sweaty mama prospectus franchise · 2020-06-12 · sweaty mama bootcamp is a female only, fun and...

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- IN PARTNERSHIP WITH - FRANCHISE Prospectus Sweaty MAma

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Page 1: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

- IN PARTNERSHIP WITH -

FRANCHISEProspectusSweaty MAma

Page 2: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

After having 2 children and finding time to exercise difficult to come by, Hannah McVerry had an idea... Why not combine childcare with exercise. We don’t mean a crèche, and we don’t mean leaving the children in the corner of studio to play while mum works out.

We mean a fun, effective, gritty workout that produces proven results, where the child is used within the exercises to help restabilise your core and build up muscle which has been lost during pregnancy.

Then, Sweaty Mama was born...

founder OF sweaty mama

Hannah mcverry

Sweaty MAmaThe birth of

Page 3: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

SWEATY MAMA IS THEWAY TO EXERCISE WITH YOUR CHILD.

Fun, effective

Page 4: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

At Sweaty Mama we understand that every woman is unique. We prioritise getting to know our Mamas to assist them individually as well as in a group.

We have a vision to lead the way for women everywhere to have the chance to experience the mental and physical health benefits that exercise through our sessions creates.

We create a community environment and a safe place to exercise through expert guidance.

Our sessions enables women to build rapport, support networks and valuable friendships to empower women.

We are committed to ensure our sessions are fun, effective and suitable for every woman’s fitness level offering sessions with your child or some vital “Me Time”.

Our Mission

Sweaty MAma

Page 5: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

AT SWEATY MAMAWE ARE PRE AND POSTNATAL

IT IS OUR JOB TO GUIDE YOU, TO MAKE SURE YOU HAVE FUN AND WORK HARD IN A RELAXED ENVIRONMENT WHERE YOU THRIVE!

Fitness specialist

Page 6: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

WHAT IS SWEATY MAMA?

Sweaty Mama is a unique and effective way to exercise with your child. No need to organise childcare, Sweaty Mama allows you to bond with your child whilst you undertake the workout, with the option to utilise their weight to intensify the exercise.

Over the course of sessions, you gradually build up your fitness level and strengthen your core to rehabilitate your body after having a child. A fab, fun workout to upbeat music both you and your child will love!* *Babies from 6 weeks to Preschoolers.

The Sessions - Sweaty Mama

Page 7: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

WHAT IS BOOTCAMP?Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake effective, varied game orientated sessions.

Continually varied and fun workouts to keep you on your toes, Sweaty Mama Bootcamps are an ideal way to workout in a safe & friendly environment with the girls. Motivating each other to work hard all whilst having a laugh and seeing great results!

The Sessions - Bootcamp

Page 8: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

WHAT IS MAMILATES?

Sweaty Mamilates are low impact sessions focusing on core strength, balance, flexibility and relaxation with low and high options which support and gradually build your strength and fitness. Each session also has pre and post-natal adaptations for all our Mamas and Mamas to be.

With various exercises focusing on controlled breathing, relaxation, strengthening, re-balance and toning which will aid birth, help with recovery after birth, repair diastasis recti and strengthen the pelvic floor.

The Sessions - mamilates

Page 9: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

OF A MAJOR FITNESS BRAND.

OF WORKING FOR YOURSELF.

All the benefits

All the f lexability

Page 10: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

FUNDING

Sweaty Mama can provide you support when applying for a loan to enable you to apply for the funding you need to start the business..

INSURANCE

Sweaty Mama have our own dedicated Insurance Policy for your own peace of mind.

ACCREDITED TRAINING

Sweaty Mama have our own, dedicated, accredited training portal giving you all the knowledge you will ever need to get you started.

WHY JOIN THE

FAST GROWING FRANCHISE

At Sweaty Mama you will be part of the fastest growing pre and post natal fitness franchise in the UK.

IN HOUSE TEAM

We have an in house team of industry experts to give you all the support you will ever need when starting up and running your business.

YOUR OWN DEDICATED WEBSITEWe build you your own, personalised, Sweaty Mama website to promote you and your business and to build up your local reputation.

BE YOUR OWNBOSS TODAY!

Sweaty mama army?

APPLY NOW

Page 11: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

STARTING YOURSWEATY MAMA FRANCHISE IS AN

YOU WILL BE GIVEN ALL THETOOLS YOU NEED TOP MAKE YOUR BUSINESS A SUCCESS

exciting journey.

Page 12: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

You are provided with all the tools you will need to launch your own Sweaty Mama Business. This includes:

AT STARTUP ONGOING SUPPORT

The Franchise Package

Full Start Up Training, accredited by Active IQ

A 5 year Licence to teach Sweaty Mamaclasses within your territory

Guaranteed exclusivity of your territory

Full set of high quality Sweaty Mama Branded merchandise and instructor kit

A launch pack of Banners,Large Posters and Flyers

Your own personalised Sweaty Mama website

Full support from Head Office 5 days a week

Continued marketing of thebrand nationally

Inclusion in National advertisements and on the

Sweaty Mama National Website

New tracks and choreography every 8 weeks

Unlimited Bootcamp andMamilates Sessions

Weekly Sweaty Mama graphics, posts,videos and images

Page 13: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

ACCREDITED

The history and the vision of Sweaty Mama, how it all came about and where you and the franchise are headed.

