synopsis on tourism in nainital

8/18/2019 Synopsis on tourism in nainital

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PROJECT REPORT

ONStudy on Social Media Advertisement in Attracting

Tourists - with special reference to Nainital

submitted to: nchmct-noida

research center- ihmgwalior

Supervisor :- Researcher:-

r! "amal "ant Pant #i$anshSingh

%&%'&(


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#C"O)*E+,EET

I would like to thank r "!"! Pant who guided me for the complication of this project.

e gave us all the important information re!uired for the project. "ithout his help the project

would not have #een possi#le.

I am grateful to all the people who have given suggestions to improve the project.


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,./+E0S CERT/1/C#TE

This is to certi23 that the pro4ect wor$ entitled 5ST.+6 ON SOC/#* E+/#

#+7ERT/SEENT /N #TTR#CT/N, TO.R/STS- )/T8 SPEC/#* RE1ERENCE TO

N#/N/T#*9 Submitted in partial 2ul2illment 2or the award o2 the degree o2 !Sc! in

8ospitalit3 ; 8otel #dministration b3 NC8CT Noida in collaboration with /,NO.

New +elhi through /8 ,walior done b3 #/"#NS8 S/N,8 is an authentic wor$ carried

out b3 him under m3 complete guidance!

Supervisor:- Researcher:-

r! "!"! Pant #i$ansh Singh

Place:- /8 ,)#*/OR

+#TE:-


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CONTENTS

S!No!

%!

Particulars

Chapter:- %

Introduction

Page No!

$esearch Methodology%iterature $eview%imitations

&! Chapter:- &

Theoretical 1ramewor$

I. &rowing role of social media on advertisements.II. The impact of social media on the increasing rate of tourism in

Nainital

III. '(perience of tourist staying in Nainital during )-Mas and New *ear

=! Chapter:- =

+ata Analysis ,inding and Suggestions


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(! Chapter:- (

onclusioni#liography

Appendi(

Sample /uestionnaire

/ntroduction

The organisation of holidays and services for tourists.01 o(ford dictionary. tourismrevolves around novelty-seeking2 and modern technology has made it talismanic

for the tourist to seek out white virginity of the polar regions2 to fly into space2 andto discover the e(oticism of the 3other0. tourism results in e(pansion of the mindand adventure of the soul4 it promotes peace and amity in this strife torn world4 it isan e(ercise in deontology to conserve the resources4 an environmental pilgrimage4and can also work for the #enefit of the poor and the destitute. tourism today offersa strange world of e(periences that needs to #e studied thoroughly. 56 tourism is a

#asic and most desira#le human activity deserving the praise and encouragement of all people and all government.7 tourism with special reference to Nainital.

Nainital district just 89 km away from or#ett National :ark which is aptly called

the land of roar2 trumpet and songs. ; away set on the #anks of the mightyram ganga river is dhikala- the main tourist attraction in the world famous andindai2s first national park- jimcor#ett.

Nainital is a #liss for people who love walking. one can go for long walks2 #reathfresh air and enjoy the scenic #eauty. it offers numerous walkways and authenticfeeling of you #eing a local yourself. !uiet2 peaceful and la?y are pro#a#ly the #estdescription. nature at its #est is the right word to descri#e the magnificient hillstation. a leisurely walk through the thandisadak would fetch the tourist a soothingsensation. this is the most alluring spot in this small hill station2 which offers a coolam#ience for a perfect walk. thandisadak is lined up with lush greens of pine2

deodar and oaks2 which restricts the sun#eams to fall over thandisadak.Thandisadak presupposes the calm and senic #eauty of green hills surrounding

Nainital and the lake2 where one can succum# oneself in the warmth of nature2 thesweet sound of the gentle #ree?e puffing through the trees and chirping of #irdsmakes a musical serenade.


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Chapter- <

• $eview of literature

• $esearch Methodology

• %imitations


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RESE#RC8 ET8O+O*O,6

The study is #asically a research to give an insight on the study on 5Stud3 on/mpact o2 social media #dvertisement in #ttracting Tourist - with special

re2erence to Nainital7. This study includes knowledge and e(perience derivedfrom site or surveys. And the statistical method like percentage2 factor analysis will

#e used. The source of data collection will #e as followsG

PR/#R6:-

G Interaction with local travel agent.

G /uestionnaire.

SECON+#R6:-

G Internet

G ooks

G Newspaper

G journals

Gface#ook

Gtwitter


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*//T#T/ONS

The research had a few limitations2 which are G-

• Constraints o2 time 1 As I am a full time student the institute so it is difficult to collect

data from families and respondents. ence2 I have to rely much on secondary data.• 1inancial problem 1 As I am a student and have no source of income I have to manage

and complete the research from my pocket money so2 there is a !uite difficulty in

completing my research.• +i22iculties in collecting o2 2irst hand data!

