t heo nonp rofitp times 5o power influence ’12 · 2020-01-06 · power&★ influence ’12...

NURTURED TALENT RISING UPEvolving structures show flexible ideas, problem-solvers

BY PAUL CLOLERY

SPONSORED BY

The NPT Power & Influence Top 50 turns 15 this year so it istime to look back at and forward to some of the sector’s remark-able people. It seems the sector is always concerned about thenext generation of leaders. Well, 15 years is a good milestonefor assessment and it appears the sector is in great hands.

Unlike government, which is heaping more and more re-sponsibility on the sector as it abandons its responsibilities,these executives have balanced budg-ets. At the same time, nonprofits con-tinue to answer the call in times ofcrisis, such as when heavy stormsknocked out power to hundreds ofthousands of homes earlier this sum-mer. It was Vicki Escarra’s FeedingAmerica affiliate food banks that coor-dinated delivery of vital supplies toplaces like West Virginia, Ohio and New Jersey.

When Kansas tweaked language in its human services con-tracts that potentially could limit nonprofits’ speech rights, itwas Tim Delaney’s National Council of Nonprofits thatsounded the alarm. Nonprofits, such as the Louisiana Associ-ation of Nonprofit Organizations, led by Ann SilverbergWilliamson, continue to be involved in the rebuilding of theGulf Coast region, years after the devastation wrought byHurricane Katrina. Before the Trayvon Martin shootinggained widespread attention, it was Ben Rattray’sChange.org that helped organize people at a grassroots levelto finally get noticed. These leaders have nurtured their coretruths, found a few more and are working to improve lifeacross the globe.

Former NPT Power & Influence honorees like Florence

Green, Judy O’Connor and Peter Goldberg are gone now buttheir ideas are foundational in leadership, board managementand entrepreneurship.

The push a decade and one-half ago was for institutionaliza-tion, getting bigger and strong. Flexibility is the key today.Many of the leaders at the largest organizations were late torealize the transition from all work and no play for the staff

was eroding to a more balancedlifestyle. That is true, too, for volun-teers. And, of course, technology wasgoing to save us all.

While technology has facilitated theability to not be in the office, it hasushered in the 24-hour work cycle.There is little time for the big idea togerminate and grow to scale, which

would frustrate the leaders 15 years ago. Some of this year’shonorees were just getting their feet wet in the sector some15 years ago, while others were knee deep, proving that it’san eclectic mix of young and old -- not unlike what the sectormust continue to do to nurture talent as the Baby Boomersapproach retirement.

Today’s leaders have found the way to innovate and managethrough these evolving structures. Many of the challenges of15 years ago have re-emerged – homelessness, unemploy-ment, healthcare -- and nonprofits will prove to be right in thethick of these areas as is typical. The executives on the follow-ing pages are addressing these issues head-on and are makinga difference. They will be feted next month at an event at TheNational Press Club.

Here’s the Power & Influence Top 50, class of 2012. NPT

The 15th annualcelebration of someof the sector’s top

executives andstrategists.

TOP5OTHENONPROFITTIMES POWER&INFLUENCE

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★’12

Robert F. Ashcraft, Ph.D.Founding Executive Director

Lodestar Center for Philanthropy and Nonprofit Innovation Phoenix, Ariz.

Ashcraft is turning the academic setting at Arizona State Univer-sity into a community hub for all things infrastructure and has

reached across the border into Mexico to address regional issuesregarding philanthropy and capacity building. He is a leader and

incubator among his nonprofit academic center peers.

Diana AvivPresident & CEO

Independent SectorWashington, D.C.

It isn’t easy balancing opposing views in a broad sector,but somehow Aviv pulls it off. The organization is again

an important convener of the sector’s power brokers, evenif that muscle isn’t used as often as it should be.

Dan BusbyPresident

Evangelical Council for Financial AccountabilityWinchester, Va.

In one form or another, the nation’s religious community stillpulls in the majority of American giving. While there have been

some high-profile bankruptcies, the policies Busby has put inplace and enforces have staved off the financial scandals that

used to come on a regular basis.

Donna ButtsExecutive Director

Generations UnitedWashington, D.C.

Butts runs a small organization that has earned an unique nichein studying and advancing work across generations. She’s a

champion of the shared site model for youth development andthe engagement of an aging population where everyone wins.

She never says “no” when asked for help. Go ahead. Try it.

Diana CampoamorPresident

Hispanics in PhilanthropySan Francisco, Calif.

