syllabus soft copy

8/18/2019 Syllabus Soft Copy

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PREFACE:

This booklet gives a general description about the curriculum of the Post GraduateDiploma Course in Management – Marketing, conducted by Xavier nstitute of !ocial

!ervice"

The focus of this course is to develop future managers #ith the right combination of

kno#ledge, skills and practical orientation in order to e$uip themselves #ith the right

vision of a #orld class manager" !ince its inception the focus of the PGDM course is

the use of pedagogy that is oriented to#ards decision making" The integrated learning

takes place through case study analysis, pro%ects & assignments and presentations,

company internship, classroom lectures and class discussion"

The department lays emphasis on case based teaching pedagogy" The case method is

the foundation of the department's dynamic curriculum and the primary #ay to bring

comple( realities of business into the classroom" The department believes that the

students, immersed in this active hands)on learning environment gain kno#ledge and

e(perience, #hich they may never other#ise obtain in a typical lecture type setting"

COURSE OBJECTIVE:

The t#o)year Post Graduate Diploma Programme in Management prepares a student

for a career in industry and services" The programme facilitates learning of theory and

practice in different functional areas of Management and to e$uip the students #ith an

integrated approach to management function and managerial skills"

The courses are designed to develop ) *i+ the analytical, problem solving and decision

making abilities, *ii+ the a#areness of the socio)economic environment, and *iii+ the

personality #ith socially desirable values and attitudes" To#ards these ob%ectives and

to suit the contents of each course, a variety of teaching methodologies, such as case

studies, role)play, problem solving e(ercises, group discussion, computer simulation

games, audio)visuals, are used in the programme"

The primary ob%ective of the course is to impart kno#ledge and skills and, %ust as

important, to transmit certain values" The institute proposes to make the students

a#are of the occupational mobility and voluntary compliance to ethics, la# and socialresponsibilities"


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n this conte(t, not only the imparting of kno#ledge and skills is of vital importance,

but even more crucial is the purpose for #hich the kno#ledge and skills are utilied"

This #ill greatly depend on the values that students carry #ith them once they

graduate from the institute"

The programme helps the students to e$uip themselves #ith the kno#ledge, skills and

values" This is by #ay of-

+ .c$uainting the students #ith the problems of today's business

environment that has become very dynamic and competitive" This is done

by broadening of horions by making available information in the form of

books, business magaines and research reports"

+ Developing decision making skills, analytical skills and logical

reasoning through case study analysis, presentations, live pro%ects, company

internship, interactive class room lectures and discussions"

+ Developing the communication and interpersonal skills of the students

so that they can e(press themselves clearly and #ith confidence in order to

influence others" !tudents are also trained to be good listeners #ho are

sensitied to the e(pectations of others so that they can play an effective

role in group situations" This is done through the communication labs"

/+ Making !ummer Pro%ect & nternship an integral part of the course

curriculum" The summer internship programme is for a period of si( to

eight #eeks that can be undertaken in any industry at the end of the third

trimester"

/+ 0rganiing of rural camps in rural areas thereby imparting an

understanding of the deeper aspirations of the common people for %ustice

and #ho should see their training as a preparation for true service to the

society" The perfect blending of humanity and professionalism, the

amalgamation of management, leadership and social service is an activeingredient of this esteemed institution that creates, 1Professionals #ith a

difference"2

Duration: Two years full time

COURSE DESI!:

The course curriculum is uncompromisingly rigorous and intensive" The course isspread over si( trimesters"


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i+ The first three trimesters contain papers related to foundation and

integration areas of management" 3asic conceptual kno#ledge is provided

that inculcates attitudes and skills necessary for managerial effectiveness"

ii+ .t the end of the third trimester students are re$uired to undertake a

pro%ect in any organiation for a period of si( to eight #eeks as an integral

part of the course curriculum"

iii+ n the fourth, fifth and si(th trimester the students take up courses #hich

are compulsory and elective courses #hich can be chosen from a pool of

courses and #hich may be very specific or specialied or supportive to the

discipline"

t is thus e(pected that the course instructors as #ell as the students #ill pay attention

to every trimester to the integration of the sub%ect #ith the ob%ective of the curriculum"

