tails press portfolio

PRESS PORTFOLIOBY TAILS

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T A I L S | P R E S S

REBECCA SEAL RECOMMENDS ELDERFLOWER COLLINS, BY TAILS

‘�e ideal summer drink. Sunshine not necessary.’

On Saturday 6th April, Channel 4’s Sunday Brunch broadcast a one o� Saturday special in light of the Grand National. Co-hosted by Tim Lovejoy and Denise Van Outen.

Rebecca Seal selected three cocktails for a ‘Picnic Drinks’ special, Tails Elder�ower Collins proved to be the winner.

DENISE VAN OUTEN - ‘I THINK ALL OF US AGREED THIS IS THE NICEST ONE!’

Taste tested against: �e Negroni, by �e Handmade Cocktail Company and the Lazy Cosmo, by Poison Cocktails.

D I F F O R D S G U I D E | ‘ C A N N E D C O S M O S ’ | O N L I N E P U B L I C A T I O N | F E B R U A R Y 2 0 1 3h t t p : / / w w w. d i � o r d s g u i d e . c o m / c l a s s - m a g a z i n e / r e a d - o n l i n e / e n / 2 0 1 3 - 0 2 - 2 6 / p a g e - 3 / t h e - t a s t e - t e s t

T A I L S | P R E S S P O R T F O L I O

Words by: Ian Cameron and Tara Garnell

Would Carrie Bradshaw approve? �e Cosmopolitan is one of the de�ning modern classic cocktails that gained popularity from the late 1980s and sky-rocketed when Madonna was seen drinking one at the Rainbow Room in New York, and after it became arguably the de�ning turn-of-the-century cocktail in Sex and the City.But do these pre-packaged versions bear any resemblance to the combination of vodka (potentially �avoured citrus vodka), triple sec, cranberry juice and lime juice (... with �amed orange zest, of course) or are they lurid pink, cloying imitations?

READY TO DRINK COSMOPOLITAN BY THE AUTHENTIC COCKTAIL COMPANY

5% alc./vol. Producer: �e Authentic Cocktail Company, Bury.

"A blend of cranberry juice, lime juice, orange liqueur and premium vodka", says the label of this 250ml individual serve can which is "best served chilled". Well, duh.

Appearance: Clear, candy pink. Aroma: Bubblegum, apple and blackcurrant cordial, akin to a famous three-lettered blue RTD Taste: Dilute, acidic palate with confected blackcurrant notes emerging. Aftertaste: Fades with dilute fruit squash and citric acid dryness. di�ordsguide rating: 1.5/5

M&S COSMO

10% alc./vol. Producer: Marks & Spencer, Chester.

Over 2½ measures of vodka are in this individual serve, says Marks & Sparks. And you can tell. Made in Belgium.

Appearance: Clear, sparkling , pale candy pink Aroma: Pungent cranberry juice, lime oil/citric acid nose. Taste: Synthetic candied palate with lime oil/citric acid, concentrated cordial, aggressive alcohol bite. Aftertaste: Fades with citric acid dryness. �e fact it is sparkling means it is not a Cosmopolitan in any conventional sense. di�ordsguide rating: 2/5

TAILS MINI COSMOPOLITAN - CLASS FAVOURITE

15% alc./vol. Producer: Tails Ltd, Birmingham.

�is 150ml individual serve is packaged with a nod to the design of a three-piece shaker and promises a sophisticated cocktail of berry & citrus fruits, made with Italian Tripple Sec and premium French vodka". Chill, shake & Pour, say the instructions, recommending a Martini glass and a garnish of orange peel.

Appearance: Clear, peach. Aroma: Concentrated squash, pasteurised lemon, citric acid/lime oil. Taste: Zesty, fresh and clean palate with punchy, peppery alcohol kick, surprisingly well-balanced. Aftertaste: Nice dry �nish, the �avour fades with lingering orange zest, like Dale DeGro� just �amed it himself: frankly better than lots of Cosmos we've tried in bars. di�ordsguide rating: 4/5

COPPA COSMOPOLITAN

10% alc./vol. Producer: Toorank Distilleries, �e Netherlands.

�is 700ml shaker-shaped bottle - with practically the same font as Cosmopolitan magazine, we note - contains six serves which it recommends pouring over crushed ice and serving with a slice of orange.

Appearance: Clear, cough syrup pink. Aroma: Melted fruit ice lolly, citric acid to the fore. Taste: Like a �zzy strawberry drink gone �at, aggressive citric acid and lacking alcohol bite/overly dilute (when following serving instructions). Aftertaste: Cloying saccharine �nish with lingering citric acid. di�ordsguide rating: 2/5


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E U R O ’ P L A S T G R A H A M P A C K A G I N G P L A S T I C S | ‘ G R A H A M P A C K A G I N G C R E A T E S S I N G L E S E R V E C O C K T A I L’ & ‘ T A I L S C O C K T A I L S I N G R A H A M B O T T L E S O F F E R G I F T P A C K S ’P U B L I S H E D E D I T O R I A L | W I N T E R 2 0 1 2


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A great gift for cocktail lovers, you can �nd the full range in the Bristol Harvey Nichols store.

Bringing you the best of Bristol Bites – the de�nitive guide to food and drink

I was lucky enough to be invited to the launch party for local pre-mixed cocktail brand Tails Cocktails. �is, however, was a launch with a di�erence – the Tails brand began back in 2008, but the head o�ce has only recently moved from Birmingham to Bristol’s Colston Street.

Sales of the “authentic, full strength, bar quality cocktails” began two years ago when the brand made its debut in Selfridges, and since then has expanded to include Harvey Nichols, Heals and a range of bars amongst its stockists.

�e business’ owner, Nick Wall, spoke on the night about his fondness for Bristol, having spent time in the city as a student at Bristol University. �e brand’s presence in Bristol is increasing rapidly (London and Bristol are their prime markets, says Nick) with the Colston Hall, Racks, Luna and, of course, Harvey Nichols in Cabot Circus all stocking the range.

Tails is a far classier cocktail brand than the premixed options you normally see on the supermarket shelves. Using premium spirits and liqueurs, natural ingredients and no preservatives, they’re also stronger than most mass market o�erings at 14-16% ABV – and the di�erentiation doesn’t stop there.

I absolutely love the packaging of these cocktails. While other brands use bottles or pouches as a vehicle for their drinks, Tails have opted to sell their range (both the original 500ml size plus the 150ml miniatures) in recyclable plastic cocktail shakers. To serve, simply chill, add ice cubes if you like, shake, and serve.

But what about the drinks themselves? I tried two varieties on the night, both of which I’d have been more than happy with if I’d bought them in a bar.�e Cosmopolitan, a classic blend of triple sec, vodka, citrus and berries, was served with an orange zest garnish and certainly packed a punch! I loved the fairly strong citrus �avours, too. �e Mai Tai was probably my favourite of the two, however: light and dark Caribbean rum, pineapple, almond and lime, served with a fresh mint garnish on the night: refreshing and very moreish.

�e Elder�ower Collins and an Espresso Martini complete the range – I’ve not yet tried either, but bought a gift box containing one of each of the four miniatures on the night to try at a later date.

A great gift for cocktail lovers, you can �nd the full range in the Bristol Harvey Nichols store, priced at £13 for a 500ml shaker or £4.50 for a 150ml miniature. �e gift boxes are also now available, priced at £22. You can see the full range on the Harvey Nichols website by clicking here, and for more information about Tails, visit their website by clicking this link.

