talent brand in action: how to incorporate talent brand into everything you do | talent connect...
TRANSCRIPT
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! Deborah Glynn ! Senior Talent Manager ! The Integer Group
! Leslie Harris ! Talent Manager ! The Integer Group
Talent Brand in Action: How To Incorporate Talent Brand Into Everything You Do
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We know you’d rather at happy hour.
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• Employment Branding
• Social Media
• Employee Ambassadors
• How YOU can do what we did
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Employment BrandingTruth in Branding/Employment Identity
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you, with us.
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Social MediaBest Practices
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Employee Ambassadors
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How Can Do What We Did
YOU
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Internal Analysis
• Strengths
• Demographics
• What do you do well
Resources
• Money
• Personnel
Identify champions and early adaptors to help you with your new approach
Where To Begin...
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Action Plan
• Branding
• Social Media
• Employee Ambassadors
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Action Plan/Branding
• Bite Size Pieces
• Use Current Materials
• Marketing/PR Dept
• Internships
• Art Schools
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Action Plan/Social Media• Amp YOURS and THEIR profile
• Voice - identify key people and guidelines for posting.
• No emoticons
• No religious or political postings
• Laugh only at ourselves
• No foul language
• Add value to the conversation
• Don’t talk just to talk
• Business Casual
• Positive
• “We” not “I”
• No ranting
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Action Plan/Brainstorm Content Ideas
• Blend of stock and flow
• HootSuite (push out content)
• Tweetdeck (monitor)
• Consolidate accounts
• Build employment pages
• Interviewing tips for HR
• Industry specific news
• Highlights of company culture
• Location news/City
• Facebook photo contest
• Award wins
• Funny things in the office
• Employee profile
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Action Plan/Employee Ambassadors
• Talk to hiring managers
• Lunch and Learn sessions
• Provide language to make it easy for them
• Fun contests
• Employee referral incentives
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Questions?(Don’t shy.)
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