Sxsw speaker submission_effectiveui_07252014

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In this presentation, I discuss some definitions of exceptional user experience and the real-world implications of purposefully diluting user experience for businesses, their customers, and the design agencies who serve them.

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<p> 1. July 25, 2014Presented by: Patrick Vinson Can Good UX Be Too Good? 2. What is Good UX? 3. Good UX does its job What is Good UX? 4. Good UX does its job It works in harmony with business and customer expectations What is Good UX? 5. Good UX does its job It works in harmony with business and customer expectations Its considerate of users What is Good UX? 6. But more than that... What is Good UX? 7. Good UX can be beautiful What is Good UX? 8. Good UX can be beautiful It can be innovative What is Good UX? 9. Good UX can be beautiful It can be innovative It can be delightful and inspiring What is Good UX? 10. Good UX can be beautiful It can be innovative It can be delightful and inspiring It can establish a connection with the user that goes deeper than requirement What is Good UX? 11. So can Good UX be too good? 12. Well, arguably, yes it can So can Good UX be too good? 13. Non Prot Organizations So can Good UX be too good? 14. Non Prot Organizations Conservative Image Businesses So can Good UX be too good? 15. So what are the implications? 16. Businesses adopt trend-following UX So what are the implications? 17. Businesses adopt trend-following UX Nobody ever got red for buying Windows So what are the implications? 18. Businesses adopt trend-following UX Nobody ever got red for buying Windows A pain avoidance mindset So what are the implications? 19. Trend-following is not innovation So what are the implications? 20. Trend-following is not innovation Its safe and therefore expected So what are the implications? 21. Trend-following is not innovation Its safe and therefore expected Its boring your user base So what are the implications? 22. Trend-following is not innovation Its safe and therefore expected Its boring your user base Its limiting your potential So what are the implications? 23. Innovation is being out front So what are the implications? 24. Innovation is being out front Its breaking some rules So what are the implications? 25. Innovation is being out front Its breaking some rules Its raising the bar So what are the implications? 26. So can Good UX be too good? 27. Well, no... So can Good UX be too good? 28. Well, no... HELL NO! So can Good UX be too good? 29. Businesses, customers, and the designers who serve them can and should demand more Good UX cant be too good! 30. There are a lot of great examples out there Good UX cant be too good! 31. There are a lot of great examples out there Use the power of beauty Good UX cant be too good! 32. There are a lot of great examples out there Use the power of beauty Use the power of delight Good UX cant be too good! 33. There are a lot of great examples out there Use the power of beauty Use the power of delight Use the power of storytelling Good UX cant be too good! 34. Abandon the pain avoidance mindset Good UX cant be too good! 35. Abandon the pain avoidance mindset Pain is weakness leaving your body Good UX cant be too good! 36. Abandon the pain avoidance mindset Pain is weakness leaving your body Embrace the horror, baby! Good UX cant be too good! 37. Work for a way to have it all Good UX cant be too good! 38. 888.310.5327 / eectiveui.com 2014 EectiveUI, Inc. Thank You! </p>