�e Cosmopolitan by Tails Cocktails

B R I S T O L B I T E S | ‘ L O C A L S P O T L I G H T: T A I L S C O C K T A I L S ’ | O N L I N E P U B L I C A T I O N | D E C E M B E R 2 0 1 2h t t p : / / w w w. b r i s t o l b i t e s . c o . u k / 2 0 1 2 / 1 2 / 0 6 / l o c a l - s p o t l i g h t - t a i l s - c o c k t a i l s /

�is winter, I was lucky enough to be invited to the launch party for local pre-mixed cocktail brand Tails Cocktails. �is, however, was a launch with a di�erence – the Tails brand began back in 2008, but the head o�ce has only recently moved from Birmingham to Bristol’s Colston Street.

Sales of the “authentic, full strength, bar quality cocktails” began two years ago when the brand made its debut in Selfridges, and since then has expanded to include Harvey Nichols, Heals and a range of bars amongst its stockists.

�e business’ owner, Nick Wall, spoke on the night about his fondness for Bristol, having spent time in the city as a student at Bristol University. �e brand’s presence in Bristol is increasing rapidly (London and Bristol are their prime markets, says Nick) with the Colston Hall, Racks, Luna and, of course, Harvey Nichols in Cabot Circus all stocking the range.

Tails is a far classier cocktail brand than the premixed options you normally see on the supermarket shelves. Using premium spirits and liqueurs, natural ingredients and no preservatives, they’re also stronger than most mass market o�erings at 14-16% ABV – and the di�erentiation doesn’t stop there.

I absolutely love the packaging of these cocktails. While other brands use bottles or pouches as a vehicle for their drinks, Tails have opted to sell their range (both the original 500ml size plus the 150ml miniatures) in recyclable plastic cocktail shakers. To serve, simply chill, add ice cubes if you like, shake, and serve.

But what about the drinks themselves? I tried two varieties on the night, both of which I’d have been more than happy with if I’d bought them in a bar.

�e Cosmopolitan, a classic blend of triple sec, vodka, citrus and berries, was served with an orange zest garnish and certainly packed a punch! I loved the fairly strong citrus �avours too. �e Mai Tai was probably my favourite of the two, however: light and dark Caribbean rum, pineapple, almond and lime, served with a fresh mint garnish on the night: refreshing and very moreish.

�e Elder�ower Collins and an Espresso Martini complete the range – I’ve not yet tried either, but bought a gift box containing one of each of the four miniatures on the night to try at a later date.

A great gift for cocktail lovers, you can �nd the full range in the Bristol Harvey Nichols store, priced at £13 for a 500ml shaker or £4.50 for a 150ml miniature. �e gift boxes are also now available, priced at £22. You can see the full range on the Harvey Nichols website by clicking here, and for more information about Tails, visit their website by clicking this link.


C A N A P E S , C U P C A K E S & C O C K T A I L S | ‘ T A I L S C O C K T A I L S - B R I S T O L L A U N C H P A R T Y A T B Y Z A N T I U M ’ | O N L I N E P U B L I C A T I O N | D E C E M B E R 2 0 1 2h t t p : / / w w w. c a n a p e s a n d c u p c a k e s . b l o g s p o t . c o . u k / 2 0 1 2 / 1 2 / t a i l s - c o c k t a i l s - b r i s t o l - l a u n c h - p a r t y - a t . h t m l ? m = 1


'Authentic cocktails, anytime, anywhere' – it sounds like something that dreams are made of! Yet, this is the tag-line under-pinning Tails: a company which has tapped into the illustrious market of on-the-go refreshment; though with a decidedly sophisticated edge. Yes, rather like you might enjoy a �ask of tea on a frosty �shing trip, Tails allows you to 'shake your own' cocktail wherever you are – each of the four available concoctions served from its own recyclable shaker, (because supermar-ket-ready G&Ts and canned cocktails seem soooo dated nowadays don't you think?) Subsequently, upon being invited to discover 'Tails' at its o�cial Bristol launch party, I couldn't help but question what would set this particular product aside from its aforementioned counterparts and also, whether the cocktails themselves would live up to the appeal of their packag-ing.

Advertised as: Premium; whereby cocktails are pungently (at 14-16% by volume) blended from good quality spirits and liqueurs from around the globe, natural; given that each cocktail is free from arti�cial colours and �avours and bespoke; due to the innovative design of the packaging, Tails is a refreshing take on the culture of the take-away tipple – here, o�ering an assortment of classic cocktails that can be enjoyed 'on-the-go', within the comfort of one's home or out on the town; minus the typical queuing that seems to go hand-in-hand with hardcore cocktail creation! As the brainchild of father and son team Peter and Nick Wall, Tails has been launched in a number of top-end outlets including the likes of Selfridge’s, John Lewis and Harvey Nichols; the 500ml shaker priced from £12.50 and the 150ml 'mini' shaker at £4.50. For us Bristolians, it's also worth being aware that Tails will be stocked in a handful of the city's watering holes; namely Racks Bar and Kitchen, Luna, Byzantium and the Colston Hall.

Without further ado, let me tell you a little about Tails' range which, in true Sex and the City fashion, was sampled (rather shamelessly) in its entirety amongst our female foursome...for the sake of the review of course!

Elder�ower Collins - �ey said: An invigorating cocktail of apple and lemon juice, made with elder�ower liqueur and London Dry GinWe thought..�at this was a lovely addition to the line-up; channelling the essence of alfresco Summer-time drinking with its crisp, refreshing notes – the gin element adding the necessary punch and complementing the zing of the apple and the tart of lemon juice to perfection.To sum up...EW gave the Elder�ower Collins a rating of 8/10 and in three words described it as an, 'English Country Garden'.Espresso Martini�ey said: An indulgent cocktail of rich co�ee, vanilla and chocolate, made with co�ee liqueur and Premium French vodkaWe thought...�at this was a deliciously decadent concoction with bitter-sweet appeal and a rich, creamy �nish; a suitable digestif or wicked pick-me-up given its unmistakable ca�eine content - the latter evidenced with the positive correlation between the number of espresso martinis consumed and the extent of one's sleepless night! �at said, this was a �rm favourite and without doubt, my cocktail of choice from the collection overall.To sum up...BR gave the Espresso Martini a rating of 9/10 and in three words commented that it had a 'smooth, balanced �avour'.

Mai Tai - �ey said: An exotic cocktail of pineapple, almond and lime made with a blend of light and dark Caribbean rums.We thought...that this was lethally drinkable! A sweet yet fresh-tasting cocktail reminiscent of sunny days and holidays abroad! �e ying-yang rum content was arguably somewhat undetectable but facilitated an enjoyable drinking experience nevertheless.To sum up...LC gave the Mai Tai a rating of 7/10 and in three words described it as 'refreshing', 'zingy' but 'tame'.

Cosmopolitan - �ey said: A sophisticated cocktail of citrus and berry fruits, made with Italian Triple Sec and premium French vodkaWe thought...�at this was an ample Cosmo and yet unanimously our least favourite given that it sported a decidedly weak disposition; proving somewhat pale in colour and lacking the kick that the other four concoctions had in abundance.To sum up...SE gave the Cosmopolitan a rating of 6/10 and in three words described it as, 'a little disappointing'.

To note that each beverage was �nished with an appropriate garnish which obviously, you’d have to provide yourself...

A 'Mock Tai' was also available (though I'm told that this is not on the market at present) which, made with passionfruit and a touch of sparkle, was really rather well-received; the designated driver of our party enjoying that the non-alcoholic option was served with as much gusto as its boozier equivalents.

