tales of badges design presentation

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Tales of Badges Celebrating Social Identity Through Engaging and Learning About the Characters Around Us Casey M Addy Indiana University HCI/d Master’s Capstone Presentation 4 May 2010

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Design presentation to help convention attendees and cosplayers better understand the characters and people who attend cons.

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Page 1: Tales of Badges Design Presentation

Tales of Badges Celebrating Social Identity Through Engaging and Learning About the

Characters Around Us

Casey M AddyIndiana University HCI/dMaster’s Capstone Presentation4 May 2010

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Conventions

Introduction | Research | Insights | The Prototype | At the Con | Reflection

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Cons

Introduction | Research | Insights | The Prototype | At the Con | Reflection

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Image from alafista.com

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Image from joystiq.com

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Image from joystiq.com

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238 Cons Each Year

Source: animecons.com

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238 Cons Each YearAttendance as High as

40,000

Source: animecons.com, anime-expo.org

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5.5 Million People

Source: animecons.com, anime-expo.org

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http://farm3.static.flickr.com/2686/4163075164_44b6089e29_b.jpg

Image from alafista.com

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Cultural Identity

Cosplayers

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Cultural Identity

Costume-Play(Costume-Roleplay)

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Image from Jennifer Ash

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Image from Kotaku.com

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Image from Kaori Yuki

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Image from Kaori Yuki

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The HCI Perspective

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The HCI Perspective

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What You’ll See Tonight

Introduction | Research | Insights | The Prototype | At the Con | Reflection

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Overview

A Discussion on Identity

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Overview

A Discussion on Identity

A Trip to a Real Con

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Overview

A Discussion on Identity

A Trip to a Real Con

Talking to Attendees

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Overview

A Discussion on Identity

A Trip to a Real Con

Talking to Attendees

A Mobile Celebratory Design

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Overview

A Discussion on Identity

A Trip to a Real Con

Talking to Attendees

A Mobile Celebratory Design

Design Evaluation

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Overview

A Discussion on Identity

A Trip to a Real Con

Talking to Attendees

A Mobile Celebratory Design

A Personal Reflection

Design Evaluation

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Research

Introduction | Research | Insights | The Prototype | At the Con | Reflection

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Secondary Research

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study

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Identity Construction - PerformanceSources: Schechner (2003), Elliott (2008)

Images from Schechner (2003)

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Identity Construction – Presentation of Self Sources: Goffman (1956), Elliott (2008)

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Sources: Goffman (1956), Elliott (2008)

Identity Construction – Presentation of Self

Source: Goffman (1956), Elliott (2008)

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Identity Construction – Presentation of Self Sources: Goffman (1956), Elliott (2008)

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Identity Construction – PlaySources: Eisenberg (1990), Brown (2009), McGonical (2010)

Images from Dane Petersen and flickr (louistucker15, Ed Yourdon)

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Fashion and IdentitySource: Entwistle (2001), Crane (2001), Elliott (2008)

Images from Entwistle (2001), cabicanary.com, coilhouse.net

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Community Identity FormationSources: Bly (1993), Greenberg (2001), Churchill (2006), Churchill (2004), McCarthy (2009), Grimes

(2008)Images from McCarthy (2009), Churchill (2006), McCarthy (2008)

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Primary Research

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study

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Learning Cosplay

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study

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Abel Nightroad (Trinity Blood)Image from absoluteanime.com

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Cape

Belts

Stole

Pants

Shoes

Accessories

Wig

Gloves

Coat

Attitude

Costume Personalization

Face

Image from deviantart.com

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Learning CostumingImage from Binaebi Akah

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The Con Experience

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The Con Experience

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Appreciation from Cosplayers

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Appreciation from Fans

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Cosplayer Interviews

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study

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Cosplayer Interviews

1 hour phone interviews with 5 cosplayers

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Cosplayer Interviews

1 hour phone interviews with 5 cosplayers

A range of experience of cosplay

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Cosplayer Interviews

1 hour phone interviews with 5 cosplayers

Wanted to learn the personal side of cosplay

A range of experience of cosplay

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Cosplayer Interviews - Designer

[The best are] “handmade costumes that aren’t ornate, but are truly the person coming out…wearing a store-bought item is bad – no one is impressed” Prof. McGonagall

Image from Mandy Mitchell

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Cosplayer Interviews - Performer

“You should put yourself into the cosplay – it’s better – not only for the pragmatics of the costume design - but the personal touch is so much more touching…” - Wesker

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Cosplayer Interviews – 100% Personal

“The true meaning of cosplay for me is to become closer to the characters you love, and enjoy what you are doing. There’s nothing else – it’s that simple.” - Naruto

Image from animevice.com

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Focus Group Session

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study

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Con Attendee Focus Group

3 individuals who love and have been to cons

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Con Attendee Focus Group

3 individuals who love and have been to cons

Wanted to learn the importance of cons and their interactions with cosplayers

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Con Attendee Focus Group Findings

The social and personal reasons

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Con Attendee Focus Group Findings

The social and personal reasons

Connoisseurs of knowledge at the con

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Con Attendee Focus Group Findings

The social and personal reasons

Connoisseurs of knowledge at the con

It is less likely for them to approach a character they don’t know

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Con Attendee Focus Group Findings

The social and personal reasons

Connoisseurs of knowledge at the con

Pictures and stories are a way of personalizing the con

It is less likely for them to approach a character they don’t know

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Exemplar Study

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study

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Interactive Con Badges and iPhone Apps Images from gizmag.com and mobileappshowdown.com

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Electronic FashionImages from instructables.com and kotaku.com

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Emergent TechnologiesImages from dangerousprototypes.com,, japanator.com, and berglondon.com

