tafe international 10 years of growth and success where to next?
TRANSCRIPT
TAFE International10 years of growth and
successWhere to next?
Models of Engagement
Growth in students• 46% growth in the past 12 months for vocational
courses • Strongest growth on record – in 2007 breaks
through 100,000 enrolments.• Buoyed by enrolments from China and India (more
Indian students in vocational programs than higher education in 2007)
• Migration Occupations in Demand List (MODL) driving students choices
Dissecting the data - Public vs Private
Provider Type 2004 2005 2006 2007 2008
Public 10,817 11,893 13,544 17,032 19,964
Private 33,889 37,275 45,863 66,858 102,926
Total 44,706 49,168 59,407 83,890 122,890
Dissecting the data- state by state
Source: AEI Year to Date Data as at June 2008
Top 5 nationalities contribute 54% of enrolments
All Sectors VET
• China • India • Korea• Thailand • Malaysia
• India• China • Korea• Thailand • Nepal
Market Student enrolments
% growth Ranking
Brazil 12545 23.4% 9
Vietnam 9719 44.1% 11
Nepal 9230 241.2% 13
Sri Lanka 6802 34.7% 16
Colombia 5459 82.3% 18
Pakistan 4910 54.6% 19
United Kingdom 4644 10.6% 20
However, the market profile is changing…
• Whilst onshore student market is dominated by private providers, offshore delivery is predominately with public institutes
• Traditional model – institute to institute through licensing or joint venture
• In 2005 Australian Government embarked on a Transnational Quality Strategy
• In 2008 opened AusLIST for provider registrations with full launch due later this year
Transnational (TNE) Programs
TNE - Statistics and Trends
• 56% of Australia’s public providers delivered 349 courses offshore in 32 countries in 2006
• In 2006 over 31 000 students were undertaking an Australian VET qualification offshore (up 11% from the previous year)
• China remains the dominant market (70% of delivery) with Fiji and Vietnam next. Growth in Middle East will be reported in 2008 report
Offshore Industry Partnerships
• TAFE Institutes have been successful in moving domestic training contracts into international partnerships and in developing customised offshore programs for international clients
• Some case studies: apprenticeship training with Thiess in Indonesia event management with Shanghai World Expo China Leighton Training Alliance in India hotel and casino pre-opening training in Macau
Pre-migration skills assessmentThe countries …. The nominated trades…
COAG endorsed - implemented by VET
Assess• India • Sri Lanka • United Kingdom • South Africa • Philippines
• Bricklayer • Cable Jointer • Carpenter • Joiner • Electrical Powerline
Tradesperson • General Electrician • General Plumber • Motor Mechanic • Refrig and Aircon Mechanic
Aid and Development
• History of partnership with AusAID • Network of TAFE & Managing Contractor
partnerships • Australia Pacific Technical College – supported by
two TAFE institutes• Pacific focus but with growing interest into Africa• Still a challenge for new entrants to the market
More informal discussion focusing on now and the future 10
years
Why is your College undertaking international activities ?
College needs to get other income
sources
Urgently !!!!! Not so urgent Nice to have
No room for domestic growth
Internationalise our College
staff domestic students In country/offshore
Don’t know ?
Everybody else is doing it
Status/prestige of the College
How well does it fit within your College?
Key component of the College strategic plan and annual
operational plans
Something the International Division does
Somewhere in the middle
A bit of both
Poor fit, not clear in our strategic plan and is not
linked operationally to all
parts of the College
Most staff know the importance
and try to make it work
Well integrated
Don't know Don't care
International students are more work and a
disruption to my class
May as well be a separate
organisation
What is your product mix ?
Onshore
Students
Do you have a focused approach to recruitment ?
Are you deliberately
targeting source countries ?
Do they change ?
Which have provided most students ?
Which countries will be good prospects in the
future?
How do you recruit ?
Agents ?
Use College staff ?
Which countries in the future ?
What are you marketing ?
All courses
Selected niches
Whole courses, study aboard, study tours,
English language
Degrees or Diplomas
Is the College making money ?
Is everybody happy with their cut ?
Are you branding ?
Onshore
Students
Does your College give
value for money to
international students ?How would you
rate your College’s
international student services ?What do you provide ?
What is the “care” factor at each level of the
organisation ?
How would you rate the quality of teaching
for international students ?
Are teaching staff appropriately trained ?
Should international students be given special attention ?
If you were a parent would you
buy your product ?
Are there rogues in your
sector?
Do you care?How important is the student’s English ?
Do your teachers care?
How do you integrate local and international
students?
Where and why ?
What are the risks to your College ?
Yes !! No !! Don't know ?
Break even but is nil cost for onshore recruitment
How would you rate the quality of the
programs?
Are teaching staff appropriately trained ?
Do students have the same IELTS as those
studying in Australia ?
Is your College getting adequate
returns? Is it taught and assessed in English ?
Who teachers your programs?
Transnational Programs
Yes, but not enough to mitigate the high risks: financial and College
reputation
Is everybody happy with
their $$$ cut ?
Is it the same standard as the course delivered in
Australia?
Is there an impact on the quality of your domestic programs ?
Does your College’s
marketing strategy link to migration ?
Can this market be segmented ?
What are the risks?
What are the returns for each
market segment?
What are the onshore and off shore markets ?
Migration
Services
Who are your potential
partners ?
Do your staff need specialised training?
Are there any special licensing or registration
requirements for the College?
Is your College active in this
market sector ?
Can this market be segmented ?
What are the risks?
How do you staff these projects?
Who are your potential
partners ?
International Project Work
Aid work funded by key donors such as AusAID?
Project work funded by foreign Governments?
Short, medium and long term work funded by
multinational companies?
Most require long term assignments
i.e. 1 to 5 years
There is a limit on how many staff you can draw from your own College?
How do you keep them?
None, go it alone
Partner with an AMC
Partner with other RTOs
Is it different to other parts of
your mix ?
What is the right product mix for your College for next 5/10 years?
Same?
All 4 segments ?
What about growth ?
Consolidate ?
Need to grow fast ?
Slow growth ?
How much is enough ?
Target one or 2 ?
How will you define your market ?
Who are your competitors?
Who are your potential partners ?
PovertyExploitation
Misery
Global experience
Professional learning model
On/offshore QA
How will your College stand out from the pack ?
LiveLearn Grow
International activities essential for most Colleges
Best wishes to you, your College and TDA for next 10 years
Many examples of world class activities
Still a lot of work to do as a sector
TAFE International10 years of growth and
successWhere to next?