FRANCHISEPROSPECTUS

- IN PARTNERSHIP WITH -

THE BIRTH OFSWEATY MAMA

After having 2 children and finding time to exercise difficult to come by, Hannah McVerry had an idea... Why not combine childcare with exercise. We don’t mean a creche, and we don’t mean leaving the children in the corner of studio to play while mum works out.

We mean a fun, effective, gritty workout that produces proven results, where the child is used within the exercises to help restabilise your core and build up muscle which has been lost during pregnancy.

Then, Sweaty Mama was born...

founder of sweaty mama

Hannah mcverry

SWEATY MAMA IS THEFUN, EFFECTIVE WAY TOEXERCISE WITHYOUR CHILD.

SWEATY MAMA MISSION STATEMENT

At Sweaty Mama we understand that every woman is unique. We prioritise getting to know our Mamas to assist them individually as well as in a group.

We have a vision to lead the way for women everywhere to have the chance to experience the mental and physical health benefits that exercise through our sessions creates.

We create a community environment and a safe place to exercise through expert guidance.

Our sessions enables women to build rapport, support networks and valuable friendships to empower women.

We are committed to ensure our sessions are fun, effective and suitable for every woman’s fitness level offering sessions with your child or some vital “Me Time”.

AT SWEATY MAMA WE AREPRE AND POST NATALFITNESS SPECIALISTS.

IT IS OUR JOB TO GUIDE YOU, TO MAKE SURE YOU HAVE FUN AND WORK HARD IN A RELAXED ENVIRONMENT WHERE YOU THRIVE!

THE SESSIONS:SWEATY MAMA

WHAT IS SWEATY MAMA?Sweaty Mama is a unique and effective way to exercise with your child. No need to organise childcare, Sweaty Mama allows you to bond with your child whilst you undertake the workout, with the option to utilise their weight to intensify the exercise.

Over the course of sessions, you gradually build up your fitness level and strengthen your core to rehabilitate your body after having a child. A fab, fun workout to upbeat music both you and your child will love!* *Babies from 6 weeks to Preschoolers.

WHAT IS BOOTCAMP?Sweaty Mama Bootcamp is a female only, fun and feisty workout for all women to enjoy. Suitable for all levels of fitness we undertake effective, varied game orientated sessions.

Continually varied and fun workouts to keep you on your toes, Sweaty Mama Bootcamps are an ideal way to workout in a safe & friendly environment with the girls. Motivating each other to work hard all whilst having a laugh and seeing great results!

THE SESSIONS:BOOTCAMP

WHAT IS MAMILATES?Sweaty Mamilates are low impact sessions focusing on core strength, balance, flexibility and relaxation with low and high options which support and gradually build your strength and fitness. Each session also has pre and post-natal adaptations for all our Mamas and Mamas to be.

With various exercises focusing on controlled breathing, relaxation, strengthening, re-balance and toning which will aid birth, help with recovery after birth, repair diastasis recti and strengthen the pelvic floor.

THE SESSIONS:MAMILATES

MAMILATES WITH BABY

MAMILATES ME TIME MAMILATES WITH BUMP

ALL THE BENEFITSOF A MAJOR FITNESS BRAND.

ALL THE FLEXIBILITYOF WORKING FOR YOURSELF.

FUNDINGWe have our own Government Funding program enabling you to get funding for more than you will need to start the business.

INSURANCESweaty Mama have our own dedicated Insurance Policy for your own peace of mind.

ACCREDITED TRAININGSweaty Mama have our own, dedicated, accredited training portal giving you all the knowledge you will ever need to get you started.

WHY JOIN THE SWEATY MAMA ARMY?

FAST GROWING FRANCHISEAt Sweaty Mama you will be part of the fastest growing pre and post natal fitness franchise in the UK.

IN HOUSE TEAMWe have an in house team of industry experts to give you all the support you will ever need when starting up and running your business.

YOUR OWN DEDICATED WEBSITEWe build you your own, personalised, Sweaty Mama website to promote you and your business and to build up your local reputation.

BE YOUR OWNBOSS TODAY!

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STARTING YOURSWEATY MAMA FRANCHISEIS AN EXCITING JOURNEY.

YOU WILL BE GIVENALL THE TOOLS YOU NEEDTO MAKE YOURBUSINESS A SUCCESS.

THE FRANCHISE PACKAGE

u

Full Start Up Training, accredited by

ActiveIQ

u

A 5 year Licence to teach Sweaty Mama

classes within your territory

u

Guaranteed exclusivity of your territory

u

Full set of high quality Sweaty Mama

branded merchandise and instructor kit

u

A launch pack of Banners, Large Posters and

Flyers

u

Your own personalised Sweaty Mama

website

You are provided with all the tools you will need to launch your own Sweaty Mama Business. This includes:

u

Full support from Head Office 5 days a

week

u

Continued marketing of the brand

nationally

u

Inclusion in National advertisements and

on the Sweaty Mama National Website

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New tracks and choreography every 8

weeks

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Unlimited Bootcamp and Mamilates

Sessions

u

Weekly Sweaty Mama graphics, posts,

videos and images

AT STARTUP ONGOING SUPPORT

ACCREDITEDTRAINING PROGRAM

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The history and the vision of Sweaty Mama, how it all came about and where you and the franchise are headed.

u

How to source and find venues which are perfect for your classes. We have a full training module dedicated solely to this to ensure your classes are a success.

u

How to market your business effectively, what works and what doesn’t when engaging with clients locally, and how to promote your business with the minimum costs.