•

*ac$ o2 co-operation between the researcher and the data giver .• *ac$ o2 resources 1 There is a lack of resources from where I can get the information4

the most important resource which is lacking of time and money.


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Chapter- &

•

Theoretical 2rame wor$


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T8E ,RO)/N, RO*E O1 SOC/#* E+/# /N #+7ERT/SENTS

Media marketing strategy in an organi?ation defines how the organi?ation uses the social media

tools such as face#ook2 twitter and *ouTu#e to achieve a marketing o#jective for the

organi?ation. The social media strategy implements and supports higher-level strategies and

provides markets and customer information which is used for development and adjustments of

the organi?ation #usiness strategy. the current approach #eing used #y the case study company on

the use of social media marketing shows that the company strategy is not fully implementedhence the company needs more decision on how to ma(imi?e the availa#le marketing

opportunities to win many customers depending on the improve strategy that they are heading to

in terms of using social media marketing to market their company. ,urther as a strategy to

market #rand Nainital through social media the state is also enhancing the we# #ased portal. The

comprehensive tourism we#site ;www.Madhya:radeshTourism.com> has #een upgraded to make

it more interactive for the attendees as well as for the prospective visitors.

www.Madhya:radeshTourism.com is the one of the leading travel tourism we#site covering all

the +istricts of Nainital in details2 #esides the popular tourist destinations. Since =99H the

we#site is offering a comprehensive collection of information on different sightseeing places2

accommodation2 tours2 attractions2 events2 destinations and other travel related current @ updated

information. Nainital tourism has successfully completed the highly

optimi?ed we#site appears at top ranking positions in online search engines as &oogle2

*ahoo and others presenting a glo#al platform for promoting local #rands on national andinternationals level in a very useful2 effective and economical way. As per the site network

statistics of tourism we#site of Nainital ;=9


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successfully planned and enjoyed their holidays with Nainital tourism online info network #y the

year =9


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destination marketing organi?ation2 or +MB. The goal of +MBs is to increase tourism to a

particular city2 state2 or region. +MBs seek to achieve their goals #y #randing the area as a whole

and advertising that #rand4 promoting specific institutions2 restaurants2 accommodations2

attractions2 activities2 and events that take place in the area4 and offering information and

assistance to visitors. The &rowth of Social Media Social media2 which Merriam-"e#ster

defines as 5forms of electronic communication ;as "e# sites for social networking and

micro#logging> through which users create online communities to share information2 ideas2

personal messages2 and other content ;5Social media27 =9


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&ammet deems +MB #logs a 5very important7 element of social marketing strategy and

e(plains their analysis of the #logs as 5#ased on recognition of the #log on the we#site andQor if

there is a news or information feed fre!uently updated2 along with an area designated

consumerQuser comments. There will also #e more points awarded if the #log had #een updated

fre!uently with consistent content. This period we added in #log comments for the last three

posts to help measure engagement ;&ammet Interactive2 =9


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generation. The data collection techni!ue of this article is survey analysis. 8=H survey forms have

#een distri#uted according to the num#er of students at 8 faculties2 #ut KK9 survey forms have

#een responded. According to the results of the survey2 social media has influences in tourism

sector #oth in positive and negative ways2 as the tourism decisions of young generation have

#een strongly affected #y comments and personal e(periences of other users on social media.

RE*#T/ONS8/P O1 TO.R/S #R"ET/N, )/T8 SOC/#* E+/#

oncept of social media has #een defined in various ways. Social media is a wide term defining

writings on #logs and forums2 photographs2 audio records2 videos2 links2 profile pages on social

networking sites and all different content forming many other social networks ;'ley @ Tilley2

=99D>. Another definition descri#es social media as colla#orator2 user created online content

;$o#erts @ Craynak2 =99E>. Social media has #een defined as the group of applications #ased on

internet2 allowing the creation and change of the content developed #y the user and #ased on the

technological and ideological foundations of internet ;Caplan @ aenlein2 =9. National and

international tourism sector should #e a#le to apply the developments in the field of media to its

own marketing activities in order to sustain the #enefit2 success and profita#ility. At this point it

is important to ensure the efficient use of internet for tourism activities. Tourism sector2 which

re!uires large fi(ed investments2 can only reali?e the return of these large investments with

steady sales in the desired amount for the tourists in the targeted socio-economic level ;*avu? @

aseki2 =9. onsumer domination and fierce competition in the virtual environment makes itcompulsory to take more strategic decisions on product presentation2 pricing policies2 pu#licity

decisions and place elements ;Meydan @ ayram2 =9. irtual marketing has different

characteristics than traditional marketing processes in tourism sector. Main grounds for that are

the rapid changes due to the fact that the e(ternal conditions considered in the formation of

marketing activities are more dynamic in virtual marketing and that activities are conducted in

electronic environment. Internet makes it possi#le for the esta#lishment to have a #riefer and

direct communication with target groups through we# site2 e-mail short message2 forum etc.

