PROJECT REPORT

ON

Research on Availability & Visibility of India times Business

Solutions product

“Market research”

MASTER OF BUSINESS ADMINISTRATION

Submitted in partial fulfilment of the requirements for award of

Master of Business Administration of Tilak Maharashtra University,

Pune

MUMBAI

Submitted By:

SHAMSH TABREJ KHAN

PRN NO-0720815224

Institute of Business Studies and Research

Navi Mumbai

Tilak Maharashtra University

Gultekdi, Pune 411037

Acknowledgement

It is not possible to prepare a project report without the assistance & encouragement of other

people. This one is certainly no exception. Help Guidance and support are the three important

areas where the need of a true mentor is felt. He is the one person who can really carve

diamond out of stone. I feel, here I have the appropriate opportunity to introduce such a

mentor with whom I happened to interact in my Summer Internship.

I would at this point like to thank Mr. Imran Khan (Senior Executive-channel sales) Times

Internet Limited-Mumbai to patiently dedicate his time energy and effort to train us and make

sure we are ready to stand up to the corporate expectations in the coming future.

While interacting with him I had the opportunity to learn the intricacies of corporate machine.

He gave us ample opportunities to interact with the institutional clients and learn the market

scenario in contemporary Service Industry.

I also express my gratitude to the faculty guide Prof. Deb Burman who has given us support

and with one more thing, which is really precious in the professional life, TIME.

I am thankful to the entire employee of Times Internet Limited for their cooperation during

the internship.

Last but not the least, I would thank Dr.M.L.Monga (Executive Director), Dr.Ginlianlal

Buhril (Director, Navi Mumbai) & all my lecturers for giving me an opportunity to work

with such an organization ,guiding & encouraging me throughout.

Thanking You:

Shamsh Tabrej Khan

Executive Summary

The most interesting part in any summer internship, for a learner is, the application of

concepts, he has learned. Apart from being an interesting thing, it is also the key phenomena

around which the concept of Summer Internship revolves.

The project was to analyze the Visibility and availability of indiatimes business solutions

products and services for Business Solutions. Indiatimes – India‟s leading portal has assisted

to a great extent to take their businesses online. The company had its major business in

providing domain, meramail , hosting and website .

Therefore I was asked by Mr. Imran Khan ( Senior Executive - Channel Sales , Mumbai ) to

discover business opportunities (Indiatimes B2B), manage business online. Hence my major

area of focus was to ensure

Visibility of Indiatimes Products.

Making Awareness about Indiatimes Business Solutions

Knowing the Competitors

The only thing which Market Research does not give an in-depth knowledge about is Sales.

Although selling skill is considered to be one of the prerequisite of a marketing professional,

Market research does not give the taste of a hard core sales job.

This is a study done to understand, the key activities required for managing the business

online. I was asked to visit the Companies in certain areas of Mumbai and hence Visibility and

finding Input solution for their products. For this i visited Chembur, Vashi, Nerul, Andheri,

Sakinaka , Goregaon , Turbhe where I could find the companies for better business prospect.

Table of Contents

CHAPTER NO. TITLES PAGE NO.

1 R ationale for the study

2 Objective of Study

Title of the Project

Objective of Study

Scope of the Project

3 Company Profile

4 Review of Literature

5 Research Methodology

Research Design

Data Collection Methods/Sources

Sampling Plan

-33

6 Data Analysis & Interpretation

7 Findings

8 Limitations

9 Recommendation and suggestions

Appendix Questionnaire

Bibliography

Chapter -1

Rationale for the study

RATIONALE FOR THE STUDY

Study helps the researcher and the company to find the potential customer.

It helps the researcher to study the satisfaction level of the customers.

The research also help in the promotion of the domain , hosting ,mera mail ,website etc

This study helps researcher to know the usage level of the customer.

Weather the usage is more of commercial or personal use .

Segment the target market according to their income level and their business.

This survey help the researcher too know about the competitors and strategies used by

them.

To study the visibility of Indiatimes products.

To determine the competitors in various service departments.

To have some insights on developing strong relationship and there by having fruitful B2B

.

Chapter 2

Objective of Study

Objective of the study

The objective of the summer training is to ensure that I as a management student develop in

real life experience for handling the specific project and also to develop all understanding of

the various management activities related to the area of my specialization. This training gives

us a substantial corporate exposure and also serves as a useful tool of interaction with the

corporate sector.

The project has been derived from the field of „Marketing‟ and is entitled as “Research Project on

Availability & Visibility of Indiatimes business solutions Products”. The main idea behind this

project is:

Understanding the Visibility of Indiatimes (Business Solutions) products in Mumbai and

thereby evaluating the customer‟s preference in the purchase of its products.

