dave peacock

7
for st. louis men the NoN Bridal Issue Bridezilla Survival Guide, Top Guy WeddinG venueS & More Peacock Dave May/June 2013 Value: $ 5.99 HelMinG THe aB-inBev Takeover To CHairinG THe ST. louiS SporTS CoMMiSSion 10 FishiNg day Trips UnsPoken RUles of BacoN WheT her appeTiTe Romantic meals at Home HaRley DaviDson’s BreakouT Bike america’s BesT NaTioNal parks gulFsTream G650 WiNe TasTiNg 101

Upload: kim-gordon-apirion

Post on 16-Mar-2016

244 views

Category:

Documents


2 download

DESCRIPTION

Dave Peacock helms the AB-InBev takeover

TRANSCRIPT

Page 1: Dave Peacock

for st. louis men

the

NoNBridalIssueBridezilla Survival Guide,Top Guy WeddinG venueS& More

PeacockDave

May/June 2013Value: $5.99

HelMinG THe aB-inBev Takeover To CHairinG THe ST. louiS SporTS CoMMiSSion

10FishiNg

day TripsUnsPoken

RUles of BacoN

WheT herappeTiTe

Romanticmeals at

Home

HaRleyDaviDson’s

BreakouT Bike

america’s BesT NaTioNal parks

gulFsTream G650WiNe TasTiNg 101

Page 2: Dave Peacock
Page 3: Dave Peacock

DDYH�3HDFRFN�ZRXOG�QRW��DW�ÀUVW�JODQFH��DSSHDU�WR�KDYH�D�ORW�LQ�FRPPRQ�ZLWK�$EUDKDP�/LQFROQ��2QH�LV�D�IRUPHU�WRS�H[HFXWLYH�DW�$QKHXVHU�%XVFK��

ZKLOH� WKH� RWKHU� LV� RXU� XQLYHUVDOO\�EHORYHG� *UHDW�Emancipator, immortalized in movies, the names of

cities and landmarks, and emblazoned on currency.,W·V�WUXH�WKDW�'DYH�3HDFRFN�ZLOO�QHYHU�DSSHDU�RQ�PRQH\��QRU�ZLOO�DQ\�

WRZQV�OLNHO\�EH�UHQDPHG�LQ�KLV�KRQRU��%XW�PXFK�OLNH�/LQFROQ��3HDFRFN�FDPH�WR�SRZHU�GXULQJ�D�WXPXOWXRXV�WLPH��ZKHQ�HYHU\WKLQJ�KH�FDUHG�DERXW�ZDV�WKUHDWHQHG��+HOPLQJ�$�%�WKURXJK�D�KRVWLOH�WDNHRYHU�E\�LQWHUQDWLRQDO�EUHZLQJ�FRUSRUDWLRQ�,Q%HY��3HDFRFN�ULVNHG�WKH�VRUW�RI �IDLOXUHV�WKDW�ZRXOG�KDYH�UHYHUEHUDWHG�WKURXJK�6W��/RXLV�IRU�JHQHUD�tions.3HDFRFN�DGPLUHV�$EUDKDP�/LQFROQ�EHFDXVH�KH�ZDV�D�PDVWHU�RI �

men. Lincoln turned his rivals, experienced politicians he defeated in WKH������UDFH�IRU�WKH���WK�SUHVLGHQF\��LQWR�KLV�DOOLHV�E\�GUDIWLQJ�WKHP�

to his cabinet—and then marshaled their talents and experience to ZLQ�WKH�&LYLO�:DU�/LQFROQ�OHG�$PHULFD�WKURXJK�D�EORRG\�FLYLO�ZDU�WKDW�GLYLGHG�DQG�DO�

PRVW�GHVWUR\HG�RXU�QDWLRQ��'DYH�3HDFRFN�OHG�$QKHXVHU�%XVFK³RXU�city’s most legendary and iconic institution—through its takeover by ,Q%HY��%RWK�PHQ�VXFFHHGHG�EHFDXVH�WKH\�ZHUH�PDVWHUV�RI �PHQ�DQG�leaders of the people.

Looking to the lessons Lincoln taught about character has been a MXPSLQJ�RII �SRLQW�IRU�D�ORW�RI �3HDFRFN·V�SURXGHVW�PRPHQWV��JLYLQJ�KLP�D�VHW�RI �JRYHUQLQJ�SULQFLSOHV�WKDW�KH·V�QRW�RQO\�ZLOOLQJ�WR�OLYH�E\³KH·V�DOVR�ZLOOLQJ�WR�VKDUH�WKHP�ZLWK�XV�$�PDQ�ZKR�EHOLHYHV�LQ�WKH�FODVVLFV��3HDFRFN·V�QLQH�SULQFLSOHV�FRPH�

IURP�IRXQGDWLRQDO�ÀJXUHV³-HVXV�&KULVW��/LQFROQ��DQG�6WDQ�0XVLDO��ZKR�LV��RI �FRXUVH��6W��/RXLV·�answer�WR�-HVXV�&KULVW���7KH\�VWDUW�ZLWK�KLV�KHUR��$EH�/LQFROQ��DQG�HQG�ZLWK�D�OHVVRQ�DERXW�KRZ�FKDUDFWHU�LV�caught, not taught.

W O R D S : K i m G o r d o n • P H O T O S : C a r l o s We a v e r

From helming anheuser-busch through the inbev takeover to serving as the chair of the st. louis sports commission,

Dave Peacock shares the principles that guide him through life.

Page 4: Dave Peacock

1. 2.leaD like lincoln $W�WKH�FUDFN�RI �GDZQ³DIWHU�KDPPHULQJ�RXW�WKH�ELJJHVW�DOO�FDVK�

GHDO�LQ�KLVWRU\�LQ�D�PDWWHU�RI �GD\V³'DYH�3HDFRFN�OHIW�WKH�$�%�,Q%HY�H[HFXWLYH�RIÀFHV�RQ�3DUN�$YHQXH�DQG�UDFHG�WRZDUG�/D*XDUGLD��+H�ZDQWHG�WR�PDNH�LW�EDFN�WR�6W��/RXLV�EHIRUH�WKH�OHJLRQV�RI �OR\DO�$�%�HPSOR\HHV�OHDUQHG�WKDW�D�GHDO�KDG�EHHQ�VWUXFN�WR�VHOO�WKH�EUHZHU\��+H�GLGQ·W�VKRZHU�RU�FKDQJH�FORWKHV�DIWHU� WKH�DOO�QLJKW�QHJRWLDWLQJ�sessions, heading instead straight to Pestalozzi Street. :LWK�$XJXVW�WKH�,9�RXW�RI �FRPPLVVLRQ�E\�FKRLFH��3HDFRFN�ZDV�

WKH�ORQH�OHDGHU�OHIW�WR�ÀOO�WKH�YRLG�DW�WKH�EUHZHU\���3HDFRFN³ZKR�ZDV�RQO\�D�IHZ�\HDUV�\RXQJHU�WKDQ�WKH�)RXUWK�³ZDV�QRZ�YLHZHG�DV�WKH�PDQ�ZKR�NQHZ�$�%·V�RSHUDWLRQV�EHVW��+H�KDG�EHFRPH�$XJXVW�WKH�,9·V�PRVW�WUXVWHG�DOO\³FROOHDJXHV�VD\�3HDFRFN�ZRXOG�KDYH�WDNHQ�D�EXOOHW�IRU�KLP³EXW�VXGGHQO\�KLV�SURPLVLQJ�IXWXUH�DW� WKH�EUHZHU\�ZDV�XQFHUWDLQ��´3HDFRFN�KDG�PRUSKHG�LQWR�WKH�EUHZHU\·V�-DFN�RI�DOO�WUDGHV³H[�

DFWO\�WKH�NLQG�RI �H[HFXWLYH�$QKHXVHU�KDG�DOZD\V�WULHG�WR�FXOWLYDWH�E\�VKXIÁLQJ�XS�DQG�FRPHUV�EHWZHHQ�YDULRXV�GLYLVLRQV��>$XJXVW�WKH�,9@�ZDV�EDVLFDOO\�WKHUH�DQG�WKHQ�MXVW�WRRN�RII�µ�D�WRS�H[HFXWLYH�WROG�DXWKRU�Julie Macintosh in her bestselling book, Dethroning the King��́ 'DYH�ZDV�UHDOO\�WKH�RQO\�UHSUHVHQWDWLYH�ZDONLQJ�DURXQG³XVXDOO\�DW�WKLV�VWDWH�WKHUH�DUH�WURRSV�IURP�ERWK�VLGHV��%XW�LW�ZDV�UHDOO\�MXVW�'DYH�DQG�D�EXQFK�RI �,Q%HY�SHRSOH�µ�KH�FRQWLQXHG�3HDFRFN³ODUJHO\�GXH�WR�WKH�JRRGZLOO�KH�KDG�EXLOW�ZLWK�,Q%HY�GXU�

ing merger negotiations—assumed the highest role of any former $�%�H[HFXWLYHV�VWLOO�UHPDLQLQJ�LQ�WKH�FRPELQHG�FRPSDQ\��$V�SUHVLGHQW�of the merged company’s U.S. division, Peacock became the face of $�%�DFURVV�WKH�QDWLRQ�DQG�LQ�6W��/RXLV�7KH�ZHLJKW�RI �UHVSRQVLELOLW\�UHVWLQJ�XSRQ�3HDFRFN·V�VKRXOGHUV�ZDV�

KXJH��$�%·V�OHDGHUVKLS�ZDV�QRZ�LQ�3HDFRFN·V�KDQGV��DQG�KLV�QHZ�UROH�ZDV�WR�UHSUHVHQW�$�%�DQG�LWV�VKDUHKROGHUV�DV�GHWHUPLQHGO\�DV�SRVVLEOH�ZKLOH�EDWWOLQJ�,Q%HY�RQ�NH\�LVVXHV³D�SHULORXV�OLQH�WR�WRH�/RQJWLPH�� OR\DO�$�%�HPSOR\HHV�VRRQ�UHDOL]HG� WKH\�KDG� WR�ÀJKW�

IRU�WKHLU�MREV��7KH�FRPSDQ\�SODQQHG�WR�DQQRXQFH�WKH�ELJJHVW�ZDYH�RI � OD\RIIV�RQO\�ZHHNV�EHIRUH�&KULVWPDV�� VWLUULQJ�DQJHU�DQG�XQUHVW�DPRQJVW�HPSOR\HHV���3HDFRFN�IHOW�DW�WKH�WLPH�WKDW�LW�ZRXOG�KDYH�EHHQ�ZRUVH�WR�OHDYH�LW�ORRPLQJ�RYHU�WKH�KROLGD\V��́ ,�MXVW�GLGQ·W�WKLQN�LW�ZDV�IDLU�WR�VHQG�WKH�ZKROH�FRPSDQ\�DZD\�ZLWK�D�ORW�RI �SHRSOH�DIUDLG�IRU�WKHLU�IXWXUH�µ�KH�VD\V�3HDFRFN� OHG� WRZQ�KDOO� VW\OH� PHHWLQJV� WKURXJKRXW� WKH� ,Q%HY�

WDNHRYHU��DQG�ZDV�XQGHU�HQRUPRXV�SUHVVXUH�DV�KH�MXJJOHG�PXOWLSOH�RSSRVLQJ� LQWHUHVWV�� ,Q%HY�ZDV�SUHVVXULQJ�HPSOR\HHV��YHQGRUV�DQG�ZKROHVDOHUV�DOLNH�WR�FXW�FRVWV�DFURVV�WKH�ERDUG��$W�WKH�VDPH�WLPH��ERWK�VLGHV�ZDQWHG�WR�ORRN�OLNH�WKHLU�VLGH�KDG�HPHUJHG�IURP�WKH�PHUJHU�DV�ZLQQHUV��ZKLOH� VLPXOWDQHRXVO\� FUHDWLQJ� WKH� SHUFHSWLRQ� WKDW� WKH�WDNHRYHU�ZDV�DPLFDEOH�´2XU�HPSOR\HHV�ZRXOG�ORRN�XS�DW�PH�GXULQJ�WKHVH�WRZQ�KDOO�PHHW�

LQJV�DQG�ZHUH�OLNH��¶-XVW�JLYH�PH�VRPHWKLQJ³WHOO�PH�ZKDW·V�JRLQJ�WR�KDSSHQ��$P�,�JRLQJ�WR�ORVH�P\�MRE"�$QG�ZKHQ"·µ�3HDFRFN�UHFDOOV��´7KLV�ZDV� D� FRPSDQ\� WKDW� KDG� EHHQ� VR� VWURQJ� DQG� VR� GRPLQDQW�IRU�GHFDGHV��DQG�WKHVH�SHRSOH�ZHUH�H[WUHPHO\�OR\DO��PDQ\�RI �WKHP�PXOWL�JHQHUDWLRQDO�ZRUNHUV��:H�QHHGHG�WR�WDNH�FDUH�RI �WKHP��,�WULHG�WR�KHOS�SHRSOH�KRZHYHU�,�FRXOG��ZKHWKHU�LW�ZDV�JHWWLQJ�WKHP�OHDGHUVKLS�SRVLWLRQV�DW�0RQVDQWR�DQG�([SUHVV6FULSWV�RU�ÀQGLQJ�D�ZD\�WR�VXFFHHG�XQGHU�WKH�QHZ�UHJLPH�µ�/LNH�/LQFROQ��3HDFRFN�HPEUDFHG�D� OHDGHUVKLS�UROH�ZLWK�KRQHVW\�

and fortitude in the midst of great struggle, unrest and uncertainty. ´,�KDYH�DOZD\V�EHHQ�JXLGHG�E\�SUXGHQW�DQG�EDODQFHG�GHFLVLRQ�

PDNLQJ�µ�KH�H[SODLQV��´,�DOZD\V�WU\�DQG�SXW�P\VHOI �LQ�RWKHU�SHRSOH·V�shoes. When Lincoln formed his cabinet, he appointed members of WKH�RSSRVLQJ�SDUW\�EHFDXVH�KH�ZDQWHG�DOO�YLHZV�WR�EH�KHDUG��HYHQ�WKRVH�ZKR�GLVDJUHHG�ZLWK�KLP��0\�JUHDWHVW�VWUHQJWK�LV�P\�HPSDWK\�µ�

A legenDArY leADer

Don’t be a blocker$Q\RQH�ZKR�ZDWFKHG�%UHWW�)DUYH�LQ�D�9LNLQJV�XQLIRUP��RU�0LFKDHO�

-RUGDQ·V�UHJUHWWDEOH�WHQXUH�ZLWK�WKH�:DVKLQJWRQ�:L]DUGV��ZRXOG�UHF�ognize that there’s a lot folks can learn from Dave Peacock. ´,�QHYHU�ZDQW�WR�EH�D�EORFNHU�µ�3HDFRFN�H[SODLQV��́ :KHQ�\RX�DUH�LQ�

WKH�SRVLWLRQ�ZKHUH�\RX�KDYH�D�ORW�RI �SHRSOH�EHQHDWK�\RX��DQG�\RX�DUH�XQZLOOLQJ�WR�PRYH�RXW�RI �WKH�ZD\��\RX�OLPLW�RSSRUWXQLWLHV�IRU�JURZWK�DQG�QHZ�FKDOOHQJHV�IRU�HYHU\RQH�µ�3HDFRFN�VWLOO�UHPHPEHUV�WHOOLQJ�$�%�,Q%HY�&(2�&DUORV�%ULWR�WKDW�

KH·G�EH�EHWWHU�RII �ÀQGLQJ�D�IUHVK�OHDGHU�ZKR·V�H[FLWHG�DERXW�WKH�QHZ�FKDOOHQJHV� DQG� RSSRUWXQLWLHV� WKH� EUHZLQJ� LQGXVWU\�ZLOO� HQFRXQWHU�RYHU�WKH�QH[W�GHFDGH��+H�H[SODLQV�LW�ZRXOG�EH�LPSRVVLEOH�WR�PDWFK�the level of excitement and activity that took place over the last decade GXULQJ�$�%�,Q%HY·V�ULVH�WR�JOREDO�GRPLQDWLRQ�RI �WKH�EHHU�LQGXVWU\���8QOLNH�)DUYH�RU�-RUGDQ��'DYH�3HDFRFN�ZDV�DOO�DERXW�JRLQJ�RXW�RQ�D�high point.+HUH·V� WKH� HGLWHG� YHUVLRQ� RI � KRZ� LW�ZHQW� GRZQ��ZLWK� 3HDFRFN�

ULJKW�LQ�WKH�WKLFN�RI �LW��,Q%HY�ZDV�ERUQ�RXW�RI �D�PHUJHU�RI �%HOJLXP·V�,QWHUEUHZ��DQG�/DWLQ�$PHULFD·V�&RPSDQKLD�GH�%HELGDV�GDV�$PpULFDV�LQ�������7KDW�VDPH�\HDU��$QKHXVHU�%XVFK�H[SDQGHG�E\�DFTXLULQJ�ELJ�&KLQHVH�EUHZHU��+DUELQ��7KDW�ÁXUU\�RI �H[SDQVLRQ�OHIW�$�%�DQG�,Q%HY�on a collision course.

Finally, in a move that seems almost inevitable in retrospect, InBev ERXJKW�$QKHXVHU�%XVFK�IRU�����ELOOLRQ�GROODUV�LQ�����³PDNLQJ�$�%�,Q%HY�WKH�ZRUOG·V�ELJJHVW�EHHU�PDNHU��0HDQZKLOH�� 6RXWK� $IULFDQ� %UHZHULHV� ERXJKW� :LVFRQVLQ�EDVHG�

0LOOHU��FUHDWLQJ�6$%�0LOOHU��WKH�QXPEHU�WZR�JOREDO�EUHZHU�LQ�������$�IHZ�\HDUV�ODWHU��6$%�0LOOHU�H[SDQGHG�E\�EX\LQJ�XS�WKH�VHFRQG�ODUJHVW�EUHZHU�LQ�6RXWK�$PHULFD��Bavaria��7ZR�\HDUV�DIWHU�WKDW��WKH\�ODXQFKHG�D�MRLQW�YHQWXUH�LQ�WKH�8�6��ZLWK�0ROVRQ&RRUV�WR�FUHDWH�0LOOHU&RRUV��)LQDOO\�LQ�������0LOOHU&RRUV�JXOSHG�GRZQ�)RVWHU·V��$XVWUDOLD·V�ELJJHVW�EUHZHU��:LWKLQ�D�GHFDGH��D�KXJH�FRPPXQLW\�RI �FRPSHWLQJ�EUHZHUV�KDG�MRLQHG�IRUFHV�WR�FUHDWH�WZR�RI �WKH�ODUJHVW�FRPSDQLHV�LQ�WKH�ZRUOG�´:H�ZLOO�QHYHU�VHH�WKDW�OHYHO�RI �DFWLYLW\�DJDLQ�µ�3HDFRFN�H[SODLQV��

´,�ZDV�YHU\�IRUWXQDWH�WR�PRYH�XS�TXLFNO\�DW�$�%�ZKHQ�,�ZDV�\RXQJ��

“Fortitude is inside of

everyone,” he explains. “It’s

the foundation of character.”