without calculating the money to #e spent on the advertisement. Therefore2 opportunities

provided #y the internet help e(ecuting the efforts on marketing communication and creating a

comparative distinction ;a#acan2 CamanloUlu @ *eniVeri2 =99E>. Social networking sites have

an important efficiency as marketing tools and assume many functions. Social networking sites

are important tools2 where the consumers can get information regarding the goods and services2


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raise the awareness2 have communication of word of mouth online in their opinions2 #ehaviours2

purchasing decisions2 after purchase assessments and for the esta#lishments they are the tools2

where they can market their productions2 strengthen their #rands and use in their customer

relations ; Al#ayrak2 =9. 'sta#lishments gain an important advantage over their competitors

when they use the social networking sites for marketing purposes. Num#er of people taking part

in the social networking sites increase day #y day and the fact that the num#er is high makes it

possi#le for the entries to #e spread rapidly in a very short time to many people. So it gives

opportunity for the positive news and hearsays a#out the esta#lishments in the social network to

#e e(panded rapidly ; Magnold @ ,aulds2 =99D >. %im ;=92 stated that the tourism consumer

consulted to the family mem#ers2 friends and ac!uaintances on the networking sites when taking

an independent decision on purchasing goods and services and this process leaded to a uni!ue

promotion for the hotel managements. Taking into account the purposes of use of internet2 in the

first three months of =9


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it possi#le for tourism destinations or esta#lishments to #e assessed #y the consumers in a

cheaper2 faster and easier. Many potential tourists use internet for their travel plans. They visit

relevant social media sites #efore deciding on the travel due to the fact that they #elieve the

virtual assessment to #e useful for their purchasing decision ;Sarsk @ Y?#ay2 =9. As the

social media sites include comments and assessments2 they influence the creation of the

trademark of the tourism esta#lishment2 provide efficiency in the process of communication and

marketing of the goods and services2 increases the loyalty to the mark and the perceived ;"ang

@ sieh2 =92 Twitter ;=J=

million>2 Tum#lr ;=J9 million>2 Tencent "ei#o ;==9 million>. According to the =9


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internet and making use of the :rofessional teams for these studies are among the priorities that

should #e considered in short term ;Xakr @ *alVn2 =9.

/P#CT O1 SOC/#* E+/# ON TR#7E*

omments on sites and social media are important for preferences when the #ig ratio of internet

users making travel plans are considered. In particular the users2 who want to have information

on the tourism destinations that they will use or accommodate for the first time are influenced #y

the comments on the social media to a great e(tent. ,or the tourism esta#lishments2 the most

important o#jective to #e achieved with the use of social media is to ensure target masses to

make reservations. The fastest and most relia#le way for tourists to reach to tourism

esta#lishments is through internet. :eople use internet to get information easily on tourism

esta#lishment and make reservations. This creates a positive affect on satisfaction of the tourist

and #rand value through media. As the tourist that uses the internet would also #e influenced #y

the comments on the social media at the reservation stage2 the #rand recognition and relia#ility of

the tourism esta#lishment depend on these comments. Therefore2 the influence of the social

media on the travel is !uite high. "hile the positive product comment includes the good

e(periences and recommendation on the product2 the negative product comments include the

disappointments and #ad e(periences on the product. Thus2 the affects of the negative product

comments should #e well analysed. onsumers that share the opinion-sharing environment rather

prefer to come across with negative product assessments. ecause the unsatisfied people tend to

share their negative assessments more compared to others. Now the consumers look for negative

assessments in particular ;Sachse @ Magnold2 =9 of respondents changed their

travel plans after researching their trip using social media. A heady EK percent of travelers use


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their smartphones whilst a#road2 and K= percent of ,ace#ook users said that their friends0 holiday

photos had inspired their vacation choice.

This infographic from ,our :illars takes a closer look at the impact of social media on the travel

and hospitality industry.

Social media has made a huge impact on the tourism industry. onsumers engage with social

networking sites to research trips2 make informed decisions a#out their travels and share their

personal e(periences of and ,ace#ook. So the shares reach out to millions of people in a short

time and in an efficient way. ,otis ;=92 ranked the social media causes of the social media

users in the travel planning process as #efore2 during and after the trip. efore4 To search for

alternatives when thinking of a trip ;HH.KL>2 To reduce the destination preferences ;=HL>2 To

confirm that the correct destination choice has #een made ;J9.DL>2 To look for information on

accommodation alternatives ;JH.HL>2 To get information on the entertainment activities ;H.