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Group ExperiencesSources: Rosner (2008), Rosner (2009), Grimes (2008), Bell and Kaye (2002)

Images from joystiq.com, boing-boing.net, and epicwinftw.com

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Art and Celebratory DesignImages from kotaku.com, we-make-money-not-art.com, and 1904.cc

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Insights and Recap

Introduction | Research | Insights | The Prototype | At the Con | Reflection

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Humans Shaping and Expressing Identity Images from sankakucomplex.com, kotaku.com

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The Con for AttendeesImage from joystiq.com

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The Con for Cosplayers

/Users/amalgamayne/Documents/Spring10/Capstone2/genericon10/DSCF2042.JPG

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Character Knowledge and InteractionsImage from dannychoo.com

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Current Focus of Designs and ConsImages from gizmag.com, converve.de, and boingboing.net

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The Opportunity for DesignImage from alafista.com

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The Prototyping Process

Introduction | Research | Insights | The Prototype | At the Con | Reflection

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Starting With a Sketch

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Starting With a Sketch

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Starting With a Sketch

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Paper Prototyping

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Paper Prototyping

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Personalized RFID Badge

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Personalized RFID Badge

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Our Con Attendee GregImage from flickr (goodrob13)

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Taking a Photo of a Cosplayer

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Taking a Photo of a Cosplayer

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Taking a Photo of a Cosplayer

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Taking a Photo of a Cosplayer

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Taking a Photo of a Cosplayer

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Getting to Know the Character

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Getting to Know the Character

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Getting to Know the Character

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Leaving a Message for the Cosplayer

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Leaving a Message for the Cosplayer

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Leaving a Message for the Cosplayer

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Leaving a Message for the Cosplayer

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Leaving a Message for the Cosplayer

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Leaving a Message for the Cosplayer

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Accessing Character Info Anytime

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Accessing Character Info Anytime

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Accessing Character Info Anytime

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Accessing Character Info Anytime

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Accessing Character Info Anytime

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Accessing Character Info Anytime

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Accessing Character Info Anytime

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Accessing Character Info Anytime

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Accessing Character Info Anytime

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Continuing the Celebration With Others

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Continuing the Celebration With Others

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Continuing the Celebration With Others

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Continuing the Celebration With Others

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Continuing the Celebration With Others

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Continuing the Celebration With Others

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Continuing the Celebration With Others

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Continuing the Celebration With Others

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Continuing the Celebration With Others

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Continuing the Celebration With Others

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Continuing the Celebration With Others

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Group Cosplay Considerations

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Group Cosplay Considerations

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Group Cosplay Considerations

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Group Cosplay Considerations

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Group Cosplay Considerations

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Group Cosplay Considerations

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Evaluating the Phone App

Introduction | Research | Insights | The Prototype | At the Con | Reflection

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Paper Prototype Evaluation

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Paper Prototype Evaluation

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Paper Prototype Evaluation

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Medium-Fidelity Prototype Evaluation

4 participants

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Medium-Fidelity Prototype Evaluation

Think-aloud protocol

4 participants

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Medium-Fidelity Prototype Evaluation

Interactive clickthrough

Think-aloud protocol

4 participants

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Medium-Fidelity Prototype Evaluation

Interactive clickthrough

Examine the usable and social aspects of the design

Think-aloud protocol

4 participants

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Medium-Fidelity Prototype Evaluation ResultsQuick to learn and use

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Medium-Fidelity Prototype Evaluation Results

Overlooked usability issues and immediately gave ideas for improvement

Quick to learn and use

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Medium-Fidelity Prototype Evaluation Results

Overlooked usability issues and immediately gave ideas for improvement

Helped the photographer to see the personal side of the person underneath the costume

Quick to learn and use

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Medium-Fidelity Prototype Evaluation ResultsA convenient conversation starter

“[it] made me more confident and adds more emphasis and [it’s] more exciting for the person who is cosplaying – that’s the big thing”

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Tales of Badges at Cons

Introduction | Research | Insights | The Prototype | At the Con | Reflection

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Coupling With Con Artifacts

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Coupling With the Con Website and Forums

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Technological FeasibilitySource and Image: Caolo, 2009

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Technological FeasibilitySource and Image: Dugdale, 2010

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Social ValueImage from dannychoo.com

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Social ValueImage from kotaku.com

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Con ImplicationsImage from darkdiamond.net

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Con ImplicationsImage from sankakucomplex.com

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Personal Reflection

Introduction | Research | Insights | The Prototype | At the Con | Reflection

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An Experience to Never Forget

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Future Work

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Future WorkImage from sankakucomplex.com

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Final Thought

Introduction | Research | Insights | The Prototype | At the Con | Reflection

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The Great Amount of Love and PassionImages from dans and Jennifer Ash

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Acknowledgements

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And Now for Your Questions and Feedback

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Boy Scout Section

Introduction | Research | Insights | The Prototype | At the Con | Reflection

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Genericon 2010 Panel

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The Initial Sketch

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Re-Learning Sewing

Photo by Binaebi Akah

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Cosplayer Interviews - Designer

“I like to get the costume as close as possible – I know when the costume is competition worthy” - Rogue

Image from cosplay.com

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Cosplayer Interviews - Performer

“If you don’t have any of you, then it is nothing but an empty shell – you have to be there to give it life” - Alice

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Cosplayer Interviews – 100% Personal

“Everyone has different reasons: some people are introverted and the costume is the way to break out; others it’s a way to fit in… when I wear a costume, I am much more social and people just come to me – that’s a confidence booster – and that makes me stay I am physically fit for 10 years” - Prof. McGonagall

Image from Mandy Mitchell