As for the venue, Byzantuim never fails to deliver in terms of its intriguing ambiance, eye-catching Moroccan-themed décor and colourful yet comfortable seating – I should also mention the canapés (which did become rather essential given the number of cocktails consumed on a 'school night' and in rather quick succession! which were beautifully presented, tasty and varied – the shredded duck and horseradish tartlet proving particularly popular amongst our party.

In conclusion, there are a number of plus points to this progressive concept of 'shake and serve' – we considered it a welcome change to be promptly served at the bar rather than to wait it out whilst one's beverage is painstakingly concoct-ed from scratch. However, you may well argue that the theatre of mixology will become redundant; falling behind in the ever-present tussle between art and convenience. On a similar front, there are a number of cocktails which simply could not be created in this way – the ever-popular Mojito for instance which, despite its undeniable 'best-seller' status, would lose its appeal if you were to take away the altogether essential e�ects of fresh lime and crushed mint. Nevertheless, there are many avenues which could be explored instead – perhaps deviating from the classics and exploring alternative themes and eras; re�ecting perhaps the originality of the packaging with a contemporary content. Predominantly though, the brief has been met as Tails' cocktails have been well-executed, thoughtfully blended and really do fare rather well as *the* upmarket takeaway-tipple (plus, albeit more expensive, far classier than gin in a tin!) And so, suitable for quality qua�ng on-the-go, as an after-dinner treat or as a quirky Christmas gift (well, 'tis the season after all), there really is no reason not to experience Tails for yourself!

T H E C O C K T A I L G E E K | ‘ R E V I E W : T A I L S C O C K T A I L S ’ | O N L I N E P U B L I C A T I O N | N O V E M B E R 2 0 1 2h t t p : / / t h e c o c k t a i l g e e k . c o m / r e v i e w - t a i l s - c o c k t a i l s /

Let’s face it, as delicious as cocktails are, sometimes we all wish we could skip the careful measuring of the ingredients and move straight onto the fun bit, the drinking! �e ready-to-drink market has been booming for exactly this reason for many years but usually these products require little more than opening and pouring into the glass. Convenient, but it hardly has the fun or theatre that goes with making a cocktail from scratch. �e new range of cocktails from Tails addresses both these issues, but would they taste any good?

As fun as it is, the shaking of a cocktail is nothing more than a means to achieving dilution and chilling. However, there is no denying that it’s also the fun part of mixing, and a signi�cant part of the reason that many people want to try making their own cocktails at home. �is fact is not missed by the creators of Tails Cocktails, who have come up with the rather ingenious packaging that also doubles as a shaker. Available in Cosmpolitan, Mai Tai and Espresso Martini ‘�avours’, the Tails cocktails are clearly looking to appeal to the aspiring home-bartender who wants both convenience and a fun way to serve up their drinks.

I checked out the Espresso Martini version and would be deceiving you if I did not admit to being a little apprehensive. Call me prejudiced, but I have this theory that pre-mix cocktails are never a superior option to what one might be able to �x up at home. However, I must learn that not everyone is as obsessive about their booze collection as I, and perhaps their idea of fun is not spending hours on end mixing up cocktails in the kitchen when they have guests over! So with this in mind I took my sample round to some non-cocktail-geeky friends to see what they made of it.

�e cocktail comes in a 500ml ‘shaker’ which struck me as being a little large. Of course I appreciate the idea is to share amongst several people, but by the time you have put 500ml into a container no bigger than your cocktail shaker, there is very little room for ice. �e instructions suggest adding 4-5 ice cubes before shaking, and indeed that is the maximum you will �t in before things start to over�ow. Herein lies a prob-lem; 4-5 ice cubes in 500ml of room temperature liquid does not result in a chilled drink! Fortunately someone had the foresight to put the shaker in the fridge for a few hours and so things were nice and cool anyway. Even so, the addition of ice, followed by the necessary shaking, utterly pointless, if a bit of fun. My non-cocktail friends rather enjoyed the process, being totally ignorant of how regular cocktails are made, but for anyone with more than a waft of knowledge, it all feels a little daft.I like to think that the proof is in the pudding and so after the entertainment of the shaking it was on to the tasting. I’m not ashamed to say I was pleasantly surprised!

�is is a more than respectable drink and, whilst its not up to the very best that a freshly made Espresso Martini can o�er, it is more than palatable; indeed I would go so far as to say I rather liked it. �ere is a decent hit of co�ee with not-too-much sweetness and just the right amount of bite from the alcohol. With hints of chocolate it has a bit of complexity too, and we all found it slipping down rather easily.All in all I �nd myself thinking fond things of this beverage. Sure, a freshly made espresso martini from a decent bar is a better testing drink, and the whole ice and shaking thing is a bit of a gimmick, but it’s also fun and tasty enough for my friends to conclude that they might like to join me on my next cocktail outing; and that has to be a good thing.Would I Buy It?: Perhaps not for an average night in, but you could do a lot worse for something to take to a party. �is is a respectable RTD cocktail that o�ers a bit of fun but most importantly is tasty too.�e Tails Cocktail range is available from Ocado, Selfridges, Harvey Nichols, Heal’s, and theonlineo�icence.com



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�e Tails range of award winning premium cocktails, developed by Nick Wall, have enjoyed great success with their Mini single serve o�er since their launch in the Spring of this year.

Consumers who have become devotees of these classic contemporary cocktails, which include; Elder�ower Collins, Cosmopolitan, Espresso Martini and Mai Tai, now have the chance to buy their favourite cocktails in a new four-bottle Gift Pack. �e gift packs have listings in John Lewis and Harvey Nichols and in the run up to Christmas both the London and Birmingham BBC Good Food Shows will have stocks available to purchase. Nick Wall commented, " When we launched the 150ml Mini Shakers in Graham Packaging bespoke bottles, we focused sales initially on individual units. However, we are continually updating and improving our o�er, and knowing our consumers are articulate a�cionados of cocktails, wishing to spread the word and taste of Tails to friends, we listened to their feedback and created the new gift pack. Having achieved these great listings the plan is to keep them in store going through the traditional Christmas and New Year festivities and into next year. Our consumer feedback demonstrates that the 150ml bottle is such a good way to try out the range with the gift box allowing them to try all four products. We have been so pleased with the response, clearly our consumers love the products and the handy single serve size." Simone Gill Account Manager at Graham Packaging Plastics said, "It has been such a great project working with Nick and his team, their attention to detail in the �rst place with their wonderful range of Tails Minis Cocktails together with the whole design of the Tails Minis packaging, has been so rewarding. Nick and his team really deserve the success of their brand launch."

Simone continued; "�e Tails Minis launch is a great example of how innovative PET design can be instrumental in the success of a product launch, for the Tails Mini being unbreakable, tactile and fun, it ticks all the boxes for success.”

B E H A N C E | ‘ T A I L S C O C K T A I L S ’ | O N L I N E P U B L I C A T I O N | A P R I L 2 0 1 2h t t p : / / w w w. b e h a n c e . n e t / g a l l e r y / Ta i l s - C o c k t a i l s - Ta i l s / 3 5 5 7 4 5 3

�e Brief�e client wanted an eye-catching pack to launch their premium “Tails”. A ready mixed cocktail range which would o�er the bar cocktail experience at home in a single bottle.

�e Challenge At Smallfry we developed the Tails brands as well as the product and individual �avour branding to support this premium cocktail experience. �e pack is carefully shaped to epitomise the heritage of traditional cocktails shakers with a peel-o� foil seal to keep the product fresh and included an authentic strainer to pour the chilled cocktail. �e shaker is designed to provide additional space to allow the cocktail to be aerated by shaking.