COURSE STRUCTURE:

The course is divided into t#o parts as given belo#-

Trimester ) 4une to !eptember

Trimester ) !eptember to December

5ear –

Trimester ) 4anuary to March

!ummer Training .pril to May


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Trimester ) / 4une to !eptember

5ear – Trimester ) / !eptember to December

Trimester ) / 4anuary to March

Summer interns"i# is man$atory for e%ery stu$ent as it is an in inte&ral #art of

t"e 'ourse 'urri'ulum

The department reserves the right to modify, update or delete a subject or a part of

the subject in order to maintain the relevancy of the course. All modifications are

subject to the approval of the academic council of the Institute.


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Trimester(wise Pa#er Details ) Total *ar+s Allo'ation for Ea'" Pa#er:

Trimester , I

C-!- Course Title F*

MM 678 3usiness !tatistics – 877

MM 679 .ccounting :or Managers – 877

MM 676 3usiness ;nvironment 877

MM 67< ;ssentials of Management 877

MM 67= 3usiness Communication 877

MM 67> Marketing Management– 877

MM 67? T !kills for Managers 877

MM 67@ 0rganiational 3ehaviour – 877

MM 67A Communication Bab 877

MM 687 /iva /oce =7

0verall .ssessment 877

TOTA. /010

Trimester , II


MM 688 esearch Methodology 877


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MM 689 .ccounting for Managers – 877

MM 686 :inancial Management – 877

MM 68< Managerial ;conomics – 877

MM 68= Marketing Management – 877

MM 68> uman esource Management 877

MM 68? 0rganiational 3ehaviour – 877

MM 68@ 0peration esearch 877

MM 68A !oft !kill Development =7

MM 697 /iva)/oce =7


TOTA. /000

Trimester , III


MM 698 :inancial Markets E !ervices 877

MM 699 0rganiational 3ehaviour ) 877

MM 696 3usiness !tatistics ) 877

MM 69< ;ntrepreneurship Mgmt - Planning E ;(ecution 877

MM 69= Managerial ;conomics ) 877


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MM 69> Management nformation !ystem 877

MM 69? Cost E Management .ccounting 877

MM 69@ Bogistics E !upply Chain Mgt" 877

MM 69A !oft !kill Development =7

MM 667 /iva)/oce =7


TOTA. /000

Trimester , IV


MM 668 3usiness ;thics E Corporate !ocial esponsibility 877

MM 669 TFM 877

MM 666 Product E 3rand Management 877

MM 66< Customer elationship Management 877

MM 66= Consumer 3ehaviour 877

MM 66> 3anking and nsurance 877

MM 66? !oft !kill Development =7

MM 66@ /iva)/oce =7

;lective Papers * .ny one of the follo#ing + 877

MM 66A !ervices Marketing

MM 6


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TOTA. 200

Trimester , V


MM 6


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MM 6=8 3usiness Policy E !trategic Mgt" 877

MM 6=9 Marketing in Practice 877

MM 6=6 !ummer Training ;valuation 877

MM 6=< /iva)/oce =7

;lective Papers * .ny one of the follo#ing + 877

MM 6== nternational Marketing

MM 6=> 3usiness to 3usiness Marketing

0verall .ssessment

877

TOTA. 110

TRI*ESTER , I

** 30/ BUSI!ESS STATISTICS ( I

The ob%ective of the course is to make the students familiar #ith basic statistics" The

course assumes no prior kno#ledge of statistics but it re$uires that the students have a

suitable kno#ledge of mathematics *H9 levels+"

Sl- To#i' Area Class 4ours


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8" ntroduction to !tatistics

Ihat is !tatisticsJ s !tatistics a scienceJ Ksage of statistics in 3usiness,

Commerce, .griculture, !ciences etc"

9

9" Collection and Presentation of Data

ntroduction to Data, Primary Data and !econdary Data, Collection of

Data, !crutiny of data, :re$uency and non)fre$uency data, Te(tual and

Tabular presentation of data, Diagrammatic epresentation of Data

<

6" :re$uency Distribution

!ummariation of Data, .ttribute and /ariable, :re$uency distribution of

an attribute & variable, Discrete and continuous variables, Graphical

representation of fre$uency distribution, 0give

<

" Correlation and !imple egression

3ivariate Data, !catter Diagram, Correlation, Properties of Correlation

Coefficient, ank Correlation, !imple egression, :itting of egression

Bines, Ihy t#o lines of regression, elation bet#een regression and

Correlation,

<

?" ;lements of Probability Theory

Meaning of probability, notations, definitions of probability, Theorems

on probability, Conditional Probability, ndependence of events, andom

/ariables – ;(pectation and /ariance, Ba# of Barge numbers

<

@" Knivariate Theoretical Distribution –

The 3inomial Distribution, The Poisson Distribution, Properties of the

distribution, elation bet#een the distributions

<

A" Knivariate Theoretical Distribution –


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The Lormal Distribution, Lormal Distribution as a Bimiting form of

3inomial and Poisson Distribution, mportance of Lormal Distribution,

Ksing the Lormal tables

Total Class ours 6<

Basi' Referen'es:

• Gun, ." M" Gupta, M" " E Dasgupta, 3" *8AA@+" Fundamentals of Statistics

*8AA@ ed"+" /ol" " olkata - The Iorld Press Private Bimited

• !harma, 4" " *9786+" Business Statistics *9nd ed"+" Loida - Pearsons ;ducation

.sia

• !harma, 4" " *978


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ecording in !ubsidiary 3ooks, Bedger Posting E 3alancing of

.ccounting The Trial 3alance"

6" The .ccounting Cycle – !ome mportant ssues- .ccounting for :i(ed

.ssets-

.ccounting !tandard > Determination of Cost, Cost .llocation –

Depreciation, Methods of Depreciation- !traight Bine Method, Iritten

Do#n /alue Method Changes in Methods of Charging Depreciation and

Disposal of :i(ed .ssets

=


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The ob%ective of this course is to make the student understand and appreciate the

fundamental concepts of business environment" The basic ob%ective of this course is to

let the students understand ho# the environment affects an organiation and ho# the

analysis of environmental factors can change future of the organiation" .n effort #ill

be made to take live e(amples from the industry&business to make clear the concepts"


8" ntroduction, Types of ;nvironment) nternal and ;(ternal, Micro and

Macro ;nvironment, !trategic Management and ;nvironmental

.nalysis"

<

9" ;conomic, Political, Latural, Technological and Demographic

;nvironment

<

6" !ocietal ;nvironment – 3usiness and !ociety, 3usiness ;thics, 3usiness

and Culture, !ocial and Cultural :actors, Technological Development

and !ocial Change" Consumerism"

<

" :inancial Market) Money and Capital Market) Meaning, Lature and

nstruments, :unctions

6

?" Derivatives – Meaning, Definition, :or#ards, :utures, 0ptions 6

@" Credit ating 9

A" :oreign investment E Collaborations, :D E Developing countries" 6

Case Discussion E Presentation 3ased on sessions by Group 6

Total Class ours 68

Basi' Referen'es:

• .s#athappa, " *977A+" Essentials of Business Environment *89th ed"+" Mumbai

- imalaya Publishing ouse

• Cherunilam, :" *9776+" Business Environment – Text & Cases *99nd ed"+"

Mumbai - imalaya Publishing ouse

•

!aleem, !" *9787+" Business Environment *9

nd

ed"+" Delhi - Pearson


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• !hukla, M"3" *9789+" Fundamentals of Business Environment*8st ed"+" Delhi -

