NRW Campaign Guidelines | 1

Campaign Guidelines

NRW Campaign Guidelines | 2

CONTENTSIntroduction 1

LOGO

Master Logo | Stack 2

Master Logo | Inline 3

Secondary logo | Stack 4

Secondary logo | Inline 5

Clear Space 6

Minimum Size 7

Placement 8

Co Branding 9

Do Not 10

CAMPAIGN GUIDELINES

Typography 12

Colour palette 13

Language 14

CAMPAIGN IN USE 15-18

NRW Campaign Guidelines | 1

NATIONAL RECONCILIATION WEEK 2018This year during National Reconciliation Week, Reconciliation Australia invites all Australians to learn more about Aboriginal and Torres Strait Islander cultures and histories, to share that knowledge and help us grow as a nation.

“Don’t Keep History A Mystery: Learn. Share. Grow” explores history hidden just beneath the surface, ready and waiting to be uncovered. The campaign aims to motivate audiences to actively explore and interpret their own role in and journey of historical acceptance.

This document should be used as a guide for the correct use of the NRW 2018 branding materials. If you have any questions regarding the use of this brand suite, please contact

enquiries@reconciliation.org.au

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LOGOMaster Logo | StackThe master logos should be used with preference. A suite of secondary logos are supplied if the master is not appropriate.

This will ensure consistency across all communications.

Main_Stack Main_Stack_White

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LOGOMaster Logo | InlineTwo alternate versions have been developed. When the logo is used along side content, the formal logo should be applied. For all other application the informal is available for use.

A suite of secondary logos are supplied if this is not appropriate. This will ensure consistency across all communications.

Main_Inline_Informal

Main_Inline_Informal_White

Main_Inline_Formal

Main_Inline_Formal_White

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LOGOSecondary logo | StackThe secondary logo is to be used in specific circumstances when the master logo isn’t suitable. This is generally for smaller placements or restrictive layouts and applications.

Hashtag_Stack

Hashtag_Stack_White

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LOGOSecondary logo | InlineThis logo is generally for smaller placements or restrictive layouts and applications such as social media, email signatures and other digital communications.

Hashtag_Inline_B_White

Hashtag_Inline_B

Hashtag_Inline_A_White

Hashtag_Inline_A

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NNN

NNN

LOGOClear SpaceThe clear space is defined by 3x the height of the ‘N’ in National Reconciliation Week. This clear space must be free of all other graphics and text.

Clear space applies to all logo variations. This is the minimum allowance for clear space and should be increased wherever possible.

NNN

NNN

NNNNNN

NNNNNN

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LOGOMinimum SizeEnsuring the logo is clearly legible at all times, you must follow the below minimum sizes to ensure legibility.

35mm W 78mm W

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LOGOPlacementThe primary placement of the logo is on the orange gradient background and can be applied to a solid colour background where appropriate.

Always use the white logo when applied to a coloured background as shown. The logo should not be placed directly on to imagery.

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LOGOCo BrandingWhen co-branding the master logo should be used. Logos should neatly sit side by side and hold a similar visual weight, ensuring the logo adheres to its clear space.

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LOGODo NotOnly use the logos as they are supplied.

Do not stretch or warp

Do not place logo’s directly over imagery

Do not place the black logo onto the orange gradient background

Do not remove or alter the logo in anyway

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CAMPAIGN GUIDELINES

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CAMPAIGNTypographyHelvetica Neue is the primary typeface and should be used for all communications, ensuring consistency across all digital and print assets.

Arial is the secondary typeface and should be used when Helvetica Neue is unavailable.

Helvetica Neue

LightRoman MediumHeavy

Arial

RegularBold

Secondary (Web safe)

Primary

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CAMPAIGNColour paletteThe primary colour palette is the red to orange gradient. It is the leading colour for the campaign frame.

Secondary colours include a range of dark to light blue tones.

Linear

90º Angle

CMYK: 11.57.82.1

RGB: 219.130.69

HEX: #DB8144

PMS: 7577C

CMYK: 4.91.81.0

RGB: 230.62.61

HEX: #E53E3C

PMS: 1788C

CMYK: 87.81.36.24

RGB: 55.61.99

HEX: #363C62

PMS: 534C

CMYK: 64.45.5.0

RGB: 103.131.186

HEX: #6783BA

PMS: 7682C

CMYK: 34.20.5.0

RGB: 166.185.214

HEX: #A6B8D6

PMS: 651C

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CAMPAIGNLanguageCampaign title: When referring to the campaign, there should be caps at the start of each word as shown.

Campaign copy: For use when introducing the campaign. This copy breaks down the tagline of Learn. Share. Grow.

About National Reconciliation Week: For use when giving further information about Reconciliation Week.

This year during National Reconciliation Week, Reconciliation Australia invites all Australians to learn more about Aboriginal and Torres Strait Islander cultures and histories, to share that knowledge and help us grow as a nation.

(Campaign copy)

National Reconciliation Week (NRW) is a time in which we can reflect on our reconciliation journey as a nation. Each year NRW is held from 27 May - 3 June. During the week, thousands of events are held nation-wide to celebrate and support reconciliation.

(About National Reconciliation Week)

“Don’t Keep History A Mystery: Learn. Share. Grow”

(Campaign title)

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CAMPAIGN IN USE

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POSTERS

Learn more at reconciliation.org.au

#NRW2018

National Reconciliation Week 2018

27 May - 3 June

National Reconciliation Week 2018

27 May - 3 June

This year during National Reconciliation Week, Reconciliation Australia invites all Australians tolearn more about Aboriginal and Torres Strait Islander cultures and histories, to share that knowledge and help us grow as a nation.

National Reconciliation Week (NRW) is a time in which we can reflect on our reconciliation journey as a nation. Each year NRW is held from 27 May - 3 June. During the week, thousands of events are held nation-wide to celebrate and support reconciliation.

Learn more at reconciliation.org.au#NRW2018

National Reconciliation Week 2018

27 May - 3 June

This year during National Reconciliation Week, Reconciliation Australia invites all Australians tolearn more about Aboriginal and Torres Strait Islander cultures and histories, to share that knowledge and help us grow as a nation.

Learn more at reconciliation.org.au#NRW2018

National Reconciliation Week 2018

27 May - 3 June

This year during National Reconciliation Week, Reconciliation Australia invites all Australians tolearn more about Aboriginal and Torres Strait Islander cultures and histories, to share that knowledge and help us grow as a nation.

Learn more at reconciliation.org.au#NRW2018

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EMAIL SIGNATURES

& SOCIAL MEDIA

#NRW2018 Email Signature

#NRW2018 Social Media Banner

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SOCIAL MEDIA IN USE

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