Campoamor leads capacity building and support of community-level organizations in the Hispanic community. More than $30

million has been targeted to Latino nonprofits and leaders underher watch. She also is an active and influential participant on the

boards of the sector’s infrastructure organizations.

Emmett CarsonPresident & CEO

Silicon Valley Community FoundationMountain View, Calif.

He predicted that Walmart and Target stores eventually will beselling donor-advised funds and because of the low cost of those

funds community foundations will be a thing of the past.Of course, his isn’t going anywhere soon with more than

$1 billion in the bank. But it’s the provocative thinkingthat has kept him ahead of everyone else.

Ray ChambersFounder

MCJ Amelior FoundationMorristown, N.J.

Chambers’ funding national service and international health proj-ects can all be directly tied to the human connection of commu-nity and the impact social good can have on the world. It might

sound pretty bubblegum regarding a world-class financier, but ifthere is an opportunity for understanding, he’ll help to fund it.

Anna Maria ChávezChief Executive OfficerGirl Scouts of the USANew York, N.Y. She’s been a Girl Scout since age 10 and reflects how theorganization has changed during the past three decades. It’sabout providing girls with skills for business, technology, socialentrepreneurs and creating a gender-balanced leadership modelthat other leaders need to study.

Tim DelaneyPresident & CEONational Council of NonprofitsWashington, D.C.Delaney has been able to mobilize state associations to handlebattles on many fronts and the coordination often wins the day.While ready for national fights, the state-by-state skirmishes arewhere the rapid response is needed. Delaney has ablycoordinated national response to local issues.

Bill DraytonCEO & ChairmanAshoka: Innovators for the PublicArlington, Va.Drayton is the father of social entrepreneurs. He believes theanswer to almost every problem is individuals with innovativesolutions. It’s the power of the single idea that can changeeverything. Life is about changing systems and finding a way toconvince people he is correct, or that they are. It doesn’t matterso long as there is change for the better.

Marion Wright EdelmanFounder & PresidentChildren’s Defense FundWashington, D.C.The first black woman admitted to the Mississippi Bar, she directedthe NAACP Legal Defense and Educational Fund office in Jackson,Miss. A prolific author, she has been a leading voice in defense ofchildren and families via the Children’s Defense Fund.

Bob EdgarPresident & CEOCommon CauseWashington, D.C.He’s here for many reasons, including “Middle Church,” a bookthat calls to progressive people of faith to take back the moralhigh ground from the extremists and make America a better andless divided country. And, it’s all about holding the powerfulaccountable for their actions.

Vicki Escarra President & CEOFeeding AmericaChicago, Ill.The 3.27 billion pounds of food distributed through FeedingAmerica’s system is a phenomenal number but nowhere nearcapacity for the structure that has evolved. The food sourcing andprograms getting nutrition to where it is needed is remarkable.Escarra’s will of steel and partnership building has establisheda nutrition infrastructure.

James FirmanPresident & CEONational Council on AgingWashington, D.C.He transformed NCoA from a membership organization to atrue council of entities that share a common vision for olderadults. It’s part think tank, part advocacy force, part incubator ofinnovation. His might be the only organization in the sector withan employee with specific Good to Great accountabilities.


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Brian GallagherPresident & CEO

United Way WorldwideAlexandria, Va.

His words: “There is no economic success, without long-term,enduring human success. People must be the priority.” He hastransformed United Way into a vital community convener thatalso happens to raise billions of dollars. It’s about community

collaboration where UWW is an information distribution channel.

Bill GatesCo-Founder

Bill & Melinda Gates FoundationSeattle, Wash.

No real explanation is needed here, given the $33.5 billion thefoundation has at its disposal. For-profits can learn from the

nimble way the foundation moves to address an issue, such aswhen it dumped support of the American Legislative Exchange

Council and its support of Stand Your Ground laws.

John H. Graham IVPresident & CEO

ASAE/The Center for Association LeadershipWashington, D.C.

Do you think there is anything happening regarding nonprofitson K Street NW in D.C., he doesn’t know about? Graham leadsmore than 22,000 association executives and industry partnersrepresenting nearly 11,000 organizations. Graham has made it

OK to be a trade association and gets them the respectthey deserve with official Washington.

John GriswoldExecutive Director

Commonfund InstituteWilton, Conn.

Griswold is an endowment expert who comes armed with data.His survey of investment performance and practice of more than1,400 nonprofits is an unmatched benchmark. He also runs the

annual Endowment Institute, Commonfund Forum, TrusteeRoundtables and nonprofit and investment industry

conferences in the U.S., Europe and Canada.

