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6/25/18, 3:36 PM SXSW 2018 Interview: CTA’s Gary Shapiro on The Road Ahead for Self-Driving Cars | Geekazine.com Page 1 of 10 https://geekazine.com/news/sxsw-2018-interview-gary-shapiro-on-self-driving-cars/ CES CES / NEWS NEWS / SXSW SXSW Gary Shapiro on The Road Ahead for Self-Driving Cars BY MARTINE PARIS · PUBLISHED MARCH 15, 2018 · UPDATED MARCH 15, 2018 FOLLOW: FOLLOW: Check out the Geekazine Coupons Page! ! " # $ % & Home ABOUT Geekazine Live! Store Contact Archives Subscribe Coupons RSS Deals Facebook Google+ YouTube AppWild Wearable Today DITH Special Media Feed Sponsors !

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Page 1: SXSW 2018 Interview: CTA’s GEEKAZINE LIVE!€¦ · SXSW 2018 Interview: CTA’s Gary Shapiro on The Road Ahead for Self-Driving Cars | Geekazine ... Consumer Technology Association,

6/25/18, 3:36 PMSXSW 2018 Interview: CTA’s Gary Shapiro on The Road Ahead for Self-Driving Cars | Geekazine.com

Page 1 of 10https://geekazine.com/news/sxsw-2018-interview-gary-shapiro-on-self-driving-cars/

CESCES // NEWSNEWS // SXSWSXSW

SXSW 2018Interview: CTA’sGary Shapiro onThe Road Aheadfor Self-DrivingCarsBY MARTINE PARIS · PUBLISHED MARCH 15,

2018 · UPDATED MARCH 15, 2018

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Page 2: SXSW 2018 Interview: CTA’s GEEKAZINE LIVE!€¦ · SXSW 2018 Interview: CTA’s Gary Shapiro on The Road Ahead for Self-Driving Cars | Geekazine ... Consumer Technology Association,

6/25/18, 3:36 PMSXSW 2018 Interview: CTA’s Gary Shapiro on The Road Ahead for Self-Driving Cars | Geekazine.com

Page 2 of 10https://geekazine.com/news/sxsw-2018-interview-gary-shapiro-on-self-driving-cars/

Gary

Shapiro,CEO andPresidentof theConsumerTechnology

Association, producers of CES, was intown at SXSW for CTA InnovationPolicy Day, sharing insights from hisNew York Times bestseller, Ninja

Innovation: The Ten Killer Strategies of

the World’s Most Successful

Businesses.

Geekazine had a chance to talk withShapiro on the future of mobility andthe timelines provided by Tesla’s Elon

Musk and Waymo’s John Krafcik atthe show, in which Musk said 18months from now self-driving willencompass all modes and will be upto 200% safer than a person driving,and Krafcik said “It’s here now. It’son public roads now,” as he showed

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Page 3: SXSW 2018 Interview: CTA’s GEEKAZINE LIVE!€¦ · SXSW 2018 Interview: CTA’s Gary Shapiro on The Road Ahead for Self-Driving Cars | Geekazine ... Consumer Technology Association,

6/25/18, 3:36 PMSXSW 2018 Interview: CTA’s Gary Shapiro on The Road Ahead for Self-Driving Cars | Geekazine.com

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off video of the first rides with nodriver at the wheel in the WaymoPhoenix Early Rider Program. Krafcikalso announced the program will berolling out to other cities soon,including those in the Bay Area, andpredicted that by 2028, all weatherself-driving vehicles, that is the mostadvanced level of autonomy, Level 5,will be available widespread globally.

With autonomous vehicles and smartcities having a significant presenceat CES this year, Shapiro, reflected oncurrent autonomous activity andtimelines.

“Most areas now the driver must beable to take over. In ideal driving

conditions on highways, it’s the easything to do without weather andsnow issues, but as you get to morecomplex city environments whenyou get to snow and ice and thingslike that, there’s still some hurdles.Google had to stop their experimentswhere they had their own employeesbehind the wheel because they foundwhile they were supposed to bepaying attention some of them werefalling asleep, playing games. Oncethe car is doing everything fine it’s

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Page 4: SXSW 2018 Interview: CTA’s GEEKAZINE LIVE!€¦ · SXSW 2018 Interview: CTA’s Gary Shapiro on The Road Ahead for Self-Driving Cars | Geekazine ... Consumer Technology Association,

6/25/18, 3:36 PMSXSW 2018 Interview: CTA’s Gary Shapiro on The Road Ahead for Self-Driving Cars | Geekazine.com

Page 4 of 10https://geekazine.com/news/sxsw-2018-interview-gary-shapiro-on-self-driving-cars/

very difficult to stay focused. Ialways wonder how pilots do it whenthey’re in the air. The fact is if you’renot moving around and doing stuffit’s very easy to get totally distracted,but the fact is the technology ismoving very,very quickly. Your momwill not be in a self-driving car whereshe does not have to takeover nextyear, I guarantee that but in the next5 or 6 years she’ll probably have theoption to buy one.”

Shapiro also noted cominglegislation that might serve as anobstacle for autonomous commercial

vehicles in the U.S., “There’slegislation that the House passed,that the Senate is considering, thatsays the states can do all thesethings except they exemptedcommercial vehicles and trucksbecause the Democrats in the Unionsaid you know we want to save thesejobs.”

When asked about displacement,Shapiro said:

“The history of tech from theharnessing of fire to development ofthe wheel to the printing press to

geekazineA geek, a podcaster, anevangelist of tech gear, amusician, and lost soul.@geekazine - #geekout

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6/25/18, 3:36 PMSXSW 2018 Interview: CTA’s Gary Shapiro on The Road Ahead for Self-Driving Cars | Geekazine.com

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electricity radio television, thecomputer, the internet itself, hasdisplaced people from jobs but hasalways always created new jobs. Andwe will have new jobs here. Today wehave a phenomenal job shortage. Wehave a job shortage of truckers, butwe also have an aging populationand we are cutting back on ourunskilled immigration flow andfrankly we have a lower birthrate,which means there’s not people totake care of older people and we’reliving longer. so we need people inother jobs we need to train people,we also need people to do things andfix things, and we need to changeour culture so that it’s not everybodyhas to get a four year degree oryour’e a failure in this country, wehave to follow Germany that doesapprenticeship and treats technicalpeople with equal respect to thosewho get college degrees.”

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