sw8 ethics

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Ethics and Strategic Writing This multimedia product and its contents are protected under copyright law. The following are prohibited by law: Any public performance or display, including transmission of any image over a network; Preparation of any derivative work, including the extraction, in whole or in part, of any images; Any rental, lease, or lending of the program. Copyright © Pearson 2012

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ETHICS

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Ethics and Strategic WritingEthics and Strategic Writing
This multimedia product and its contents are protected under copyright law. The following are prohibited by law:
• Any public performance or display, including transmission of any image over a network;
• Preparation of any derivative work, including the extraction, in whole or in part, of any images;
• Any rental, lease, or lending of the program.
Copyright © Pearson 2012
Ethics…
Acting on them.
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Ethics codes
Ethics philosophers
Aristotle and Confucius
Virtue is the avoidance of excess and deficiency in a desirable quality.
Immanuel Kant
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Ethics philosophers
Achieve the greatest good for the greatest number.
John Rawls
Empathize with others.
Ethics challenges
Ethical strategic writing