Key Messages Core Message Everyone knows that Orlando is one of the world’s most popular vacation destinations. But they don’t know the half of it — the region is also home to thriving technology industries, a booming start-up scene, and billions of dollars’ worth of real estate developments. Top Supporting Messages After leading the nation in job growth, Orlando is attracting some of the biggest names in business, creating thousands of high-wage, high-tech jobs in a region traditionally known for tourism. Strong talent pipeline. No matter what level of skill is needed — from just out-of-school graduates to seasoned professionals — Orlando’s labor pool of more than 1.2 million people is well prepared to meet the needs of any employer. Orlando also has plentiful talent well into the future with more than 500,000 students within a 100 mile radius helping to make Florida rank among the top ten states in the nation for talent pipeline. Top-ranked infrastructure. Named a top ten “American City of the Future” in the U.S. for high-quality infrastructure (fDi Magazine, 2015), Orlando has perfected the art of getting to and from here with an average of 66 million visitors a year. From exporting products to meeting with clients throughout the world, Orlando offers businesses the efficiency and access they need to grow. Variety of real estate options. From ultra-modern high rises to undeveloped acreage and everything in between, Orlando offers a diverse array of commercial and industrial real estate options giving companies any option they can dream up. From a residential perspective, Orlando has it all from rolling hills and lakeside lots to brick-lined streets with craftsman style homes to suburban communities named among the nation’s top places to live. Great environment for business. In a state that is both right-to-work and with no personal income tax, Orlando also offers a business-friendly habitat complete with competitive incentives and unique opportunities for partnership and collaboration. Unbeatable quality of life. The region provides a rich lifestyle for residents through cultural opportunities, arts, fashion, music, amateur and professional sports, favorable weather and abundant recreational activities.

Updated: 5/12/16

Orlando’s Economy / Business Climate • Among major metros, Orlando’s year-over-year job growth in 2015 was 4.6 percent, the highest in the

country (U.S. Department of Labor, Bureau of Labor Statistics). • Orlando’s job market has fully recovered from the recession. Approximately 204,000 jobs have been added

since the labor market’s low in January 2010, surpassing the number of jobs lost by more than 100,000. • Orlando is the second most competitive U.S. location for business (KPMG, 2016).

• Orlando is the most visited destinations in the U.S. — attracting 66 million visitors a year. The tax revenue

generated from tourism enables substantial infrastructure investment that would otherwise not exist for a market this size.

• Orlando is home to a young, diverse, educated workforce. Three-fifths of the region’s residents are under the age of 44 (the median age of residents is 36), and almost 30 percent have obtained a college degree.

• The region is home to three international airports, including Orlando International Airport, which is the third largest origin and destination airport in the U.S.

• Orlando’s unemployment rate is at 4.4 percent (March 2016), among the lowest in the nation.

• The State of Florida’s favorable business tax structure, including no state personal income tax, government policies and competitive costs help make the state — and Orlando — an attractive place in which to do business.

• Chief Executive Magazine named Florida the No. 2 best state in the country for business for two consecutive years.

• Orlando’s year-round sunshine, affordable cost of living and high quality of life make it an attractive location for both companies and a talented workforce.

• Orlando offers a diverse spectrum of industries: 1. Corporate Headquarters and Regional Offices 2. Advanced Manufacturing 3. Life Sciences & Healthcare 4. Aviation, Aerospace & Defense 5. Innovative Technologies

Orlando’s New Branding Campaign • Orlando launched the branding campaign, “Orlando. You don’t know the half of it. ®” The campaign is being

led by Jim Alessandro, Senior Vice President, Marketing & Sales Strategy, Walt Disney Parks and Resorts. • Thanks to the region’s prowess in tourism and hospitality, Orlando has strong brand visibility worldwide.

Unfortunately, Orlando's strengths as a business location outside of tourism are not as well known – even by those who live in the region.

• Research revealed that Orlando only makes it onto the "short list" for consideration as a business location

about one-third of the time. Another third of the time, Orlando is initially on the list but is quickly dismissed because people think they know Orlando’s assets because they come to the region for vacation. The last third, Orlando is never on the list because of perception.

• The goal of the campaign is to better inform out-of-state CEOs, site location consultants and other business

location decision makers on Orlando’s many assets beyond the city’s world-famous tourism sector in order to get Orlando onto the “short list” more often for strategic business location decisions. The campaign’s efforts are also focused on better educating Orlando residents and local influencers about the region’s strengths as a business location.

• Led by the Orlando Economic Development Commission (EDC), branding financial partners include Orange

County, City of Orlando, Lake County, Osceola County, Seminole County, CNL, Duke Energy, Florida Blue, Florida Hospital, Full Sail University, Greenberg Traurig, Harvard Development Company, Massey Services, Orlando Health, Orlando Magic, Orlando Sentinel, OUC, Parkway Properties, SunTrust Bank, Tavistock Group, Tupperware Brands Corporation, UCF, Walt Disney World and ZeroChaos. Many more companies have donated in-kind opportunities for the campaign.

• The efforts put forth by Orlando Economic Development Commission and its partners during the first year of

the brand campaign resulted in: o 53 percent increase in website visits; o 50 percent increase in lead generation; o Over 22 million paid advertising impressions; o 69 percent increase in national media stories; and o National Telly Award for TV ads, Florida Economic Development Council Promotional Materials Award

and International Economic Development Council Bronze Awards for general purpose website and video/multimedia, Florida Public Relations Association Grand All Image Award.

• www.OrlandoEDC.com/branding

Real Estate • From ultra-modern high rises in downtown Orlando to suburban Class A office space in Seminole County to

undeveloped acres in Lake and Osceola counties and everything in between, Orlando offers a diverse array of commercial and industrial real estate options.

• This region's robust inventory includes over 150 million square feet of industrial space and over 85 million

square feet of office space. And unlike many other established business centers, Orlando can still accommodate build-to-suits with a variety of developable land parcels in the region. The amount of space and current associated costs are very competitive with other regions around the country — making Orlando an affordable and attractive business location.

• Osceola County is home to the world’s first industry-led consortium for manufacturing of smart sensors – the

International Consortium for Advanced Manufacturing Research (ICAMR) which will provide a one-stop-shop for state-of-the-art integration of semiconductor based processes, smart sensors and photonics devices.

• Seminole County is a hub for industry leaders with corporate headquarters or major regional offices like

American Automobile Association (AAA), Deloitte Consulting LLP, Verizon Corporate Resources Group, and Mitsubishi Hitachi Power Systems Americas.

• Lake County has four strategic growth corridors – the 470 Commerce Center, Health and Wellness Way,

Minneola Interchange and Wolf Branch Innovation District – in addition to a number of commerce and industrial parks.

• Orange County is home to Central Florida Research Park, the 7th largest research park in the United States

by number of employees. • Lake Nona is one of the top 10 fastest growing communities in America with more than $3 billion in

construction across 7.1 million square feet of world-class residential and commercial facilities. The 11-square-mile master-designed community is home to thoughtfully designed neighborhoods, world-class education facilities, Lake Nona Medical City, a Sports and Performance District highlighted by USTA’s ‘New Home of American Tennis’ – the largest tennis facility in the world, diverse work spaces, recreational facilities, retail centers, and entertainment venues encompassing the best Orlando has to offer with all the conveniences of a dynamic, vibrant community. Driven by a long-term vision, Lake Nona is committed to building an innovative community that inspires human potential whilst being focused on sustainable design, healthy living, and groundbreaking gigabit fiber optic technology. Adjacent to Orlando International Airport, Lake Nona will feature millions of square feet of commercial space, thousands of hotel rooms, 25,000+ residents and in excess of 100 shops and restaurants.

