sxsw core conversation: how using big data can tell personalized stories

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How Using Big Data Can Tell Personalized Stories #datastory

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Big Data is a game changer for storytelling. Increased pressure to find meaning in mounds of data—in real-time and at scale—has given rise to technology that analyzes and turns individual data points into bite-sized prose and, in some cases, fascinating personal stories. Too often, the data we pull is cold, factual, and dehumanized. We can bring the humanity back into the bite-sized stories we tell with data by seeking out, understanding, and incorporating the inherent narratives within it. The Spanish Influenza killed more than 20 million people worldwide, BUT what is the story of patient zero? Imagine instantly weaving together a history about this man’s life and his family's journey to the U.S. through technology that mines historical data kept in records. All of this leading up to the day he spread influenza to over 100 men. Join this thought-provoking session around using context to bring depth and meaning to massive amounts of data and, in turn, stories presented to end users.

TRANSCRIPT

Page 1: SXSW Core Conversation: How using big data can tell personalized stories

How Using Big Data Can Tell Personalized Stories

#datastory

Page 2: SXSW Core Conversation: How using big data can tell personalized stories

Who We Are

Eric Shoup,EVP of Product at Ancestry.com

Francois Ajenstat, Sr. Director of Product at Tableau Software

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Page 3: SXSW Core Conversation: How using big data can tell personalized stories
Page 4: SXSW Core Conversation: How using big data can tell personalized stories

What can all of this data mean—and more importantly, how can we make it useful?

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Page 5: SXSW Core Conversation: How using big data can tell personalized stories

How many 9s?

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Page 6: SXSW Core Conversation: How using big data can tell personalized stories

The human visual system is powerful

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Page 7: SXSW Core Conversation: How using big data can tell personalized stories

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vs.

Page 8: SXSW Core Conversation: How using big data can tell personalized stories

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Page 9: SXSW Core Conversation: How using big data can tell personalized stories

“The shortest distance between truth and a human being is a story.”

– Anthony de Mello, One Minute Wisdom

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Page 10: SXSW Core Conversation: How using big data can tell personalized stories

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Page 11: SXSW Core Conversation: How using big data can tell personalized stories

Storytelling with data – the good, bad, ugly,

and beautiful

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Page 12: SXSW Core Conversation: How using big data can tell personalized stories

Think of your analysis as a story

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Page 13: SXSW Core Conversation: How using big data can tell personalized stories

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Make it relevant

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Page 14: SXSW Core Conversation: How using big data can tell personalized stories

What are the challenges inherent in

unlocking data insights and stories?

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Page 15: SXSW Core Conversation: How using big data can tell personalized stories

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What does the future of storytelling look like?

#datastory

Page 16: SXSW Core Conversation: How using big data can tell personalized stories

Keep the conversation going on Twitter: #datastory16#datastory

How can effective stories be created using data?

• Keep it simple. Let the data speak for itself.• Be visual• Make it relevant. Know your audience.• Invite discovery