�e Outcome Initially exclusively through Selfridges in London, Birmingham andManchester, the Tails cocktailshave proved an instant hit.


T H E B I G C A T G R O U P | ‘ B I G C A T S T O A S T T O S U C C E S S W I T H T A I L S C O C K T A I L S ’ | O N L I N E P U B L I C A T I O N | M A R C H 2 0 1 2h t t p : / / w w w. b i g c a t g r o u p . c o . u k / n e w s - a r t i c l e / b i g - c a t s - t o a s t - t o - s u c c e s s - w i t h - t a i l s - c o c k t a i l s /


Leading Midlands based marketing and events consultancy, Big Cat Group has seen some sophistication added to the menu this month as it welcomes cocktail connoisseurs, Tails Cocktails to the pride.Following a competitive pitch, Big Cat have been brought on board to develop and deliver the PR, Social and Experiential Marketing strategy for Tails which is currently stocked in high-end retails such as Harvey Nichols and Selfridges. Big Cat will be responsible for building the brand reputation of Tails amongst potential investors and consumers through a carefully planned PR and Social Media plan.

Tails Cocktails was founded in 2007 by entrepreneur Nick Wall who had a Eureka moment whilst in the bath. Nick’s passion for cocktails led to the establishment of the company after he realised there was no easy way to enjoy a good cocktail away from inner city bars and clubs.

Nick Wall, CEO of Tails Cocktails said: “2012 is an important year for Tails as there are a number of exciting developments on the horizon. With the increase in popularity of cocktails, we felt it was time to take them directly to the consumer, so what better place than in their homes. “Not everyone has a drinks cabinet at home, and making authentic cocktails can be an investment in itself. We want to make cocktails easily accessible to people across a range of demographics, not just to those who are on a guest list at a VIP club or party.

“Big Cat will be assisting us in building the Tails brand whilst o�ering support in a number of key areas within the business.”

Anthony Tattum, Managing Director of Big Cat said: “Tails Cocktails is one of those brands which agencies dream of working with. It’s a brand with so much potential and we feel privileged to have been chosen to o�er support with their Marketing, PR and Social Media.

“�e drinks industry has seen a boom in sales for cocktails over recent years and shows no sign of slowing down over the coming months. �e possibilities are endless and we’re really looking forward to getting our teeth stuck into the project”.

Posted by: Hayley Lingard on Tuesday, March 20th, 2012

F I N A N C I A L T I M E S | ‘ G A P S A P P E A R I N S U P P O R T F O R S T A R T- U P S ’ | P U B L I S H E D E D I T O R I A L | J A N U A R Y 2 0 1 1


B I R M I N G H A M P O S T | ‘ S H A K E I T U P, B A B Y, W I T H C O C K T A I L S A T H O M E ’ | O N L I N E P U B L I C A T I O N | F E B R U A R Y 2 0 1 1h t t p : / / w w w. b i r m i n g h a m p o s t . n e t / l i f e - l e i s u r e - b i r m i n g h a m - g u i d e / p o s t f e a t u r e s / 2 0 1 1 / 0 2 / 1 1 / s h a k e - i t - u p - b a b y - n o w - 6 5 2 3 3 - 2 8 1 3 4 5 6 2 /


A range of drink-at-home cocktails, invented in Birmingham, require you to shake, not stir. Richard McComb reports.

During his work in real estate investment, Nick Wall travelled the world on business and often found himself holed up in hotel cocktail bars.

He acquired a connoisseur’s taste for a classic martini and a well-mixed mojito but was ba�ed why such drinks weren’t available, ready to mix, for cocktail devotees in their homes.

So Nick decided to do just that, setting up his own business, based in Birmingham, producing a range of high-end drinks that he says wouldn’t be out of place in a swanky city bar.

�e idea chimed perfectly with popular culture fashion trends, riding on the back of cocktail consumption in �lms such as Sex and the City and cool television dramas such as Mad Men, where the prevalence of Old Fashioneds and Manhattans is matched only by the regularity of smoking.

Nick, who grew up in Edgbaston, set up Tails as a producer of DIY cocktails, authentically packaged in their very own shakers. �e drinks are ideal for home entertaining, from house parties to intimate dinners for two. With Valentine’s Day almost upon us, Tails should add a shake of glamour to a romantic soiree.

“I am very much a cocktail fan,” says Nick, who, as luck would have it, celebrates his (32nd) birthday on Valentine’s Day.

“At the time I conceived the idea I was drinking in cocktail bars. One day I was sitting in the bath and I said to myself, ‘Can I drink the same quality of cocktails at home without paying the same price that good cocktails demand?’ �e answer was ‘no.’

“I wanted to be able to drink good cocktails at home but there weren’t any available.”

Nick also latched on to the trend for home drinking, sparked by the recession. People are now more inclined to have a snifter before heading out for dinner, saving on drinks bills. Com-bined with the public’s renewed taste for cocktails and the higher pro�le given to food and drink in general, thanks to TV cookery shows, Nick sni�ed a market opportunity.

B I R M I N G H A M M A I L | ‘ D I Y C O C K T A I L S F O R A R O M A N T I C N I G H T I N ’ | P U B L I S H E D E D I T O R I A L | F E B R U A R Y 2 0 1 1


T H E S U N D A Y T I M E S | ‘ F A C E O F F R E E A D V I C E L O S T T O C Y B E R S P A C E R E P L A C E M E N T ’ | O N L I N E P U B L I C A T I O N | O C T O B E R 2 0 1 1


When Nick Wall decided to ditch his well-paid career as a property consultant and start a business making cocktails, his �rst call was to arrange a meeting at his local Business Link.

�e adviser at Business Link West Midlands not only put Wall in touch with a marketing consultant with experience of the drinks industry and an expert from the Manufacturing Advisory Service, he also arranged a £10,000 grant to fund 75% of the consultant’s fee for a year.

“For me, Business Link was a great starting point,” said Wall, 32. “�ey supported me and set me in the right direction to research and develop my idea.”

Tails, which sells pre-mixed cocktails packaged in shakers, was launched last September and is set to turn over £150,000 this year. �e Birmingham company supplies Selfridges, Harvey Nichols and Ocado.

F U S S F R E E F L AV O U R S | ‘ C O U N T D O W N T O C H R I S T M A S - T A I L S R E A D Y M I X E D F U S S F R E E C O C K T A I L S ’ | O N L I N E P U B L I C A T I O N | D E C E M B E R 2 0 1 0h t t p : / / f u s s f r e e � a v o u r s . c o m / 2 0 1 0 / 1 2 / t a i l s - c o c k t a i l s /


Countdown to Christmas – Tails’ Ready Mixed Fuss Free Cocktails

December 6, 2010 By Helen As the media is constantly reminding us, Christmas is coming, the countdown of the number of shopping days left started several months ago (doubtless in a bid to get people to part with their money before the pre-Christmas sales start). Amid the encouragement to madly shop there are the never ending parties, all manner of food and lifestyle magazines promising the methods to obtain a perfect Christmas. It is not surpris-ing that more people do not crack under the strain of this constant search for perfection.

A good few weeks ago I received a very mysterious invitation to a house party with “bu� butlers & french maids” to celebrate the launch of Tails’ Cocktails. Intrigued, I accepted, and a very fun night was had.

�ere is something really special about a cocktail served in a martini glass, I adore the elegance and ritual of it, and it brings out my inner hankering to be Audrey Hepburn.

Tails is a clever idea for bar quality cocktails ready to serve in your home. Premixed and packaged in a cocktail shaker, all you have to do add ice, pour and serve. Completely (dare I say it?) “fuss free”, no need for a drinks cupboard full of half full bottles of left over ingredients.