+uring4 To get information on the entertainment activities ;=D.KL>2 To share the comments on

e(periences during the trip ;2 To stay connected with their friends ;HD.2 To visit social

media sites independent of getting information ;. After4 To share the e(periences and

photographs with friends after the trip ;FE.JL>2 To assess and comment on the destination

;=8.8L>2 To have opinions for the ne(t holiday plan ;=D.=L>. The most important element to #e

taken account for the tourism esta#lishments in the social media is that the current costumers and

potential customers e(change any kind of information. The fact that social media cannot #e

controlled with regards to tourism is an issue causing !uite a lot of trou#les in means of ethic

approaches in marketing. nethical code of conduct in means of tourism marketing in social

media can indicate in particular misleading information and incorrect advertisement content.

'specially the comments on the social networking sites made su#jectively #y getting money

from the esta#lishments and presentations of misleading2 e(aggerated and partial information on

the goods and services of the destination and esta#lishment are among the unethical codes of

conduct that can #e most commonly seen in the use of social media in tourism marketing. These

complaints can also #e reduced through social media4 since the tourism services are a#stract2 the

comments of the users that really had the touristic e(perience can define the real !uality of the

service. owever from the perspective of #usiness ethics2 unreal comments can negatively

influence the users that would like to receive the touristic service. Therefore it is important for

esta#lishments to return fast to these negative and positive comments also in means of #usiness


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ethics. So possessing ethical code of conducts on the social media used as a communication and

distri#ution channel is of vital importance for the esta#lishments in the sector. 'thical codes that

are defined for these applications should #e adopted and #rought into force from the top-level

management to the lowest level employee of the esta#lishments in the sector. It is a#ove all

important for the tourism esta#lishments and stakeholders to internali?e these ethical codes and

to make them a management method. ,urthermore consumers should also !uestion the accuracy

of the information and its source when using the social media and direct their #ehaviours

accordingly ;'rZ? @ +oUdu#ay2 =9


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social media tools2 content2 and user engagement. In order to measure these factors2 &ammet

analy?es each state0s +MB presence in the following areasG /uantcast2 &oogle2 ,ace #ook2

Twitter2 ,lickr2 *ou Tu#e2 user-generated reviews2 content sharing2 #logging2 #ack links2 geo-

location2 and mo#ile. As social media has evolved during the past two years2 &ammet has

adapted its ranking algorithm to include emerging technology trends.

8OSP/T#*/T6 #N+ TO.R/S /N T8E /N+/#N SCEN#R/O

The tourism and hospitality industry is one of the largest divisions under the services sector of

the Indian economy. Tourism in India is a key growth driver and a important source of foreign

e(change earnings. In India2 the sectors direct contri#ution to gross domestic product ;&+:> is

e(pected to grow at F.E per cent per annum during the period =9


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The major component of &ross +omestic :roduct is consumption2 which is accrued #y demand

for goods and services. Tourism affects the economy through the provision of employment. The

main effect of tourism on &+: is the fact that tourism improves the demand for goods and

services. "hen ever increase in the consumption level2 the market activity can also increased2

and conse!uently2 increases the &+: level. A part positive though2 as it can also lead to leakages2

especially in smaller areas. An area that has a high level of tourist-related activities generates a

lot of employment opportunities for the local peoples. otels2 amusement parks2 tourist

attractions and other such locations need people to provide the necessary services. Since

increases and decreases in employment can impact the &+: levels #y enforcing the spending

ha#its of people2 the employment provided through tourism has a positive effect on &+:.

T8E E?PER/ENCE O1 TO.R/ST ST#6/N, /N N#/NT#* +.R/N, ?-

#S ; NE) 6E#R

Spending the hristmas and New *ear0s holiday weeks with family and friends is the

longstanding tradition in most of the ttrakhand 2 #ut those #ased in the colder northern climates

are looking for alternatives. After a couple decades of #eing #undled up2 many start to wonder if

there is another way to spend the holidays.Those with the resources have #een heading to Nainital for hristmas for a long time2 #ut there

are actually do?ens of countries and islands with similar tropical climates around the world2 and

most of them are far cheaper2 at least once you get there. elow is a list of nearly every major

tourist destination that com#ines warm weather and low prices during the weeks around

hristmas and New *ear0s.

"hen I first started researching travel prices around the world2 I assumed that hotels around

hristmas time would #e cheaper in countries that don0t o#serve hristmas themselves.

nfortunately2 it turned out not to #e true at all. ere0s the thing2 hotels in the tropical #each

areas of the world are all priced according to demand2 and local customs have nothing to do with

it.


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The Log Huts/ Orchard Huts, Nainital

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The Hamta Huts, Nainital

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The Hadimba Cottages, Nainital

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Nainital

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on MA:

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Bibliography

websites:-

httpGQQepu#s.surrey.ac.ukQF98EQ


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K. Oewler2 Oerome C.4 ]reative Strategy in Advertising]2 =nd ed.2 "adsworth :u#lishingompany2 alifornia2

synopsis on tourism in nainital

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