SuperHeRoes  of  Candidate  Engagement  In  A  Noisy  World  

Katrina  Collier  Founder  &  Chief  Searchologist  

Social  Recrui@ng  Trainer  &  Speaker  

12th October 2016

Katrina  Collier  Social  Recrui@ng  Trainer  &    Global  Keynote  Speaker  

Since  2009  

@KatrinaMCollier

@KatrinaMCollier

@KatrinaMCollier How  Things  Have  Changed  

@KatrinaMCollier The  Power  Has  ShiKed  

@KatrinaMCollier Employees  Have  A  Voice  

@KatrinaMCollier

@KatrinaMCollier

@KatrinaMCollier Employee  Centric  Firms  Are  Winning  

@KatrinaMCollier

@KatrinaMCollier Poten@al  Hires  Think  Like  Consumers  

@KatrinaMCollier

@KatrinaMCollier Checking  Out  LinkedIn  

@KatrinaMCollier …And Facebook

@KatrinaMCollier

@KatrinaMCollier …And  YouTube  

@KatrinaMCollier …And  TwiQer  

@KatrinaMCollier …And  Instagram  

@KatrinaMCollier So  Why  Is  It  So  Hard?  

@KatrinaMCollier

@KatrinaMCollier This  Is  ‘Being  In  Demand’  

Source: TalentBin HT @GlenCathey

@KatrinaMCollier People  Are  Everywhere…  

@KatrinaMCollier

@KatrinaMCollier SuperHeRo  Recruiters…  

@KatrinaMCollier 1.  Recruiters  à  Marketers  

@KatrinaMCollier Be  Someone  Worth  Talking  To  

@KatrinaMCollier Give  Facebook  An  Audit!  

@KatrinaMCollier Give  People  Something  To  Read    

@KatrinaMCollier Be  Responsive  (On  The  Right  Pla\orm)  

@KatrinaMCollier Open  The  Door  (On  Instagram)  

@KatrinaMCollier Use  Your  Employee  Fans  

@KatrinaMCollier Be  Easy  To  Follow  On  TwiQer  

@KatrinaMCollier Share  Interes@ng  Updates  

@KatrinaMCollier Converse  Appropriately  

@KatrinaMCollier Because…  

@KatrinaMCollier 2.  Get  Curious!  

@KatrinaMCollier Dig!  

@KatrinaMCollier Dig  Deeper!  (With  More  Than  1  Tool)  

@KatrinaMCollier

Uh Oh… à

In  Under  2  Minutes…    

@KatrinaMCollier Be  Respec\ul  

@KatrinaMCollier 3.  Make  People  Feel  Special  

@KatrinaMCollier You  Have  Mere  Seconds…  

@KatrinaMCollier Old  School  Wins  

@KatrinaMCollier Email  Directly  

@KatrinaMCollier Delay  It  

@KatrinaMCollier Social  Recrui@ng  SuperHeRo:  

ü Take  care  of  your  employees    ü Be  someone  worth  talking  to  ü Up  your  ‘employee’  branding  &  keep  it  real  ü Show  candidates  you  care  

Ques@ons?  

Katrina  Collier  Chief  Searchologist  Social  Recrui@ng  Trainer  &  Keynote  Speaker  www.TheSearchologist.com  katrina@thesearchologist.com  |  +447917880711