To understand the awareness level of other companies and their selling of the online

services. Which will be very much beneficial for the marketing strategies?

To know the competitor of each product in the market.

Scope of the project

The study was conducted in various areas of Mumbai located in various popular

market areas in a time frame of 70 days. This project therefore gave me an

opportunity to explore the markets for understanding various concepts related to

visibility and finding Input Solution. It also helped me to increase my observance and

analytical skills.

This research would help companies to sell hosting, meramail, website and domain to

various companies.

It also gives the permanent data base and probable range of existing customer

marketing areas and viability of approaching those probable customers.

Chapter 3

Company Profile

COMPANY PROFILE OF INDIATIMES

Indiatimes is part of India's largest media and entertainment house, The Times Group. One of the

most respected business houses in India, the 168-year-old group is a market driver across all media

platforms.

Indiatimes continues to be the market driver in value-added services (VAS) for mobile phones

and landlines. Setting up the first VAS messaging service, Indiatimes 8888 quickly scoped out

to include multimedia messaging, dating, chatting and email on mobile. 58888 is available

with all service operators across India on both CDMA and GPRS phones, making it India‟s

largest operator-agnostic mobile short code.

Indiatimes pioneered airline ticket auctions in India. Not only have the auctions spurred air

travel in India, they have become a flier's first port of call. Indiatimes also has great deals on

hotel rooms and holiday packages across the world.

In its portfolio of content brands are two of the biggest: The Times of India and The Economic

Times. Timesofindia.com specializes in breaking news and has exhaustive India-specific

coverage with more than 1,000 stories every day. Economictimes.com differentiates itself

through its 24/7 business reportage, besides being a career launch-pad. With minute-by-minute

pictures, audio and video, news on Indiatimes is truly a 360-degree live show.

Ahead of the pack in online shopping, Indiatimes has more than 400 products to indulge in.

With convenient payment options, including cash-on-delivery, and a secure credit-card

payment system, Indiatimes has become a shoppers' favorite. Indiatimes in partnership with

ICICI Bank has also launched a credit card which is designed to specifically address the needs

of the e-commerce customer.

Whether you want to get a domain name for your business or a customized email for yourself,

Indiatimes has the solution. And that's not all: Indiatimes even helps you design your website

Indiatimes initiated a podium named Huesday which makes the skills of emerging artists

visible. It is working with Mobio, a mobile VAS provider to enable access to cricket or stock

news, contests, astrology, jokes, songs, ringtones, or latest political and business news through

iMobizo to mobile subscribers in India. Mobio will work closely with Indiatimes and top

Indian operators to provide a range of value added services. Indiatimes Mera Mail was

acknowledged with Genius of the Web Award.

The Times Group's Brands include

The Times of India - World's largest broadsheet English daily.

The Economic Times - India's largest and world's second

largest financial daily.

Navbharat Times – Popular Hindi daily newspaper.

Maharashtra Times – Popular Marathi daily newspaper.

Mumbai Mirror – Leading morning newspaper in Mumbai.

Radio Mirchi - India's largest FM radio network.

Planet M - India's largest chain of music stores.

Zoom - Lifestyle television channel. .

Times Now - Television News channel.

Femina - India's largest women's magazine.

Filmfare - India's largest English film magazine.

Times Jobs – India‟s leading job portal.

SimplyMarry – India‟s leading matrimonial portal.

Magic Bricks – India‟s premier real estate portal.

Times Internet- The digital arm of the Times Group.

GLORIES

1999: Indiatimes webportal launched; BCCL enters music retailing business with Planet M.

2000: The Times of India crosses the 2 million mark in circulation.

2000: Timesofmoney - JV with Citibank.

2001: Radio Mirchi - Nationwide Private FM Broadcasting.

2001: 360 Degrees - Event Management Arm launched.

2002: Times Outdoor - Outdoor Advertising & Billboard Marketing.

2003: Times Classifieds - Classifieds site catering to web audiences, the group publications

and

also publications from other countries like Sri Lanka.

2004:

Launch of the Times Private Treaties - The Innovative Branding Solution from The

Times Group stable.[4]

Launch of the Jobs portal Times Jobs.

Television Business launched with the launch of a lifestyle and entertainment

channel called z00m.

2005: Launch of a Matrimonials website TimesMatri.

2006

Launch of a television News Channel called Times Now in collaboration with

Reuters.

Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists on

the Indian stock markets. It is the first Times Group company to List on the bourses.