94 • May/June 2013

Page 5: Dave Peacock

3. 4.LQ�WKH�PLGVW�RI �DOO�WKDW�H[FLWHPHQW��EXW�,�DOZD\V�NQHZ�DW�WKH����\HDU�PDUN�WKDW�,�ZDV�GRQH�µ�3HDFRFN·V�́ GRQ·W�EH�D�EORFNHUµ�SKLORVRSK\�DOORZHG�KLP�WR�H[LW�$�%�

JUDFHIXOO\��́ ,W·V�VR�LPSRUWDQW�QRW�WR�VWDQG�LQ�WKH�ZD\�RI �RWKHU�SHRSOH·V�VXFFHVV�µ�KH�VD\V��́ ,W·V�YHU\�VLPLODU�WR�ZKHQ�D�VHDVRQHG�DWKOHWH�UHDOL]HV�LW·V�WLPH�WR�UHWLUH�DQG�OHW�QHZ�EORRG�LQ�WKH�JDPH�EHFDXVH�WKDW·V�ZKDW�LV�EHVW�IRU�WKH�WHDP�µ

take a leaP oF Faith 'DYH�3HDFRFN·V� URRWV�ZLWK�$�%� UXQ�GHHS��7KH�6W��/RXLV�QDWLYH�

remembers his grandfather driving him through the Christmas lights DW�WKH�EUHZHU\�DV�D�\RXQJ�ER\��+LV�IDWKHU�ZRUNHG�DW�%XVFK�&UHDWLYH�6HUYLFHV��D�IRUPHU�VXEVLGLDU\�RI �WKH�FRPSDQ\��3HDFRFN��D�VHFRQG�JHQHUDWLRQ�$�%�HPSOR\HH��PHW�KLV�ZLIH��-DQH��RQ�KLV�ÀUVW�GD\�RI �ZRUN��+H�EHJDQ�ZRUNLQJ�IRU�$QKHXVHU�%XVFK�LQ������DQG�ZDV�SURPRWHG�IURP�YLFH�SUHVLGHQW�RI �PDUNHWLQJ�WR�SUHVLGHQW�IROORZLQJ�WKH�,Q%HY�deal.

While many U.S. executives departed after the InBev takeover, the ZHOO�OLNHG�3HDFRFN�ZDV�KDQGSLFNHG�E\�WKH�QHZ�RZQHUV�WR�OHDG�WKH�FULWLFDO�8�6��RSHUDWLRQ³KH�VWRRG�VROR�DPRQJVW�WRS�$�%�H[HFXWLYHV�JLYHQ�D�PDMRU�UROH�DW�WKH�QHZ�FRPSDQ\��)RU�WKH�WKUHH�\HDUV�OHDGLQJ�up to his resignation in 2012, he helped manage cuts and smooth UHODWLRQV�ZLWK�HPSOR\HHV�DQG�GLVWULEXWRUV�:LWK�VXFK�D�ORQJ�KLVWRU\��RQH�ZRXOG�WKLQN�LW·G�EH�DOPRVW�LPSRVVLEOH�

IRU�3HDFRFN�WR�LPDJLQH�ZRUNLQJ�DQ\ZKHUH�HOVH��%XW�3HDFRFN�UHVLJQHG�ZLWK�QR�MRE�DQG�QR�SODQ�IRU�ZKDW�FDPH�QH[W�1RW�RQO\�WKDW��EXW�DFFRUGLQJ�WR�UHJXODWRU\�ÀOLQJV��3HDFRFN�ZDONHG�

DZD\�IURP�VWRFN�RSWLRQV�ZRUWK�URXJKO\�����PLOOLRQ��OLNHO\�WR�VWDUW�SD\LQJ�RXW�LQ�OHVV�WKDQ�WZR�\HDUV�LI �KH·G�RQO\�VWXFN�DURXQG��´,�GLGQ·W�UHDOO\�PLQG�OHDYLQJ�WKDW�PRQH\�RQ�WKH�WDEOH�µ�3HDFRFN�VD\V��´,W�ZDV�MXVW�WKH�ULJKW�WLPH�IRU�PH�µ�7KH�SDUWLQJ��ERWK�KLV�LGHD�DQG�DPLFDEOH��OHIW�WKH����\HDU�ROG�DV�DQ�DGYLVHU�WR�WKH�FRPSDQ\��EXW�KH·G�GHFLGHG�WR�OHDYH�KLV�EURDGHU�IXWXUH�LQ�WKH�KDQGV�RI �D�KLJKHU�SRZHU�´,·YH�EHHQ�UHDOO\�EOHVVHG�µ�3HDFRFN�VD\V��´:KHQ�\RX�JURZ�XS�LQ�

6W��/RXLV�DQG�\RXU�GDG�ZRUNV�IRU�WKH�EUHZHU\��\RX�QHYHU�HYHQ�GUHDP�\RX·UH�JRLQJ�WR�KDYH�D�VKRW�DW�WKH�MRE�,�KDG��%XW�LW�ZDV�WLPH�WR�WU\�something different. You have to put yourself in a position to lean RQ�\RXU�IDLWK�DQG�WUXVW�LQ�*RG�WR�OHDG�\RX�GRZQ�WKH�ULJKW�SDWK��:KHQ�uncertainty lies ahead, the more you learn to rely on your faith, the PRUH�\RX�ZLOO�JURZ�LQ�LW�µ�

Do everything in MoDeration 'DYH�3HDFRFN�WUDLQV�OLNH�D�SURIHVVLRQDO�DWKOHWH��+H�SRZHUV�WKURXJK�

ORQJ��VWUHQXRXV�ZRUNRXWV�DW�WKH�&HQWUDO�,QVWLWXWH�RI �+XPDQ�3HUIRU�PDQFH��WKH�VWDWH�RI��DUW�IDFLOLW\�ZKHUH�DWKOHWHV�OLNH�6W��/RXLV�&DUGLQDOV�'DYLG�)UHHVH�DQG�0DWW�+ROOLGD\�WUDLQ���3HDFRFN�RZQV����SHUFHQW�RI �WKH�J\P���+H�DOVR�IROORZV�WKH�KDUGFRUH�GLHW�RI �SURIHVVLRQDO�DWKOHWHV��FRQVXPLQJ�PDLQO\�OHDQ�SURWHLQ��IUXLWV�DQG�YHJHWDEOHV�WR�ORZHU�ERG\�IDW�WR�RSWLPDO�OHYHOV�ZKLOH�LQFUHDVLQJ�SHUIRUPDQFH�DQG�HQGXUDQFH��$IWHU�D�UHFHQW�&,+3�ZRUNRXW��KH·V�YLRODWLQJ�WKDW�VWULFW�UHJLPH�ZLWK�

a blackberry smoothie. The cheating is all in the name of research IRU�KLV�ODWHVW�EXVLQHVV�HQGHDYRU��6KRZ0H�6PRRWKLH��3HDFRFN�DQG�KLV�WHDP�RI �LQYHVWRUV³ZKLFK�LQFOXGH�VSRUWVFDVWHU�-RH�%XFN�DQG�6DLQW�Louis University basketball star Scott Highmak—have entered into an exclusive franchise development agreement to open 15 Jamba Juice stores in Missouri and Kansas over the next nine years.7KH�&DOLIRUQLD�EDVHG�-DPED�-XLFH�&R��PDNHV�EOHQG�WR�RUGHU�IUXLW�

DQG�MXLFH�VPRRWKLHV�DQG�KDV�PRUH�WKDQ�����ORFDWLRQV�ZRUOGZLGH��EXW�QRQH�\HW�LQ�0LVVRXUL�RU�.DQVDV��3HDFRFN�VD\V�WKH�ÀUVW�ORFDO�VWRUH�LV�slated to open this summer.

Peacock plans on bringing his years of beverage retail sales pro�motion, and corporate planning experience from leading the brand PDQDJHPHQW�RI �%XGZHLVHU�DQG�%XG�/LJKW��WR�6KRZ0H�6PRRWKLH��7UDGLQJ�EHHU� IRU�VPRRWKLHV�DOLJQV�ZLWK�3HDFRFN·V�KHDOWK\� OLIHVW\OH��ZKLFK�KH� FUHGLWV� WR� D� FRPELQDWLRQ�RI � GLVFLSOLQH�� WHPSHUDQFH� DQG�moderation.

May/June 2013 • 95

Page 6: Dave Peacock

5.

6.

7.

“The Bible teaches self control as a virtue—if you abuse anything, ZKHWKHU�LW·V�EHHU��IRRG�RU�'LQJ�'RQJV��LW·V�QRW�JRRG�IRU�\RX�µ2YHU�WKH�\HDUV��3HDFRFN�ZRUNHG�RXW�ZLWK�ORQJWLPH�$�%�VHFXULW\�

JXDUG�DQG�PL[HG�PDUWLDO�DUWV�PDVWHU��%RQ�́ ;;;µ�&KLQ��ZKR·V�LQ���V�DQG�LQ�DPD]LQJ�VKDSH��´+H�WDXJKW�PH�LI �\RX�FKHDW�LQ�D�ZRUNRXW��\RX�RQO\�FKHDW�\RXUVHOI��7KDW�ZKROH�FRQFHSW�UHDOO\�VWXFN�ZLWK�PH��ZK\�ZRXOG�\RX�FKHDW�\RXUVHOI "µ,W�DOO�ERLOV�GRZQ�WR�PRGHUDWLRQ��´,�VWD\�RQ�D�VWULFW�GLHW�DQG�WUDLQ�

KDUG�µ�KH�VD\V��´EXW�\RX·YH�JRW�WR�OHDYH�D�OLWWOH�URRP�IRU�VPRRWKLHV��LFH�FUHDP�DQG�EHHU�µ

Put FaMily FirstAfter reading an entry in his son’s journal about “the summer my

GDG�FRXOGQ·W�FRPH�RQ�YDFDWLRQ�ZLWK�XV�µ�3HDFRFN�ZDV�GHWHUPLQHG�WR�UH�IUDPH�WKDW�LPDJH�

Peacock asked his three young kids if they could remember the last WLPH�KH�ZDV�KRPH�IRU�GLQQHU��7KH\�FRXOGQ·W��/HDGLQJ�$�%�WKURXJK�WKH�InBev takeover, and the constant traveling and late hours had caused KLP�WR�VDFULÀFH�IDPLO\�WLPH��´7KDW·V�D�ELJ�SDUW�RI �ZK\�,�OHIW�µ�KH�DGPLWV��́ 0\�NLGV�DUH�VWLOO�\RXQJ�

HQRXJK�WKDW�,�FDQ�FKDQJH�WKDW�SHUFHSWLRQ�DQG�P\�LPDJH�LQ�WKHLU�H\HV�µHe’d encountered a fork in the road: If he’d kept burning the

PLGQLJKW�RLO��KLV�DEVHQFH�ZRXOG�EH�RQH�RI �WKHLU�GRPLQDQW�FKLOGKRRG�memories. $QG�KH·V�FKDQJLQJ�WKDW�ZRUNDKROLF�GDG�SHUFHSWLRQ��+H�DVNHG�KLV�

kids the other day if they remembered the last time he wasn’t home for GLQQHU��7KH\�VDLG��́ 1R��\RX�DOZD\V�HDW�ZLWK�XV�µ3HDFRFN�UHPHPEHUV�WKDW�KLV�IDWKHU�ZDV�DOZD\V�KRPH�IRU�IDPLO\�

dinners. He also remembers him going all to his sports games. “Both RI �P\�SDUHQWV�ZHUH�UHDOO\�LQYROYHG�µ�KH�H[SODLQV��´,�NQRZ�WKDW�WKH\�VDFULÀFHG�WKHLU�FDUHHUV�WR�EH�WKHUH�IRU�XV��$QG�QRZ�LW·V�P\�WXUQ�WR�EH�WKHUH�IRU�P\�NLGV�µ3HDFRFN�UHDOL]HG�KH�ZDV�VXEVWLWXWLQJ�KLV�DEVHQFH�E\�FUHDWLQJ�ELJ�

YDFDWLRQV��IXQ�WULSV�WR�WKH�EHDFK�DQG�WR�:RUOG�6HULHV�DQG�6XSHUERZOV��´,�ZDV�WU\LQJ�WR�FUHDWH�WKHVH�ELJ�HYHQWV�LQ�WKH�DEVHQFH�RI �D�UHFXUULQJ��RQJRLQJ�SUHVHQFH�µ�KH�DGPLWV��´,�UHDOL]HG�LW·V�QRW�WKH�ELJ�HYHQW��LW·V�SOD\LQJ�ERDUG�JDPHV�RQ�WKH�ÁRRU�RQ�D�UDLQ\�6DWXUGD\³WKDW·V�ZKDW�WKH\�UHPHPEHU��7KH\�UHPHPEHU�LI �\RX�ZHUH�WKHUH�IRU�D�ELJ�PRPHQW�LQ�WKHLU�OLIH�DQG�KRZ�\RX�UHDFWHG��7KH\�UHPHPEHU�PH�FRDFKLQJ�DQG�ZDWFKLQJ�WKHLU�JDPHV��$V�SDUHQWV��DOO�ZH�UHDOO\�ZDQW�WR�VHH�LV�WKDW�DUH�NLGV�DUH�KDSS\�DQG�ZHOO�DGMXVWHG�DQG�JUHDW�PHPRULHV�ZLOO�GHULYH�IURP�WKHUH�µ

FortituDe builDs character'DYH�3HDFRFN�ZDV�ERUQ�OHJDOO\�EOLQG�LQ�KLV�ULJKW�H\H��́ ,�FRXOG�QHYHU�

KLW�D�IDVW�EDOO�RU�FDWFK�D�Á\�µ�KH�DGPLWV��´%XW�SHRSOH�ZKR�RYHUFRPH�WKLQJV�LQ�WKHLU�OLIH�WHQG�WR�KDYH�EHWWHU�FKDUDFWHU�µ

Peacock learned at young age that adversity builds character. In HLJKWK�JUDGH��KH�ZDV��·��DQG�����SRXQGV��+H�ZDV�KXJH�DQG�UHDG\�WR�KLW�WKH�IRRWEDOO�ÀHOG��7KHQ�KH�VWUDQJHO\�VWDUWHG�ORVLQJ�ZHLJKW�GUDVWLFDOO\��*HWWLQJ�KLW�RQ�WKH�ÀHOG�ZDV�D�QLJKWPDUH��+H�GURSSHG�QHDUO\����SRXQGV�LQ�ZHHNV��+H�GLGQ·W�NQRZ�ZKDW�ZDV�FDXVLQJ�KLV�H[KDXVWLRQ�DQG�UDSLG�physical decline. ´,�ZHLJKHG�DERXW�����SRXQGV�DQG�ZDV�D�EHDQSROH�µ�3HDFRFN�VDLG���

´0\�FRDFK�KDG�D�ORFNHU�URRP�WDON�ZLWK�WKH�WHDP�DQG�WROG�XV�¶VRPH�RI �you guys aren’t meant to play football.’ Then he put his arm around PH��,W�ZDV�GHPRUDOL]LQJ�µ�7ZR�GD\V� ODWHU��3HDFRFN�TXLW� WKH� WHDP��+H�VRRQ� OHDUQHG�PRQR�

A legenDArY leADer

ZDV�WKH�FXOSULW�RI �KLV�UDSLG�SK\VLFDO�GHFOLQH��+H�EHJDQ�UHJDLQLQJ�KLV�strength. And his coach’s comments motivated him in the gym. For WKUHH�\HDUV��KH�ZRUNHG�RXW�ÀYH�GD\V�D�ZHHN��%\�KLV�VHQLRU�\HDU�DW�:HEVWHU�*URYHV�+LJK� 6FKRRO�� 3HDFRFN�ZHLJKHG� ���� SRXQGV� DQG�VWDUWHG�DV�FHQWHU��7KH�WHDP�ZHQW�WR�DOO�6WDWH�WKDW�\HDU���´,�ZLOO�QHYHU�IRUJHW�WKDW�VDPH�FRDFK�FRPLQJ�XS�WR�PH�DQG�VD\LQJ��

¶<RX�NQRZ��,�ZDV�ZURQJ�ZKHQ�,�VDLG�VRPH�RI �\RXU�ZHUHQ·W�FXW�RXW�IRU�IRRWEDOO�·µ�3HDFRFN�VDLG�3HDFRFN�FLWHV�WKH�%LEOH�YHUVH�5RPDQV�����ZKHQ�WKLQNLQJ�EDFN�RQ�

the tough times: “we also boast in our sufferings, knowing that suffering produces endurance, and endurance produces character, and character produces hope.”´)RUWLWXGH�LV�LQVLGH�RI �HYHU\RQH�µ�KH�H[SODLQV��́ ,W·V�WKH�IRXQGDWLRQ�

RI �FKDUDFWHU�µ�

be DoWn For your hoMetoWn

Dave Peacock’s passion for STL extends far beyond Cardinals Na�tion. He is dedicated to the revival of St. Louis.

As chair of the St. Louis Sports Commission, he aims to leverage WKH�SRZHU�RI �VSRUWV�WR�HQKDQFH�OLIH�LQ�WKH�FLW\�DQG�WR�JHQHUDWH�HFR�QRPLF�GHYHORSPHQW��7KH�QRQSURÀW�RUJDQL]DWLRQ�DWWUDFWV��FUHDWHV�DQG�produces national and international sporting events including—the U.S. Gymnastics Championships, U.S. Olympic Diving Trials, U.S. Figure Skating Championships, NCAA Men’s Ice Hockey Frozen )RXU��0/%�$OO�6WDU�*DPH��WKH�6HQLRU�3*$�&KDPSLRQVKLS�DQG�RWK�HUV³WR�VKRZFDVH�6W��/RXLV�DW�LWV�EHVW�WKURXJK�KLJK�SURÀOH�VSRUWLQJ�events.3HDFRFN��DORQJ�ZLWK�WKH�HQWLUH�VWDII �DW�WKH�6W��/RXLV�6SRUWV�&RPPLV�

VLRQ��ZDV�LQVWUXPHQWDO�LQ�WKH�UHFHQW�SDVVLQJ�RI �OHJLVODWLRQ�WKDW�FUHDWHV�D�QHZ�WD[�FUHGLW�IRU�DPDWHXU�VSRUWV�HYHQWV��XS�WR����PLOOLRQ�RI �WD[�FUHGLWV�DQQXDOO\��DQG�DOORZV�6W��/RXLV�DQG�RWKHU�0LVVRXUL�FLWLHV�WR�ELG�PRUH�FRPSHWLWLYHO\�RQ�VSRUWLQJ�HYHQWV��7KH�PHDVXUH�ZLOO�DOVR�VXSSRUW�ORFDO�EXVLQHVVHV��UDLVH�VLJQLÀFDQW�UHYHQXH�IRU�WKH�VWDWH�DQG�HQFRXUDJH�broad economic activity. ´7KH�SDVVLQJ�RI �WKLV�OHJLVODWLRQ�ZLOO�QRZ�SRVLWLRQ�6W��/RXLV�WR�ZLQ�

1&$$�)LQDO�)RXUV��HYHQ�D�%RZO�*DPH�DQG�RWKHU�PDMRU�HYHQWV�WKDW�ZH·YH�PLVVHG�RXW�RQ�LQ�UHFHQW�\HDUV�µ�KH�VD\V��3HDFRFN·V�SDVVLRQ�IRU�6W��/RXLV�GRHVQ·W�VWRS�ZLWK�VSRUWV��,Q�DGGLWLRQ�

to serving as the chair of the St. Louis Sports Commission, he also ZRUNV�YLJLODQWO\�ZLWK�ORFDO�RUJDQL]DWLRQV��LQFOXGLQJ�&LYLF�3URJUHVV��WKH�5HJLRQDO�%XVLQHVV�&RXQFLO��WKH�5&*$��WKH�&9&��7KH�0D\RU·V�2IÀFH�and Rally St. Louis and others, in revitalization efforts across the city. �´7KHUH�LV�PRUH�FRRUGLQDWLRQ�QRZ�WKDQ�HYHU�µ�3HDFRFN�H[SODLQV��

´,Q�WKH�SDVW�WKHUH�ZDV�FRPSHWLWLRQ�IRU�GHYHORSPHQW�DQG�SHRSOH�ZHUH�VRPHWLPHV�ZRUNLQJ�DJDLQVW�HDFK�RWKHU��3HRSOH�DQG�UHVRXUFHV�DUH�PRUH�DOLJQHG�QRZ�WKDQ�WKH\�KDYH�HYHU�EHHQ�µ�

Peacock is particularly passionate about CityArchRiver 2015 and serves on the board of the organization. “When Eero Saarinen GHVLJQHG�WKH�$UFK��WKH�LQWHQW�ZDV�WR�FUHDWH�DQ�H[SHULHQFH�ZLWK�WKH�JURXQGV��EXW�WKH�SURMHFW�SUHWW\�PXFK�VWRSSHG�ZLWK�WKH�$UFK�µ�´7KH�SODQ�ZLOO�UHGHVLJQ�WKH�5LYHUIURQW�WR�PDNH�LW�PRUH�LQWHUDFWLYH��

ZH�ZLOO�DFWXDOO\�GUDZ�WKH�ULYHU�LQWR�WKH�FLW\�DQG�GUDZ�PRUH�SHRSOH�WR�WKH�ULYHU�µ�KH�FRQWLQXHV�7KH�SURMHFW�UHXQLWHV�WKH�UHJLRQ�ZLWK�DQRWKHU�RI �WKH�FLW\·V�JUHDWHVW�

DVVHWV³WKH�0LVVLVVLSSL�5LYHU��7KH�FRPSUHKHQVLYH�SODQ�FUHDWHV�QHZ�VSDFHV�IRU�HYHQWV��UHGHVLJQV�DQG�H[SDQGV�WKH�PXVHXP��SOXV�DGGV�ZDON�ing and bicycle trails, children’s play areas and performance venues WR�FUHDWH�DQ�LQYLJRUDWHG�5LYHUIURQW�WKDW�FRQQHFWV�ZLWK�:DVKLQJWRQ�Avenue. ´7KH�$UFK&LW\5LYHU�SURMHFW�ZLOO�KHOS�VSXU�RWKHU�GHYHORSPHQW�LQ�

96 • May/June 2013

Page 7: Dave Peacock

8.9.WKH�UHJLRQ�DQG�GRZQWRZQ�DUHD³WKH�0;�GLVWULFW��7KH�1DWLRQDO�%OXHV�

Museum, revitalizing Union Station, Ballpark Village—all these proj�ects should be completed by 2016 for the U.S. Olympic Gymnastic 7ULDOV��ZKLFK�WKH�6SRUWV�&RPPLVVLRQ�LV�SURFXULQJ���1RW�RQO\�ZLOO�WKH�Gymnastics Trials generate millions of dollars in direct economic DFWLYLW\�IRU�WKH�FLW\��EXW�DOVR�LW�ZLOO�DOVR�EH�EURDGFDVW�RQ�1%&�DQG�ZLOO�VHUYH�DV�PDUNHWLQJ�YHKLFOH�WR�VKRZFDVH�RXU�FLW\�RQ�QDWLRQDO�WHOHYLVLRQ��3HRSOH�ZLOO�EH�VKRFNHG�DW�WKH�FKDQJHG�FRPSOH[LRQ�RI �RXU�GRZQWRZQ��7KLV�LV�DQ�LQFUHGLEO\�H[FLWLQJ�WLPH�IRU�6W��/RXLV�µ�

be a Positive role MoDel For kiDs

Character development is critical for young kids. The St. Louis 6SRUWV�&RPPLVVLRQ�FKDULWDEOH�DIÀOLDWH��WKH�)RXQGDWLRQ��ZDV�HVWDE�lished as a legacy of the U.S. Olympic Festival in 1994 to enrich the lives of area children. The agency’s focus on promoting and encourag�LQJ�\RXWK�VSRUWVPDQVKLS�LV�SDUWO\�ZKDW�GUHZ�3HDFRFN�WR�FKDLU�WKH�organization.

“The Sports Commission seeks to make St. Louis a model com�munity for good sportsmanship and create positive environments for kids to play sports so they remain active and lead healthier, happier OLYHV�µ�3HDFRFN�H[SODLQV��

Through several innovative programs, the organization reaches out to coaches, parents, fans and young athletes to reinforce values of UHVSHFW��FLYLOLW\��VHOÁHVVQHVV�DQG�LQWHJULW\��$V�SDUW�RI �WKH�6SRUWVPDQ�VKLS�,QLWLDWLYH��WKH�FRPPLVVLRQ�SURGXFHV�7KH�0XVLDO�$ZDUGV��´7KH�annual event celebrates all that’s right in sports by honoring the great�est moments and stories of sportsmanship from around the country. Sports offers great character building lessons for kids. “Youth athlet�LFV�VKRXOG�QRW�MXVW�EH�DERXW�ZLQQLQJ��LW�VKRXOG�EH�DERXW�OHDUQLQJ�WKH�EHQHÀWV�RI �WHDP�ZRUN��JHQHUDWLQJ�ZRUN�HWKLF�DQG�XQGHUVWDQGLQJ�WKH�VDFULÀFH�LW�WDNHV�WR�DFKLHYH�VRPHWKLQJ�JUHDW�µ�KH�VD\V�� $́OO�RI �WKDW�FLUFOHV�EDFN�WR�WKH�FRQFHSW�RI �FKDUDFWHU�IRUPDWLRQ�µ

character is caught, not taughtDave Peacock believes there is a character crisis in the United States.