Wendy HarmanSocial Media Manager

American Red CrossWashington, D.C.

There is no doubt that the Red Cross leads the sector in socialmedia use for literally saving lives and Harman is at the epicenterof it. The new social media command center is unlike anything in

the sector and no secrets are kept. Harman obviously waslistening during the lectures on sharing. She has a

history of collaboration via technology.

Melanie L. HermanExecutive Director

Nonprofit Risk Management CenterLeesburg, Va.

When you drink coffee that is dangerously hot, you know allabout risk. The problem is, the broader sector is just waking up

to the issue and it is because of Herman. It’s not only herevangelizing from the center that’s effective, but also her work

with the Not-for-Profit Advisory Committee of theFinancial Accounting Standards Board.

Aaron HurstPresident & FounderTaproot Foundation

New York, N.Y.Changing the sector status quo is in his DNA. His grandfather,

Joseph E. Slater, wrote the original blueprint for the Peace Corps.Hurst is a social entrepreneur who isn’t a dreamer. He’s a leader

in engaging business professionals for service that buildsthe infrastructure for the nonprofit sector.

Alberto IbargüenPresident & CEOJohn S. and James L. Knight FoundationMiami, Fla.Ibargüen funds nonprofit micro-news sites and informationdelivery in communities. He should also fund animal trainingsince the family dog soon won’t have a paper to fetch. Micro-sitesprobably are not the answer to local info as AOL is finding outwith Patch.com. They are the next step for communities starvingfor governmental sunlight.

Irv KatzPresident & CEONational Human Services AssemblyWashington, D.C.Katz has always thought about the sector’s “Plan B.” He’sworking with the University of Notre Dame in a specific programfor human services executives. Now he’s talking about alternativerevenue streams and watching the sector’s “tectonic plates,”preparing ideas for if and when they settle.

Sr. Georgette LehmuthPresident & CEONational Catholic Development ConferenceHempstead, N.Y.Sr. Georgette likes to talk about a theology and practice forfundraising, pointing out that giving allows people to participatein mission. She is also a key convener or collaborator onregulatory and tax issues, especially regarding the U.S. PostalService.

Valerie LiesPresident & CEODonors Forum of ChicagoChicago, Ill.Lies has always focused on quality of life and the sector’s imprinton it. She has brought together every element of that city forpublic/private/philanthropic partnerships that have had and willcontinue to have a positive impact on Chicago and across Illinois.The partnerships are models that must be duplicated nationally.

Michael L. LomaxPresident & CEOUNCFFairfax, Va.A champion of historically black colleges and universities anddoing whatever it takes to boost enrollments and graduationrates, the most controversy he’s stirred up recently was regardinggay rights. He pretty much told the ambassador to the U.S. fromUganda he wasn’t welcome because of potential anti-gaylegislation in that country.

Nancy LublinChief Executive OfficerDo SomethingNew York, N.Y.Smart mouth, well, smart everything. Do Something is innovatingin the youth involvement and advocacy space as the thousands ofunique visitors to its website show. Lublin doesn’t pull herpunches when she’s expressing herself and that has allowed her toshare novel concepts. Three important words: Crisis Text Hotline.

Robert LynchPresident & CEOAmericans for the ArtsWashington, D.C.He oversaw the merger of the Arts and Business Council intoAmericans for the Arts while creating the Americans for the ArtsAction Fund and its political action committee to engage citizensin advocating for the arts and arts education and arts-friendlypublic policies. Americans for the Arts has grown to more than 50times its original 1985 size.




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Luz A. Vega-MarquisPresident & CEO

Marguerite Casey FoundationSeattle, Wash.

She believes philanthropy is missing the opportunity to buildauthentic relationships with diverse communities by not reflecting

America’s diversity. Marguerite Casey Foundation has forged realrelationships with its communities and grantees because it’s more

than just about the money. It’s about systematic change.

Tim McClimonPresident

American Express FoundationNew York, N.Y.

The headline on one of his recent blogs is a mouthful --Transparency Does Not Equal Understanding. He is considered

to be among the most creative corporate foundation leaders andis the major in the corporate social responsibility drum line.

William C. McGinlyPresident & CEO

Association for Healthcare PhilanthropyFalls Church, Va.

Healthcare is about people. McGinly reminds members of thatevery day when he says what will influence high returns is

sustained investment in fundraising coupled with allocationof human resources to cultivate and nourish donor

relationships. His members make up the core of U.S.hospitals, thus healthcare delivery in this country.