Launch of a Property services Portal Magic Bricks

TimesMatri is rebranded as Simply Marry [4]

A new holding company by the name of TBSL is created. This company controls the

brands TimesJobs SimplyMarry (earlier called TimesMatri) and MagicBricks

TimesofMoney launches Remit2Home, to cater to Global Remittance Market

2007

Launch of The Times of India - Kannada

Launch of Bangalore Mirror

Launch of Ahmadabad Mirror

2008

Launch of SimplyMarryZine.com

Launch of The Times of India, Chennai Edition [13]

Launch of Pune Mirror

Acquisition of Virgin Radio (now known as Absolute Radio) in the UK .

2009 Launch of ET Now - A business news channel

Indiatimes Product Portfolio

The indiatimes product portfolio is divided in to two ie

1- Go online business D MeraMail ,domain Website ,SEO ,Hosting ,My E-Biz and

2- business online ,Tenders Legal Services Projects B2B Market ,Tenders Legal

Services Projects B2B Market Place Sales CRM

Product Portfolio

Business Online Go Online

Domain MeraMail Website

SEO Hosting

My E-Biz

Tenders Legal Services

Projects B2B Market Place

Sales CRM

Domain

A domain name is an identity of your business in cyber space .It is first step to take your

business online and present your service to your customer‟s .

How it will benefit your business ?

It is imperative to register a domain name.failing to register the same will adversely affect

your business:

1- Risk of domain hijacking.

2- Loss of established online identity-your place in cyberspace.

3- Damage of brand through website defacement.

4- Loss of intellectual property rights-your biggest assets.

5- Loss of traffic generated.

The Unique Name which represents your

organization and create Brand Awareness.

Indiatimes Mera Mail

It is your personal or business e-mail account with indiatimes which is unique , memorable and

made just for you and your business and give a unique identity to your business and

differentiate it from your competitor.

The best part is if you will not use the email address for some time , you will continue to own

it for subscribed period . This is the best choice to secure the mera-mail address which u

always wanted.

51020Attachment

size

200 MB500 MBUnlimitedStorage space

Rs. 199/-

+ Domain Cost*

Rs. 499/-

+ Domain Cost*

Rs. 999/-

+ Domain Cost*

Price per

e-mail id

Silver PackGold PackPlatinum PackFeature List per id

Indiatimes Web-site

Indiatimes Website is a user friendly guide to create your very own professional Website. Your

website is your business catalogue available 24*7 which showcases your products and service

in existing and new markets.

Do it yourself pack

Simple, flexible and extremely intuitive.

There are more than 750 designs to choose from.

The base pack comes with 3 pages

Only Rs-1000/-

Do it yourself pack We do it for youDesigner Pack

Indiatimes Biz PackIndiatimes Pro Pack

Indiatimes Catalog Pack

We do it for you

Indiatimes websites completely understands that there are some of you who are busy

and would like specialists to take care of your requirements. This pack has been setup

specially for such needs.

Base Pack(3 Pages)-Only Rs-3500/-

Base Pack(3 Pages) + 6 Pages in Rs 5500

Base Pack(3 Pages) + 12 Pages in Rs 8000

Base Pack(3 Pages) + 15 Pages in Rs 9250

Base Pack(3 Pages) + 18 Pages in Rs 10500

Base Pack(3 Pages) + 21 Pages in Rs 11750

Designer Pack

Number of Pages 5 /Number of images 10

FTP Hosting Disk Space 50 MB

Bandwidth Transfer Per Month 1 Gb .

Site Manager: (Unlimited Edits) Available when hosting with Indiatimes

POP3 Accounts 5

Price Rs. 5,500/- *

Biz Pack

Number of Pages 10

FTP Hosting Disk Space 50 MB

Bandwidth Transfer Per Month 1 GB

Images 25/Flash Animation 2

Additional Forms / Pages 1

Site Manager: Admin Control Panel (Unlimited Edits) ,POP3 Accounts 10

Price 10,000/- *

Pro Pack

Number of Pages 25

FTP Hosting Disk Space 100 MB

Bandwidth Transfer Per Month 2 GB

sImages 50 /Flash Animation 10

Additional Forms / Pages 5

Site Manager: Admin Control Panel (Unlimited Edits)

POP3 Accounts 25

Price 25,000/- *

Catalog Pack

Number of Pages 200

FTP Hosting Disk Space 250 MB

Bandwidth Transfer Per Month 5 GB

Unlimited Images /Flash Animation

Additional Forms / Pages Unlimited

Site Manager: Admin Control Panel (Unlimited Edits)

POP3 Accounts 50

Price 50,000/- *

Indiatimes Hosting

Web hosting is like home for your website, an allocated space provided on indiatimes.com

servers where your website resides. The success and smooth run of your website depend on the

hosting service chosen

Why indiatimes hosting?

