surveymonkey audience overview
TRANSCRIPT
An Overview
Table of Contents
2Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
What is SurveyMonkey Audience? ����������� 3
How can you use Audience? ����������������� 4
Who uses SurveyMonkey? �������������������� 5
Who can I reach? ������������������������������ 6
What targeting options are available? ������ 7
Can I reach a specific audience? ������������� 8
Can I reach international respondents? ����� 9
How quickly will I see results? ���������������10
Can I trust these opinions? ������������������ 11
Why should I pick Audience? ���������������12
Can I get more help getting started? ������13
How can I get started? ���������������������� 14
Targeting attributes ��������������������������15
What is SurveyMonkey Audience?SurveyMonkey Audience is a product that provides you access to millions of people ready to take your surveys and provide you with the insights you need.
3Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
How can you use Audience?From big brands to small companies, all kinds of organizations use Audience.
Brand awareness 3 Understand whether potential
customers know your or your competitors’ brand
3 Assess the value that a customer attributes to a brand
design FeedBack 3 Choose logos, taglines, and
product designs that resonate with your target market
3 Determine which designs drive the highest intent to purchase
investment research 3 Do spot research on new topics
that emerge on companies you cover
3 Monitor the trends that matter to your investment theses with proprietary data
Price testing 3 Find out if you are charging
too much or too little for your product or service
3 Figure out which pricing model is optimal
ad eFFectiveness 3 Solicit immediate reactions to
your print or online ads
3 Find out which ads inspire potential customers to buy your product or service
Product or service FeedBack 3 Gather reactions to a new
product or service
3 Determine which features are most important to your potential customers
comPetitive research 3 Determine how consumers
perceive your competitors
3 Learn what your competitors’ customers value
new Business Pitches 3 Obtain data that your prospec-
tive clients have never seen
3 Research your prospective clients’ industries
content creation 3 Gather reactions to current
events and popular topics
3 Create unique content on any topic for articles, blogs, landing pages, and more
customer research 3 Learn how your potential
customers make their purchasing decisions
3 Assess who your ideal customers are
4Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
5Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
Who uses SurveyMonkey?
With over 12 million customers, SurveyMonkey is the world’s most popular online survey tool.SurveyMonkey is trusted by millions of companies, organizations, and individuals alike to gather the insights they need to make more informed decisions.
fortune 50099% of the
For-profit42%
Government9%
Non-profit27%
Personal1%
Education 27%
6Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
Who can I reach?No matter who you’re looking to hear from, we can help you reach millions of respondents both in the United States and internationally.
Choose your respondents online, or contact our Audience specialists to help you.
Our most popular targeting options: 3 Average U.S. consumers
3 Primary grocery shoppers
3 Moms with young children
3 Urban dwellers
3 Early technology adopters
3 High-end shoppers
3 Fitness enthusiasts
3 Business decision makers
7Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
What targeting options are available?Whether you want to reach smartphone owners, video game players, moms, or the general U.S. population, we can help you reach the right group.
Specific targeting examples: 3 Mothers with children under the age of 3, Target shoppers
3 Frequent business travelers, Household income > $100k
3 Human Resources professionals, title of Director, VP or above
3 Business decision makers
To inquire about specific or custom targeting criteria, please contact us and we can help find your Audience.
Call us at: 800-310-6838 or email us at [email protected]
8Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
Can I reach a specific audience?If you’re looking to reach a more custom group, we can help. Simply tell us who you’re looking to reach, and our team can help set up your project.
Our network includes: 3 Competitive pricing arrangements,
so that we can pass on the best
pricing to our customers
3 Partners who are reliable
3 Partners who have diverse
recruitment sources
Can I reach international respondents?We maintain a Global Partner Network of data providers with access to survey respondents from all over the world.
9Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
10Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
How quickly will I see results?You will start to see results and demographic data as soon as your project launches, and your full set of data in less than five days.
11Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
Can I trust these opinions?
We provide high quality responses by taking a disciplined approach to recruitment, incentives, and engagement. RECRUiTMEnTWe recruit from the diverse
population of 30+ million people
who take SurveyMonkey surveys
every month. After signing
up, our members complete a
detailed profile survey to tell us
more about themselves.
inCEnTiVESWe reward our members with
charitable donations — for every
survey they take, we donate 50
cents to a charity of their choice
Since our members do not
receive a monetary reward,
they have no incentive to
speed through surveys, and
thus provide thoughtful,
honest opinions.