Risa Lavizzo-MoureyPresident & CEO

Robert Wood Johnson FoundationPrinceton, N.J.

From the suites to the streets, this doctor has street cred. She is aleader helping shape national policy on the most pressing health

and health care issues threatening our society, like childhoodobesity and the rising cost of health care. Most important, she

hasn’t lost touch with the people being served. Until recently shewas still seeing patients at a local clinic.

Neil NicollPresident & CEO

YMCA of the USAChicago, Ill.

He’s still a pragmatic, true believer in the sector after more than 40years. He’s always seeking common solutions for moving the sectorand the country forward and putting the more than 2,600 YMCAs at

the center of that community evolution. He’s a problem causer, inthe best sense of the concept, for finding answers to vexing issues.

Michelle NunnChief Executive Officer Points of Light Institute

Atlanta, Ga.The concept of national service keeps getting stronger and PoL is

making the needle move. The behind-the-scenes work that fewsee is the mark of an influencer and Nunn is the human tie to somany groups. There once was a “decider.” She’s the “influencer.”

Lisa PaulsenPresident & CEO

Entertainment Industry FoundationLos Angeles, Calif.

Paulsen has taken global the art of mega-fundraising in a night.The organization is also holding to the fire the feet of researchers

who get the cash. The organization is initiating collaborationsand pushing for answers. It is changing the expectations charities

have of those they fund.

Ben RattrayFounder and CEOChange.orgSan Francisco, Calif.George Zimmerman is awaiting trial for killing Trayvon Martinbecause 2.2 million people signed a change.org petition. Rattrayco-founded Change.org and evolved it from a social network to ablogging platform to its current petition mobilization. The ideahas gone global and he is showing how regular people can shiftthe balance of power.

Cecile RichardsPresident & CEOPlanned Parenthood of AmericaNew York, N.Y.Does this pick really need an explanation? Planned Parenthoodwas the big winner in the fight with Susan G. Komen For theCure. It took guts and nerves of steel to make it work. Shedoesn’t blink when she believes she is correct.

Rebecca W. RimelPresident & CEOThe Pew Charitable TrustsPhiladelphia, Pa.You can’t sit in a tower and claim to understand the streets.Big answers start with communities and this powerful CEOknows that change starts with education and information.The data coming from Pew is startling. Using that knowledgeto bolster the risk of innovation – and then funding it – is themodel of next generation foundations.

Judith RodinPresidentThe Rockefeller FoundationNew York, N.Y.Better outcomes are a bi-product of process innovation and sheis the champion of it around the globe. She believes that compe-tition breeds secrecy when collaboration – and social finance –can make things happen faster. She puts her funding where herthoughts are taking her.

Holly RossExecutive DirectorNTENPortland, Ore. Nobody puts more nonprofit tech brains in one room at one timethan Ross. She runs an organization that has nurtured thesechange-makers, who are reshaping the way every aspect of a charityis operated. It’s one of the few umbrella organizations with buzzright now, which is much better than a blue screen, of course.

David SaltzmanExecutive DirectorRobin Hood FoundationNew York, N.Y.Mission-related investments are what make Saltzman tick.Almost 100 percent of the time funding is based on uniqueoutcome models and projection. The difference is they get theirhands dirty in operations, about which some grantees might notbe thrilled. Robin Hood is often a lead investor that brings othersto the inner city.

Paul SchmitzCEOPublic AlliesMilwaukee, Wisc.It’s always nice to visit the White House but that’s not where itstarted – and continues for Schmitz. A player inside the Obamaadministration from the outside, he believes grassroots coalitionbuilding community by community is the way to effect change,not just via volunteer national service but also in the sector’sworkforce development.


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John R. SeffrinCEO

American Cancer SocietyAtlanta, Ga.

The dean of the healthcare CEOs, he’s been around longenough to know the sector’s history and guide it away from

previous shortcomings in judgment. His opinion is sought afterby those who shape the sector’s broader opinions, and not just

by those in healthcare.

Paul ShoemakerExecutive Connector

Social Venture Partners, SeattleSeattle, Wash.

Here’s a guy who connects people who have money toother people with good ideas but he thinks charity rating

agencies that examine ratios could be the worst things to everhappen to the sector. How’s that for swimming upstream? No

one financial model fits the sector and he’s working to changethe illusion that there is one.

Jeff SkollFounder & Chairman

Skoll FoundationPalo Alto, Calif.