1- One of the best hosting infrastructure in India.-you will be hosted on the same

infrastructure as indiatimes.com

2- Reliability of indiatimes-you are assured of a trustworthy service provider

3- Dual Xeon processor servers. Excellent speed.

4- Latest and high end computer hardware to host your website.

5- Security-your website is safe and secure; only you or your authorized person has access

to your hosting space.

6- No setup fees. No hidden costs.

7- Professional and customer focused support.

Window Hosting

1 GB Hosting Space

5 GB monthly data transfer

ASP, ASP.NET 2.x support

Price: 1GB Rs. 2999/- per annum

Linux Hosting

1 GB Hosting Space

5 GB monthly data transfer

PHP 4.x support

Price: 1GB Rs. 2999/- per annum.

Search Engine Optimization

Indiatimes SEO is search engine specialist who builds up your business identity, increases your

product presence across the world and makes you stay ahead of your competition.

At indiatimes , we have both the expertise and the experience to optimize your website‟s

effectiveness .Our teams of specialists and our experience in the fields give us the uppers hand

in this space .In fact, we are the only national brand to be operating in this field today

(Search Engine Optimization)

Your Website

Internet search engines are special sites on the Web that are designed to help people find information stored on other sites.

Indiatimes legalpundits.com

Indiatimes Tenders

The most comprehensive online legal library. An Alliance with legalpundits.com - one of the largest

legal sites in India. Fully Paid Site Covers more than 20 areas of law Daily updates of legal notifications/ case laws Easy to use search Affordable Legal advice at the click of a button Prices range from Rs 1500/- to Rs 15,000/-

The largest and the most comprehensive tender site in the country.

More than 1200 tenders uploaded every day

Fully paid site

Global and Indian content

Providing relevant tender information on email or web

Prices range from Rs 876/- to Rs 56,000/-

Indiatimes My E-biz

India Times in Public Dealing

India times bring custom designed website templates for specific business categories.

Indiatimes provide website templates for following verticles .

Restaurent

Hotel

Garments

Online flower shop

Recruitment agency

Real estate

Industry Verticalised web Solutions

Prepared after a thorough research and market analysis

Contains an integrated backend

Helps Manage the customers business better

Prices Start from Rs 15000/-

Verticals Available for Florist, Hotels, restaurants, Garment Resellers, Real Estate Agents etc

Chapter 4

Review of Literature

With reference to the book Philip Kotler Marketing Management Service

there are distinctive characteristic of services.

INTANGIBILITY

Unlike physical product, services cannot be seen, tasted, felt, hearted, or smelled before they

are bought. A getting cosmetic surgery cannot see the results before the purchase, and the

patient in the psychiatrists office cannot know the exact outcome of the treatment., To reduce

uncertainty, buyers will look for evidence of quality by drawing inferences from the place ,

people, equipment, communication materials, symbols, and price. Therefore, the service

provider‟s task is to “manage the evidence,” to “tangibilize the intangible.”

INSEPARABILITY

Whereas physical goods are manufactured, put into inventory, distributed through multiple

resellers, and consumed later, services are typically produced and consumed simultaneously.

A barber can‟t give a haircut without being present. If a renders the service, then the provider

is the part of the services. Because the client is also often present as the service is produced,

providers-client interaction is a special feature of services marketing.

VARIABILITY

Because the quality of the services depends on who provides them, when and where, and to

whom services are highly variable. Some doctors have an excellent beside manner; others are

less empathic. Service buyers are aware of this variability and often talk to others before

selecting a service provider. To reassure customers, some firms offer service guarantee that

may reduce consumer perceptions of risk. Here are three steps service firms can take to

increase quality control.

1-Invest in good hiring and training procedures

2-Standardize the service- performance process throughout the organization.

3-Monitor customer satisfaction.

PERISHABILITY

Service cannot be stored, so their perishability can be a problem when demand fluctuates. For

example, public transportation companies must own much more equipment because of rush

hour demand than if the demand were even throughout the day Some doctors charge patients

for missed appointments because the services value (the doctor‟s availability) exists only at

the time of the appointment. Demand or yield management is critical-the right services must

be available to the right customers at the right place at the right time and right price to

maximize profitability

Several strategies can produce a better match between demand and supply in the service

business.

