SurveyMonkey Overview 

MISSION Help people make better decisions

Here’s How it Works

customers create surveys distribute to others recipients respond customers analyze and are informed

People Need Feedback

Our Customers Use Our Platform In Many Ways

Personal 1%

Non-Profit 27%

Education 21% Govt.

9%

For-profit 42%

KIPP:Houston

99% Of the Fortune 500

We Have Customers of all Types 15+ million registered users

customers create surveys

send to others

recipients respond and learn about us

they sign up

Customers are Our Sales and Marketing Teams

80% Customers on annual plans

$24 Monthly option

available

Customers Upgrade to Premium Plans to Add Features Freemium Business Model

75M Unique visitors every month

16K New sign-ups daily

“SurveyMonkey turns online surveys into a hot business.”

“ Start-up companies using ‘freemium’ business models, including SurveyMonkey, are thriving as the cost of computer power and storage fails.”

One of the hottest startups to watch. 2.2M

Survey responses are generated daily

SurveyMonkey is the World’s Leading Survey Company And the most well known

And We Also Have a Consumer

Insights Solution

Audience is the World’s Largest Active Online Panel Over 3 million qualified US members have signed up to take surveys

25K people a week sign up as new members

Dozens "of targeting attributes

Recruitment is One-of-a-Kind

Recruited from the 30M+ US monthly respondents who take SurveyMonkey surveys

High quality from charity "incentive

Q: When you hear the words ‘athletic clothing,’ !what brands come to mind?!

Audience Delivers High-Quality Data

addias addidas

addis adidas armor

armour asics

balance champion columbia converse danskin face fila

lululemon nike niki none north northface puma rebok reebok

rei russell sports underarmor underarmour starter

adidas armour asdf blah brand buck champion clothing

dont face jordan na nicke nike north nothing russel

spalding sports stop suits

teacher wear wilson

hi

SurveyMonkey Audience Another online panel

Answering Your Questions in 48 Hours or Less A complete, end-to-end automated solution

Your data lives right in your SurveyMonkey account

Cost Effective

Big Brands Tap into Audience—in Many Ways

Brand Awareness

Investment Research

Price Testing

Competitive Research

Customer Research

Content Creation

New Business Pitches

Ad Effectiveness

Product or Service

Feedback

How they use Audience Who uses Audience

Investors Using Consumer Data to Make Decisions Audience providing timely answers to questions

How are consumers using online coupons?

Is the company’s auto portfolio

resonating with consumers?

Why is this hotel chain your

preferred place to stay for business

travel?

Who is the typical consumer for a product where the data inputted purposefully disappears in a certain amount of time? What other services do they use and pay for?

What are the changes in a

restaurant’s brand awareness and their patron’s spending habits over time?

Investors Using Consumer Data to Make Decisions Audience providing timely answers to questions

Is iTunes Radio a threat to Pandora?

What does a customer find most valuable in their Netflix subscription?

Do women plan to buy UGG boots?

Equity Research Analysts Making Great Calls

April 16, 2013 Randal J. Konik

“DECK is our #1 pick; PT - $100.”

November 1, 2013 John Blackledge

“Our price target goes to $32 from $29 prior.” September 5, 2013

Mark Mahaney

“Raising price target to $330 from $280.”

Equity Research Analysts Making Great Calls

P!NOV 1: $25.99 PT: $32

Current Price: $31.56

NFLX!SEP 5: $295.99 PT: $330

Current Price: $349.76

DECK!APR 16: $58.66 PT: $100

Current Price: $78.70

* Current pricing data as of November 2013

SurveyMonkey Audience Helps !Investors Make Better Decisions!

Twitter: @SurveyMonkey Facebook: www.facebook.com/SurveyMonkey

Thank you.