Tails are available in 3 �avours all at 18% ABV.

Espresso Martini – complete with a frothy top layer, premium vodka, co�ee and a hit of chocolate. Perfect for after dinner.Mai Tai consisting of rum, almond, pineapple & lime is delicious,and to complete the range there is a classic Cosmopolitan.I tasted all three of them, several times, and all are very good, with Mai Tai being my favourite. A testament to the quality of the vodka is that my head hurt far less that I deserved the morning after the launch.

Each shaker serves 4 and costs £11.99, a fraction of the price of the same drinks in a bar. �e shaker is recyclable too. Tails Cocktails are available from Selfridges & On Line O� Licence, they also tweet so do let them know your favourite cocktail. Perfect for a night in, before a dinner party or for a present. I may need to keep one in the cupboard for a cocktail emergency!

Many thanks to Tails for the invitation to the launch.


P R O M O T I O N A L M A R K E T I N G | ‘ B L A C K J A C K P R O M O T E S T A I L S C O C K T A I L S I N S E A S O N A L A C T I V I T Y A T S E L F R I D G E S ’ | O N L I N E P U B L I C A T I O N | D E C E M B E R 2 0 1 0h t t p : / / w w w. p r o m o m a r k e t i n g . i n f o / e x p e r i e n t i a l / s a m p l i n g / b l a c k j a c k - p r o m o t e s - t a i l s - c o c k t a i l s - i n - s e a s o n a l - a c t / 4 0 3 7


Blackjack promotes 'Tails' cocktails in seasonal activity at Selfridges

Fri 3rd Dec 2010Blackjack Promotions has been tasked to drive sales at nationwide Selfridges stores for ready-made cocktails brand ‘Tails’ as part of their Christ-mas season campaign push.

�e range of ready-made cocktails allows the consumer to experience the ritual of shaking ingredients with ice.

Tails cocktails come in a variety of �avours including Cosmopolitan, Mai Tai and Espresso Martini and are packaged in real (recyclable) shakers. �e unique selling point of Tails is that they are designed to make the consumer become the mixologist and are very straightforward to use: add ice, shake and pour the “perfect cocktail”.

Blackjack sta� are promoting the cocktails in the food and beverage section of Selfridges stores in the Birmingham Bullring, Manchester Exchange and Manchester Tra�ord Centre.

Brand ambassadors were briefed to target Christmas shoppers, particularly a female ABC1 audience, during late night and Saturday shopping leading up to Christmas.

Blackjack Promotions is providing experienced brand ambassadors to shake the cocktails and pour over ice into sampling glasses and to distrib-ute amongst the target audience.

�e activity will take place throughout the Christmas shopping period.

E V E N I N G S T A N D A R D | ‘ D I A L A P O P U P C H R I S T M A S P A R T Y ’ | P U B L I S H E D E D I T O R I A L | D E C E M B E R 2 0 1 0


T H E G R O C E R | ‘ T A I L S R A N G E S H A K E S U P C O C K T A I L M A R K E T ’ | P U B L I S H E D E D I T O R I A L | O C T O B E R 2 0 1 0


I N B U S I N E S S | ‘ S H A K E N B U T N O T S T I R R E D ’ | P U B L I S H E D E D I T O R I A L | W I N T E R 2 0 1 0


D A S H . C O M | ‘ D R I N K S M A R K E T S H A K E N U P B Y B I R M I N G H A M E N T R E P R E N E U R S C O C K T A I L I D E A | O N L I N E E D I T O R I A L | J U L Y 2 0 1 0 h t t p : / / w w w. 2 4 d a s h . c o m / n e w s / c e n t r a l _ g o v e r n m e n t / 2 0 1 0 - 0 7 - 2 8 - D r i n k s - m a r k e t - s h a k e n - u p - b y - B i r m i n g h a m - e n t r e p r e n e u r - s - c o c k t a i l - i d e a


Tails is the brainchild of young entrepreneur Nick Wall, who has taken the germ of an idea in 2007 and devel-oped it into a premium brand that is set to be launched in one of Britain’s leading retailers today.

�e product, a sophisticated range of cocktails packaged in real shakers, will be sold exclusively for �ve weeks across Selfridges’ four stores in Birmingham, Manchester and London before being rolled out to other high-end retailers.Backed by support from the Manufacturing Advisory Service–West Midlands (MAS-WM)’s New Product Devel-opment Programme and Business Link, the company expects �rst year activity to generate sales in excess of £600,000 with plans already in place to add new �avours to the existing three-strong range, look at promotional gift ideas and explore diversi�cation.

Nick picked up the story: “I’ve always been passionate about cocktails, but was getting increasingly frustrated at the poor and weak tasting products available to buy for home consumption.

“Following a bit of anecdotal research it became clear that there was a gap in the market to introduce a premium experience and brand that actually replicated bar cocktails.”

He continued: “�at was back in 2007 and the following three years have been spent honing the idea, developing a product that combines innovative packaging, convenience and a balance of premium spirits and ingredients to deliver the taste of bar quality cocktails in your home.”

Initially, the Tails range features three iconic �avours; a sophisticated Cosmopolitan, an exotic Mai Tai and an indulgent Espresso Martini.All three cocktails have an 18% ABV providing accurate bar strength and are packaged in real ‘shakers’ that have been cleverly designed so that each contains four 125ml measures and allows you to add ice, shake and pour perfect cocktails. Each shaker is also recyclable.

MAS-WM introduced Coventry-based Smallfry Design to Nick, who eventually chose them to undertake the design and development of the product, aimed primarily at 25-45 year-olds who love cocktails.

Tails are ideal for numerous occasions, including drinks before going out, a girls’ night in, a BBQ, parties or simply as a gift.

Nick continued: “All of the market research we completed suggested that Tails are going to be extremely popular and what really topped it o� was a special blind tasting session we completed against a cocktail bar. We won.

“Getting Selfridges on board is a major achievement and re�ects the premium branding of Tails. As the recent winner of the world’s best department store they are the perfect launch platform and retail partner.”

Tails has received signi�cant support from the West Midlands business support community with the Manufac-turing Advisory Service providing the mentoring and grant funded product development support.

�is has been complemented with ongoing assistance from Business Link and funding from the Advantage West Mid-lands-backed Proof of Concept Fund and Innovation Networks.

“�e external support we have received has been outstanding and really helped turn the idea into reality. Tails would simply not be where it is now without it,” continued Nick, who used to be involved in international real estate invest-ment.

“�e NPD Panel, which has overseen the development process, has been a great sounding board at regular key stages, a critical aspect of the product development and a great source of specialist advice through the consultants they brought in.”

Roy Pulley, Head of the Innovation Team at MAS-WM, commented: “�is is a great West Midlands success story and highlights that the region’s outstanding enterprise, innovation capability and determination, brought together in a structured product development process, really can deliver new products to market.

“What it has also shown quite clearly is how four business support organisations have worked together to support a young entrepreneur with high-growth potential ...advice and specialist guidance at its best.”

�e Tails range, which retail at £11.99, are available at all four Selfridges stores from July 29th. For further information, please visit www.tailscocktails.com

Sandy Johal (MAS-WM), Nick Wall (Tails) and Roy Pully (MAS-WM)

S M A L L F R Y | ‘ T A I L S C O C K T A I L S ’ | O N L I N E E D I T O R I A L | J U L Y 2 0 1 0h t t p : / / w w w. s m a l l f r y . c o m / p r o d u c t s / t a i l s - c o c k t a i l s /


�e Brief

Wall2Wall came to us for an eye-catching pack design to launch their premium ‘Tails’ ready mixed cocktail range which would o�er the bar cocktail experience at home in a single package. �ey wanted to make their products stand out from existing alcopops and vodka mixes currently available in this category, highlighting their authentic �avour.