Skoll fuels the international juggernaut of socialentrepreneurism. He is correct when saying that innovation and

change come from curiosity and his world forums feed thatprying loose of ideas. He is pushing for what he calls Humanity2.0, a sustainable world of peace and prosperity and he’s using

every media toll possible to get there.

Ralph SmithExecutive Vice President

Annie E. Casey FoundationBaltimore. Md.

His funding, vision and risk-taking are all elements of whichlegends are made. It is his leadership on children’s issues, mostrecently helping build a network of 80 funders and partners to

target investments that will ensure more children are readingproficiently by the end of third grade, that will have a real impact

on future generations.

Judy VredenburghPresident & CEOGirls Inc.New York, N.Y.A lifelong commitment to at-risk kids has twice put Vredenburghat the helm of a major organization that was desperate for a freshvoice and vision. She transformed organizations even when shewasn’t the boss. To her, it’s always been about the next generation.

Laysha WardPresidentCommunity Relations & Target FoundationMinneapolis, Minn.Her words: “Align your words with your actions. Be authentic,be humble, and always act with integrity.” Ward is integral tonational service and community not because of Target’s millionsof dollars given away but through coalition buildings and ideas.It will be fun watching her chair the Corporation for Nationaland Community Service.

Ann Silverberg WilliamsonPresident & CEOLouisiana Association of Nonprofit OrganizationsBaton Rouge, La.Williamson is advocating for new revenue models in therecession’s wake and “Katrina Fatigue” of those not dealing withissues that remain six years after that catastrophe. She’s walkingthe border between service provision and teaching traditionallylaid-back sector management that doors don’t open withoutmoney.

Samuel WorthingtonPresident & CEOInterActionWashington, D.C.He has taken on the CIA regarding fake immunization programsin Pakistan and is mapping a civil society plan accommodatingprivate resources that are replacing governmental and NGOdominance in international development. Stakeholders ininternational development are evolving and Worthington isleading the transition.

Edward H. Able Jr. 1998, 1999, 2000,2001, 2002, 2003, 2004, 2005

Alan Abramson 1999, 2000, 2001Jimmie R. Alford 1998, 1999Fred J. Ali 2009Audrey Alvarado 2001, 2002, 2003, 2004,

2006, 2007Nan Aron 1999, 2002, 2003, 2004,2005, 2006Robert Ashcraft 2012Diana Aviv 2003, 2004, 2005, 2006,2007, 2008, 2009, 2010, 2011, 2012Putnam Barber 1998, 1999Gary Bass 1999, 2000, 2001, 2002, 2003,

2004, 2005, 2006, 2007, 2008, 2010W. Todd Bassett 2005Betty S. Beene 1998, 1999, 2000Frances Beinecke 2007Daniel Ben-Horin 2004, 2005, 2006, 2007Peter V. Berns 2000, 2002, 2003, 2004,

2005Susan V. Berresford 1998, 1999, 2000,

2001, 2002, 2003, 2005, 2006, 2007Shay Bilchik 2001, 2004, 2005, 2006Joan Blades 2004Elizabeth Boris 1999, 2000, 2001, 2002,

2007, 2008, 2009, 2010, 2011Jerr Boschee 2004, 2005, 2006Wes Boyd 2004Paul Brest 2003, 2004, 2005, 2006, 2007,

2008, 2009John M. Bridgeland 2009, 2010Michael Brown 2009, 2010, 2011Kelly Browning 2001, 2006, 2008, 2009Phil Buchanan 2007, 2008Katie Burnham 1998, 1999Sharon Burns 2009Dan Busby 2010, 2011, 2012Donna Butts 2012Robbie Callaway 2001Diana Campoamor 2012Geoffrey Canada 2009, 2011Gregory B. Capin 1998Ron L. Carroll, 1998Emmett D. Carson 1998, 2001, 2002,

2003, 2004, 2005, 2006, 2007, 2009,2010, 2011, 2012

Hodding Carter III 2002, 2003, 2004Jean Case 2009Lee Cassidy 1998, 1999Raymond G. Chambers 1998, 1999,

2001, 2002, 2010, 2011, 2012Anna Maria Chavez 2012Gavin Clabaugh 2007, 2008Christopher G. Cleghorn 1998Kathy Cloninger 2007, 2008, 2009Rick Cohen 2002, 2003, 2004, 2005, 2006Johnetta Cole 2003Charles W. Collier 2004Errol Copilevitz, 2003Susan Corrigan 1998, 1999Leslie Crutchfield 1998Steven A. Culbertson 2002, 2003Harvey P. Dale 2000, 2001, 2002James Dale 2000Ami Dar 2000, 2002, 2003, 2004, 2005Pamela Davis 2002Carla Dearing 2002, 2003, 2004, 2005,

