promote & engage: ways to amplify your talent brand --talent connect 2013
DESCRIPTION
Talent Connect 2013 - Talent BrandTRANSCRIPT
PROMOTE & ENGAGE WAYS TO AMPLIFY YOUR TALENT BRAND
STRATEGIC ADVISOR
SOCIAL STRATEGY & BRAND
@SoCalGirl
TALENT
ACQUISITION
STRATEGY
CEO & FOUNDER
STACY DONOVAN ZAPAR
@StacyZapar
FORTUNE 500
RECRUITER
TRAINER
DINA MEDEIROS
AGENDA
TALENT BRAND CONTENT AMPLIFY
@SoCalGirl @StacyZapar #intalent
5 most important trends shaping the future of recruiting
1
2
3
4
5
Social professional networks are increasingly impacting quality of hire
Employer branding is both a competitive threat and a competitive
advantage
Data is used to make better hiring and branding decisions
Companies are investing in hiring internally to stop talent from walking out
the door
Companies are figuring out the mobile recruiting terrain
TALENT BRAND
@SoCalGirl @StacyZapar #intalent
people
employer brand
culture
perks
leadership
alumni
network
current employees
candidate experience
reputation
perception
transparency
authenticity
Employee Value Proposition Company Culture
People Candidate Experience
TALENT BRAND
What is YOUR talent brand?
@SoCalGirl @StacyZapar #intalent
THE FACTS
83% Agree that talent brand
has significant impact
on the ability to hire
great talent.
Lower cost per hire by up to 50%.
Reduce employee turnover by up
to 28%.
Influence the conversation with
candidates. If you don’t, someone
else will.
@SoCalGirl @StacyZapar #intalent
of recruiters don’t understand
their own talent brand.
50%
@SoCalGirl @StacyZapar #intalent
TALENT BRAND AMPLIFY
CONTENT
@SoCalGirl @StacyZapar #intalent
GREAT CONTENT
TELLS A STORY...
a ,
transparent story of
what it’s like to work
at your company.
relevant
PR / AWARDS
MARKETING CORPORATE BLOG
EARNINGS ANNOUNCEMENTS
JOB POSTINGS
CHARITABLE CAUSES
COMMUNITY EFFORTS
TEXT THE NORM
@SoCalGirl @StacyZapar #intalent
LINKEDIN TODAY
DEPARTMENT BLOG
INDIVIDUAL BLOG
GOOGLE ALERTS
INDUSTRY
PUBLICATIONS
THOUGHT LEADERS
PHOTO
INTERNAL COMMUNICATIONS
HIRING TEAM
POP CULTURE
HUMOR
YOU TUBE
TEXT THE IDEAL
@SoCalGirl @StacyZapar #intalent
“ ”
Great content makes people
want to share, care or swear.
@prsarahevans
@StacyZapar @SoCalGirl #intalent
http://www.youtube.com/watch?v=Z0UpBjaUMkQ
@StacyZapar @SoCalGirl #intalent
@SoCalGirl @StacyZapar #intalent
Web developer with a job.
Web developer without a job.
AMPLIFY
@StacyZapar @SoCalGirl #intalent
@StacyZapar @SoCalGirl #intalent
4X
WHO ARE ENGINEERS CONNECTED TO?
OTHER ENGINEERS!
@SoCalGirl @StacyZapar #intalent
@SoCalGirl @StacyZapar #intalent
@SoCalGirl @StacyZapar #intalent
STATUS UPDATES
Blackberry
Blackberry - Sponsored
Blackberry Sponsored
@StacyZapar @SoCalGirl #intalent
AMPLIFY
@SoCalGirl @StacyZapar #intalent
@StacyZapar @SoCalGirl #intalent
@StacyZapar @SoCalGirl #intalent
@SoCalGirl @StacyZapar #intalent
CREATE A CONTENT CALENDAR
GOALS
ENCOURAGE your recruiters and hiring team members to
like / share / comment! INCENTIVIZE them!
Content
curation,
schedule
posts for the
week
Engage,
follow back
Engage Engage,
follow back
Engage Engage,
#FF
SUN MON TUE WED THURS FRI SAT
30 MIN 15 MIN 15 MIN 15 MIN 15 MIN 15 MIN
CANDIDATE EXPERIENCE
HOW DO YOU KNOW IF YOUR TALENT
BRAND STRATEGY IS WORKING?
Only 1/3 of talent acquisition leaders say they
consistently measure their talent brand.
@SoCalGirl @StacyZapar #intalent
= 700K
3M
ENGAGEMENT
REACH
TALENT BRAND INDEX
How attractive you are to
prospective candidates
23%
@SoCalGirl @StacyZapar #intalent
TALENT BRAND INDEX
HOW LIKELY ARE YOU
TO ATTRACT TALENT?
WRAP
TALENT BRAND CONTENT AMPLIFY
@SoCalGirl @StacyZapar #intalent
Q&A