�e Outcome

At Smallfry we developed the ‘Tails’ packs as well as the product and individual �avour branding to support this premium cocktail experience. �e 3 part pack is carefully shaped to represent the heritage of traditional cocktails shakers with a peel-o� foil seal to keep the product fresh and an authentic strainer to pour the chilled cocktail. �e top is designed to provide additional space to allow the cocktail to be aerated by shaking.

�e Impact

Now exclusively available through Selfridges in London, Birmingham and Manchester, the Tails cocktails have proved an instant hit.

C O M P A N Y | ‘ C O C K T A I L O F T H E W E E K ’ | O N L I N E E D I T O R I A L | 2 0 1 0h t t p : / / w w w. c o m p a n y . c o . u k / m a g a z i n e - h q / c o c k t a i l / c o c k t a i l - o f - t h e - w e e k - t a i l s - c o c k t a i l s


Cocktail of the week: Tails Cocktails!

�is week's Cocktail Of �e Week is a Christmas special for our Company Christmas party at Publishing Director Meribeth's house - where this year's dress code was Gold & Black...With Uncle Mikey playing mixologist extraordinaire for the night, he had his work cut out with 30 discerning drinkers to cater for… until he got a call from the lovely people at Tails, who sent along a selection of ready-made party cocktail shakers that included Mai Tais, Espresso Martinis and Cosmopolitans. All Mikey had to do was add ice cubes, shake and pour!

So if you're listening Coleen/Cheryl, this is only kind of cheating us Company girls totally condone! No prep, no mess, no stress. Just shake and go (bit like Wayne & Ashley really…!) - cocktail-making has never been easier. And with three delicious �avours to choose from, everyone was more than happy (merry even... hic)So thank you Tails for the perfect party ice breaker!

Marks out of 10 for our Tails Christmas Cocktails Of �e Week: TEN. OUT. OF. TEN! And a massive thumbs-up from all of us...Merry Christmas everyone!!!

We'd also like to thank our lovely friends at Ocado, of course, for delivering all the food and wine on time, as always and for their continuing support of Cocktail Of �e Week!

Get your cocktail ingredients delivered straight to your Christmas party) with Ocado, which has just launched its own-brand collection of supermarket must-haves, so check it out!

S E L F R I D G E S | ‘ T A I L S : S H A K I N G U P T H E P E R F E C T C O C K T A I L E X P E R I E N C E ’ | P R E S S R E L E A S E | J U N E 2 0 1 0


Love Cocktails? But don’t have the time or skill to make them yourself? Well, new premium brand Tails is shaking up the drinks market by launching a sophisticated range of cocktails packaged in real shakers. With Tails innovative pakcaging, balance of premium spirits and ingredi-ents, you can now enjoy all the theatre and taste of bar quality cocktails in your own home. Just add ice, shake and pour the perfect cocktail, anytime, anywhere.

Launching exclusively at Selfridges the Tails collection o�ers three iconic �avours; a sophisticated Cosmopolitan, an exotic Mai Tai and an indulgent Espresso Martini all made with quality spirits for full strength and genuine taste.

Tails brand creator Nick Wall says “As the alcohol drinks market evolves consumers are demanding higher quality, innovative cocktail products and Tails uniquely delivers this. Tails are genuinely providing ritual and an authentic cocktail experience.”

With its range of ‘Classic Contemporary’ �avours, Tails is the ideal solution for a wide range of drinking occasions from a girls night in, to a summer picnic, dinner party or drinks before you go out.

Dawn Davies, Wine & Spirits buyer at Selfridges comments “We think Tails is a perfect �t with our fashion-orientated, lifestyle customer and are excited to be launching Tails exclusively in Selfridges this Summer.’

So grab some ice and shake your way to a perfect cocktail today. Oh, and did we mention that the packaging is fully recyclable?

Tails will be available in Selfridges stores nationwide from July 26th, RRp £11.99

www.tailscocktails.com

Selfridges Press O�ce . Liz Lock, PR Manager Food & Home. Tel: 0207 318 2499 [email protected]

Product Information: 18% ABV pre mixed cocktail (9 UK units)500ml (4 x 125ml servings in each Tails)12-month shelf lifePackaging is fully recyclableOnly premium quality spirits are used in all Tails �avours

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A M E R I C A N G I R L I N C H E L S E A | ‘A G A T T A S T E O F L O N D O N ’ | J U N E 2 0 1 1h t t p : / / w w w . a m e r i c a n g i r l i n c h e l s e a . c o m / c a t e g o r y / t a i l s - c o c k t a i l s /

T H E P U R V E Y O R | ‘ T A K E H O M E C O C K T A I L S H A K E R - T A I L S ’ | J U N E 2 0 1 1 h t t p : / / w w w . t h e p u r v e y o r . c o m / s p i r i t s / t a k e - h o m e - c o c k t a i l s - s h a k e r - t a i l s /


G R O U B L O G P O N | ‘ T A I L S C O C K T A I L S . J U S T A D D I C E , S H A K E & P O U R ’ | M A R C H 2 0 1 1h t t p : / / b l o g . g r o u p o n . c o . u k / 2 0 1 1 / 0 3 / 3 0 / t a i l s - c o c k t a i l s - j u s t - a d d - i c e - s h a k e - a n d - p o u r / # c o m m e n t s

R A V E N O U S | ‘ T A I L S C O C K T A I L S . J U S T A D D I C E , S H A K E & P O U R ’ | M A R C H 2 0 1 1h t t p : / / r a v e n o u s l i b b y . c o m / t a i l s - c o c k t a i l s - j u s t - a d d - i c e - s h a k e - a n d - p o u r

F O O D I N G R E D I E N T S F I R S T | ‘ C H A D W I C K S L I D S C A U S E S A S T I R W I T H N E W L I D S F O R B A R S T Y L E C O C K T A I L S ’ | J A N U A R Y 2 0 1 1h t t p : / / w w w . f o o d i n g r e d i e n t s � r s t . c o m / n e w s / C h a d w i c k s - L i d s - C a u s e s - a - S t i r - w i t h - N e w - L i d s - f o r - B a r - S t y l e - C o c k t a i l s . h t m l

A M E R S E J PA L | ‘ C O C K T A I L O F T H E W E E K : T H E T A I L S C O S M O P O L I T A N ’ | D E C E M B E R 2 0 1 0h t t p : / / a m a r s e j p a l . b l o g s p o t . c o . u k / 2 0 1 0 / 1 2 / c o c k t a i l - o f - w e e k - t a i l s - c o s m o p o l i t a n . h t m l

M I D L A N D S B U S I N E S S N E W S | ‘ D R I N K S M A R K E T S H A K E N U P B Y B I R M I N G H A M E N T R E P R E N E U R ’ S C O C K T A I L S I D E A’ | J U L Y 2 0 1 0 h t t p : / / w w w . m i d l a n d s b u s i n e s s n e w s . c o . u k / 2 0 1 0 / 0 7 / D r i n k s - m a r k e t - s h a k e n - u p - b y - B i r m i n g h a m - e n t r e p r e n e u r s - c o c k t a i l - i d e a /