Downtown Orlando • Downtown Orlando recently saw $2.5 billion invested in new construction, including a number of community

venues: o Amway Center — home to the Orlando Magic the Amway Center was named the nation’s top sports

venue;

o Dr. Phillips Center for Performing Arts — a state-of-the-art, multi-theatre venue with outdoor performance plaza and arts education rooms;

o Rebuilt Camping World Stadium— capable of hosting world-class events with new club and premium spaces throughout the stadium (re-opened 2014); and

o Major League Soccer Stadium — new 25,500-seat stadium will open for the 2017 MLS season. • The Creative Village is a digital media hub and mixed-use development undergoing $1 billion worth of

construction. o Will encompass 68 acres of housing, retail, parks and cultural space.

o The village’s anchor is the University of Central Florida’s downtown Center for Emerging Media, which

includes the Florida Interactive Entertainment Academy – a graduate program for the interactive entertainment/gaming industry.

• The University of Central Florida in partnership with Valencia College will build a downtown campus that

would enhance educational options as well as promote growth and development.

• Also downtown, other major healthcare expansions taking place at Florida Hospital’s Health Village with a planned 172-acre mixed use community designed to set the wellness standard for urban communities and Orlando Health’s main campus.

Entrepreneur / Start-ups • From legendary Walt Disney himself to aviation pioneer Glen L. Martin, whose company eventually became

Lockheed Martin, Orlando has a long history of technology innovation and entrepreneurial activity that has continued to this day.

• Groundbreaking research at the University of Central Florida has earned that institution its Top 10 ranking

on IEEE's Patent Scorecard, which ranks technology innovations gained from patents. • Orlando is home to top entrepreneurial resources, including:

o The National Entrepreneur Center — founded by Walt Disney World, Orange County Government and

The University of Central Florida, and one of only two such centers in the nation. The center offers easy access to business assistance organizations for local entrepreneurs and leverages the resources and skills of its resident organizations which include four chambers of commerce and several minority business associations and funding organizations.

o The Small Business Development Center at UCF offers workshops, individual counseling and special business development programs for both start-ups and existing businesses.

o The University of Central Florida Business Incubation Program, which is ranked as one of the top incubators in the nation that provides early stage companies with the tools, training and infrastructure to create financially stable high growth enterprises.

o Rollins College Center for Advanced Entrepreneurship connects students and alumni with advanced entrepreneurs who provide unprecedented access to learn and closely collaborate with top entrepreneurial minds.

o GrowFL, the State of Florida's pioneering "economic gardening" program, which is focused on identifying and nurturing high-potential, mid-sized businesses in the second-stage of development.

o Orlando Tech Association connects technology companies across the region through events, news and an active network of individuals working to support industry growth. Orlando’s Digital Main Street is modeled after the district structure of other Main Street communities but is more than a physical space, rather, connects Orlando’s digital efforts.

o A number of co-working spaces, including Canvs and Catalyst which help connect established technology businesses with start-ups.

Higher Education • There are more than 35 post-secondary institutions based in the region and approximately 500,000 students

enrolled in programs within a 100 mile radius. • University of Central Florida

o UCF is the nation's 2nd largest university, with more than 60,000 students.

o Known as a “partnership university,” UCF collaborates with key industries to create enriching programs designed to move graduates into high-wage positions with companies located in Orlando like Electronic Arts, Siemens and Lockheed Martin.

o UCF is also home to one of the nation's top business incubation programs and with companies that sustain more than 3,600 local jobs and have had a total impact of $1.51 billion on regional sales and $2.48 billion on regional economic output.

o The College of Optics and Photonics (CREOL) is the world’s foremost institution for research and education in optical and photonic science and engineering.

o UCF is located adjacent to the Central Florida Research Park, which is home to approximately 10,000 employees and 126 companies.

• Full Sail University is a globally recognized, private, for-profit university located in Winter Park, geared

toward the entertainment industry and known for its around-the-clock schedule. The university is a recipient of Apple’s Innovators in Education Award.

• Rollins College — ranked No. 1 regional university in the south; Crummer Graduate School of Business No.

1 MBA program in the state, also recognized nationally and internationally by some of the most respected organizations in the business world.

• Orlando boasts three of the state's best state/community colleges — Valencia College (named the nation's

top community college), Lake-Sumter State College, and Seminole State College.

• Orlando is also home to Embry Riddle Aeronautical University, the Florida A&M University School of Law, Barry University School of Law, and the Ana G. Mendez University.

