swot and other strategic planning tools for supporting commissioners david peacock knowledge...
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SWOT and other strategic planning tools for
supporting commissioners
David Peacock
Knowledge Services & E-Learning Manager
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Outline:
• What is Strategy?• PEST / PESTLE. A tool to analyse the
organisations external environment.• SWOT. A tool to determine the organisations
resources and competencies.• Analysing the best fit: Using PESTLE and
SWOT analysis tools to aid strategic decision making.
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What is Strategy?
“Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competencies with the aim of fulfilling stakeholder expectations.”
- Johnson, Scholes and Whittington.
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Strengths & Weakness
Capabilities & Resources
Mission
Opportunities & Threats•Needs of customers & stakeholders
•PEST Forces•Competitors and allies
The FitBest course
of action
What do we want to accomplish?
What are your capabilities?
What is needed
and feasible?
B.W.Barry
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PEST / PESTLE -Analysing the External environment
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PESTLE :-
• P - Political / Legal• E - Economic / Financial factors• S – Socio-cultural factors• T – Technological• L – Legal• E - Environmental
What environmental factors are affecting the organisation?
Which of these are the most important at the present time? Which will be in the next few years?
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PEST (Political) -The main DOH policy initiatives…..• World class Commissioning/ Practice Based
Commissioning• Darzi review• Role of independent contractors/social
enterprises• Partnership links to Local Government /
Social care• Joint Strategic Needs Assessment• Integrated Care Pilots
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PEST (Economic / financial)-
• WCC• Practice based commissioning• PBR and the “internal market”• Impact of Independent sector provision• Local overspends & deficits• Operating framework from 2010/11• PFI developments• Economic conditions –levels of deprivation
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PEST (Socio-cultural factors)
• Changes to the main populations demographics: adults, children, young people, disadvantaged groups, ethnic minority groups, older people, people with disabilities, people with learning disabilities, people with mental health problems
• Consumerism & growth of choice
• Development of expert & informed patients
• Involving patients in the commissioning process
• Growing obesity and poor diets
• Lifestyle changes
• Changes to family structure – singletonism
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PEST – (Technological)
• NPFiT/CfH• ESR and additional functionality• Multi-purpose mobile devices• Digital TV• E-learning and m-learning• Tele-medicine• Computer Mediated Communication (CMC)• Web 2.0 technologies
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PEST – (Legal)
• EU procurement law
• Changes to contract law
• Data sharing within the JSNA
• Competition law
• Judicial review
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PEST - Environmental
• Housing issues
• Transport issues
• Pollution issues
• Organisations carbon footprint
• Impact of extreme weather
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SWOT
• Strengths
• Weaknesses
• Opportunities
• Threats
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Opportunities:- issues to consider
• market developments;
• competitor vulnerabilities;
• political, economic, social and technological trends;
• Unique Selling Points;
• new services; new partnerships;
• and new distribution channels.
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Threats:- issues to consider
• political, economic, social and technological trends;
• competitor strengths and intentions;
• new technologies, services, ideas;
• changing customer/client demand;
• sustaining internal capabilities;
• and new obstacles.
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Six planning areas
• Service/ product (what are we selling/delivering?)• Process (How are we delivering/selling it?• Customer/Client (Who are we delivering /selling it
to?)• Distribution (How does it reach them?)• Finance/resources (What are the resources,
costs and investments required?)• Administration (and how do we manage all this?)
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Analysing internal strategic capability
• Strategic capability – the resources and competencies of an organisation needed for it to survive and prosper.– SWOT
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Strengths & weaknesses: issues to consider
• Capabilities; resources, assets, people? • Reputation and presence? • Experience and knowledge? • Marketing – reach, distribution, awareness? • Location and geography? • Value, impact and quality of service? • Processes, systems, IT?
• Cultural, attitudinal and behavioural issues?
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Analysing the “best fit”
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SWOT analysis
How do these strengths take
account of these opportunities
How do I overcome these weaknesses to take account of
these opportunities
How do I use these strengths to
reduce the likelihood of these
threats
How do I overcome these weaknesses
to ensure these threats do not
become a reality
Opportunity
Threat
Strength Weakness
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SWOT analysis (adapted from McLaughlin et al).
Attack
“Go for It”
Beware
“Don’t do it”
Explore
“If you have time”
Project
“Watch yourself”
Opportunity
Threat
Strength Weakness
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Group work
TASK 1: Undertake a PESTLE for your organisation and /or your service
TASK 2: Undertake a SWOT for your organisation and /or your service
• Complete a flip chart for each task
• Identify a spokesperson to feedback