T H E B U S I N E S S D E S K | ‘ C O C K T A I L S E N T R E P R E N E U R S H O W S T H E R I G H T S P I R I T ’ | J U L Y 2 0 1 0 h t t p : / / w w w . t h e b u s i n e s s d e s k . c o m / w e s t m i d l a n d s / n e w s / 2 8 3 2 5 - c o c k -t a i l s - e n t r e p r e n e u r - s h o w s - t h e - r i g h t - s p i r i t . h t m l ? u t m _ s o u r c e = n e w s l e t t e r & u t m _ m e d i u m = e m a i l & u t m _ c a m p a i g n = _ 2 9 t h _ J u l _ 2 0 1 0 _ - _ D a i l y _ E - m a i l

S T A R T U P S , B U I L D A B E T T E R B U S I N E S S | ‘ J U S T S T A R T E D - T A I L S L I M I T E D ’ | 2 0 0 8h t t p : / / w w w . s t a r t u p s . c o . u k / t a i l s - n i c k - w a l l . h t m l

R P C G R O U P | ‘ C O C K T A I L S H A K E R C A U S E S A S T I R ’ | D A T E U N K N O W Nh t t p : / / w w w . r p c - g r o u p . c o m / a r t i c l e / 2 8 6 - c o c k t a i l - s h a k e r - c a u s e s - a - s t i r . p h p

B I R M I N G H A M L I V I N G | ‘ N I C K WA L L’ | D A T E U N K N O W Nh t t p : / / b i r m i n g h a m . l i v i n g m a g . c o . u k / n i c k - w a l l /

E S C A P E T H E C I T Y | ‘ N I C K WA L L’ | D A T E U N K N O W Nh t t p : / / w w w . e s c a p e t h e c i t y . o r g / u s e r s / 1 1 2 5 6 / e s c a p e _ s t o r y

G R A H A M PA C K A G I N G | ‘ G R A H A M PA C K A G I N G C R E A T E S S I N G L E S E R V E C O C K T A I L S S H A K E R F O R T A I L S ’ | D A T E U N K N O W Nh t t p : / / w w w . g p c e u r o p e . e u / c h a l g r o v e / n e w s 0 8 /

C H A D W I C K S L I D S | ‘ C H A D W I C K S L I D S C A U S E S A S T I R W I T H N E W L I D S F O R B A R S T Y L E C O C K T A I L S ’ | D A T E U N K N O W Nh t t p : / / w w w . c h a d w i c k s - l i d s . c o m / m 1 0 0 , n 7 4 . h t m l

S O U T H S I D E N E W S | ‘A N Y O N E F O R C O C K T A I L S ? ’ | M A R C H 2 0 1 3h t t p : / / u s 4 . c a m p a i g n - a r c h i v e 1 . c o m / ? u = 8 3 2 f 1 2 2 2 f b e 3 c 7 3 6 e e 8 e 1 9 c a f & i d = 2 9 8 8 4 7 c � f & e = d 5 3 8 9 9 8 b 7 8

M A D H O U S E F A M I L Y R E V I E W S | ‘ W I N A £ 5 0 0 H O L I D A Y ’ | M A R C H 2 0 1 3 h t t p : / / m a d h o u s e f a m i l y r e v i e w s . b l o g s p o t . c o . u k / 2 0 1 3 / 0 3 / w i n - y o u r s e l f - 5 0 0 - h o l i d a y - v o u c h e r . h t m l

S O C I A L A N D C O C K T A I L | ‘ C O C K T A I L M A K I N G A T H O M E , T H E N E X T B I G T H I N G | F E B R U A R Y 2 0 1 3 h t t p : / / w w w . s o c i a l a n d c o c k t a i l . c o . u k / b l o g / c o c k t a i l - m a k i n g - a t - h o m e - t h e - n e x t - b i g - t h i n g /

M I C H E L A N G E L O Z A M P O G N A , F O O D & D R I N K , L O N D O N | ‘ T A I L S C O C K T A I L S ’ | 2 0 1 2h t t p : / / w w w . m i c h e l a n g e l o z a m p o g n a . e u / D e t a i l s P a g e / t a b i d / 8 6 / A r t i c l e I D / 4 2 / Ta i l s - C o c k t a i l s . a s p x

F O O D & D R I N K N E W S | ‘ T A I L S C O C K T A I L S I N G R A H A M B O T T L E S O F F E R G I F T PA C K S ’ | 2 0 1 2 h t t p : / / w w w . f o o d a n d d r i n k n e w s - o n l i n e . n e t / 2 0 1 2 / t a i l s - c o c k t a i l s - i n - g r a h a m - b o t t l e s - o � e r - g i f t - p a c k s /

T H E G R O C E R | ‘ M I N I C O C K T A I L S A D D E D T O T A I L S S I N G L E S E R V E R A N G E ’ | J U N E 2 0 1 2h t t p : / / w w w . t h e g r o c e r . c o . u k / f m c g / d r i n k s / b e e r - w i n e - a n d - s p i r i t s / m i n i - c o c k t a i l s - a d d e d - t o - t a i l s - s i n g l e - s e r v e s / 2 2 9 6 5 1 . a r t i c l e

T H E D R I N K S R E P O R T | ’ C O C K T A I L S H A K E R C A U S E S A S T I R ’ | A P R I L 2 0 1 2h t t p : / / w w w . t h e d r i n k s r e p o r t . c o m / n e w s / 2 0 1 2 / 1 3 5 2 2 - c o c k t a i l - s h a k e r - c a u s e s - a - s t i r . h t m l

M A N A G E M E N T T O D A Y | ‘ M Y W E E K : N I C K WA L L O F T A I L S ’ | O C T O B E R 2 0 1 1h t t p : / / w w w . m a n a g e m e n t t o d a y . c o . u k / f e a t u r e s / 1 0 9 8 6 1 9 / We e k - N i c k - Wa l l - Ta i l s /

B E A U T Y & T H E D I R T | ‘ T A I L S C O C K T A I L S ’ | S E P T E M B E R 2 0 1 1h t t p : / / w w w . b e a u t y a n d t h e d i r t . c o m / b a t d - t v / n e w s / t a i l s - c o c k t a i l s /

G I V E N T O D I S T R A C T I N G O T H E R S | ‘ T A I L S C O C K T A I L S R E V I E W ’ | S E P T E M B E R 2 0 1 1h t t p : / / g i v e n t o d i s t r a c t i n g o t h e r s . b l o g s p o t . c o . u k / 2 0 1 1 / 0 9 / t a i l s - c o c k t a i l s - r e v i e w . h t m l

T H E G R O C E R | ‘ T A I L S A I M I N G F O R N A T I O N A L G R O C E R L I S T I N G ’ | J U L Y 2 0 1 1h t t p : / / w w w . t h e g r o c e r . c o . u k / f m c g / t a i l s - a i m i n g - f o r - n a t i o n a l - g r o c e r - l i s t i n g / 2 1 9 9 5 0 . a r t i c l e

R E A L B U S I N E S S | ‘ N I C K WA L L’ | J U L Y 2 0 1 1h t t p : / / r e a l b u s i n e s s . c o . u k / a r t i c l e / 6 3 8 6 - n i c k - w a l l

S U R R E Y C O M E T | ‘ W I N T H E U LT I M A T E F O O D I E S PA C K A G E W I T H T A I L S C O C K T A I L S ’ | J U L Y 2 0 1 1h t t p : / / w w w . s u r r e y c o m e t . c o . u k / a r c h i v e / 2 0 1 1 / 0 7 / 2 2 / L E I S U R E + C o m p e t i t i o n s / 9 1 5 6 2 3 3 . W i n _ t h e _ u l t i m a t e _ f o o d i e s _ p a c k a g e _ w i t h _ Ta i l s _ C o c k t a i l s /