The service marketing mix is

Product – the service offer

Pricing – indicator of quality

Promotion –role of personnel

Place – ease of access

People – „part time marketers‟

Physical evidence

Processes

Customer service – customer perceptions of quality

With reference to the web-site www.wikepedia.org

What Reasons Are There for Starting an Online Business?

There are plenty of reasons as to why many people start an online business, and below we

will provide you with just a few of them.

For many people, the main reason that they decide to start an online business is to earn an

extra income. Usually, this is in addition to the income that they are already earning.

However for others, what starts as a part time venture, soon becomes a full time one. Another

reason that people decide to start up an online business is that they have more control over

their working life. Also, it provides them with a chance to spend more time with their family

and friends. Today too much time is spent working, and many people find that they have little

or no time to spend with those that they love. Furthermore, there are other reasons as to why

so many people now choose to set up an online business.

1-What rush hour?

No longer do they need to get up in the morning to rush off to work and get caught up in all

that traffic. Now that time which would normally be wasted sitting in traffic can be used to

their advantage. Plus, it is up to you when you work, so if you don‟t want to start until late in

the morning, you do not need to.

2-Prosperity

Because of the rapid advance in technology, many online businesses today tend be

prosperous, and so getting involved in this type of business is a good way to make some

money.

3-Costs of Starting Up

This is probably one of the biggest reasons as to why many people choose to start an online

business. As many of the transactions are completed online, there is little or no need for lots

of paper and documents. What one really needs in order to get an online business going is a

computer, a high speed internet connection (ADSL), printer, fax machine and few other

essentials that an office may need. As you can see, these are just a few good reasons for why

setting up an online business might be the ideal choice for you.

Internet Usage across the world

The table shows rating of the countries (internet usage) versus the total population they

hold, Among all the nation india holds forth spot with only 7.1 % of people using the internet

which is to less for developing nation like India. This numeric value needs to be

incremented.

Rank Country

internet user in the

worlds % of population Year

1

People republic of

china 298000000 22.40% 2009

2 United states 227190989 74.70% 2009

3 Japan 94000000 73.80% 2009

4 India 81000000 7.10% 2009

5 Brazil 67510400 34.40% 2009

6 Germany 55221183 67.00% 2009

7 United Kingdom 43753600 71.80% 2009

8 France 40858353 65.70% 2009

9 Russia 38000000 27.00% 2009

10 South Korea 36794800 76.10% 2009

Chapter 5

Research Methodology

Research Methodology

A research process consists of stages or steps that guide the project from its conception

through the final analysis, recommendations and ultimate actions. The research process

provides a systematic, planned approach to the research on project indiatimes business

solutions product and ensures that all aspects of the research project are consistent with each

other. Research studies evolve through a series of steps, each representing the answer to a key

question.

This research aims to understand the research methodology establishing a framework of

evaluation and revaluation of primary and secondary research. The techniques and concepts

used during primary research in order to arrive at findings; which are also dealt with and lead

to a logical deduction towards the analysis and results.Design the exploratory, descriptive and

causal research.

Exploratory Research

The method I used for exploratory research was

1-Primary Data

2- Secondary data

Primary Data

New data gathered from the specific area in Mumbai to help solve the problem at hand. As

compared to secondary data which is previously gathered data from the internet, books,

friends and other sources. An example is information gathered by a questionnaire. Qualitative

or quantitative data that are newly collected in the course of research, Consists of original

information that comes from organization (customer) and includes information gathered from

surveys, focus groups, independent observations and test results. Data gathered by the

researcher in the act of conducting research. This is contrasted to secondary data, which

entails the use of data gathered by someone other than the researcher information that is

obtained directly from first-hand sources by means of surveys and observation. Primary data

is basically collected by getting questionnaire filled by the respondents.

Secondary Data

Information about the indiatimes business solution product that already exists somewhere,

having been collected for another purpose. Sources include census reports, trade publications,

and subscription services. There are two types of secondary data: internal and external

secondary data. Information compiled inside or outside the organization for some purpose

other than the current investigation Researching information, which has already been

published. Market information compiled for purposes other than the current research effort; it

can be internal data, such as existing sales information of indiatimes business solution

product which is completed by the other researchers.

Secondary source of data used consists of books and websites

My proposal is to first conduct a intensive secondary research to understand the full impact

and implication of the business solution product of indiatimes, to review and critique the

industry norms and reports, on which certain issues shall be selected, which I feel remain

unanswered or liable to change, this shall be further taken up in the next stage of exploratory

research.

