Transcript
Page 1: Tarakorn Doing Business with a Heart: The Journey of Value Creation Oct 2012

Net Impact Bangkok Professional Chapter

monthly meeting

18th October 2012 at 12:00-13:30

Room 521, Sasin

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Doing Business with a Heart : The Journey of Value Creation

ธรากร กมลเปรมปิยะกุล

Tarakorn Kamolprempiyakul

General Manager

Creative Social Agency : iCARE

Corporate Branding : MAGNOLIA

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Think and Create for Human Sustainability

คิดและสร้างเพ่ือความยัง่ยืนของมนุษย ์

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T h i n k C r e a t e

H u m a n S u s t a i n a b i l i t y

start start

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Presents

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iCare : Innovation’s World’s CARE ไอเดียดีๆ เพื่อโลกที่เราแคร์

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iCare Believe

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We believe

Our world will be much

better place to live

by the hands and hearts

of those who live together

and co-creatively making

the good idea comes true.

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iCare : Who we are?

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iCare : Creative Social Agency เรา คือ องค์กรสร้างสรรค์เพื่อสังคม

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iCare : What we do?

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Creative Social Action

Love & Care Idea & Innovation

Happiness &

Better World

Our Mission

iCARE Mission

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Connect & Communicate

• Youth • Designer • Business People & Org

• Social Org

• Social

Enterprise

• Volunteer

Action for

A Better World

iCARE Mission

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iCARE AWARD 2008

Social Enterprise

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iCARE AWARD 2008

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iCARE AWARD 2010

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iCARE AWARD 2012

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Doing Business with a Heart

: The Journey of Value Creation

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Doing Business with a Heart

: The Journey of Value Creation

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Doing Business with a Heart

: The Journey of TODAY

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Outside Our Heart : The World

Inside Our Heart : Our World

TInside My Heart : My World

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Outside Our Heart :

The World

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Global Trend in Branding

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Marketing Trends

Brand Trends

People Trends

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Marketing Trends

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From Products to Customers to the Human

Spirit

Marketing 3.0

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The Evolution of Marketing

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The Evolution of Marketing

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The Evolution of Marketing

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The Evolution of Marketing

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The Evolution of Marketing

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The Evolution of Marketing

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Functional Emotional

Volume Value

Money Happiness

Body Mind

Materialism Spiritual

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Brand Trends

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People Trends

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2006 2010 2011

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Will mass collaborative models have influence on

and eventually even replace

models of political governance?

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From Products to Customers to the Human

Spirit

Marketing 3.0

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Inside our Heart :

Our World

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Think and Create for Human Sustainability

คิดและสร้างเพ่ือความยัง่ยืนของมนุษย ์

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iCare : Creative Social Project

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2012

TREND ?

TRUTH

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An Inconvenient Truth is a 2006

documentary film directed by Davis

Guggenheim about former United States

Vice President Al Gore's campaign to

educate citizens about global warming via

a comprehensive slide show that, by his

own estimate, he has given more than a

thousand times.

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Truth about the World OUTSIDE Truth about the World INSIDE

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Old

New

Business that aim for making profit

Corporate that think and

create benefit for all.

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Corporate that think and

create benefit for all.

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Corporate that think and

create benefit for all.

New Thinking

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Corporate that think and

create benefit for all.

Not only New

Thinking

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New

HEART

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Old

New

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New

HEART

2012

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2012 : year of the big change

Year of the SHIFT

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2012

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Crisis Chance

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OLD HEART

OLD WORLD

OLD WORLD

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New

HEART

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New Heart

New World โลกเปล่ียนไป เม่ือใจเปล่ียนแปลง

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2012

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facebook/newheartnewworld

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Youtube/newheartnewworld

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Inside my Heart :

my World

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CAUTION :

The following message contains

personal assumption from my own belief.

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About the World OUTSIDE About the World INSIDE

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Google : Chakras จกัระ

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I Understand

I See

I Speak

I Love

I Do

I Feel

I Am

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I Understand

I See

I Speak

I Love

I Do

I Feel

I Am

Eco, Natural

Social Network, Sharing

Spiritual, Dhamma

Absolute Truth, Selfless

Selfness, Survival

Feeling, Emotional

Action, Creativity

EGO – อัตตา – ตวักู ของกู

Non-self – อนัตตา – ไม่มีตวักู ของกู

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I Understand

I See

I Speak

I Love

I Do

I Feel

I Am

Eco, Natural

Social Network, Sharing

Spiritual, Dhamma

Absolute Truth, Selfless

Selfness, Survival

Feeling, Emotional

Action, Creativity

2013

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MARKETING

4.0

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thank you

Doing Business with a Heart : The Journey of Value Creation

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Doing Business with a Heart : The Journey of Value Creation

ธรากร กมลเปรมปิยะกุล

Tarakorn Kamolprempiyakul

General Manager

Creative Social Agency : iCARE

Corporate Branding : MAGNOLIA

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thank you


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