S U T T O N G U A R D I A N | ‘ W I N T H E U LT I M A T E F O O D I E S PA C K A G E W I T H T A I L S C O C K T A I L S ’ | J U L Y 2 0 1 1h t t p : / / w w w . s u t t o n g u a r d i a n . c o . u k / a d v e r t i s i n g / r e c r u i t m e n t / 2 0 1 1 / 0 7 / 2 2 / L E I S U R E + C o m p e t i t i o n s / 9 1 5 6 2 3 3 . W i n _ t h e _ u l t i m a t e _ f o o d i e s _ p a c k a g e _ w i t h _ Ta i l s _ C o c k t a i l s /

R E A L B U S I N E S S | ‘A S H O O - I N F O R O U R G R O W I N G B U S I N E S S AWA R D S I N T A I L S - T H E N E W P R E M I X E D C O C K T A I L B R A N D S E T U P B Y F A T H E R A N D S O N T E A M P E T E R & N I C K WA L L’ | J U L Y 2 0 1 1h t t p : / / r e a l b u s i n e s s . c o . u k / a r t i c l e / 6 3 7 4 - b i r m i n g h a m - b u s i n e s s - s h a k e s - u p - t h e - d r i n k s - m a r k e t

T H E B U S I N E S S D E S K | F R I D A Y F U N N I E S : T A I L S C O C K T A I L S L E AV E Y A N K S S H A K E N B U T N O T S T I R R E D ’ | J U L Y 2 0 1 1h t t p : / / w w w . t h e b u s i n e s s d e s k . c o m / w e s t m i d l a n d s / n e w s / 1 9 0 8 3 1 - f r i d a y - f u n n i e s - t a i l s - c o c k t a i l s - l e a v e - y a n k s - s h a k e n - b u t - n o t - s t i r r e d . h t m l

T H E S U N | ‘ S P R E A D T H E C O S T ’ | J U L Y 2 0 1 1 h t t p : / / w w w . t h e s u n . c o . u k / s o l / h o m e p a g e / n e w s / m o n e y / c a p t a i n c r u n c h / 3 6 7 8 0 6 4 / C a p t a i n - C r u n c h - � n d s - b e s t - p r i c e d - p i c n i c - f o o d - a n d - d r i n k . h t m l


A M E R I C A N G I R L I N C H E L S E A | ‘A G A T T A S T E O F L O N D O N ’ | J U N E 2 0 1 1h t t p : / / w w w . a m e r i c a n g i r l i n c h e l s e a . c o m / c a t e g o r y / t a i l s - c o c k t a i l s /

T H E P U R V E Y O R | ‘ T A K E H O M E C O C K T A I L S H A K E R - T A I L S ’ | J U N E 2 0 1 1 h t t p : / / w w w . t h e p u r v e y o r . c o m / s p i r i t s / t a k e - h o m e - c o c k t a i l s - s h a k e r - t a i l s /


G R O U B L O G P O N | ‘ T A I L S C O C K T A I L S . J U S T A D D I C E , S H A K E & P O U R ’ | M A R C H 2 0 1 1h t t p : / / b l o g . g r o u p o n . c o . u k / 2 0 1 1 / 0 3 / 3 0 / t a i l s - c o c k t a i l s - j u s t - a d d - i c e - s h a k e - a n d - p o u r / # c o m m e n t s

R A V E N O U S | ‘ T A I L S C O C K T A I L S . J U S T A D D I C E , S H A K E & P O U R ’ | M A R C H 2 0 1 1h t t p : / / r a v e n o u s l i b b y . c o m / t a i l s - c o c k t a i l s - j u s t - a d d - i c e - s h a k e - a n d - p o u r

F O O D I N G R E D I E N T S F I R S T | ‘ C H A D W I C K S L I D S C A U S E S A S T I R W I T H N E W L I D S F O R B A R S T Y L E C O C K T A I L S ’ | J A N U A R Y 2 0 1 1h t t p : / / w w w . f o o d i n g r e d i e n t s � r s t . c o m / n e w s / C h a d w i c k s - L i d s - C a u s e s - a - S t i r - w i t h - N e w - L i d s - f o r - B a r - S t y l e - C o c k t a i l s . h t m l

A M E R S E J PA L | ‘ C O C K T A I L O F T H E W E E K : T H E T A I L S C O S M O P O L I T A N ’ | D E C E M B E R 2 0 1 0h t t p : / / a m a r s e j p a l . b l o g s p o t . c o . u k / 2 0 1 0 / 1 2 / c o c k t a i l - o f - w e e k - t a i l s - c o s m o p o l i t a n . h t m l

M I D L A N D S B U S I N E S S N E W S | ‘ D R I N K S M A R K E T S H A K E N U P B Y B I R M I N G H A M E N T R E P R E N E U R ’ S C O C K T A I L S I D E A’ | J U L Y 2 0 1 0 h t t p : / / w w w . m i d l a n d s b u s i n e s s n e w s . c o . u k / 2 0 1 0 / 0 7 / D r i n k s - m a r k e t - s h a k e n - u p - b y - B i r m i n g h a m - e n t r e p r e n e u r s - c o c k t a i l - i d e a /

T H E B U S I N E S S D E S K | ‘ C O C K T A I L S E N T R E P R E N E U R S H O W S T H E R I G H T S P I R I T ’ | J U L Y 2 0 1 0 h t t p : / / w w w . t h e b u s i n e s s d e s k . c o m / w e s t m i d l a n d s / n e w s / 2 8 3 2 5 - c o c k -t a i l s - e n t r e p r e n e u r - s h o w s - t h e - r i g h t - s p i r i t . h t m l ? u t m _ s o u r c e = n e w s l e t t e r & u t m _ m e d i u m = e m a i l & u t m _ c a m p a i g n = _ 2 9 t h _ J u l _ 2 0 1 0 _ - _ D a i l y _ E - m a i l

S T A R T U P S , B U I L D A B E T T E R B U S I N E S S | ‘ J U S T S T A R T E D - T A I L S L I M I T E D ’ | 2 0 0 8h t t p : / / w w w . s t a r t u p s . c o . u k / t a i l s - n i c k - w a l l . h t m l

R P C G R O U P | ‘ C O C K T A I L S H A K E R C A U S E S A S T I R ’ | D A T E U N K N O W Nh t t p : / / w w w . r p c - g r o u p . c o m / a r t i c l e / 2 8 6 - c o c k t a i l - s h a k e r - c a u s e s - a - s t i r . p h p

B I R M I N G H A M L I V I N G | ‘ N I C K WA L L’ | D A T E U N K N O W Nh t t p : / / b i r m i n g h a m . l i v i n g m a g . c o . u k / n i c k - w a l l /

E S C A P E T H E C I T Y | ‘ N I C K WA L L’ | D A T E U N K N O W Nh t t p : / / w w w . e s c a p e t h e c i t y . o r g / u s e r s / 1 1 2 5 6 / e s c a p e _ s t o r y

G R A H A M PA C K A G I N G | ‘ G R A H A M PA C K A G I N G C R E A T E S S I N G L E S E R V E C O C K T A I L S S H A K E R F O R T A I L S ’ | D A T E U N K N O W Nh t t p : / / w w w . g p c e u r o p e . e u / c h a l g r o v e / n e w s 0 8 /

C H A D W I C K S L I D S | ‘ C H A D W I C K S L I D S C A U S E S A S T I R W I T H N E W L I D S F O R B A R S T Y L E C O C K T A I L S ’ | D A T E U N K N O W Nh t t p : / / w w w . c h a d w i c k s - l i d s . c o m / m 1 0 0 , n 7 4 . h t m l

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