sustainability and social media

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OPPORTUNITY.

Post on 12-Sep-2014

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fmyi President Justin Yuen's presentation on the intersection of sustainability and social media

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Page 1: Sustainability and social media

OPPORTUNITY.

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PROCESS: INTERNAL

Talent.97% would take less $ at a CSR leaderStanford: Study of 800 MBAs from 11 leading North American and European schools

Retention.Costco turnover rate is half the industry’s WSJ: Good benefits lead to 24% turnover rate compared to 50% for the industry

Efficiency.73% named cost savings as primary driverPricewaterhouse: Survey of US companies about main driver for sustainability investments

Small business.73% investing more in energy-savingNSBA: 76% said cutting energy costs will boost profits; reporting 20-30% savings (CSME)

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PRODUCT: GROWTH

Clean tech.11% of total US venture capital marketE2: Ahead of medical device, telecom, and semiconductor; behind biotech and software

Green building.40 of the world’s largest cities (C40cities.org)Adopted energy efficiency, CO2 emissions, and green building guidelines/policies

Food.World organic market growing 20% a yearOrganic Monitor: Global sales grew from $23 billion in 2002 to $40 billion in 2006

Sportswear and fashion.Sales for organic cotton products up 85%Organic Exchange: Global retail sales at $1.1 billion in 2006, up from $583 million in 2005

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PROFIT: MARKETING

Consumers.63 million Americans buy sustainableLOHAS: $227 billion total market

Brand marketing.2/3 would switch to a more sustainable brandCone Roper: If all else is equal, 2/3 would switch

B2B.400 CEOs from Wal-Mart’s largest vendorsWal-Mart Live Better Sustainability Summit: Pressure on their vendors

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EMPOWERINGTEAMS TO MAKEA DIFFERENCE.

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INTERNAL

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Enjoy your stay.

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GROWTH

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MARKETING

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YOUR GREEN ONLINE OFFICE.

FMYI [FOR MY INNOVATION] | VISIT FMYI.COM | CALL 888.FMYI.COM | EMAIL US AT [email protected]

PEOPLEEnables telecommuting by providing your team with an easy-to-use, organized place for all information

Creates community around your content, bringing together a team across an office or around the world

Reduces stress by keeping everything organized and up to date in one place

Connects people with fmyi’s partnerships for sustainability including conferences, car sharing options, and more

SUSTAINABILITYThe key piece to a sustainability commitment is having a green online office like fmyi.

Why? It serves as a platform to grow your team’s sustainability initiative, minimizes your environmental footprint, and generates profits through eco-effciency efforts and fmyi’s workflow features.

Think about the hours each day your team spends sharing information. Having them collaborating on fmyi’s green online office is the perfect way to emphasize your commitment to sustainability.

PLANETEmpowers your team with templates and content built in for growing your sustainability initiative

Promotes digital collaboration, leaving a smaller environmental footprint

Reduces ink, toner, and paper usage

Encourages sustainable commuting through a tracker embedded into each site

fmyi purchases renewable energy credits for your computer energy usage while on the site

PROFITSaves money on printing and shipping

Saves money when people telecommute and avoid time lost when commuting

Saves money when people are up to date on the site and flying is reduced for catch up meetings

Generates profits through fmyi’s workflow features (efficient project management, institutional knowledge base, sales tracking, etc) so opportunities don’t slip through the cracks

fmyi’s corporate commitment. Sustainability has been a part of who we are from the beginning and is written into our Articles of Incorporation. Our goal is to minimize our environmental footprint, and maximize our societal impact. We realize that sustainability is a marathon, not a sprint, and is an eternal learning process. Employees are encouraged to commute sustainably. We offer discounts on carsharing through Zipcar, access to bikes, flexible telecommuting options, and encourage use of public transportation to meetings on TriMet. We're a Recycle at Work partner. We utilize paperless collaboration on fmyi, computers rated at least a silver through EPEAT, business cards from Pinball Publishing, and office products from Green Home. Sustainability is also part of the criteria we use when evaluating vendors. Every employee goes through Natural Step training and can take advantage of volunteer opportunities. We’re using our business as a platform to raise awareness about sustainability. It's how we empower teams to make a difference.

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FMYI [FOR MY INNOVATION] | VISIT FMYI.COM | CALL 888.FMYI.COM | EMAIL US AT [email protected]

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PROCESS.

Talent.

Training.

Community.

Innovation.

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PRODUCT.

Commuting.

Offsets.

Printing.

Content.

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PROFIT.

Clients.

Marketing.

Advertising.

People and planet.