2006Morris Dees 2001Horace Deets 1998, 1999, 2000Tim Delaney 2012Neal Denton 1998, 1999, 2000, 2001,

2002, 2003, 2004, 2005Dr. James Dobson 2006Amy Domini 2003Cheryl Dorsey 2010, 2011Bill Drayton 2010, 2012Marian Wright Edelman 1998, 2001, 2012Robert W. Edgar 2003, 2004, 2005, 2012Robert Egger 2006, 2007, 2008, 2009Pablo Eisenberg 1998David Eisner 2001, 2002, 2006, 2007,

2008Jed Emerson 1998, 2000Karl Emerson 2001, 2003, 2006Sara L. Engelhardt 1998, 1999, 2000, 2001,

2002, 2003, 2004, 2005, 2006, 2007Vicki Escarra 2010, 2011, 2012Linda Perryman Evans 2010Mark Everson 2005, 2006, 2007Lewis M. Feldstein 2008James Firman 2012Joel L. Fleishman 2000, 2002, 2003Marc Freedman 2010Millard Fuller 2000, 2001, 2002, 2003Israel L. Gaither 2006, 2007, 2008,

2009, 2010Brian Gallagher 2003, 2004, 2005, 2006,2007, 2008, 2009, 2010, 2011, 2012Bill Gates 2000, 2001, 2002, 2003,

2004, 2005, 2009, 2011, 2012

Melinda Gates 2006, 2008, 2010Helene D. Gayle 2010, 2011Cynthia M. Gibson 2003Tim Gill 2001, 2002, 2003, 2004Kenneth L. Gladish 2001, 2005Peter Goldberg 1998, 1999, 2000, 2001,

2002, 2003, 2009, 2010, 2011Stephen Goldsmith 2001, 2002, 2003Robert K. Goodwin 1998, 1999, 2000,

2001, 2002, 2003, 2004, 2005, 2006Charles Gould 2005, 2006, 2007, 2008,

2009Sara K. Gould 2008Fred Grandy 1998, 1999, 2000John H. Graham IV 2003, 2004, 2005,2006, 2007, 2008, 2009, 2010, 2011, 2012Charles Grassley 2004, 2005, 2006William H. Gray 2001Florence Green 1999, 2000, 2008Robert Greenstein 2009John Griswold 2011, 2012Steve Gunderson 2006, 2007, 2008,

2009, 2010Peter Dobkin Hall 1998, 1999Charles R. Halpern 1998Darrell Hammond 2004Wendy Harman 2010, 2011, 2012Scott Harrison 2011Max Hart 1998, 1999, 2000, 2001John Havens 2001, 2002, 2003Jay Hein 2007Stephen B. Heintz 2009, 2010, 2011Eileen Heisman 2011Wade Henderson 2008Melanie L. Herman 2007, 2008, 2011,

2012Virginia A. Hodgkinson 1998, 1999,

2000, 2002George T. Holloway 1998Bill Horan 2007Aaron Hurst 2011, 2012Alberto Ibarguen 2011, 2012Ernest J. Istook Jr. 1998Benjamin Jealous 2010, 2011Belinda Johns 2007, 2008, 2009Dorothy Johnson 1999Nancy L. Johnson 1998Tanya Howe Johnson 2007, 2008David R. Jones 2005, 2006Fr. Fred Kammer 1998, 1999, 2000Ann E. Kaplan 1998, 1999, 2000

Irv Katz 2004, 2005, 2006, 2007, 2008,2009, 2010, 2011, 2012

Alan Khazei 2009Barbara Kibbe 2000, 2002William H. Kling 2007Marguerite Kondrake 2008, 2009, 2010Wendy Kopp 2008, 2009Alice Korngold 2000, 2002, 2003, 2004Gara LaMarche 2008, 2009Sr. Georgette Lehmuth 2006, 2007,

2008, 2009, 2010, 2011, 2012Christine W. Letts 2003Valerie S. Lies 2005, 2012Lindy Litrides 1998William Lockyer 2004, 2005Roger Lohmann 2007Michael L. Lomax 2011, 2012Robert F. Long 1998, 1999, 2000Nancy Lublin 2011, 2012Kelly Lucas 2011Robert Lynch 2012Charles MacCormack 1999Paulette V. Maehara 1999, 2000, 2001,