Descriptive Research

STEPS in the descriptive research:

Statement of the problem

Identification of information needed to solve the problem

Selection or development of instruments for gathering the information

Identification of target population and determination of sampling Plan.

Design of procedure for information collection

Collection of information

Analysis of information

Generalizations and/or predictions

Research process

The research process has four distinct yet interrelated steps for research analysis

It has a logical and hierarchical ordering:

1- Determination of information research problem.

2- Development of appropriate research design.

3- Execution of research design.

4- Communication of results.

Each step in research for indiatimes business solution product is viewed as a separate process

that includes a combination of task, step and specific procedure. The steps undertake are

logical, objective, systematic, reliable, valid, impersonal and ongoing.

Need For Study

The study aims to understand the awareness of Indiatimes products also tapping the major

Competitors. This study will give insights to the marketer that would help the markets to

understand the consumer segment. This helps the marketing people to arrive at meaningful

ways to promote Indiatimes products.

1. To study the visibility of Indiatimes products.

2. To determine the competitors in various service departments.

3. To have some insights on developing strong relationship and tereby having fruitful B2B .

4. To serve as guideline for further research in this area.

Information Required

1. Which is the Web-site that is being used by the companies?

2. Which mail-id do the companies use for business- Is it a free usage or a paid one?

3. On what products and services do they spend most?

4. What are the sources of information for purchase of products?

5. Which Hosting do they use Windows or Linux reseller Hosting?

6. How much space do they acquire for Hosting?

7. How do they spend?

8. What are the basic factors influencing their buying decision process?

Research Design

Research design is a conceptual structure within which research was conducted. A research

design is the detailed blueprint used to guide a research study towards its objective. It is a

series of advanced decision taken together comprising a master plan or a model for

conducting the research in consonance with the research objectives. Research design is

needed because it facilitates the smooth sailing of the various research operations, thereby

making research as efficient as possible yielding maximum information with the minimum

effort, time and money

1) Aim of Study.

The study aims to understand the awareness of Indiatimes business solution product

products also tapping the major Competitors.

2) Purpose of Study.

This study is being made for summer training (Topic given -“Research on

Availability & Visibility of Indiatimes business solution products”.)

3) Sample Area.

Mumbai is the financial capital of India- where I covered some of the major areas

including Chembur , Vashi , Nerul in (Navi Mumbai) , Andheri (E) , Shakinaka ,

Andheri (West) , SaakiVihar ,Goregaon, Turbhe.

4) Data Collection.

Data collection took place with the help of getting response from the customer on the

questionnaires. The questionnaire method has come to the more widely used and

economical means of data collection. The common factor in all varieties of the

questionnaire method is this reliance on verbal responses to questions, written or oral.

I found it essential to make sure the questionnaire was easy to read and understand to

all spectrums of people in the sample. It was also important as researcher to respect

the samples time and energy hence the questionnaire was designed in such a way, that

its administration would not exceed 3-5 minuts. These questionnaires were personally

administered. The first hand information was collected by making the people fill the

questionnaires. The primary data collected by directly interacting with the people. The

respondents were contacted at industrial areas, corporate offices. The data was

collected by interacting with 350 respondents who filled the questionnaires and gave

me the required necessary information. The respondents consisted marketing head,

owner of the firm or IT department, the required information was collected by directly

interacting with these respondents.

The data which has been chosen for this report was primary data and secondary

data.

For the collection of data I have targeted the Veera Desai Road – Laxmi Industrial

Estate- Crystal Plaza, Morya House, Mittal Industrial Estate, Ansa Industrial

Estate, Marol Naka, Jogeshwari ,turbhe ,chembur, vashi ,goregaon, and some

others area.

The study takes place from 20th

June to 30th

August.

Data has been collected by preparing a set of questionnaire.

Preparation of Database

The industrial estate located in several areas of Mumbai & Navi Mumbai were focused. Now

the work that was to be done was to get the details related to Business Solution implemented

by the companies,.

Personal Visits

The main objective of personal visits was to meet the concerned persons viz., Managing

Directors, General Managers, Product Managers in companies and gather information

relevant to the service project.

Researcher visited the company as employee of Indiatimes group., and possessed the visiting

card of various Marketing Managers, Product Managers, This visiting card served as the first

step of an access to meet these esteemed people from the company. Once researcher could

meet the concerned persons and used to understand the requirement for company.

Follow ups

As any kind of business regarding purchase of indiatimes Product i.e

Acquiring domain

Built a web site

Purchasing Mera mail

Providing hosting in cyber space

The interested customers and follow the developments was done as per the guidance of our

mentor Mr. Imran Khan -Senior executive.