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How to conduct classes and how the Sweaty Mama Choreography is delivered. You will also learn how to engage with clients before and after classes to get the best out of your franchise.

AT SWEATY MAMA WE WANT YOU TO THRIVE, WE WANT YOU TO LOVE WHAT YOU DO, AND WE WANT YOU TO EARN WHAT YOU WANT TO EARN.

You will embark on an 8 - 12 week training program with us which is done at your own speed, in your own home, all online. You can start when you like, and your dedicated Training Manager will plan with you how quickly you can work through the units. There are assessments at the end, and some as you go, to make sure you are getting the best out of your training.

Here is an insight to what we will show you -

u The full safety elements of running Sweaty Mama classes. You will do a short but intense course on all aspects of safely exercising with a child and how to assist mums with complications.

u A range of administrative requirements such as how to file your tax returns, what insurance you need (we have our own Sweaty Mama Policy!).

u How to grow and expand your business in the future and what support you are given from Head Office and the network of other franchisees.

u

How to run Bootcamp and Mamilates sessions and how to market these to new and existing clients, as well as how to use these classes to grow your business and expand your offering.

HOW TO GET YOUR SWEATY MAMA BUSINESS STARTED

Fill in the online form

Secure your funding

Launch your Sweaty Mama Business!

5 MINS

We’ll be in touch for a 5 minute get to know you chat.

5 MINS

30 MINS

7 DAYS

We’ll arrange a longer call (half hour) to give you more info.

Complete your training8-12

WEEKS

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“Before Sweaty Mama I had a long commute and a bad life work balance. I took a small career break during which I fell in love with fitness. I have 2 small children and a busy

husband and it was tough! I love that Sweaty Mama breaks down barriers of mums getting

back into fitness. You can bond with your child and earn a living doing something you love.

When this opportunity came across me, I grabbed it with both hands!

“

- Sarah Schofield -- Ribble & North Yorkshire -

OUR MEDIA PRESENCE

TELEVISIONSweaty Mama has been featured on both Local and National Television, from Scottish TV and Made in Leeds to both the BBC and ITV. Featuring our classes through their media outlets has given the broadcasters the opportunity to highlight the issues of post natal exercise and post natal depression, and show a real, effective, method for helping with this.We have even had journalists give the class a go and find out just how much fun they are!

RADIOA number of local radio stations have picked up the Sweaty Mama Story and featured the stories of our own Franchisees and their amazing journeys through motherhood and back into the world of work. Going back to work after having children can be a difficult thing to overcome and teaching the classes have had an amazing impact on our people. Many have then told their story though local radio.

PRESSAll across the UK Sweaty Mama has featured in local press publications through our partnerships with local businesses, our charity work and the amazing stories of our instructors and our mamas. We have journalists pop down to classes on a weekly basis to talk to our mums, find out how they have coped with starting a family and about how exercise has helped them in those instances where they have suffered from Post Natal Depression.

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“I left my previous job as it wasn’t very flexible in terms of

childcare. I realised how short the years are and I wanted to spend those precious moments with my babies, watch them

grow up and have a career around it that I love.

What I love about Sweaty Mama is the flexibilty, I can take my little boy and girl with me and they really enjoy it. The working hours suit me around my family and family life.

“

- Lynsey Love -- Leeds & North Bradford -

FRANCHISEFUNDING

You can obtain up to £6,000 to embark on your Sweaty Mama journey (*actual ingoings are much lower than this) using our government backed funding partner.

We guide you through the full application process for you and can have your money to you in 7 days.

What’s more, you don’t need to start repaying until month 4, giving you plenty of time to get your training completed and your business launched.

YOU CAN START YOUR BUSINESSRIGHT NOW WITH OUR GOVERNMENT START UP LOAN FACILITY.

NO MATTER WHAT YOUR CIRCUMSTANCES.

Every Sweaty Mama Franchisee can take advantage of our exclusive government funding facility.

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“My work life balance is now much better than in my old job as I can choose when I work and for how long, making sure I still have plenty of time

for me and my family. I still get to drop and pick the children up from

school everyday.

Sweaty Mama has given me back my drive and passion for work x

“

- Donna Hopkins -- Blackburn -

WHATEVER YOURREASON FOR GETTING GOING, WE ARE HERE TO HELP YOU.

EVERY STEP OF THE WAY.

WHAT ARE YOUWAITING FOR?

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