Lance Armstrong. Tiger Woods. Michael Vick. Stories about lack of character dominate sports headlines. “So much of the media FRYHUDJH� LQ�VSRUWV� LV�IRFXVHG�RQ�ODFN�RI �FKDUDFWHU�µ�3HDFRFN�VD\V��´(YHQ�5D\�/HZLV��ZKR·V�GRQH�D�JUHDW� MRE� UHGHHPLQJ�KLPVHOI��EXW�certainly has a past. I’m a big history buff, and I read a lot of historical biographies, and people back then demonstrated more character than DWKOHWHV�WRGD\�µ

Looking more recently, Peacock feels that the reason St. Louis LGROL]HV�6WDQ�WKH�0DQ�KDG�D�ORW�PRUH�WR�GR�ZLWK�WKH�NLQG�RI �SHUVRQ�KH�ZDV�WKDQ�WKH�NLQG�RI �DWKOHWH�KH�ZDV����´+LV�VZLQJ�ZDV�XJO\��DQG�KH�ZDVQ·W�DV�JLIWHG�DV�RWKHU�DWKOHWHV��

EXW�KH�PDGH�WKH�PRVW�RI �ZKDW�KH�KDG�µ�3HDFRFN�RIIHUV��´+H�ZDV�DQ�DPD]LQJ�JX\�RQ�DQG�RII �WKH�ÀHOG��EXW�KH�GLGQ·W�JR�DURXQG�JLYLQJ�VSHHFKHV�RQ�KRZ�WR�EH�D�JRRG�JX\��7KH�YLUWXH�RI �KLV�OLIH�GHPRQVWUDWHG�KLV�FKDUDFWHU�µ(YHU\GD\�OLIH�GRHVQ·W�DOZD\V�SXW�SHRSOH�LQ�WKH�SRVLWLRQ�WR�H[KLELW�

great character, Peacock explains. “I think a lot of people have great FKDUDFWHU�ZLWKLQ�WKHP��EXW�LW�MXVW�KDV�QRW�EHHQ�WHVWHG��DQG�WKXV�UH�YHDOHG�µ$WKOHWLFV�WHVWV�FKDUDFWHU��WKDW·V�ZK\�LW·V�WKH�EHVW�UHDOLW\�WHOHYLVLRQ��

DFFRUGLQJ�WR�3HDFRFN��́ 1)/�SOD\RII �JDPHV�FRPLQJ�GRZQ�WR�WKH�ODVW�ÀHOG�JRDO³WKDW·V�UHDO�GUDPD�XQIROGLQJ�ULJKW�LQ�IURQW�RI �\RXU�H\HV�DQG�LW·V�QRW�VFULSWHG�µ�KH�VD\V��´7KLQN�DERXW�RXU�H[SHULHQFH�ZLWK�'DYH�)UHHVH�DQG�KLV�ZDON�RII �KRPH�UXQ�LQ�WKH������:RUOG�6HULHV��(YHU\�WLPH�,�ZDWFK�WKDW�UHSOD\�,�JHW�FKLOOV�µ�&KDUDFWHU�� 6DFULÀFH�� 6WUXJJOH�� 'HIHDW�� $GYHUVLW\�� &RPHEDFNV��

7ULXPSK��́ 6SRUWV�UHDOO\�H[KLELWV�DOO�WKRVH�WKLQJV�µ�KH�VD\V�́ $QG�\RXWK�DWKOHWLFV�LV�D�JUHDW�ZD\�WR�EHJLQ�EXLOGLQJ�FKDUDFWHU�ZLWKLQ�RXU�NLGV�µ�3HDFRFN�DGGV��´:H�DOO�QHHG�KHURHV�OLNH�6WDQ�0XVLDO�WR�VKRZ�XV�JUHDW�FKDUDFWHU�LVQ·W�WDXJKW³LW·V�FDXJKW�µ�

What Was your College major? -RXUQDOLVP�DW�WKH�8QLYHUVLW\�RI �.DQVDV��,�ZDQWHG�WR�ZULWH�IRU�Sports Illustrated.

Who is your role model: Jesus. Among us mere mortals, Abe Lincoln in a heartbeat.

Favorite Part oF st. louis? %XVFK�6WDGLXP³LW·V�P\�KRPH�DZD\�IURP�KRPH�

Charity involvement:�,�DP�YHU\�LQYROYHG�ZLWK�&DUGLQDO�*OHQQRQ�DQG�0LQLVWULHV�DW�:RUN��2WKHU�FKDULW\�ZRUN�LQFOXGHV��United Way of Greater St. Louis, Saint Louis University, St. Louis Chapter of the American Red Cross, St. Patrick Center.

What adviCe Would you give yourselF 20

years ago? Be patient.

greatest strength? Empathy

biggest Weakness? Lack of patience

PlaCe you Would most Want to travel? 7KH�+RO\�/DQG��,�UHDG�WKH�%LEOH�HYHU\�GD\��DQG�,�ZDQW�WR�VHH�LW�ÀUVW�hand.

Favorite a-b ProduCt:�%XGZHLVHU��GHÀQLWHO\

Favorite band? I’m a big U2 fan and Springsteen. As a PDUNHWLQJ�JX\��,�QHYHU�DVNHG�IRU�WLFNHWV�H[FHSW�IRU�WKRVH�WZR�concerts.

Favorite movie? Lincoln and The natural.

Who inFluenCed you groWing uP? My parents. My mom had multiple careers as a graphic designer, WHDFKHU�DQG�SDUDOHJDO�ZKLOH�UDLVLQJ�NLGV��+HU�FRXUDJH�DQG�LQWHOOHFWXDO�FXULRVLW\�LQÁXHQFHG�PH��0\�GDG�LV�YHU\�RXWJRLQJ�DQG�SHRSOH�ORYH�him because he makes people feel good about themselves— I can see those traits in myself.

QU I C K F I R E

May/June 2013 • 97