Error in the study

Interviewer error

There is interviewer bias in the questionnaire method. Open-ended questions can be biased by

the interviewer‟s views or probing, as interviewers are guiding the respondent while the

questionnaire is being filled out. The attitudes the interviewer revels to the respondent during

the interview can greatly affect their level of interest and willingness to answer openly. As

interviewers, probing and clarifications maximize respondent understanding and yield

complete answers, these advantages are offset by the problems of prestige seeking, social

desirability and courtesy biases.

Questionnaire error

The questionnaire designing has to careful so that only required data is concisely revealed

and there is no redundant data generated. The questions have to be worded carefully so that

the questions are not loaded and does not lead to a bias in the respondents mind.

Respondent error

The respondents selected to be interviewed were not always available and willing to co

operate also in most cases the respondents were found to not have the knowledge, opinion,

attitudes or facts required additionally uninformed response errors and response styles also

led to survey error.

Chapter 6

Data Analysis and

Interpretation

Data Interpretation

The following Table shows the user using business solution (web) product. Out of the total

population which is 350.The number of users using business solution product are 150 and

remaining that rely on traditional practices are-

Total sample size Business solution product User Business solution product

Non-user

350 150 200

So, this indicates that the most of the companies or organization is not aware of benefit of

web product for their business.

Indiatimes VERSES others

Area where the availability of meramail business solution product of different service

company have captured their potential customer .

The below given data shows the percentage of meramail product present in the sample

market.

Area indiatimes.com siffy.com yahoo.com rediff.com gmail.com

Andheri 20 15 24 13 28

Sakinaka 18 13 27 14 28

Marol 21 15 23 12 29

Vashi 15 14 28 13 30

Chembur 14 17 25 16 28

Nerul 15 15 29 13 27

Goregaon 13 14 28 16 29

The above mention chart shows percentage of individual products in specific sample area in

which availability of gmail is at the top followed by yahoo and indiatimes meramail products.

20%18%

21%

15% 14% 15%13%

15%13%

15% 14%17%

15% 14%

24%27%

23%

28%25%

29% 28%

13% 14%12% 13%

16%14%

16%

28% 28% 29% 30%28% 27%

29%

Andheri Sakinaka Marol Vashi Chembur Nerul Goregaon

Percentage of user paid mail id of each product in different sample area

indiatimes.com siffy.com yahoo.com rediff.com gmail.com

From the above chart, more than 50% of companies use yahoo and gmail. Indiatimes is used

by nearly 15-20% in each area.

Percentage of the awareness of indiatimes meramail product in the sample

size

Business solution product Competitors for

non paid email % potential customer

india times 10%

Rediff 17%

Siffy 13%

Yahoo 27%

Gmail 32%

The pie-chart shows the maximum people are aware of gmail services of non paid mail id,

it‟s mail by yahoo . India Times holds fifth position with 10%, where it has to make the

market aware about its web products (india times online Business Solutions product)

Availability of domain product in market

Competitiors of domain product

% user of indiatimes

product

india times 17

direct India 9

net India 8

net core 11

Rediff 23

go daddy 12

tata indicom 20

The upper mentioned table gives the percentage of user of the domain product in the potential

market, in the sample area

The above mentioned chart shows the percentage of the potential customer availability of

hosting service product in the market in which indiatimes is at the third positon and with the

tata indicom and the rediff.

Percentage of Tapped potential customer of website

The below data show the availability and the opportunity for the company to capture the

target customer in the corporate market.

competetiors of website

Availability % of website

user of indiatimes

india times 16%

net India 20%

Vsnl 13%

Rediff 10%

go daddy 23%

tata indicom 18%

The above chart shows that the user of the web site product service companies, in which tata

indicom and rediff stand at the top and indiatimes at the second and then the others. Even

though the non user are fourty percent.

Avilability of hosting product

Availability of hosting product Percentage of availability

Net India 12

Indiatimes 17

Rediff 13

Go daddy 23

Tata indicom 21

Net core 16

The pie-chart shows the maximum people are aware of go daddy services of hosting cyber

space . India Times holds third place, where it has to make the market aware about its web

products (india times online Business Solutions product).

12%

17%

13%

22%

20%

16%

Percentage of availability

Net india Indiatimes Rediff Go daddy Tata indicom Net core

Chapter-7

Findings

Findings

1) It should identify the actual needs of the society and make efforts to identify their

needs.

2) It should avoid wastage of resources like money, effort, time to meet the competition

or to produce at competitive rates.

