CULTURAL APPROACH

Sundial Brands

Discuss the background of Sundial Brands

Evault the culture using the cultural metaphor and Deal & Kennedy's “Strong Culture”

Summarize findings

Objective

Founded by CEO Richelieu Dennis in 1992 with cofounders Nyema Tuban and Mary Dennis Branched into two sister companies Shea Moisture and Nubian

heritage Manufactures beauty and care products using natural ingredients

Background

Uses traditional ways to address skin and hair care

Drawing from Dennis Grandmother Liberian roots

Advocate for Community Commerce

What they do?

Sales hair care , skin care and make up

Company differentiate between adults, children and gender when selling products

More mainstream tan the other company Can find this brand at most of the major superstore such as

Walmart, Target, Kroger

Shea Moisture

The more low maintenance company that sells everyday care items such as deodorants, lotions, etc.

These products are found in stores that advocate healthy life styles such as Whole Food and Vitamin Shoppe

Nubian Heritage

The cultural metaphor looks at the qualities of what the organization is

By looking at the leadership, organization style and the types of policies we can have a better understanding of an organization

Having the right kind of culture can make or break and organization

Cultural Approach

Organizational success is based on the idea of having a strong culture

Improves organizational and individual performance

Four Key Components of Strong Culture 1. Values: beliefs and values member hold 2. Heros: exemplify the organization 3. Rites and Rituals: celebrate the organizations values 4. Cultural Network: communication systems

Deal and Kennedy’s “Strong Culture”

Inclusively Exclusive The best in personal care and beauty should not belong to the few. Our

accessibility comes compromise-free.

Modern Wisdom Recipes handed down from a healer make for potent 21st century cures.

Sensory Solutions Potent salves stimulate, soothe, surprise and speak to all the senses.

Cultures Cultivated The best ingredients gathered from around the world and picked to

complement perfectly

Values & Beliefs

We are natural, organic, sustainably-produced goodness. Made with love for you and your body. Pioneering fair trade through Community Commerce at home and abroad. We strive to be sulfate free, paraben free, and more, whenever possible. Tested on our family for four generations. Never on animals

Ethical standards

Prides themselves on being better for the customer

Values Continued

Sold homemade shea butter and African Black soaps in Sierra Leone in 1912

Recipes are used to produce the products

Grandmother of CEO

Shea Moisture and Nubian Heritage are her legacy

Sofi Tucker

Hero

Co- founders Mary Dennis and Rich Dennis who are mother and sun

This company is big on keeping their company family orientated and spreading love

Hero

Because of the story behind CEO Rich Dennis fleeing his country Liberia to the U.S. because of war he has taking special interest in giving back and fighting poverty through community commerce

Rights and Rituals Causes

Homecoming Farming and Sophia’s Garden

Non profit public charity made in memory of Sofi Tucker used to provide grants for woman through organizations that benefits communities in the United States and Africa

Sophia Tucker Foundation

The cultural network for this organization is not apparent but through the two sister companies Shea Moisture and Nubian Heritage customer are offered a chance to get newsletters.

These companies also are viewable through many social media outlets

Cultural Network

Is it my belief that Sundial Brands in in fact a “Strong culture

Ensuring that customer receive the best products and enriching the community through commerce is its values and is apparent in all of its companies.

Sundial is continuing its growth but updating and renovating product labels to achieve more polished look as well as continuing its charitable acts in the community.

Sundial Brands culture is based on spreading love, “It guides our every action, and every interaction fosters our human connectivity and seeks to create valuable exchanges between all people.”- Rich Dennis

Summary

I would like to learn more about this companies culture from an employees view. How does this organization support your professional development? What's one thing you could change about this company? How is your role defined with this company?

Questions

How does the culture affect the hiring process?

How does Sundial Brands ensure that the value of family is shared throughout the company?

What are ways this companies celebrate its success?

Questions

Miller, K. (2015). Organizational communication: Approaches and processes (6th ed.). Stamford, CT: Wadsworth Cengage Learning

Our Causes. (n.d.). Retrieved March 02, 2016, from http://www.sheamoisture.com/OurCauses

Sundial Brands - Home of SheaMoisture & Nubian Heritage. (n.d.). Retrieved March 02, 2016, from http://www.sundialbrands.com/about-us/

Where To Buy. (n.d.). Retrieved March 02, 2016, from https://www.nubianheritage.com/where-to-buy/

Work Cited