Sundial BrandsORGANIZATIONAL CHANGE

Content• Article Summary• Organizational Change definition• Application• Conclusions• Questions

Article Summery• Partnered with Bain Capital• Wants to give its consumers the real reason why

they made this change• Want to be able to better serve the community and

its consumer• Without the financial backing some goals would

not be achieved.

Summary Continued• Sundial wants to be the model for other

entrepreneurial companies• This partnership shows smaller companies that you

can get investments without losing your entrepreneurial integrity• This partnership allows Sundial Brands to expand

into a General Market that serves all demographics

Summary Continued• Bain Capital is committed to helping Sundial

Brands reach their full potential and goals• Sundial Brands is confident that this is a game

changing partnership• Sundial Brands wants to make themselves better

for their consumers and they believe the partnership with Bain Capital will allow them to do so

Summary Continued • Sundial has been approached numerous time to

see if they would sell the company• Sundial Brands wanted a partner that would not

interfere with how they do business or market• A partnership with Bain Capitol allows the

company to keep its integrity and its same style of management

Strategies used in Change Process• Change is the most challenging event for an

organization• Companies will typically uses 1 of 5 strategies to

reveal information about the change

Managerial Strategies for Communicating Change• Spray and Pray

–Gives detailed information and hope that employees are able to decipher between significant and insignificant information

• Tell and Sell–Give employees information about the change

and then try to sell them on the idea

Strategies Continued• Identify and Reply

–Management listens to concerns of employees and try to respond with concern for those issues

• Withhold and Uphold–Management withhold information and when

questions only give unnecessary information

Managerial Strategies Continued• Underscore and Explore

–Focus on the pertinent information about the change and gives employee creative freedom to explore possibilities

Application• Sundial Brands used the Tell and Sell strategies to

pacify its consumers but soon change identify and reply• Sundial Brands has made many articles and post

telling its consumer that the partnership investment was at the best interest of its consumers• Some consumer still have reservation on if the

company is really for its customers

Tell and Sale

Identify and Reply• Many natural hair bloggers have used there forum

to educate the masses on the truth about the deal• Using direct quotes from a interview Michelle co-

founder of Naturally Curly was able to answer key questions consumers had

Identify and Reply• The video entitled “The Truth About the Shea

Moisture Bain Capital Partnership answers the major questions most consumers had• 1. Are they still family own?• 2. Will the product formula change?• 3. Will they abandon their core consumers? • Link https://youtu.be/YLO-oCcOQtI

Identify and Reply• CEO Rich Dennis is taking all efforts reassure that

all of its customers will always be the heart of the company• “The family remains truly the majority and truly in

control of the business. For us, that is important because our consumers are the most important things to us - always have been.“

Identify and Reply• Reassuring there core values of giving the best

product“As we approach 25 years of doing what we love for the community we love, our family will continue our proud tradition of making the highest-quality products possible with natural, certified organic and ethically sourced ingredients and doing what we do best - serving our SheaFam with only the best...wherever they are."

Conclusion• I love the fact the Sundial Brands/ Shea Moisture

goes above and beyond to reassure there costumers• The change was something very new and

consumers had tons of reservations• I will continue to watch how the Sundial Brands

and Bain Capitol plays out

Questions• I want to know more about this company from the

employee view• I would love to know how this change affected its

employees who are on the lower level of the company. –How did Sundial set the stage for the change?–What was the employees perspective of this

change

Questions• What were the benefits for the employees? • How effective has the change help build the

company?• Was there a better way to communicate the

change to the customer?

Work cited• 10 Reasons We Chose a New Partner - Sundial

Brands. (2015, September 02). Retrieved March 30, 2016, from http://www.sundialbrands.com/10-reasons/• Did SheaMoisture Change Their Formula?

(Updates) | Curly Nikki | Natural Hair Care. (2015, September). Retrieved March 31, 2016, from http://www.curlynikki.com/2015/11/did-sheamoisture-change-their-formula.html