sustainability and social media
Post on 12-Sep-2014
400 views
DESCRIPTION
fmyi President Justin Yuen's presentation on the intersection of sustainability and social mediaTRANSCRIPT
OPPORTUNITY.
PROCESS: INTERNAL
Talent.97% would take less $ at a CSR leaderStanford: Study of 800 MBAs from 11 leading North American and European schools
Retention.Costco turnover rate is half the industry’s WSJ: Good benefits lead to 24% turnover rate compared to 50% for the industry
Efficiency.73% named cost savings as primary driverPricewaterhouse: Survey of US companies about main driver for sustainability investments
Small business.73% investing more in energy-savingNSBA: 76% said cutting energy costs will boost profits; reporting 20-30% savings (CSME)
PRODUCT: GROWTH
Clean tech.11% of total US venture capital marketE2: Ahead of medical device, telecom, and semiconductor; behind biotech and software
Green building.40 of the world’s largest cities (C40cities.org)Adopted energy efficiency, CO2 emissions, and green building guidelines/policies
Food.World organic market growing 20% a yearOrganic Monitor: Global sales grew from $23 billion in 2002 to $40 billion in 2006
Sportswear and fashion.Sales for organic cotton products up 85%Organic Exchange: Global retail sales at $1.1 billion in 2006, up from $583 million in 2005
PROFIT: MARKETING
Consumers.63 million Americans buy sustainableLOHAS: $227 billion total market
Brand marketing.2/3 would switch to a more sustainable brandCone Roper: If all else is equal, 2/3 would switch
B2B.400 CEOs from Wal-Mart’s largest vendorsWal-Mart Live Better Sustainability Summit: Pressure on their vendors
EMPOWERINGTEAMS TO MAKEA DIFFERENCE.
INTERNAL
Enjoy your stay.
GROWTH
MARKETING
YOUR GREEN ONLINE OFFICE.
FMYI [FOR MY INNOVATION] | VISIT FMYI.COM | CALL 888.FMYI.COM | EMAIL US AT [email protected]
PEOPLEEnables telecommuting by providing your team with an easy-to-use, organized place for all information
Creates community around your content, bringing together a team across an office or around the world
Reduces stress by keeping everything organized and up to date in one place
Connects people with fmyi’s partnerships for sustainability including conferences, car sharing options, and more
SUSTAINABILITYThe key piece to a sustainability commitment is having a green online office like fmyi.
Why? It serves as a platform to grow your team’s sustainability initiative, minimizes your environmental footprint, and generates profits through eco-effciency efforts and fmyi’s workflow features.
Think about the hours each day your team spends sharing information. Having them collaborating on fmyi’s green online office is the perfect way to emphasize your commitment to sustainability.
PLANETEmpowers your team with templates and content built in for growing your sustainability initiative
Promotes digital collaboration, leaving a smaller environmental footprint
Reduces ink, toner, and paper usage
Encourages sustainable commuting through a tracker embedded into each site
fmyi purchases renewable energy credits for your computer energy usage while on the site
PROFITSaves money on printing and shipping
Saves money when people telecommute and avoid time lost when commuting
Saves money when people are up to date on the site and flying is reduced for catch up meetings
Generates profits through fmyi’s workflow features (efficient project management, institutional knowledge base, sales tracking, etc) so opportunities don’t slip through the cracks
fmyi’s corporate commitment. Sustainability has been a part of who we are from the beginning and is written into our Articles of Incorporation. Our goal is to minimize our environmental footprint, and maximize our societal impact. We realize that sustainability is a marathon, not a sprint, and is an eternal learning process. Employees are encouraged to commute sustainably. We offer discounts on carsharing through Zipcar, access to bikes, flexible telecommuting options, and encourage use of public transportation to meetings on TriMet. We're a Recycle at Work partner. We utilize paperless collaboration on fmyi, computers rated at least a silver through EPEAT, business cards from Pinball Publishing, and office products from Green Home. Sustainability is also part of the criteria we use when evaluating vendors. Every employee goes through Natural Step training and can take advantage of volunteer opportunities. We’re using our business as a platform to raise awareness about sustainability. It's how we empower teams to make a difference.
FMYI [FOR MY INNOVATION] | VISIT FMYI.COM | CALL 888.FMYI.COM | EMAIL US AT [email protected]
PROCESS.
Talent.
Training.
Community.
Innovation.
PRODUCT.
Commuting.
Offsets.
Printing.
Content.
PROFIT.
Clients.
Marketing.
Advertising.
People and planet.