CONVERT THEPROMISE OF BIGDATA INTO REALWORLD RESULTS

Benoit BourdéSolutions DirectorKeyrus

Denis Bourdon Chief Executive OfficerApril Technologies

Julien LeteissierProject LeaderApril Technologies

IT LEADERS

Misalignment between data lake builders and business teams

Data Science is the latest in-demand skill set for marketing

BUSINESS

Time to value is often too slow

User frustration

Too much emphasis on technology

Time to market

Challenges

COULD FUSE BIG DATA AND DATA SCIENCES…

… WE WILL BE ABLE TO GET HIGH-VALUE-ADDED INDICATORS TO:

Accurately anticipate customer needs

Prioritize sales leads to increase conversion

Win the micro-moments that lead to the purchase decision

…

If We …

IT APPROACH

Talend was the perfect choice to build C2X

Connects from anywhere, at any speed

Native for Big Data

Cost effective and high performance

Talend was chosen by April to

drive their data-driven strategy

Technology Platform

High volume of structured & unstructured

Simplicity & performance

Algorithms

Identify the right and best data to use

DYNAMIC OPERATIONAL VISUALISATION

ANALYSIS

RECOMMENDATIONS

CREATION

BIG DATA STORAGE

DATA RECONCILIATION

& ENRICHMENT

BUSINESS

CHALLENGES

How?

BUSINESS APPROACH

Keyrus provides « Next Best Actions »

Keyrus ensures support & guidance to business teams

All this, in less than 50 days!

Focus on Users

Needs - Indicators - Agility

Time-to-Market

Algorithms

Identify the right and best data to use

BUSINESS CHALLENGES

DYNAMIC OPERATIONAL VIZUALISATION

ANALYSISRECOMMENDATIONS

CREATION

BIG DATA STORAGE

DATA

RECONCILIATION

ENRICHMENT

How?

Reliable, secure and scalable technical platform with the most advanced technology

Advanced analytics expertise to extract real business value

Dedicated team of experts with in-depth knowledge of your market

An iterative « all in one » project approach for concrete results

Value

1. Revenue

Growth

2. Enhanced

Customer

ExperiencePredicting and

anticipating moments

of truth

3. Marketing

ROI Enabling teams to fine

tune their marketing

campaigns in real-

time

4. Higher

transformation

rates

Short ROI

Business Benefits

IT Benefits

2. Comprehensive & scalable Big Data platform

5. Easy integration to existing applications portfolios, adaptable & extensive

1. « all in one » solution with FAST results

4. Robust and reliable solution ready to use

3. Aligned IT and Business strategies

Denis Bourdon

Chief Executive Officer

April Technologies

Case Study

Julien Leteissier

Project Leader

April Technologies

APRIL operations

OUR WORLDWIDE OPERATIONS–

OVER

3 , 800STAFF MEMBERS

OPERATIONS IN

31 COUNTRIES

CONSOLIDATED

TURNOVER OF

€861.2 M

25%OF GROSS MARGIN

GENERATED BY OUR INTERNATIONAL ACTIVITIES

KEY FIGURES FOR 2016

THE GROUP OUR CORE BUSINESS

AND ASSETS

OUR UNIQUE MODEL IN THE MARKET

–The APRIL Group is present

throughout the insurance

value chain in order to

address the needs

of all its customers.

INSURE

Bearing the financial risks

with our insurance companies

DISTRIBUTE

Running distribution networks FOR POLICY-

HOLDERS

WHOLESALE

BROKERLong-standing position

as a wholesale broker and leader in the

French market

DESIGN

Designing and

building innovative,

tailored and targeted

products and

services

MANAGE AND

ASSIST

Managing policies in our own right, for the benefit of

policyholders

or Third Party

Administration

(TPA)

THE GROUPOUR CORE BUSINESS AND

ASSETS

20,000

DISTRIBUTORS

WORLDWIDE

› Brokers

› Travel agencies

› Car dealerships

› Key Account partners

through white label products

DIRECT DISTRIBUTION

› 168 APRIL Mon Assurance

agencies

› e-commerce websites

› 8 policy-handling platforms

and call centres

HEALTH AND PERSONAL

PROTECTION INSURANCE

› Loan protection insurance

› Unemployment insurance

› Executive personal liability

insurance

› Protection insurance for local

authorities

› Etc.

MOBILITY/ASSISTANCE

› Expatriates

› International medical

insurance

› Professional travel insurance

› Etc.

PROPERTY & CASUALTY

› Home

› Car, motorbike, boat

› Distribution and Logistics ›

Liability

› Etc.

ASSISTANCE AND LEGAL

PROTECTION

› Personalised administrative

assistance

› Executive legal defence cover

› Driving licence cover

› Etc.

A RANGE OF SERVICES

COVERING ALL REQUIREMENTS

– APRIL offers a comprehensive range of services for individuals, professionals and businesses.

OVER

100AVAILABLE

PRODUCTS

THE GROUPOUR CORE BUSINESS AND

ASSETS

4 ASSETS TO MAKE

INSURANCE EASIER

* INIT survey, June 2016

› APRIL ON: a broker extranet which enables

partners to develop their business through a new

customer-centric approach.

› Easy Claim: a mobile approach to make it

easier for expatriates to request refunds for

medical expenses.

› The digital subscription process for

mortgage insurance: it speeds up the application

process by issuing a certificate immediately.

A range of services directly inspired

by our customers’ daily lives,

including for example:

› Santé TNS (health cover for the self-

employed)

› Sante Seniors (health cover for

seniors)

› Auto Premium car insurance

› Health insurance for dogs and cats

A MORE

SEGMENTED APPROACH

› Every year APRIL assesses overall

customer satisfaction (policyholders,

distributors, Key Accounts and

businesses).

› 92%* of customers surveyed stated that

they are satisfied with the services

provided by the APRIL subsidiaries.

› High-quality policy handling is a key

part of what APRIL is all about.

The APRIL teams are reputed for being

reliable and responsive when handling

policy subscriptions (individual and

group) or claims.

THE GROUPOUR CORE BUSINESS AND

ASSETS

A MORE

INNOVATIVE APPROACH

EVEN MORE

CUSTOMER CENTRIC

EVEN MORE

AVAILABLE AND ATTENTIVE TEAMS

Nos challenges

Convert the promise of big data into real world results

Make new technologies our own

Address legal obstacles

Demonstrate business value with a real world use case

Initiate a Big Data rollout roadmap for April

Challenges

PRM AJPRO

Open Data

16 %

Contracts

Events

Subsidiary

Market Product

Project

Source

Contracts

Private

Individuals

Legal

Entities

Pro Sponsors

Meters

Family Person

Equipment

Demography

Real Estate

Economy

Sources

Provide the probabilities for each range according to the

characteristics of the individuals (age, gender, seniority,

socio-professional category, …)CROSS-SELLING

RANDOM FOREST

COLLABORATIVE

FILTERING

Provide the number of products expected per rangeUP-SELLING

AI

Action

Nos challenges

Define effective consumer marketing strategies (business insights)

Anticipate customers’ next move

Improve cross-sell and up-sell

Improve sales resources management – interests alignment

Deliver consistent Omni channel experience for customers

Solution Benefits

Extension to

other

departments

Identification of

new use cases

Iteration 1 Iteration 2Operational Dry

Run

Next

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