2002, 2003, 2004, 2005, 2006,2007, 2008, 2009

Geri Mannion 2010Luz A. Vega-Marquis 2011, 2012Jan Masaoka 1999, 2000, 2001, 2002,

2003, 2004, 2005, 2006Tim McClimon 2012Katrina McGhee 2010, 2011William C. McGinly 1998, 1999, 2000,

2001, 2002, 2003, 2004, 2005, 2006,2007, 2008, 2009, 2010, 2011, 2012

Sara E. Melendez 1998, 1999, 2000, 2001David R. Mercer 1998, 1999Kathryn E. Merchant 2008Adam Meyerson 2005, 2007Clara Miller 2006, 2007, 2008, 2009, 2010Steven T. Miller 2008William L. (Larry) Minnix, Jr. 2008, 2009,

2010Marc H. Morial 2004, 2005Risa Lavizzo-Mourey 2010, 2012Janet Murguia 2006, 2007, 2011Ralph Nader 1999, 2000Steve Nardizzi 2010Joanne E. Negstad 2000Doug Nelson 2001, 2002, 2003Paul D. Nelson 2005Neil Nicoll 2010, 2011, 2012

Bill Novelli 2002, 2003, 2004, 2005,2006, 2007, 2008

Michelle Nunn 2007, 2008, 2009, 2010,2011, 2012

Judith O’Connor 2000, 2001, 2002Marvin Olasky 2002Michael S. Olson 1999, 2000, 2001, 2002David E. Ormstedt 1998, 1999, 2001Susan Packard Orr 1999, 2002Peggy Morrison Outon 2006Marcus Owens 1998, 1999, 2001Wayne Pacelle 2008, 2009Eboo Patel 2011Lisa Paulsen 2009, 2010, 2011, 2012Geoffrey W. Peters 2005, 2006Karen Pittman 2009Carol A. Portale 1998Richard Posner 1999Colin L. Powell 1998, 2000Jon Pratt 1999, 2000, 2003, 2004,

2005, 2006, 2007, 2008Hugh Price 2001, 2002A. Barry Rand 2009, 2010, 2011Miles Rapoport 2010Ben Rattray 2012Patricia Read 1999, 2000Tom Reis 2002Loren Renz 2001Ronald B. Richard 2010Cecile Richards 2011, 2012Dorothy S. Ridings 1998, 1999, 2000,

2001, 2002, 2003, 2004, 2005Rebecca W. Rimel 1998, 1999, 2000,

2007, 2008Judith Rodin 2012Mark Rosenman 2000Holly Ross 2009, 2010, 2011, 2012Ann Mitchell Sackey 1998Lester M. Salamon 1998, 1999, 2000,2001, 2002, 2003, 2004, 2005, 2006, 2007David Saltzman 2009, 2010, 2011, 2012Adrian Sargeant 2010Paul G. Schervish 2000, 2001, 2002,

2003, 2004Arthur “Buzz” Schmidt Jr. 2000, 2001,

2002Paul Schmitz 2010, 2012Jill Schumann 2003, 2004, 2005, 2006,

2007, 2008, 2009, 2010, 2011John Seffrin 2003, 2004, 2005, 2006,

2007, 2008, 2009, 2010, 2011, 2012

Paul Shoemaker 2011, 2012Bill Shore 1999, 2000, 2001, 2002,

2003, 2004Karen A. Simmons 1998Edward Skloot 2003Theda Skocpol 2004Jeff Skoll 2012Lorie A. Slutsky 2002, 2005, 2006,

2007, 2008, 2009Ralph Smith 2011, 2012Fr. Larry Snyder 2008, 2009Gigi Sohn 2011Stephen Solender 2001George Soros 1998, 1999, 2002Sterling Speirn 2003, 2004, 2008, 2009,

2010Roxanne Spillett 2004, 2005, 2006, 2007Eliot Spitzer 2003, 2004Richard Steinberg 1998Vincent Stehle 2008Patty Stonesifer 2006, 2007Deborah Strauss 1999, 2000, 2001, 2005Richard Stearns 2011Dorothy Stoneman 2008Kelvin H. Taketa 2010Blair H. Taylor 2009, 2010H. Art Taylor 2006, 2007, 2008, 2009John Taylor 2005, 2006, 2007Eugene R. Tempel 1998, 1999, 2000, 2001,2002, 2003, 2004, 2005, 2006, 2007, 2008Julie Thomas 2007Thomas J. Tierney 2009Linda Chavez-Thompson 2001James Towey 2004, 2005Doug Ulman 2009, 2010Judy Vredenburgh 2012Jane Wales 2009Laysha Ward 2010, 2011, 2012Marnie Webb 2008Bennett M. Weiner 1998, 1999, 2000, 2001M. Cass Wheeler 2006, 2007, 2008William S. White 2011Roy L. Williams 2001, 2005, 2006Ann Silverberg Williamson 2012Robert Wise 2011Harris Wofford 2002Julian Wolpert 1999, 2000Sam Worthington 2012Dennis R. Young 2004

