Sweet Delight Factory

Ashley HarveyAlitzah Utain

Eriselda JaupajKayla Shank

Lauren Reppucci

Mission Statement

Our mission for Sweet Delight Factory is to make our oh so many candy lovers out there interested in our new and upcoming candy as well as to bring back the swing from some of the old candy hits. Who can forget our penny candy? Penny candy gets you scrumptious tastes for only a penny in price. Sweet Delight Candy will offer candy baskets, gift baskets and piñatas to custom orders in large and small quantities. Don’t go to any party without Sweet Delight Factory candy. Sweet Delight Factory will also include a gift shop so you can purchase t-shirts and other must haves in your favorite candy colors. When you subscribe and buy candy through our website, 20% of your money will be donated to supply candy baskets from our company to our troops. Orders of $20.00 or more will be given free shipping. Our mission is to make every candy fan out there excited to enjoy our candy and come back for more.

Main Revenue Streams

• Costs and Payments (20% of all money goes towards the troops remember!)

• Monthly subscription .50 cents

• Yearly subscription fee of $4.99

• Unlimited subscription $9.99

Delivery Methods

Our website will be accessible from any internet able device.

Products will be shipped to the customer’s homes via standard shipping

Advertising

• Other Online websites • Posters and flyers at grocery stores, gas

stations, amusement parks, and movie theatres• Commercials on TV (food channel)• Billboards advertising candy tasting fairs,

candy bouquet ordering, candy filled pens, piñatas, candy jewelry, candy apparel, and consumer input on new candy ideas

Advertising

Demographic Research

20%

20%35%

25%

AGE

5yrs- 10 yrs16yrs- 20yrs21yrs- 25yrs26yrs-30yrs

Demographics

45%

55%

GENDER

MaleFemale

Demographics

10%

20%

30%

40%

Income of buyers

Less than 5,0005,000-25,00025,000-40,00040,000-65,000

Product Sample

http://www.geocities.com/alitzahu0519/SweetDelightFactory.html?1240881499265