taking it to the streets: using foursquare, instagram and twitter to engage your visitors
Post on 19-Oct-2014
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DESCRIPTION
A presentation given by Vicky Soderberg with Cygnet Strategies and Sarah Page at the Social Media Tourism Symposium in El Paso, Tx on November 8, 2012.TRANSCRIPT
Using Foursquare, Twitter & Instagram To Engage Your Visitors
Taking It to the
Streets:
Step 1:Open Instagram /
Take a photo
Step 2:Add
#VivaSoMeT tag
Step 3: Upload to Instagram
Step 4: Stay tuned
Photo: Tim Cummins on Flickr
Photo: overseastom on Flickr
Case Study #1-Spy Denton
Denton, TX
Photo by: Farzin Photo
Successes:• Caught our vibe!• ½ spent $20 or
more• ½ stayed in town &
explored more the next day (during free time) instead of going to Dallas or Fort Worth
Future changes:• Scavenger hunt• Build upon
competitiveness• Prizes• Way for people to
see other photos• App training• Enough time
Case Study #2Social Media Scavenger Hunt
Texas A&M University
Texas A&M Social Media Scavenger Hunt Video URLhttp://youtu.be/XOR_B1CJFF8
So #TAMUhunt ended with a visit with none other than
President Loftin! I got a bowtie! We chatted about NASA and Aggie women’s basketball.
-- Nicole, PhD student
Lessons Learned:1. Not all students had Aggie apparel.2. Students had fun & made new friends. They also
wanted harder clues! 3. Students found social media shortcuts. There was a
need for modification. Hashtags help.
Could this work in your College Town?
College Towns Rock!
Case Study #3Downtown Dash
Chicago, IL
http://youtu.be/KX6yzoefoaADowntown Dash Video URL
Photo: leyla.a on Flickr
Photo: leyla.a on Flickr
Photo: leyla.a on Flickr
Photo: leyla.a on Flickr
How could this work for your community?
Photo: pagetx on Flickr
Photo: GaryPaulson on Flickr
You know you want to try this!
Photo: City of Hoboken, NJ
Photo: Olivander on Flickr
Photo: stockmonkeys.com on Flickr
Photo: marfis 75 on Flickr
You can do this!
Ready for the magic?http://eventstagr.am/play/taking-it-to-the-streets
Follow Sarah
@ColoradoRiverTr
Facebook.com/ColoradoRiverTrail
@pagetx
Sarah Pagehttp://tourism-tech.com
Flickr.com/groups/ColoradoRiverTrail
Instagram.com/pagetx
Instagram.com/coloradorivertrail
Follow Vicky
@CygnetUpdates
Vicky Soderberghttp://cygnetstrategies.com
Instagram.com/CygnetUpdates
Linkedin.com/in/VickySoderberg