presentation tafe
TRANSCRIPT
1-3
Guerrilla Marketing
HEADLINES
4
3
Guerrilla Marketing
Conclusion
Introduction
Marketing Mix Strategies
2
1
5
6
Marketing
• Marketingthe systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products, MONASH Marketing Dictionary
• Guerrilla Marketing an advertising strategy low-cost unconventional means (graffiti, sticker bombing,
flash mobs) often in a localized fashion or large network of individual
cells, to convey or promote a product or an idea.