tarakorn doing business with a heart: the journey of value creation oct 2012
DESCRIPTION
What can a creative mind do for society? Does an advertising background help? Khun Tarakorn has more than a decade of experience in the advertising field, with creative positions at SC Matchbox, BBDO Bangkok, and then as Creative Director at the global advertising agency TBWA . In 2008, with the concept of "Baan Boon Tham" (Merit House), his team won the iCare Shelter for Elderly People and Orphans Business Plan Contest. He is currently General Manager at the iCARE Creative Social Agency, part of the DT Group of Companies (DTGO), where he manages Creative Social Business Plan Contest, New Heart New World, and Creative Volunteer. Khun Tarakorn will share with us his passion for creative thinking and endeavor for social value creation.TRANSCRIPT
Net Impact Bangkok Professional Chapter
monthly meeting
18th October 2012 at 12:00-13:30
Room 521, Sasin
Doing Business with a Heart : The Journey of Value Creation
ธรากร กมลเปรมปิยะกุล
Tarakorn Kamolprempiyakul
General Manager
Creative Social Agency : iCARE
Corporate Branding : MAGNOLIA
Think and Create for Human Sustainability
คิดและสร้างเพ่ือความยัง่ยืนของมนุษย ์
T h i n k C r e a t e
H u m a n S u s t a i n a b i l i t y
start start
Presents
iCare : Innovation’s World’s CARE ไอเดียดีๆ เพื่อโลกที่เราแคร์
iCare Believe
We believe
Our world will be much
better place to live
by the hands and hearts
of those who live together
and co-creatively making
the good idea comes true.
iCare : Who we are?
iCare : Creative Social Agency เรา คือ องค์กรสร้างสรรค์เพื่อสังคม
iCare : What we do?
Creative Social Action
Love & Care Idea & Innovation
Happiness &
Better World
Our Mission
iCARE Mission
Connect & Communicate
• Youth • Designer • Business People & Org
• Social Org
• Social
Enterprise
• Volunteer
Action for
A Better World
iCARE Mission
iCARE AWARD 2008
Social Enterprise
iCARE AWARD 2008
iCARE AWARD 2010
iCARE AWARD 2012
Doing Business with a Heart
: The Journey of Value Creation
Doing Business with a Heart
: The Journey of Value Creation
Doing Business with a Heart
: The Journey of TODAY
Outside Our Heart : The World
Inside Our Heart : Our World
TInside My Heart : My World
Outside Our Heart :
The World
Global Trend in Branding
Marketing Trends
Brand Trends
People Trends
Marketing Trends
From Products to Customers to the Human
Spirit
Marketing 3.0
The Evolution of Marketing
The Evolution of Marketing
The Evolution of Marketing
The Evolution of Marketing
The Evolution of Marketing
The Evolution of Marketing
Functional Emotional
Volume Value
Money Happiness
Body Mind
Materialism Spiritual
Brand Trends
People Trends
2006 2010 2011
Will mass collaborative models have influence on
and eventually even replace
models of political governance?
From Products to Customers to the Human
Spirit
Marketing 3.0
Inside our Heart :
Our World
Think and Create for Human Sustainability
คิดและสร้างเพ่ือความยัง่ยืนของมนุษย ์
iCare : Creative Social Project
2012
TREND ?
TRUTH
An Inconvenient Truth is a 2006
documentary film directed by Davis
Guggenheim about former United States
Vice President Al Gore's campaign to
educate citizens about global warming via
a comprehensive slide show that, by his
own estimate, he has given more than a
thousand times.
Truth about the World OUTSIDE Truth about the World INSIDE
Old
New
Business that aim for making profit
Corporate that think and
create benefit for all.
Corporate that think and
create benefit for all.
Corporate that think and
create benefit for all.
New Thinking
Corporate that think and
create benefit for all.
Not only New
Thinking
New
HEART
Old
New
New
HEART
2012
2012 : year of the big change
Year of the SHIFT
2012
Crisis Chance
OLD HEART
OLD WORLD
OLD WORLD
New
HEART
New Heart
New World โลกเปล่ียนไป เม่ือใจเปล่ียนแปลง
2012
facebook/newheartnewworld
Youtube/newheartnewworld
Inside my Heart :
my World
CAUTION :
The following message contains
personal assumption from my own belief.
About the World OUTSIDE About the World INSIDE
Google : Chakras จกัระ
I Understand
I See
I Speak
I Love
I Do
I Feel
I Am
I Understand
I See
I Speak
I Love
I Do
I Feel
I Am
Eco, Natural
Social Network, Sharing
Spiritual, Dhamma
Absolute Truth, Selfless
Selfness, Survival
Feeling, Emotional
Action, Creativity
EGO – อัตตา – ตวักู ของกู
Non-self – อนัตตา – ไม่มีตวักู ของกู
I Understand
I See
I Speak
I Love
I Do
I Feel
I Am
Eco, Natural
Social Network, Sharing
Spiritual, Dhamma
Absolute Truth, Selfless
Selfness, Survival
Feeling, Emotional
Action, Creativity
2013
MARKETING
4.0
thank you
Doing Business with a Heart : The Journey of Value Creation
Doing Business with a Heart : The Journey of Value Creation
ธรากร กมลเปรมปิยะกุล
Tarakorn Kamolprempiyakul
General Manager
Creative Social Agency : iCARE
Corporate Branding : MAGNOLIA
thank you