EnGAGEMEnTWe limit the number of surveys
members can take per week to
ensure that no one member is
over-participating.
12Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
Why should I pick Audience?
SurveyMonkey Audience is an incredibly powerful, one-stop solution for high quality data.
SurveyMonkey + Audience is a better, faster, more cost-effective solution to help you make decisions.
our value proposition:
3 Better: shorter project cycles, integrated tools, reliable data
3 Faster: our end-to-end, automated solution means your projects take days, not weeks or months
3 Cost-effective: our technology tools allow us to pass on the savings to customers with the most competitive prices in the market
13Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
Can I get more help getting started?
We offer a variety of affordable services to fit your needs.
JUMPSTART SURVEy CREATiOn ($999):
We can help you identify your goals and create a great survey with sound, survey design principles. We’ll create your survey from scratch and set you up for success for future surveys.
SURVEy PROGRAMMinG:
No time to input your survey into SurveyMonkey? We can help program your survey into SurveyMonkey from Word, PDF, or other formats.
CUSTOM REqUiREMEnTS:
Have custom requirements that SurveyMonkey doesn’t support? We can help with that, too.
On SurveyMonkey: $15 per question, $500 project minimum.
Custom requirements: Contact us for a quote.
14Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
How can I get started with SurveyMonkey and Audience?
Whether you want to do it all yourself online or work with our team, get started with a few simple steps:BUy An AUDiEnCE OnLinE
1. Design your Survey: Sign up for a SurveyMonkey account in minutes, and start designing your survey today
2. Pick your Audience: Click to send your survey, and select “Buy a Targeted Audience”. Pick the respondents you desire
3. Analyze your Results: See results and demographic data as soon as your project launches
LET OUR TEAM HELP yOU
3 Call us at: 800-310-6838 3 email us at: [email protected]
Core Demographics ���������������������������A
Employment ����������������������������������� B
Household & Lifestyle ������������������������� C
Finance ����������������������������������������� D
Media & Communications �������������������� E
Internet Activities ������������������������������ F
Health ������������������������������������������� G
Retail �������������������������������������������� H
Targeting AttributesThis reference book is just a starting point for understanding the unique capabilities of SurveyMonkey Audience. Our members are profiled across hundreds of attributes, giving you access to highly specific groups.
1515Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
Core DemographicsGender
• Gender-balanced • Specific male / female ratio • Males or females only
Age
• Custom age range
income
• Household income • Personal income
Location
• U.S. Census Region • State • City • Zip
Education
• Less than high school • High school • Some college • Bachelor degree • Graduate degree
Race
• White • Black / African American • American Indian or
Alaskan Native • Asian or Pacific Islander • Latino
Religious affiliation
• Protestant • Catholic • Jewish • Buddhist • Muslim • Hindu • Atheist
Languages spoken
• English • Spanish • Portuguese • French • German
AQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
EmploymentBusiness size by employees • 1-100 • 101-1000 • 1001-5000 • 5000+
Key Business Metrics • Annual sales • Marketing spend
Decision makers • IT manager • HR VP
Job title • Owner, Executive, C-Level • Upper Management • Middle Management • Intermediate • Entry Level
Small-to-medium business owners • Type of business • Number of customers
industry of employment
• Advertising & Marketing
• Agriculture
• Airlines & Aerospace (including
Defense)
• Automotive
• Business Support & Logistics
• Construction, Machinery
and Homes
• Education
• Entertainment & Leisure
• Finance & Financial Services
• Food & Beverages
• Government
• Healthcare & Pharmaceuticals
• Insurance
• Manufacturing
• Nonprofit
• Retail & Consumer Durables
• Real Estate
• Telecommunications,
Technology, Internet,
Electronics
• Utilities, Energy, Extraction
Job function
• Accounting & Auditing
• Administrative
• Advertising & Marketing
• Analyst
• Art, Creative, Design
• Business Development
• Consulting
• Customer Service
• Distribution
