sxsw 2016 - give it away to get rich: open cultural heritage

122

Upload: effie-kapsalis

Post on 08-Jan-2017

748 views

Category:

Education


0 download

TRANSCRIPT

Page 1: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 2: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

G I V E I T AWAY T O G E T R I C HO P E N C U LT U R A L H E R I TA G E

#SXSWopen

Page 3: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

http://s.si.edu/openSI 

#SXSWopen

Page 4: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

“Open means anyone can freely access, use, modify, and share for any purpose.”

Open Knowledge Foundation

P H O T O B Y D AV I D L O F I N K

O P E N A C C E S S

Page 5: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

I M PA C T O F O P E N A C C E S S• New fundraising and brand licensing opportunities.

• More efficient image management and digitization processes.

• Institution & staff more mission-focused.

• Furthers research, educational and creative activities.

• Increases use and awareness of an institution’s collections.

• Creates a strengthened and more relevant brand.

• Increased goodwill leads to increased public engagement.

Page 6: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

C R E AT I V E R E - U S E R I J K S M U S E U M

TA M A R S H A L E M - S A I L O R ' S B O O T S

H A L F M O D E L O F A 1 8 - G U N B R I G , A N O N Y M O U S , C . 1 7 9 5

Page 7: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

C O M M E R C I A L R E - U S E R I J K S M U S E U M

Page 8: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

D I G I TA L H U M A N I T I E S

Page 9: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

F U R T H E R I N G S C I E N C E B I O D I V E R S I T Y H E R I TA G E L I B R A R Y

Page 10: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Effie Kapsalis - @digitaleffie

Page 11: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Dallas Museum of ArtShyam Oberoi, Director of Technology & Digital Media@shyamoberoi

Page 12: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

DALLASTEXAS

Page 13: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 14: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

10% Dallas = 7.2M People - 750k Projected FY16 AttendanceUp from < 7% in FY12

Page 15: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 16: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Track 1: object digitization Oct 2013 Oct 2016

Page 17: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

OBJECT DIGITIZATION

Page 18: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

COLLECTIONS MANAGEMENT 24,000 objects

Page 19: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

DIGITAL ASSET MANAGEMENT 72,000 media assets

Page 20: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 21: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 22: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 23: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

DOWNLOAD & ZOOM

Page 24: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Track 1: object digitization Oct 2013 Oct 2016

Track 2: content coordination Oct 2013 Oct 2018

Page 25: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

CONTENT COORDINATION

Page 26: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

CONTENT BLOCKS

Page 27: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

CONTENT BLOCKS

Page 28: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

CONTENT BLOCKS

Page 29: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

CONTENT BLOCKS

Page 30: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 31: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 32: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 33: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 34: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

RESULTS & NEXT STEPS

Page 35: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 36: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 37: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 38: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 39: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 40: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

OPEN ACCESS!

Page 41: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Thank You!Shyam Oberoi, Director of Technology & Digital Media@shyamoberoi

Page 42: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Image by Astra Wijaya

The Story of NYPL’s Public Domain Drop

Shana Kimball, NYPL Labs SXSW March 12, 2016

#SXSWOPEN

@shanakimball | @nypl_labs

Page 43: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

The Facts• On January 6, 2016, NYPL announced

high-resolution downloads of 187,000 out-of-copyright materials.

• No permission required: everyone can go forth & reuse!

• Remix Residency program announced

• Labs also released several demonstration projects

Page 44: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

The Agenda

• How we gave away ~200K Public Domain images • Examples of Engagement and Reuse • The Response so far

Page 45: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

NYPL Labs

librarians developers designers

photographers liberal arts refugees

Page 46: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

NYPL Labs

select convert share

Page 47: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

R&D Engagement

NYPL Labs 2011-14

Page 48: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Digitization Metadata AccessPermissions/

Reproductions R&D Engagement

NYPL Labs 2014-present

(a new kind of digital library program)

Page 49: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Digitization Metadata AccessPermissions/

Reproductions R&D Engagement

NYPL Labs 2014-present

Page 50: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 51: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 52: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 53: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 54: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 55: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 56: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 57: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 58: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 59: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 60: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 61: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 62: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 63: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 64: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 65: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 66: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 67: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

digitalcollections.nypl.org

Page 68: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 69: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 70: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 71: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 72: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 73: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 74: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 75: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 76: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 77: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 78: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 79: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 80: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 81: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 82: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 83: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 84: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

publicdomain.nypl.org

NYPL Labs Remix

Residency

Page 85: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 86: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

but wait, there’s more

Page 87: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

publicdomain.nypl.org

Page 88: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Mansion Maniac

publicdomain.nypl.org/mansionmaniac

Page 89: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Fifth Avenue, Then & Now

publicdomain.nypl.org/fifth-avenue

Page 90: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Navigating the Green Book

publicdomain.nypl.org/greenbook

Page 91: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

publicdomain.nypl.org/pd-visualization

Page 92: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

the response so far

Page 93: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 94: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 95: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 96: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 97: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 98: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 99: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 100: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 101: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 102: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 103: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 104: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 105: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

“This is absolutely marvelous. Many many thanks! As we are doing online classes at Yale these will be invaluable. I congratulate the dedicated staff and assistants who worked to make this possible. Let's continue to support the NY Public Library as a unique culture treasure!”

Page 106: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

“WOW! thank you so much for giving us the ability to use these amazing images. Always great to find a new collection of images that everyone has not used a million times before.”

Page 107: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

“¡¡Muchas gracias !!... Compartir es preservar para el futuro. ;)”

“Merci ! c'est la meilleure nouvelle depuis le début de l'année ... et continuez !”

Page 108: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

#nyplremix

Page 109: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 110: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 111: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 112: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

~300 applications for Remix Residency

Page 113: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

new baseline traffic increase to NYPL Digital Collections platform

Page 114: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 115: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

245% increase in monthly traffic

18% increase in average session duration

53% increase in average pages per session

Early conclusions: baseline increase

Page 116: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

In perspective: first 7 weeks post launch vs. all of 2015

Digital Collections sessions1.5M (7wks) vs. 1.6M (all 2015)

API sessions2M vs. 1.2M (all 2015)

Page 117: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
Page 118: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Shana Kimball @shanakimball | @nypl_labs

Thank you!

Page 119: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

How has your open collections program changed your organization?

Page 120: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

What has been your favorite result of your open collections initiative?

Page 121: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

Anything that surprised you about opening up your collections?

Page 122: SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

How do you see open cultural heritage & science impacting you?