clare munn speaks at ad tech about sustainability and social media
TRANSCRIPT
29.0
Be transparent
Don’t lie or mislead
Define your green story
Create a green integrated communication plan
Roll out your green story internally
Roll out your green story externally
Address the hard questionsImplement a phased approach
Test your brand
Have measurable data
Ask yourself “What’s in it for the consumer?”
For additional tips and hints you are invited to visit:
tcgagency.com
40.0
Be transparent
Don’t lie or mislead
Define your green story
Create a green integrated communication plan
Roll out your green story internally
Roll out your green story externally
Address the hard questionsImplement a phased approach
Test your brand
Have measurable data
Ask yourself “What’s in it for the consumer?”
For additional tips and hints you are invited to visit:
tcgagency.com
Be transparent
Don’t lie or mislead
Define your green story
Create a green integrated communication plan
Roll out your green story internally
Roll out your green story externally
Address the hard questionsImplement a phased approach
Test your brand
Have measurable data
Ask yourself “What’s in it for the consumer?”
For additional tips and hints you are invited to visit:
tcgagency.com