T H E N P T P O W E R & I N F L U E N C E T O P 5 0 H A L L O F F A M E 1 9 9 8 - 2 0 1 2



Crowdsourced fundraising campaigns are notjust for individuals doing walkathons. Non-profits can leverage staff and supporters tocreate peer-to-peer campaigns. But, to

reach maximum engagement, you’ll need a campaigncoordinator to make it easy and fun for fundraisers.

“This is a new opportunity to add to your arsenal offundraising strategies,” said Andrea Berry, director ofpartnerships and learning at the Portland, Maine-basedIdealware. Berry ran a session called Turning Your Sup-porters Into Fundraisers during the 2012 National Con-ference on Volunteering and Service in Chicago,sponsored by Points of Light.

Crowdfunding, friend-to-friend fundraising, peer-to-peer fundraising, distributed fundraising and groupfundraising are names for the same tactic. “It’s an onlinepledgeathon, empowering your supporters to fundraiseon your behalf,” said Berry. It takes fundraising out ofdevelopment offices and puts it in the hands of support-ers to utilize their physical and online social networks.

But, it’s not as simple as telling fundraisers to go outand solicit friends for donations. There has to be a co-ordinator who’s able to help them set up their fundrais-ing pages, encourage them, help them set goals and telltheir stories, and make the process fun for supporters.

Utilizing real-world examples, Berry took the audi-

ence through launching, maintaining and finishing acrowdfunding campaign, illustrated technology tools tohelp, and described the ingredients for success.

“Being conservative and realistic when starting isvery important,” said Berry, because the people doingthe fundraising will most likely not be professionalfundraisers. They might be anxious and reticent aboutasking their friends for money and might be unwillingto set up their fundraising web pages. “The biggest bar-rier is not getting supporters or coordinating, it’s get-ting people to do what they said they’d do.”

To combat this, come up with incentives and prizes forthe first person to set up their fundraising page, the first tosend an email, the first to get a donation, etc. Gift certifi-cates work well, but make prizes relevant. If your staff isyoung, try a gift certificate to a local bar. For people withfamilies, Berry suggested a toy store gift card. “It sets youup as the coordinator to push people forward,” she said.

Guiding your fundraisers in setting up their pages iskey. Designate a time to train supporters how to set uptheir pages en masse. In her case study, Berry foundthat, of the people who didn’t set up their pages at thegroup session, most never did. Above all, they need tomake their pages personal. “It’s not a numbers game,it’s about passion,” said Berry. “Get people talkingabout why they care.”

Traffic ControlCoordination the key to people-centered fundraising

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PATRICK SULLIVANFUNDRAISING

Recognize that staff might be uncomfortable with writ-ing, and offer templates for everything from the fundrais-ing page to a solicitation email to a post-campaign thankyou note for donors. And, don’t neglect physical letters,either; some supporters, especially older fundraisers,might rather write letters because they are not as conver-sant with online media as younger fundraisers.

There are a number of websites you can use for thefundraising pages. Some are standalone, and others canbe integrated with your organization’s website or Face-book page via widgets and add-ons. Some of the mostpopular tools are detailed below.

• WhatGives!?: This is widget-based, easy to use,and good for when you’re not looking for a wholepage. It processes payments via PayPal, with a 2.4 per-cent charge on each donation.

• Razoo: The least expensive non-PayPal option at a2.9 percent commission, it has a minimum donation of$10, which encourages people to give more. It does notprovide a public list of donors, which might lead to“empty dance floor syndrome,” where people do notwish to be the first to give.

• Causes: This allows anyone on Facebook to createor donate to a fundraising campaign. The charge is 4.75percent per donation. But, if your fundraisers are noton Facebook, they cannot use Causes.

• FirstGiving: This is feature-rich with no upfrontfee. The charge per donation is significantly greaterthan the previously-mentioned tools, at 7.5 percent.

Your own donor database might offer a crowdfund-ing feature, and it carries the advantage of not having toimport the donors into the database. NPT


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