Ta(mann's Publication

** 306 ESSE!TIA.S OF *A!AE*E!T

6

The ob%ective of the course is to provide an understanding of basic concepts,

principles and practices of management and inculcate the ability to apply

multifunctional approach to organiational ob%ective"

Sl- To#i' Area Class

4ours

8 Lature of Management- ) Different Management Thoughts over time-

) Management Process ECoordination- ) :unction of Management,

Lature of Management :unction, Managers and ;nvironment"

6

9 :undamentals of Planning, 0b%ective, Process and 3enefits of M30,

Concepts and :eatures Policy and strategy, Concept of :orecasting,

Planning E :orecasting, :orecasting Techni$ues, Planning Premises"

6

6 Decision Making- ) !trategic and Tactical Decisions, Decision –

Making Process, ;ffective Decision, ationality in Decision Making,

Bimits in ationality, Creativity and Decision Making, !tages in

Creative Process, Decision Making Conditions,

<

< 0rganiation Concept, Design of 0rganiation !tructure,

Departmentation, !pan of Management, Concept and !ources of

.uthority, esponsibility, .ccountability, Delegation, Centraliation

.nd Decentraliation, Concept of Bine .nd !taff relationship,

<

= :undamentals of !taffing- ecruitment and !election- ) !ources of

Manpo#er !upply, !election Process, Training and Development,

Performance .ppraisal-

6

> :undamentals of Directing, Motivation- Theories of Motivation,

Beadership- ) Beadership Theories, Beadership !tyles,

<

? Control !ystem and Process, Control Techni$ues 3udget and 3udgetary

Control, 3reak);ven .nalysis

<

@ Case !tudies form ndian Companies =


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Total Class ours 67

Basi' Referen'es:

• oont, " *9787+" Essentials of Management *@th ed"+" Le# Delhi- Tata

McGra#)ill ;ducation

• Daft, " *977@+" T!e "e# Era of Management *87th ed"+" Le# Delhi- Cenage

Bearning ;M;.

• ao, /"!"P" *977A+" Management$ Text and Cases *8st ed"+" Le# Delhi- ;(cel

3ooks ndia

• Prasad, B"M" *977?+" Principles and Practice of Management *?th ed"+" Le#

Delhi- ! Chand Publications

• !toner, 4ames ., Gilbert, Daniel " *9776+" Management *>th ed"+" Le# Delhi-

Pearson ;ducation

** 301 BUSI!ESS CO**U!ICATIO!

The ob%ective of the course is to enable students to become a#are of their communication skills and sensitie them to their potential to become successful

managers"

To help them ac$uire some of the necessary skills to handle day)to)day managerial

responsibilities, such as one)to)one communication, enriching group activities and

processes, #riting letters, memos, minutes, and reports and maintaining one's poise in

private and in public"


8" ntroduction to business communication -ole of communication,

defining and classifying communication, purpose of communication,

process of communication, characteristics of successful communication,

importance of communication in management, communication structure

in organiation, communication in crisis"

>

9" /erbal Communication -Ihat is verbal communication, principles of


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successful verbal communication, barriers to communication, #hat is

conversation control, reflection and empathy- t#o sides of effective

verbal communication, effective listening

6" Principles of nonverbal communication -3ody language >

" 3usiness and social eti$uette 9

Total Class ours 67

Basi' Referen'es:

• 3ovee and Thill *9787+" Business Communication Today" Le# Delhi- Tata

McGra# ill"

• aul, .sha *977A+" Effective Business Communication" Le# Delhi- P

Bearning Private Bimited"• Mitra, 3arun " *9788+" Personality %evelopment and Soft Sills" Le# Delhi-

0(ford Kniversity Press"

• Mc Grath, ;"", !"4 *9788+" Basic Managerial Sills for All , *Ath ed"+" Le#

Delhi- P Bearning Private Bimited"

