguage: English

Executive Creative Director: Damon CollinsCopywriter: Jason NicholasArt Director: Rick Thiele, Mario UcciDirector: Peter Candeland

Stadium UK Watch the video

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Page 427: D&AD 2013 Winning Campaigns

Brand: SBSAgency: Joy Films

Industry: Media & PublishingMedia: TV & Cinema

Executive Creative Director: ChristyPeacockCopywriter: Nick MarzanoArt Director: Matt RyanDirector: Mark Molloy

Amanda - Emotions on demand Watch the video

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Page 428: D&AD 2013 Winning Campaigns

Brand: SBSAgency: Joy Films

Industry: Media & PublishingMedia: TV & Cinema

Executive Creative Director: ChristyPeacockCreative Director: Julien Chavepayre, EricNungCopywriter: Nick MarzanoArt Director: Matt RyanDirector: Alphabetical Order®, Daniel deViciola, Marcus Linnér, Mark Molloy

France 5 Idents | Rebranding 2012 Watch the video

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Page 429: D&AD 2013 Winning Campaigns

White Pencil

Page 430: D&AD 2013 Winning Campaigns

Brand: Help RemediesAgency: Droga5, New York

Industry: Public interest & Non-profitMedia: Direct MarketMarket: United States

Creative Director: Nathan FrankCopywriter: Paul Caiozzo, GrahamDouglas, Nathan Frank, Alberto PortasMartagonArt Director: Alfredo Adan RosesDirector: Jason Jones

HELP I WANT TO SAVE A LIFE Watch the video

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Page 431: D&AD 2013 Winning Campaigns

Nomination

Page 432: D&AD 2013 Winning Campaigns

Brand: Sport Club do RecifeAgency: Ogilvy, Sao Paulo

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Paco CondeArt Director: Joáo Coutinho

IMMORTAL FANS Watch the video

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Page 433: D&AD 2013 Winning Campaigns

Writing for Advertising

Page 434: D&AD 2013 Winning Campaigns

Black Pencil

Page 436: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 437: D&AD 2013 Winning Campaigns

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: CyberMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways to Die Watch the video

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Page 438: D&AD 2013 Winning Campaigns

Nomination

Page 439: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

Sensories

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Page 440: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

BRAINY GIRL Watch the video

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Page 441: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

Sensories

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Page 442: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

Sensories

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Page 443: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

Sensories

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Page 444: D&AD 2013 Winning Campaigns

Brand: The GuardianAgency: BBH, London

Industry: Media & PublishingMedia: TV & CinemaPublished: Jan., 2012Market: United KingdomLanguage: English

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: Peter ReidArt Director: Carl Broadhurst

Three Little Pigs Watch the video

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Page 445: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

Sensories

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Page 447: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

Sensories

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Page 448: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

Sensories

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Page 449: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

Sensories

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Page 450: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

Sensories

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Page 451: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

SPORTY GIRL Watch the video

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Page 452: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

Sensories

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Page 453: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: House, Garden & PetsMedia: CyberPublished: Feb., 2012Market: United StatesLanguage: English

Creative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

High Maintenance Girl Watch the video

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Page 454: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

Sensories

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Page 456: D&AD 2013 Winning Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: David Kolbusz, DanMorris, Simon PearseArt Director: Charlene Chandrasekaran, RobEllis, Emmanuel Saint M'leuxDirector: Tim Godsall

Sensories

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Page 457: D&AD 2013 Winning Campaigns

Writing for Design

Page 458: D&AD 2013 Winning Campaigns

Yellow Pencil

Page 459: D&AD 2013 Winning Campaigns

Brand: London Organising Committee of theOlympic and Paralympic GamesAgency: McCann WorldGroup

Industry: Public interest & Non-profitMedia: Design & Branding

Executive Creative Director: BrianFraser, Simon LearmanCopywriter: Chloe Grindle, Simon LearmanArt Director: Michael Tomason

Games Maker Watch the video

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Page 460: D&AD 2013 Winning Campaigns

Nomination

Page 462: D&AD 2013 Winning Campaigns