recruitdc: candidate engagement in a noisy world
TRANSCRIPT
Candidate Engagement In A Noisy World
Katrina Collier Founder & Chief Searchologist
Social Recrui7ng Trainer & Speaker
26th May 2016
Social Recrui7ng Specialist Trainer & Speaker
Since 2009
@WinningImpress
Sub7tles à #RecruitDC
@WinningImpress #RecruitDC
@WinningImpress #RecruitDC 2006
@WinningImpress #RecruitDC 2009
@WinningImpress #RecruitDC 2016
@WinningImpress #RecruitDC
@WinningImpress #RecruitDC People Are Everywhere…
@WinningImpress #RecruitDC …Yet Recruiters Are Not
@WinningImpress #RecruitDC
1,650
@WinningImpress #RecruitDC Let’s Take A Step Back…
@WinningImpress #RecruitDC Tech Has Enabled Laziness
@WinningImpress #RecruitDC Tech Has Created Noise
@WinningImpress #RecruitDC Tech Has Created Bulk Email
@WinningImpress #RecruitDC …And Las7ng Impressions
@WinningImpress #RecruitDC Then There’s The InMail Noise
@WinningImpress #RecruitDC This Is ‘Being In Demand’
Source: TalentBin HT @GlenCathey
@WinningImpress #RecruitDC
@WinningImpress #RecruitDC
@WinningImpress #RecruitDC Then There’s ‘Social’ Media
@WinningImpress #RecruitDC
@WinningImpress #RecruitDC Broadcas7ng ≠ Engagement
@WinningImpress #RecruitDC Automa7on ≠ Engagement
@WinningImpress #RecruitDC Don’t Tell Me What To Do!
@WinningImpress #RecruitDC #recruiterfail
@WinningImpress #RecruitDC
@WinningImpress #RecruitDC Poten7al Hires Think Like Consumers
@WinningImpress #RecruitDC
@WinningImpress #RecruitDC How’s Your Company’s Social Media?
hZp://blog.hubspot.com/marke7ng/companies-‐rocking-‐linkedin-‐company-‐pages
@WinningImpress #RecruitDC What Will They See On Facebook?
@WinningImpress #RecruitDC They Assess YOUR Reputa7on
@WinningImpress #RecruitDC #followsyoutothegrave
@WinningImpress #RecruitDC
@WinningImpress #RecruitDC Would You Reply To You?
@WinningImpress #RecruitDC People Want Ease…
@WinningImpress #RecruitDC Please Stand Up J
@WinningImpress #RecruitDC
More people
own
a cell than
a tooth
brush!
@WinningImpress #RecruitDC Pulling It Together!
Source: @LevyRecruits
@WinningImpress #RecruitDC 1. Be Someone Worth Talking To
@WinningImpress #RecruitDC Give Facebook An Audit!
@WinningImpress #RecruitDC Give People Something To Read
@WinningImpress #RecruitDC Be Responsive (On The Right Placorm)
@WinningImpress #RecruitDC Open The Door (On Instagram)
@WinningImpress #RecruitDC
bit.ly/IFTTTInstagram
Personal Instagram
@WinningImpress #RecruitDC Repost App
@WinningImpress #RecruitDC Be Easy To Follow On TwiZer
@WinningImpress #RecruitDC Share Interes7ng Updates
@WinningImpress #RecruitDC Converse Appropriately
@WinningImpress #RecruitDC Because…
@WinningImpress #RecruitDC 2. Get Curious!
@WinningImpress #RecruitDC Dig!
@WinningImpress #RecruitDC Dig Deeper! (With More Than 1 Tool)
@WinningImpress #RecruitDC In Under 2 Minutes
Uh Oh… à
@WinningImpress #RecruitDC Without Was7ng Those 2 Minutes
@WinningImpress #RecruitDC Be Respeccul
@WinningImpress #RecruitDC People Want To Feel Special
Join @AllisonAKruse’s #FightSpam Campaign!
@WinningImpress #RecruitDC Grab AZen7on… Fast
@WinningImpress #RecruitDC Old School Wins
@WinningImpress #RecruitDC Email Directly
@WinningImpress #RecruitDC
@WinningImpress #RecruitDC
@WinningImpress #RecruitDC Delay It
@WinningImpress #RecruitDC
ü Be someone worth talking to! ü Be curious and show the love ü Time your communica7on
In Summary
Ques7ons?
Katrina Collier Founder & Chief Searchologist Social Recrui7ng Trainer & Speaker [email protected] | +447917880711