behaviour change for sustainability congress social media presentation

16
3 Pillars Network Behaviour Change for Sustainability National Congress Social Media at the Congress Not for distribution to third parties. Social Media Scribing and event integration copyright of Goody Two Shoes 2011

Upload: jess-miller

Post on 18-Nov-2014

409 views

Category:

Technology


0 download

DESCRIPTION

On November 10, 2011 I gave this presentation to the National Behaviour Change for Sustainability. Myself and a team of Social Media Scribes were experimenting with a new way of capturing thoughts, ideas and conversations at a conference style event using social media tools. Participants had a very broad understanding of social media, there were a couple of mavens but most didn't know much about it and some participants were really suspicious. The challenge was to design a way of teaching them social media in an immersive way, capturing ideas and avoiding the tendency to never look at congress notes ever again. This is the introductory presentation.

TRANSCRIPT

Page 1: Behaviour Change for Sustainability Congress Social Media Presentation

3 Pillars Network Behaviour Change for Sustainability National Congress

Social Media at the Congress

Not for distribution to third parties. Social Media Scribing and event integration copyright of Goody Two Shoes 2011

Page 2: Behaviour Change for Sustainability Congress Social Media Presentation

Brief

Hello! My name is Jess

Page 3: Behaviour Change for Sustainability Congress Social Media Presentation
Page 4: Behaviour Change for Sustainability Congress Social Media Presentation

IRL In Real Life

Page 5: Behaviour Change for Sustainability Congress Social Media Presentation

NOT the community itself.

A bunch of great tools that can help enhance communities.

Page 6: Behaviour Change for Sustainability Congress Social Media Presentation

So why do we want or

need Social Media? for sustainability behaviour

change (or anything else for that matter)?

Page 7: Behaviour Change for Sustainability Congress Social Media Presentation

Social Media at the National Behaviour Change Congress A greater depth of engagement with topics

Increase the reach of conversations beyond the event

Provide the opportunity for you to

learn & experiment with social media tools.

Page 8: Behaviour Change for Sustainability Congress Social Media Presentation

So how are we using Social Media for the National Behaviour Change Congress?

Page 9: Behaviour Change for Sustainability Congress Social Media Presentation

Things you need to know:

1. We all have varying degrees of knowledge and

experience using social media - that’s OK!

2. This is an experiment. We are all learning

so please provide us with any feedback using the

#socialmedia tag on how we can do things

better, or what you are enjoying

3. We respect privacy. Information made public

via social media by the Three Pillars Network will

not be attributed to an individual or organisation

without their consent.

Page 10: Behaviour Change for Sustainability Congress Social Media Presentation

Twitter is our weapon of choice.

Page 11: Behaviour Change for Sustainability Congress Social Media Presentation

This is what it will look like on the projector

Page 12: Behaviour Change for Sustainability Congress Social Media Presentation

Twitter hashtags The National Behaviour Change for Sustainability Congress

#Sustainchange AND

Collaboration (Anthony)

#collab

Complexity (Andrew)

#complex

Communication (Anh)

#comms

Follow Three Pillars Network on Twitter: @3pillarsnetwork

Evaluation (Sarah)

#evaluate

Social Media (Lucy & Jo)

#social

Facilitation (Alice)

#facil

Page 13: Behaviour Change for Sustainability Congress Social Media Presentation

What happens to the Tweets?1. Tweets will be edited by Social Media Scribes

into Storify ‘chapters’ that participants can

access after the events, there will be six ‘chapters’

based on topic areas

2. Chapters will be available shortly after the

conference and circulated via the 3 Pillars

network

Page 14: Behaviour Change for Sustainability Congress Social Media Presentation

Privacy

Page 15: Behaviour Change for Sustainability Congress Social Media Presentation

•Tweets made by Scribes will not be attributed to any individual or

organisation

•Participants using the @3pillarsnetwork to tweet will not attribute tweets to

any organisation or individual

•Participants using their own personal accounts will be asked not to quote

other participants’ name or organisations (though we cannot guarantee they will

not)

•In group sessions, facilitators will seek consensus on an appropriate group

tweet that best represents the thoughts of the groups’ thinking

•That said, if you would like to take credit for your great ideas then by all

means get your tweet on and ask a Scribe for help if you need it.

Twitter etiquette at Congress

Page 16: Behaviour Change for Sustainability Congress Social Media Presentation

Any questions?

Not for distribution to third parties. Social Media Scribing and event integration Copyright of Goody Two Shoes 2011

1. Come and talk to me. I promise , I am very nice.

2. Tweet at me @Jem1ller

3. Email me: [email protected]

or you can just stalk me on the Internet :)