political branding campaign
DESCRIPTION
In a class on Brand Design we were asked to explore the importance of a branding campaign in political sphere. To explain this I took the example of one of the fierce branding campaign of Bharat Nirman (NDA) and India Shinning (Congress). The presentation explore how exactly an advertisement campaign can effect the formation of government in a country. It also includes how emotions are used to develop empathy in target audience and get their votes.TRANSCRIPT
Political Branding Campaign
India
India Shinning Campaign
NDA- 2004
What was it?
India shinning was BJP’s election campaign
for 2004 general election. The case of 'India
Shining' campaign is believed to mark the
beginning of a new age of political
advertising in India.
The campaign was aimed at highlighting the
progress India had made during the tenure
of Vajpayee as PM. The campaign was
supported by another catch phrase 'Feel
Good Factor.'
Branding
Branding Company
Prathap Suthan
“India Alive” “India Dazzling”
"Each of them were wrong in certain ways. India Alive carries
with it the implication of death or sickness.
India Rising takes you back to the Independence era when we
were just formulating an identity. India Dazzling was an over-
claim." According to him, 'India Shining' conveyed a sense of
health, prosperity and radiance.
Branding
Result
Bharat Nirman
Congress Campaign
Branding
Pradeep Sarkar
22 commercials, many featuring a continuing character—a young woman, Priya, who is born into an
underprivileged background but, through hard work and a helping hand from the government’s
policies, travels to Delhi to study engineering from her remote village, becomes an entrepreneur,
acquires land in and around her village (at the new rates announced by the government, 4 times the
market value), and is an all-round busybody and do-gooder.
The Campaign
The Campaign
The Campaign
The Campaign
New Age Branding
New Job Opportunity
Youtube
Quora
Just for Laughs
IPL Nirman
India Shinning- Really??