sw8 ethics
DESCRIPTION
ETHICSTRANSCRIPT
Ethics and Strategic WritingEthics and Strategic Writing
This multimedia product and its contents are protected under copyright law. The following are prohibited by law:
• Any public performance or display, including transmission of any image over a network;
• Preparation of any derivative work, including the extraction, in whole or in part, of any images;
• Any rental, lease, or lending of the program.
Copyright © Pearson 2012
Ethics…
Acting on them.
2
Ethics codes
Ethics philosophers
Aristotle and Confucius
Virtue is the avoidance of excess and deficiency in a desirable quality.
Immanuel Kant
3
Ethics philosophers
Achieve the greatest good for the greatest number.
John Rawls
Empathize with others.
Ethics challenges
Ethical strategic writing
This multimedia product and its contents are protected under copyright law. The following are prohibited by law:
• Any public performance or display, including transmission of any image over a network;
• Preparation of any derivative work, including the extraction, in whole or in part, of any images;
• Any rental, lease, or lending of the program.
Copyright © Pearson 2012
Ethics…
Acting on them.
2
Ethics codes
Ethics philosophers
Aristotle and Confucius
Virtue is the avoidance of excess and deficiency in a desirable quality.
Immanuel Kant
3
Ethics philosophers
Achieve the greatest good for the greatest number.
John Rawls
Empathize with others.
Ethics challenges
Ethical strategic writing