Corporate Headquarters and Regional Offices • Industry leaders like American Automobile Association (AAA), Darden Restaurants, Deloitte Consulting LLP,

Electronic Arts, Lockheed Martin, Northrop Grumman, Tupperware Brands Corporation, Verizon Communications and the Walt Disney Company are either headquartered here or have a significant presence in the region.

• Orlando is also a hub for companies that provide business services such as: professional services, financial services, shared services, management consulting, contact centers and IT services.

• Numerous international companies have a major U.S. operations in Orlando. Those include Germany’s

Siemens Energy, Japan’s Mitsubishi Hitachi Power Systems, Israel’s Mazor Robotics and Australia’s Adacel, to name a few.

• More than 150 international companies, representing about 20 countries have facilities in Orlando.

• Notable announcements:

o Verizon Corporate Resources Group opened a 220,000-square-foot finance and accounting “Center of Excellence” creating 1,100 new jobs over three years with a $50 million capital investment in the Orlando region.

o Deloitte Consulting opened a 130,000-square-foot U.S. Delivery Center creating 1,000 new jobs over the next four years with a capital investment of $24.6 million in Seminole County.

o JetBlue opened a customer service center that provides bilingual sales and service to customers with 400 new workers by 2018 and a $200,000 capital investment in the Orlando region.

Advanced Manufacturing • The Advanced Manufacturing industry in Orlando is comprised of more than 500 companies and 13,100

employees with $1 billion in annual payroll. • There are more than 1,900 annual graduates in this industry in Orlando. • Companies in the Advanced Manufacturing industry in Orlando include: Dura-Stress, FARO Technologies,

Mitsubishi Hitachi Power Systems, and Siemens Energy, Inc. to name a few. • Included in Orlando’s Advanced Manufacturing industry are: optics and photonics, cleantech and energy

solutions, modeling simulation and training, smart sensors, advanced materials and emerging technologies. • Recent announcements:

o The International Consortium for Advanced Manufacturing Research, under construction in Osceola County, will partner with the Massachusetts Institute of Technology (MIT) on smart fiber technology for medical and military purposes.

o Lockheed Martin located its Mission Systems and Training mission and flight simulator research and development operations and optimized its facility creating 120 new jobs in Orlando and making a capital investment of almost $83,000,000.

o Mitsubishi Hitachi Power Systems Americas, Inc. established its North American headquarters in Lake

Mary creaking 100 new jobs in the region.

o Siemens Energy Americas is making a $7 million investment in the region with a new 40,000-square-foot wind service training center creating 50 new jobs over three years.

Aviation, Aerospace and Defense • The Aviation, Aerospace and Defense industry in Orlando is comprised of 220 companies with more than

18,900 employees and an annual payroll of $1.5 billion in annual payroll.

• Orlando has the largest identified cluster of simulation companies in the world — including more than 100 companies.

• Included in Orlando’s Aviation, Aerospace and Defense industry are: defense industry, modeling, simulation

and training (MS&T), maintenance, repair and overhaul (MRO), optics and photonics, serious games and air service development.

• The Central Florida Research Park in Orlando is home to the nation's largest cluster of military training

companies.

o The simulation procurement commands for the Army and Navy are headquartered here and there is also a significant Air Force, Marines and Coast Guard presence. Collectively, they work together as Team Orlando.

• Orlando has a significant presence of industry powerhouses Lockheed Martin, Northrop Grumman and SAIC

along with a number of other companies that often capture significant government subcontracts. • The National Center for Simulation acts as a link among the defense industry, government and academia to

expand the modeling and simulation community by promoting technology expansion, enhanced education and workforce development.

• The region has five airports including Orlando International Airport and the Orlando-Sanford International

Airport, with more than 175 nonstop destinations to the world. • Aviation industry leaders in Orlando include Aerosim, Boeing, Cessna, Embraer, JetBlue Airways, Piper

Aircraft, Signature Flight Support / BBA Aviation, Silver Airways and Wipaire.

