surveymonkey audience global partner network international panel book

International Panel BookGlobal Partner Network

Census Representativity Data, 2013

Additional countries are available for targeting.Please reference the Appendix page for a list of partners we currently use and the full list of current countries.Targetable attributes vary by country. Project feasibility will need to be checked before project launch.

Table of Contents

Europe

France ---------------------3

Germany -------------------4

Italy -------------------------5

Netherlands ---------------6

Russia ----------------------7

Spain -----------------------8

Sweden --------------------9

Switzerland ----------------10

UK --------------------------11

North America

Canada --------------------12

Mexico ---------------------13

South America

Brazil -----------------------14

Asia Pacific

Australia -------------------15

China -----------------------16

India ------------------------17

Japan ----------------------18

Philippines -----------------19

Appendix -------------------20

3Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |

Europe

FranceCountry Facts:

3 France is the 20th largest population in the world

3 Population (total): 65,102,719

3 Capital: Paris

3 Population (capital): 10,410,000

3 Currency: Euro (EUR)

3 The French Annual Median Income after taxes is 26,482

USD or 20,709 EUR

Panel Reach: 309,000

Regional Rep

3 Number 3 Region 3 Percentage

1 Île De France 18%

2 Bassin Parisien 17%

3 Nord - Pas-De-Calais 6%

4 Est 9%

5 Ouest 13%

6 Sud-Ouest 10%

7 Centre-Est 12%

8 Méditerranée 12%

9 Départments D’outre-Mer 3%

Age and Gender Nat Rep

3 Gender & Age 3 Percentage

Males 49%

Females 51%

Age 14-22 15%

Age 23-35 21%

Age 36-55 35%

Age 56-80 29%

1

2

3

5

6

4

7

9

8

audience.surveymonkey.com


Europe

GermanyCountry Facts:

3 Of the European Union, it has the largest economy and is

the most populous member state


3 Capital: Berlin



3 The German Annual Median Income after taxes is 21,000

USD or 15,519 EUR


Regional Rep


1 Baden-Württemberg 13%

2 Bayern 15%

3 Berlin 4%

4 Brandenburg 3%

5 Mecklenburg-Vorpommern 2%

6 Niedersachsen-Bremen 11%

7 Nordrhein-Westfalen 22%

8 Rheinland-Pfalz-Saarland 6%

9 Sachsen- Sachsen-Anhalt 8%

10 Schleswig-Holstein-Hambu 6%

11 Hessen-Thüringen 10%



Males 49%

Females 51%

Age 14-22 12%

Age 23-35 18%

Age 36-55 38%

Age 56-80 32%

12

3

4

5

6

7

8

9

10

11



Europe

ItalyCountry Facts:

3 Rome is the largest city in Italy as well as the country’s capital


3 Capital: Rome



3 The Italian Annual Median Income after taxes is 18,000 USD


Regional Rep


1 Northwestern Italy 26%

2 Northeastern Italy 19%

3 Central Italy 19%

4 Southern Italy 24%

5 Islands 12%



Males 49%

Females 51%

Age 14-22 11%

Age 23-35 21%

Age 36-55 36%

Age 56-80 32%

1

2

3

4

5



Europe

NetherlandsCountry Facts:

3 A quarter of the country’s population lives within 80 km

of the capital


3 Capital: Amsterdam



3 The Netherlands Annual Median Income after taxes is

24,000 USD or 18,560 EUR


Regional Rep


1 Northern Netherlands 11%

2 Eastern Netherlands 21%

3 Western Netherlands 44%

4 Southern Netherlands 24%



Males 50%

Females 50%

Age 14-22 14%

Age 23-35 20%

Age 36-55 37%

Age 56-80 29%

1

23

4



Europe

RussiaCountry Facts:

3 The largest city in Russia is its capital, Moscow; the

second largest city is St. Petersburg with less than half of

Moscow’s population of 4.9 million


3 Capital: Moscow


3 Currency: Russian Ruble (RUB)

3 The Russian Annual Median Income after taxes is 9,945

USD or 7,350 EUR

Panel Reach: 1,959,000

Regional Rep


1 Volga Region 21%

2 Ural Region 8%

3 Moscow 8%

4 Central Region 19%

5 North Western Region 10%

6 South Region 15%

7 Siberia Region 14%

8 Far Eastern Region 5%



Males 46%

Females 54%

Age 14-22 15%

Age 23-35 25%

Age 36-55 35%

Age 56-80 25%

12

3

4

56

7

8



Europe

SpainCountry Facts:

3 Madrid is the largest city in Spain with almost 6.5 million

people in the metropolitan area. The second largest city

after Madrid is Barcelona with over 1.6 million inhabitants


3 Capital: Madrid



3 Spain’s Annual Median Income after taxes is 18,000 USD

or 13,302 EUR


Regional Rep


1 Noreste 10%

2 Centro-este 12%

3 Sur 23%

4 Centro 13%

5 Noroeste 11%

6 Nortecentro 10%

7 A.M Barcelona 8%

8 A.M Madrid 13%



Males 50%

Females 50%

Age 14-22 11%

Age 23-35 26%

Age 36-55 36%

Age 56-80 27%

1

2

3

4

5 6

7

8



Europe

SwedenCountry Facts:

3 Sweden is the largest country in the Nordics, but the entire

population is still only the same as the city of Paris, France


3 Capital: Stockholm


3 Currency: Swedish Krona (SEK)

3 The Swedish Annual Median Income after taxes is 23,000

USD or 16,997 EUR


Regional Rep


1 Stockholm 21%

2 Östra Mellansverige 17%

3 Småland med öarna 9%

4 Sydsverige 15%

5 Västsverige 19%

6 Norra Mellansverige 9%

7 Mellersta Norrland 4%

8 Övre Norrland 6%



Males 50%

Females 50%

Age 14-22 15%

Age 23-35 21%

Age 36-55 33%

Age 56-80 31%12

3

4

5

6

7

8



Europe

SwitzerlandCountry Facts:

3 Switzerland was the wealthiest country in Europe for a

large portion of the 20th century


3 Capital: Bern

3 Population (capital): 346,000

3 Currency: Swiss Franc (CHF)

3 The Swiss Annual Median Income after taxes is 25,000 USD

Panel Reach: 53,000

Regional Rep


1 Lake Geneva Region 19%

2 Espace Mittelland 23%

3 Northwestern Switzerland 14%

4 Zurich 17%

5 Eastern Switzerland 14%

6 Central Switzerland 9%

7 Ticino 4%



Males 50%

Females 50%

Age 14-22 13%

Age 23-35 21%

Age 36-55 38%

Age 56-80 28%

1

2

3 4

56

7



Europe

UKCountry Facts:

3 The United Kingdom is a unitary state consisting

of England, Northern Ireland, Scotland and Wales;

associated with the UK are 14 overseas territories


3 Capital: London


3 Currency: British Pound (GBP)

3 The United Kingdom’s Annual Median Income after taxes

is 25,000 USD or 18,475 EUR


Regional Rep


1 North East Yorkshire &

The Humber

12%

2 North West 11%

3 Midlands 17%

4 East of England 9%

5 London 13%

6 South East 14%

7 South West 8%

8 Wales 5%

9 Scotland 8%

10 Northern Ireland 3%



Males 49%

Females 51%

Age 14-22 15%

Age 23-35 21%

Age 36-55 35%

Age 56-80 29%

12

34

567

8

9

10



North America

CanadaCountry Facts:

3 Canada is the second largest landmass after Russia with

an area of 9,976,140 sq. km


3 Capital: Ottawa


3 Currency: Canadian Dollar (CAD)

3 The Canadian Annual Median Income after taxes is

25,000 USD or 18,475 EUR

Panel Reach: 28,000

Regional Rep


1 Ontario 39%

2 Quebec 23%

3 Newfoundland & the islands 7%

4 Center 6%

5 West 24%

6 North 1%



Males 49%

Females 51%

Age 14-22 15%

Age 23-35 21%

Age 36-55 38%

Age 56-80 26%

12

3

4

5

6



North America

MexicoCountry Facts:

3 Mexico’s official name is the United Mexican States


3 Capital: Mexico City


3 Currency: Peso

3 The average income in a typical urbanized area of Mexico

is 26,654 USD, while the average income in rural areas

just miles away is only 8,403 USD


Regional Rep


1 Centro 34%

2 Norte 6%

3 Bajío 10%

4 Sur 17%

5 Occidente 12%

6 Noreste 9%

7 Sureste 4%

8 Noroeste 8%



Males 49%

Females 51%

Age 14-22 14%

Age 23-35 21%

Age 36-55 35%

Age 56-80 30%1

2

3

4

5

6

7

8



South America

BrazilCountry Facts:

3 The largest municipal population in Brazil is not that of

the capital, but of Sao Paulo with over 19.96 million


3 Capital: Brasilia


3 Currency: Real (BRL)


Regional Rep


1 North 8%

2 North-East 30%

3 Central West 7%

4 South-East 47%

5 South 8%



Males 49%

Females 51%

Age 14-22 26%

Age 23-35 29%

Age 36-55 31%

Age 56-80 14%

1

2

3

4

5



Asia Pacific

AustraliaCountry Facts:

3 Australia is the 6th largest country and the world’s

smallest continent


3 Capital: Canberra


3 Currency: Australian dollar (AUD)

3 Language: 79% of the population speaks English (UK spelling)

3 The Australian Annual Median Income after taxes is 40,314

USD or 31,525 EUR

Panel Reach: 40,000

Regional Rep


1 Northern Territory 1%

2 Victoria 25%

3 New South Wales 33%

4 South Australia 7%

5 Queensland 20%

6 Western Australia 10%

7 Tasmania 2%

8 Australian Capital Territory 2%



Males 49%

Females 51%

Age 14-22 16%

Age 23-35 23%

Age 36-55 36%

Age 56-80 25%

1

2

34

5

6

8

7



Asia Pacific

ChinaCountry Facts:

3 China is the world’s most populous country

3 Population (total): 1,340,000,000

3 Capital: Beijing


3 Currency: Renminbi (yuan)

3 The Chinese annual middle-class income after taxes is

17,000 USD


Regional Rep


1 Northeast 8%

2 North 12%

3 East 25%

4 Mid 20%

5 South 14%

6 Southwest 15%

7 Northwest 6%



Males 51%

Females 49%

Age 14-22 28%

Age 23-35 33%

Age 36-55 23%

Age 56-80 16%

1

2

34

5

6

7



Asia Pacific

IndiaCountry Facts:

3 Although only 8.5% of the population accesses the

Internet, with a population of over 1.1 billion people, that

is quite a presence

3 Population (total): 1,189,172,906

3 Capital: New Delhi


3 Currency: Indian Rupee (INR)

3 The Indian Annual Median Income after taxes is 735 USD

or 543 EUR


Regional Rep


1 North India 14%

2 West India 23%

3 Central India 9%

4 South India 25%

5 East India 25%

6 North-East India 4%



Males 52%

Females 48%

Age 14-22 18%

Age 23-35 23%

Age 36-55 36%

Age 56-80 23%

1

2 3

4

5

6



Asia Pacific

JapanCountry Facts:

3 Japan is a gentle giant with the world’s 10th largest

population, 3rd largest economy and 4th largest importer

and exporter globally


3 Capital: Tokyo


3 Currency: Japanese Yen (JPY)

3 The Japanese Annual Median Income after taxes is

19,000 USD or 14,000 EUR


Regional Rep


1 Hokkaido 4%

2 Tohoku 8%

3 Kanto 33%

4 Hokuriku 4%

5 Chubu 14%

6 Kinki 16%

7 Chugoku 6%

8 Shikoku 3%

9 Kyushu & Okinawa 12%



Males 49%

Females 51%

Age 14-22 11%

Age 23-35 22%

Age 36-55 32%

Age 56-80 35%

1

2

3

4

567

89

9



Asia Pacific

PhilippinesCountry Facts:

3 The country is approximately the 12th most populous

nation in the world and over 11 million Filipinos live

around the globe


3 Capital: Manila


3 Currency: Filipino Peso (PHP)

Panel Reach: 38,000

Regional Rep


Single Region Country



Males 50%

Females 50%

Age 14-22 30%

Age 23-35 24%

Age 36-55 32%

Age 56-80 14%



AppendixSurveyMonkey’s sample is primarily sourced from our proprietary

panel, SurveyMonkey Contribute. We recruit people to

SurveyMonkey Contribute through a variety of means; the primary

method of recruitment being SurveyMonkey survey respondents.

Over 30 Million unique respondents answer SurveyMonkey surveys

sent out by our subscribers each month.

We also partner with a variety of third party sample partners,

which we use when sourcing international respondents or specific

targeting needs that our internal member groups cannot support.

The partners we have relationships with and utilize include:

3 Cint 3 Research Now 3 Toluna

North America

Canada

Costa Rica

Puerto Rico

Mexico

Guatemala

USA

South America

Argentina

Brazil

Chile

Colombia

Peru

Uruguay

Venezuela

Asia Pacific

Australia

China

India

Indonesia

Japan

Kazakhstan

Malaysia

New Zealand

Pakistan

Philippines

Singapore

South Korea

Europe

Austria

Belgium

Croatia

Czech Republic

Denmark

Estonia

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

The Netherlands

Norway

Poland

Portugal

Romania

Russia

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Turkey

UK

Ukraine

Africa

South Africa

List of Current Countries


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