Global Onboarding:Accenture Sky Journey

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Sky Journey: Background and Research

Limited awareness about available career opportunities is a contributing factor to first year attrition.• While the actual perception of “what Accenture does” varied by geography,

there was a generally limited awareness of the breadth of our business• Some first-year leavers began a search for their next position before they even

started with Accenture• We have an opportunity to increase awareness about the type of work

Accenture performs and the potential for long-term career growth

Gaming is a powerful, new channel we can use to reach our joiners.• 90% of Accenture new joiners in India, the Philippines, and Brazil play games.• 81% of them play once a week or more.• 80% of them play on their mobile device.

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Sky Journey: Vision

To use a game as part of the overall onboarding program in order to:

Educate our pre-joiners about the breadth of Accenture’s business.

Inspire our new joiners to learn more about long-term career opportunities

Reinforce Accenture’s reputation as a technology leader, innovator, and digital business

 

Players will be managing and operating a virtual business which will allow us to simulate the wide range of work that Accenture does for its clients.

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The player, as the manager of the airport, will earn credits that can be used to select Accenture upgrades that will improve their business. Each upgrade reflects real work that Accenture does for its clients.

Sky Journey: About the Game

During the game, an Accenture team will improve the business in ways that reflect the work we actually perform as an organization.

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• Usage / Reach– Total number of downloads and active players– Click-through to offerings on Accenture.com

• Satisfaction– Average game rating & comments

• Knowledge Increase– Number of new joiners who feel Sky Journey increased

their understanding of Accenture’s business

Sky Journey: Measurement Approach

Game Screens

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Character Creation

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Level Selection

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Customer Information

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Zone 1, Day 1

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Research Puzzle – Game Play & Results

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Accenture Consultant

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Upgrade Selection

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Upgrade Details and link to Accenture.com

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Zone 5, Day 1

Onboarding Program Information

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Global Onboarding: Business Outcomes

Win the hearts and minds of pre-joiners and new joiners - as well as their families and influencers.

Inform, prepare, educate, and connect new joiners through innovative technologies and engaging content.

Leadingto business value

• Decrease renege rate• Increase first-year

retention• Increase first-year

engagement• Ensure NJO

compliance• Increase deployment

readiness

Key Goals Business Impact

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The Onboarding Experience