• Recent announcements:

o Lockheed Martin expanded its Mission Systems and Training, Training and Logistics Solutions facility to create up to 200 jobs in Orlando that focus on advancements for military aircraft programs.

o National Air Cargo, a global cargo logistics provider, located its headquarters from Michigan to Orlando,

adding 105 jobs.

o Kratos Defense and Security Solutions, Inc. expanded its Technology and Training division in Orlando adding 50 new jobs.

Innovative Technologies • The Innovative Technologies industry includes a robust Film and Digital Media sector in Orlando with more

than 2,000 companies that employ 30,000 people with an annual payroll of $2.4 billion. The average annual wage in the industry is more than $70,000.

• Orlando is home to companies like FIS, GameSim Technologies, Inc., Monster Media, The Golf Channel,

Universal Studios Florida, Oracle Corporation, Pentaho, and interactive entertainment software giant Electronic Arts (EA).

• The Orlando Film Commission, a division of the Orlando Economic Development Commission, provides

permitting services, assists with production site selection and helps connect crews with support services. • Orlando has a solid production infrastructure that includes state-of-the-art soundstages, post-production

houses, large motion-capture studio, television broadcast studios, and unique venues that have helped the region become one of the busiest production centers in the United States. Year-round filming capabilities, a highly-skilled local crew base, and supportive local communities have helped advance this region's reputation.

• Orlando specializes in looking like “Anywhere USA” with more than 4,000 square feet of swamps, lakes, cities, small towns, and everything in between.

• There are more than 4,300 annual graduates in film and digital media. Notable programs include:

o World-renowned Full Sail University — private film and digital media school; o University of Central Florida’s Center for Emerging Media — which includes the Florida Interactive

Entertainment Academy — a graduate level program for the interactive entertainment industry; o Valencia College – the nation’s top community college (Aspen Institute) with specialized film and digital

media program; and o DAVE School (Digital Animation and Visual Effects School) offers complete immersion in the art and

science of computer animation.

• Recent announcements: o IZEA, a social media sponsorship company, expanded to a new 17,000 square-foot facility making a $2

million capital investment. o Location of major Universal Pictures feature Sisters starring Tina Fey and Amy Poehler. o Major production location in North America for commercials ranging in everything from Canadian

beverages to Walmart.

Life Sciences & Healthcare • The Life Sciences and Healthcare industry includes more than 4,800 companies and employs 92,600

workers with $5.3 billion in annual payroll in Orlando. • Orlando is home to one of the nation’s largest specialty pharmacy clusters – companies like CuraScript,

Advance Care Scripts, Axium Healthcare, Legacy RX and more are here – and a growing medical device industry.

• Orlando is home to Lake Nona’s Medical City, a 650-acre health and life sciences park that includes:

University of Central Florida's Burnett School of Biomedical Sciences; Nemours Children’s Hospital; Orlando VA Medical Center; Department of Veterans Affairs Medical Simulation Center for Excellence; University of Florida Research and Academic Center; and GuideWell Innovation Center.

• Major healthcare expansions are taking place in Orlando’s core including:

o Florida Hospital’s Health Village The village is a unique 172-acre mixed-use development with housing and rail, a life sciences

research center, a hospital cluster and an upcoming hub of growing, young companies. Three upcoming BioResearch Centers are planned with office and lab space, including both wet and

dry labs. o Orlando Health’s main campus University of Florida Health Cancer Center expanding care and treatment options. Winnie Palmer Hospital for Women & Babies undergoing significant expansion of its neonatal

intensive care unit. o Wellness Way A planned 16,000 acre hub that with a variety of sectors including agriculture, leisure and hospitality,

human performance, sports medicine and training facilities as well as care regional parks, trails and access to major thoroughfares.

• Orlando is home to the National Training Center and its Human Performance Lab to help athletes —

including summer Olympics athletes — gain a competitive advantage through science testing. • Recent announcements:

o CVS Health opened an 112,000-square-foot facility creating 500 new positions and making a $13.7 million investment in the region.

o Centene Management Group, a healthcare services and program provider, expanded its location creating 75 new jobs and making a $600,000 investment in Orlando.