How to source and find venues which are perfect for your classes. We have a full training module dedicated solely to this to ensure your classes are a success.

How to market your business effectively, what works and what doesn’t when engaging with clients locally, and how to promote your business with the minimum costs.

How to conduct classes and how the Sweaty Mama Choreography is delivered. You will also learn how to engage with clients before and after classes to get the best out of your franchise.

At sweaty mama we want you to thrive, we want you to love what you do, and we want you to earn what you want to earn

You will embark on an 8 - 12 week training program with us which is done at your own speed, in your own home, all online. You can start when you like, and your dedicated Training Manager will plan with you how quickly you can work through the units.

There are assessments at the end, and some as you go, to make sure you are getting the best out of your training.

Here is an insight to what we will show you

The full safety elements of running Sweaty Mama classes. You will do a short but intense course on all aspects of safely exercising with a child and how to assist mums with complications.

A range of administrative requirements such as how to file your tax returns, what insurance you need (we have our own Sweaty Mama Policy!).How to grow and expand your business in the future and what support you are given from Head Office and the network of other franchisees.

How to run Bootcamp and Mamilates sessions and how to market these to new and existing clients, as well as how to use these classes to grow your business and expand your offering.

Training program

Page 14: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

HOW TO GET YOUR SWEATY MAMA BUSINESS

Fill in the online form

Apply for Funding

Launch your Sweaty Mama Business!

5 MINS

We’ll be in touch for a 5 minute get to know you chat.

5 MINS

30 MINS

We’ll arrange a longer call (half hour) to give you more info.

Complete your training

8-12WEEKS

APPLY NOW

started

Page 15: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

“Before Sweaty Mama I had a long commute and a bad life work balance. I took a small career break during which I fell in love with fitness. I have 2 small children and a busy

husband and it was tough! I love that Sweaty Mama breaks down barriers of mums getting

back into fitness. You can bond with your child and earn a living doing something you love.

When this opportunity came across me, I grabbed it with both hands!

- Sarah Schofield -- Ribble & North Yorkshire -

Page 16: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

TELEVISIONSweaty Mama has been featured on both Local and

National Television, from Scottish TV and Made in

Leeds to both the BBC and ITV. Featuring our classes

through their media outlets has given the broadcasters

the opportunity to highlight the issues of post natal

exercise and post natal depression, and show a real,

effective, method for helping with this.

We have even had journalists give the class a go and

find out just how much fun they are!

RADIOA number of local radio stations have picked up the

Sweaty Mama Story and featured the stories of our

own Franchisees and their amazing journeys through

motherhood and back into the world of work.

Going back to work after having children can be a

difficult thing to overcome and teaching the classes

have had an amazing impact on our people. Many have

then told their story though local radio.

PRESSAll across the UK Sweaty Mama has featured in local press publications through our partnerships with local businesses, our charity work and the amazing stories of our instructors and our mamas. We have journalists pop down to classes on a weekly basis to talk to our mums, find out how they have coped with starting a family and about how exercise has helped them in those instances where they have suffered from Post Natal Depression.

our media presence

Page 17: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

“I left my previous job as it wasn’t very flexible in terms of

childcare. I realised how short the years are and I wanted to spend those precious moments with my babies, watch them

grow up and have a career around it that I love.

What I love about Sweaty Mama is the flexibility, I can take my little boy and girl with me and they really enjoy it. The working hours suit me around my family and family life.

- Lynsey Love -- Leeds & North Bradford -

Page 18: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

We can provide support to enable you to apply for the funding you need. You can apply for the required amount to cover your Franchise fee and any other start up costs to enable you to embark on your Sweaty Mama journey. We can guide you through the application process and advise you on the different funding options available.

Every Sweaty Mama Franchisee is given the opportunity to apply for funding, no matter what their circumstances.

Franchise Funding

YOU CAN START YOUR BUSINESS RIGHT NOW WITHOUR start up facility

Page 19: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

“My work life balance is now much better than in my old job as I can choose when I work and for how long, making sure I still have plenty of time

for me and my family. I still get to drop and pick the children up from

school everyday.

Sweaty Mama has given me back my drive and passion for work x

- Donna Hopkins -- Blackburn -

Page 20: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

W H A T E V E R YO U RR E A S O N F O R G E T T I N G G O I N G , W E A R E H E R E T O H E L P YO U .

Every step of the way

Page 21: Sweaty MAma Prospectus FRANCHISE · 2020-06-12 · Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake

W H A T A R E YO UWAITING FOR?

w w w . s w e a t y m a m a f r a n c h i s e . c o m

Sweaty MAma

Join us today