3) More intense research works should be initiated, studying the specific needs and

attributes sorted by the customer for different kinds of product categories.

4) Company should attract more consumers to lead in the market.

5) Service should be made according to market demand.

6) Company should pay attention on their consumers , so that they cannot think about

others.

7) Demonstration effects consumers so company should increase its advertisement.

8) Company should take strict actions against the complaints.

9) Product should be made according to consumers demand.

10) Main aim of company should be to increase profit and decrease wastage of resources.

11) Consumers taste and preference must keep in mind while production.

12) Company should produce good quality of products.

13) Delivery of goods should be in time.

Chapter -8

Limitations

Limitations of Project

During the project duration the main purpose was to collect the data and interpret it

with reliability and consistency. Though I have made my best efforts to make the

study fair, transparent, error free, but there might be some inherent limitations.

Throughout this project we tried our level best to make this report most accurate but

there were some limitations, which are as follows:

The project was taken as a part of my summer training. As the time was limited,

so the survey was confined to few Companies only.

The data collected in my report also contains views and information provided by

the staff and managers of the Company. So these observations might not be fully

free from errors.

The opinions of staff and manager of the Companies are often in opposition, non-

cooperating, causing difficulty in data collection.

Lack of proper coordination sometimes results in de-motivation.

Company Managers were hesitant to disclose the true facts.

The life of the people in metropolitan cities is running so fast. They don‟t have

much time to give reply.

Human error is unavoidable.

Chapter -9

Recommendation and

Suggestions

Recommendation and Suggestions

1) Make premises so that the feasibility of achieving the objective in the assumed

condition can be thought of. In order to plan properly many factors and

situation are to be assumed so that the planning of activities and their

resources can be estimated.

2) Develop the alternatives activities to achieve the objectives by assuming the

availability of alternate resources, methods or if required alternative

objectives.

3) In case of price, price of products should not be too high. Marketer should

follow the strategy of ‘Good services in fewer prices in time ’. That can

attract customers.

4) Instead of giving the customers respect and freedom to make their own choice,

the marketer should synchronize their product and service value with

customer attitudes. The marketers should dare to be different and

unconventional, so that their products click, if they were targeted at the

customer special youth, who in turn are willing to experiment with something

new.

5) The marketer should understand the customer to have a strong sense of

identification and a sense of attitude that they sniff out of imaging. It has been

observed that offering value addition also works in the youth market.

Appendix

Appendix

QUESTIONNAIRE

We would be thankful if you share some of your valuable opinion regarding the following

questionnaire.

I assure you that the information provided by you will be kept confidential and will be used

for academic purpose only

Section -1

Name of the organization or companies

…………………………………………………………………………………………………

Address

…………………………………………………….

………………………Pin ……………………….

Email id if any

…………………………………………………….

Website if any

……………………………………………………..

Name of the contact person

……………………………………………………..

Contact Number

……………………………………………………...

Section-2

1. Are you using internet for your business?

A- Yes ( ) B- no ( )

2. Are you doing online business?

A- Yes ( ) B- no ( )

3. Are you aware from indiatimes business solution product?

A-Yes ( ) B- no ( )

4. -Are u aware from the indiatimes? Its providing web solution product.

A-Yes ( ) B- no ( )

5. Are you using domain for your business?

A-yes ( ) B- no ( )

6. Which companies services you are using right now?

………………………………………………………………………………….

7. Which mail you are using?

……………………………………………………………..

8. Are you using paid mail id service?

A-Yes( ) B- no ( )

9. if no ,would you like to use paid mail id?

A-yes ( ) B- no ( )

10. -Do you know about indiatimes meramail id, which is unique memorable and made

just for you and your business?

A -Yes ( ) B- no ( )

11. 17-Are you using web hosting for the success and smooth run of your business?

A- Yes ( ) B – no ( )

12. 18-Which hosting you are using?

A-window hosting ( ) B-Linux hosting ( )

13. Which companies hosting are you using?

………………………………………..

……………………………………….

14. Are u using website?

A - Yes ( ) B- no ( )

15. If yes which companies website you are using?

………………………………………….

16. What problem are u facing in this service sector can u please give some feed back?

…………………………………………………………………..

-----------Thank You-----------

Bibliography

Books

1) Kotler Philip, “Marketing Management”.

Websites

1) Google Search Engine www.google.com

2) Times Internet Limited official Website www.indiatimes.com

3) www.wikipedia.com

4) www.domains.indiatimes.com

5) www.meramail.indiatimes.com

6) www.hosting.indiatimes.com

7) www.websites.indiatimes.com