• aman, Meenakshi and !ingh, Prakash, *977>+" Business Communication" Le#

Delhi- 0(ford Kniversity Press"

** 307 *AR8ETI! *A!AE*E!T ( I

The 0b%ective is to enable the students to understand and appreciate the concept of

marketing both in theory and in practice and to have an understanding of the

concept of marketing strategy formulation and implementation"


8" ntroduction to Marketing 6


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9" Lature E !cope of Marketing 9

6" The Marketing ;nvironment and ;nvironment !canning 9

" Market !egmentation 6

?" The Marketing Mi( 6

@" Le# Product Development !trategy 6

A" Developing Marketing !trategies and Plans <

87" Marketing Planning <

88" Case Discussion E Presentation 9

Total Class ours 69

Basi' Referen'es:

•

otler, Phillip E .rmstrong, G" *9789+" Mareting an 'ntroduction, *>

th

ed"+" Le# Delhi- Pearson ;ducation"

• otler, Phillip" eller, evin Bane" oshy, .braham and 4ha, Mithilesh#ar"

*977A+" Mareting Management( A sout! Asian Perspective, *86th ed"+" Le#

Delhi- Pearson ;ducation"

• 3ains, Paul" :ill, Chris" Page, elly and !inha, Piyush " *9786+" Mareting ,

*.sian ;dition+" Le# Delhi- 0(ford Kniversity Press"

• !a(ena, a%an" *9787+" Mareting Management , *


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8" Ms Po#erPoint

M! Po#erPoint, Creating the !lides, !lides #ith Clipart, Different Types

of Presentation using style sheet

>

9" M! ;XC;B

Creating !imple Iorksheets, ;diting and .bsolute cells in Iorksheet,

:ormatting Iorksheets, Copying and Moving Cells, Data !orting, Chart

*graph creation+, :iltration, Data /alidation, Custom Bist, Protection,

Data :reee, elationship in ;(cel, :unctions

*!tatistical, :inancial, Bogical, Database, Te(t+

>

6" .dvanced M! ;XC;B

Data Consolidation, !olver, Data Table, Pivot Table, Goal !eek,

!cenario, Macro,

/lookup and lookup .pplication in ;(cel,

>


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** 30 ORA!ISATIO!A. BE4AVIOUR , I

.t the end of the 03 course you should have a basic understanding and appreciation

of the topics outlined in the course content" .n understanding of the behavior of

individuals inside organiations should further enhance your skills in understanding

and appreciating individuals, interpersonal, for increased effectiveness both #ithin and

outside of organiations"


8" 03- .n overvie# E Bearning 9

9" /alues and .ttitudes 9

6" Personality E Personality .ttributes 9

" ;motions E ;" 9

?" Concept of .ssertiveness- Components of .ssertive behavior 9

@" 3enefits of .ssertiveness 9

A" Measuring .ssertiveness 9

87" .ssertiveness Goals 9

88" ational)emotive .ssertiveness Training 9

89" andling :ear 9

86" andling .nger 9

8" T. and !elf .#areness 9

8?" T. .pplications in Motivation 8

8@" T. in Counseling 8


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Total Class hours 6<

Basi' Referen'es:

• Buthans, :red" *977@+" *rgani+ational Be!avior " !ingapore - McGra# ill

• Le#strom, I" 4ohn, *977@+" *rgani+ational Be!aviour) ,uman -e!aviour at

#or *89th ed"+"Le# Delhi - Tata McGra# ill ;ducation Private Bimited"

• Pareek Kdai and hanna !ushama, *9788+" .nderstanding *rgani+ational

Be!avior *6rd ed"+" Le# Delhi - 0(ford Kniversity Press

• Prasad, B"M" *977?+" *rgani+ational Be!aviour *8st ed"+" Le# Delhi - !ultan

Chand E !ons

• obbins, P" !tephen, 4udge, ." Timothy and /ohra Leharika, *9788+"

*rgani+ational Be!avior *8

syllabus soft copy

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