• Doctor
• Educator (e.g. teacher,
lecturer, professor)
• Engineering
• Finance
• General Business
• Health Care Provider (other
than doctor or nurse)
• Human Resources
• Information Technology
• Legal
• Management
• Manufacturing
• Nurse
Job function (Cont)
• Production
• Product Management
• Project Management
• Public Relations
• Purchasing
• Quality Assurance
• Research
• Sales
• Science
• Strategy& Planning
• Supply Chain
• Training
• Writing
BQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
Household & LifestyleParental status
• Expectant mothers • Number of children • Age of children
Living arrangement:
• Homeowners • Renters
Cars owned
• Number of cars • Types of cars
Travel activity
• Frequent business travelers • Frequent leisure travelers
Groceries
• Primary grocery shoppers
Grocery purchases
• Sodas • Energy drinks • Frozen foods • Cereals • Organic products
Pets
• Dog • Cat
CQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
FinanceLevel of household investable assets
• Less than $100,000 • $100,000 to $250,000 • $250,000 to $499,999 • $500,000 to $649,999 • $750,000 to 1,000,000 • More than $1,000,000
Type of investments owned
• Mutual funds • Options • Futures • Currency (FOREX) • Precious Metals • Real Estate
Payment service providers
• PayPal • Google Wallet • Square • Dwolla • Amazon Payments
insurance provider
• Health insurance • Life insurance • Car insurance • Homeowners insurance
Primary credit card company
• American Express • Visa • Mastercard
Banking services
• Bank of America • JPMorgan Chase • Citibank
DQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
Media & CommunicationsMedia usage (music)
• Pandora • Spotify
Media usage (video)
• Netflix • Hulu • Amazon Instant Video
Mobile phone carrier
• Verizon Wireless • AT&T • Sprint • T-Mobile
Home internet Service Provider
• Comcast • Time Warner Cable • Optimum • Charter • Verizon • CenturyLink • AT&T • SuddenLink • EarthLink • Windstream
• Cox Communications • Frontier Communications • Cable One • NetZero • Basic ISP • ISP.com • PeoplePC • MSN • Juno • AOL
EQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
Internet Activities • Visited a chat room
• Used e-mail
• Used instant messenger (IM)
• Participated in online dating
• Made a purchase for personal use
• Made a purchase for business use
• Made personal or business travel
plans (lodging, air travel, car
rental, etc.)
• Played games online
• Downloaded a video game
• Used an online gambling site
• Obtained financial information
• Tracked Investments, Traded
stocks, bonds, or mutual funds
• Paid bills online
• Obtained the latest news or
current events
• Obtained sports news
or information
• Obtained information for a new
or used car purchase
• Obtained information about real
estate (for purchase or rental)
• Obtained medical information
• Obtained childcare or
parenting information
• Looked for employment
(used classified listings)
• Looked for recipes
• Visited a TV network or TV
show’s website
• Looked at TV listings online
• Looked up movie listings
or show times
• Downloaded a movie
• Listened to radio on the Internet
• Visited a radio station,
radio program or radio
personality’s website
• Downloaded music
• Downloaded podcasts or
podcasting
• Downloaded a TV program
• Watched a TV program online
• Visited online blogs
• Wrote an online blog
• Posted a comment or review
on a blog, online forum,
message or bulletin board
• Made a phone call
• Watched online video
• Uploaded or added video
to a website
• Shared photos through an
Internet website
• Sent an electronic greeting card
• Social Networking
(e.g., Facebook, LinkedIn,
Myspace, etc.)
FQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
HealthAilments
• Osteoarthritis • Rheumatoid arthritis • Type 1 or 2 Diabetes • Breast cancer • Leukemia • Colorectal cancer • Psoriasis • Allergies • Hypertension • Depression • Anxiety disorders • Insomnia
Exercise habits
• Frequency of exercise • Gym goers • Exercise class • Yoga • Pilates
GQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
RetailOnline shoppers
• Amazon • Zappos • Daily deal buyers
Department stores shoppers
• Macy’s • Nordstrom
Discount stores shoppers
• Dollar Tree • Dollar General
Warehouse stores
• Costco • Sam’s Club
Supermarkets
• Safeway • Giant • Whole Foods Market
Speciality stores
• Petsmart • Lululemon
Luxury goods
• Coach • Tory Burch
HQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |