surf solutions intro to new partner jan2011

Proprietary Information

EnablingEnabling--Technology for Technology for

Multimedia Applications and ServicesMultimedia Applications and Services

Rudy Shainer | Director Sales

21 October 2010

MarketMarket--proven since 1996proven since 1996


The Mobile Video ChallengeThe Mobile Video Challenge

• Mobile video traffic is expected to double every eight months, reaching 1.3 exabytes per month by 2013.

• Videos originate from every imaginable source, flow through different and increasingly sophisticated networks, and are presented on a variety of end-user devices.

• Providing appealing applications, while navigating this complex and dynamic matrix, at these exploding capacities, is a great challenge for mobile operators and system vendors alike.


The Market The Market –– Video Services GrowthVideo Services Growth

* Yankee Group Study - Mobile Video Service Revenue, 2005-2011

2005 06 07 08 09 10 11


Offering with SURF

Surf Proprietary Information


SURF Communication Solutions


5



6

Powered by

Live-VU


The Multimedia Challenge


Live TV

Internet clips

V&V Telephony

HD music

User-generated

UltimateQoE

Real-time Enrichment

CreativeMonetization

Appealing Revenue-Generating Applications

CompetitiveCost

Proprietary InformationSurf Proprietary Information 8Surf Proprietary Information

8

Target applications in the video

spaceTarget applications in video spaceTarget applications in video space


3G ��IP Video Media Gateway

9

IP/NGN

Media Gateway PSTN

3G-324M/H.263

SIP VoIP phone

SIP Video phone

RTP/SIP

H.264

RTP/SIP


Mobile Live/VOD streaming

1

0

SurfExpress, SurfRider

or SurfDSP

Streaming/HTTP server+

Transcoder

3GP/F4V (files)

RTSP(RTP/H.264)

HTTP-live

(H.264/AAC/.TS)

MS/Silverlite(H.264/.fMP4)

Adobe/RTMP

(H.264/AAC)

MPEG2TS/H.264MP

(Sat/cable)

RTP/RTSP (i.ewebcam)

Mobile

Internetand/orFixed Internet

3G-324M

/H.263

QC

IF


Video Conferencing

11

Video Phone

(Desktop phone)

IP

Video Phone (Soft phone)

H.264/VGA

Video Phone (LCD, TV)

MPEG4/D1

H.264/CIF

3G-324M/MPEG4/QCIF


Video Mail

1

2

Fixed Video

Phone

IP

Storage

Video Phone

(Soft Client)

Server

3G-324M/H.263 QCIF

Leave message

RTP/H.263/CIF

RTP/H.264/VGA

Play message in adifferent format


IVVR

1

3

Server

3G-324M orRTP

Storage

Prompts in

various formats

Play prompt information

Receive DTMF

• Mobile banking

• video dating

• Video search

• Mobile TV

• Video blog


develops and sells

Enabling Technology for OEM vendors


Product lines

2 product lines:– Enabling Technology (ET)

– & complete “Box” solutions

Surf is offering 2 product lines that needs to be considered in a different way:

� Different offering & positioning

� Different customers

� Different branding

� Different channels & Partners

� Different Biz dev & marketing

� Different sales & marketing methodology

� Different technical support


Channels & Partners

ET

Distributors

OEM Customers

Channels (Disti, Agent,OEM)

System integrators

VAR resellers

Content providers


Surf’s Enabling technology product line

Price

Time to Market

IWF

Time to Money

Surf MotionTranSurf

SURFAce-812™

SurfExpress-PCIe™

SURFRider/AMC™

SURFRider-812/PTMC

SURFDocker


ProductsSURFAce-812™

A comprehensive media processing solution offering ultra-high capacity on a single PCI

Express card with onboard PTMC with 8 x TI C6412 DSPs including:

•TDM – 8 x T1, E1, J1

•LAN – 100/1000-Base T

•Signaling – ISDM, SS&, LTE

•Voice – Narrow and wideband, WMA, AAC

•Video – Transcoding, conferencing, mobile

SURFRider/AMC™

•AMC mezzanine board, supporting video/audio/voice/data codecs and modem for high

end Telco-Grade applications offering modular design with SURFDocker™

•Pre-integrated with major ATCA/MicroTCA systems

SURFExpress™

•PCI Express board, supporting video/audio/voice/data codecs and modem for high end

CTI applications offering modular design with SURFDocker™

•Support H.110 TDM interface for E1/T1 expansion cards and 1 PCI Express lane

SURFRider-812/PTMC™

•PTMC mezzanine board, supporting video/audio/voice/data codecs and modem for

high end telco-grade applications such as media gateways, media servers, IMS

•Pre-integrated with major ATCA/cPCI systems

Board Level SolutionBoard Level Solution

17


SURFAce-812 - PCIe

• Single-lane PCI Express card

• 8 TI C6412 DSPs

• 1 x 1Gb Ethernet ports

• 8 x E1/T1 PRI ports

19


SURFExpress ™ / PCIe

Single-lane PCI Express card

• SURFDocker architecture with up to 8 TI C64x

family DSPs

• 2 x 1Gb Ethernet ports

• H.100

• Dockers: C6482, C6486 (Multi-core)

20

SURFRider™ / AMC

» AMC form factor half/full size

» SURFDocker architecture with up to 8 TI C64x family

DSPs

» iTDM

» Pre-integrated with leading xTCA vendors

» Dockers: C6482, C6486 (Multi-core)


DSP Chips + SURFWare™

SURF’s media processing software – SURFWare™ - enables

proprietary applications to be embedded directly into the DSP

framework. Multiple drivers and a variety of interfaces facilitate

integration while built-in diagnostics provide easier troubleshooting

and better application control.

Feature packed:

• Transcoding • Stream to stream

• File to file • Video Manipulations

• Stream to file • Multiple bit-rate

• File to stream • Dynamic bit-rate

• Resizing • FPS adjustment

• Enrichment • Picture overlay

• Text overlay • Picture in picture

Chip Level SolutionChip Level Solution

16



16

C6424,1 core @600Mhz

“Shanon”

C6412,1 core @720Mhz

C6482,1 core @1000Mhz

8x core

C6486,6x core @500/625Mhz


DSP Chips + SURFWare™

SURF’s media processing software – SURFWare™ - enables

proprietary applications to be embedded directly into the DSP

framework. Multiple drivers and a variety of interfaces facilitate

integration while built-in diagnostics provide easier troubleshooting

and better application control.

Feature packed:

• Transcoding • Stream to stream

• File to file • Video Manipulations

• Stream to file • Multiple bit-rate

• File to stream • Dynamic bit-rate

• Resizing • FPS adjustment

• Enrichment • Picture overlay

• Text overlay • Picture in picture


16


ChipChip--Level solutionLevel solution

• Density range 单芯片处理能力:

– 12 – 500+ G.711 Voice ports

– 4 - 800 G.729ab Voice ports

– Up to 100 + Video Encode & Decode ports (MPEG4/H.263, QCIF, 10 FPS)

• Supports simultaneous TDM��IP I/F for VOIP gateway

• SurfDetect real-time streaming diagnostics from DSP

• Open Framework for integration of customer technology

• Same SW can run also on other TI C64x-based DSPs


SURF MotionSURF Motion™™


SURF MotionSURF Motion™™ IntroductionIntroduction

• The SURF Motion™ Media Platform is a multimedia communication and content system that provides multimedia services and applications.

• With SURF Motion™, clients can rapidly develop interactive video services and deliver them to circuit switched or IP networks.

• Motion™ provides – PRI Call control

– 3G-324M

– Event Data Records for Billing

– Dashboard for management

– Media transcoding, mixing and delivery capabilities of real time and stored media for both voice and video.


SURF MotionSURF Motion™™ ArchitectureArchitecture


SURF MotionSURF Motion™™ Advantages Advantages (1(1--2)2)

• Flexibility – As Motion™ API runs over a simple TCP

based socket and is comprised of simple text, it

provides the client application developer the

flexibility to choose any development environment.

(any programming language like JAVA, PERL, C, Visual

Basic or any other)

• Performance – Providing high performance is critical

for real time applications, Motion™ provides this

capability by providing all media handling through

SURF’s high performance software running on

hardware DSP’s.


SURF MotionSURF Motion™™ Advantages Advantages (2(2--2)2)

• Time to Market – Providing customers a simple, yet robust solution allows them to create innovative differentiating services rapidly.

• Complexity Abstraction – Motion™ provides complete abstraction of the protocol complexity, whether it is PRI or 3G-324M, allowing the client developer to focus on creating value in his services.

• Integration - Motion™ allows unlimited boundaries when integrating with 3rd party components by allowing the client application to choose the method of integration.


SURF MotionSURF Motion™™ ApplicationsApplications

• Interactive Video and Voice Response (IVVR)

• Media Gateway (Voice and Video)

• Media Server (Voice and Video)

• Real Time Transcoder (voice and video)

• Video Voice Mail

• Video Auto Attendant

• Content Delivery Services

• Video Conferencing (IP and 3G-324M)

• Video and Voice Transcoding


Software ArchitectureSoftware Architecture

3

1


Detailed Media Processing Detailed Media Processing FeaturesFeatures


Video FeaturesVideo Features

• Video Codecs– MPEG4 (Enc/Dec)

– H.263 (Enc/Dec)

– H.264 (Enc/Dec) – BP, MP-dec

– WMV9 (Dec)

– MPEG2 (Dec)

– Any to any transcoding

• Resolution– Any up to VGA/D1/4CIF

– HD-720P * – HD-1080i *

• Frame Rate– Up to 30FPS

• Bit Rate– Constant and variable (CBR, VBR)

– Adaptation On-the-fly

• Transport– RTP

– 3G-324M

– MPEG2-TS

– Iu-UP/Nb-UP (for 3G324-M)

• Quality

• Configurable deblocking levels

• Multiple destination support

• Packet Loss Concealment (PLC)

• Fixed/Adaptive Jitter Buffer

• Advanced Video Toolbox

• Dynamic scrolling text overlay (Unicode)

• Configurable frame rate

• Bit rate change

• Any resolution resize

• Superimposed logos and icons

• Animated banners

• Picture-in-picture advertising supporting video-on-

video

33

* Roadmap feature


Conferencing & StreamingConferencing & Streaming

Conferencing

• Dominant speakers detection

• Up to 16 displayed participants

• Configurable video conference layouts

• Text and image overlay on conference

output

Streaming

• Play/Record of any channel from/to file

• Supported file formats

– 3GP

– MP4

– ASF (WMV9)

– AVI

– .TS (iPhone)

– F4V

– FLV *

34

* Roadmap feature


Voice/Audio FeaturesVoice/Audio Features

• Wireline & Wireless Speech Codecs

– G.711

– G.711.1

– G.726

– G.723.1A

– G.722.2 (WB-AMR)

– G.729AB

– EVRC

– GSM FR

– GSM EFR

– GSM NB-AMR

– iLBC

• Audio Codecs

– WMA9 (decode only)

– AAC-LC

– MP3 (decoding only)

– VOX

– Speex *

• Echo Cancellation

– G.168 2002 echo tail up to 128ms

• Quality

– Voice Activity Detection (VAD)

– Comfort Noise Generation (CNG)

– Packet Loss Concealment (PLC)

– Fixed/Adaptive Jitter Buffer up to 1000 ms

– Auto Gain / Level Control (AGC / ALC)

• Transport

– RTP/RTCP: RFC 3550, 3551, 3389

– Security: SRTP

– Configurable packet size: 5-60ms (5ms resolution)

– Single or multiple frames per packet

– Iu-UP/Nb-UP (for AMR)

• Tone and Events

– Monitoring

– Relay (RFC 2833)

– Caller ID detection and generation

– Detection/Generation

– User-defined tones

35

* Roadmap feature


Mobile Video FeaturesMobile Video Features

36

• 3G-324M support

– H.324 Annex C

– H.223 Annex A & B

– Mona/WNSRP

• H.223 running on the DSP for enhanced performance

• H.245 running on the host

• High-level 3G-324M APIs

* Roadmap feature


Input:

1-16 camera25 Frames /Sec

D1 Resolution

H.264 Video Codec

G.279 VoIP Vocoder

Output:

1-16 Screen monitor25 Frames /Sec

QCIF Resolution

H.264 Video Codec

G.279 VoIP Vocoder

Monitor Screens

IP

Surf Express PCIe

CCTV Cameras CCTV application example


Thank YouThank You

Rudy Shainer

[email protected]

surf solutions intro to new partner jan2011

Education

proprietary information

prompt information

marketproprietary information

market video services

file video manipulations

video mail server storage3g

different way

mobile livevod