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INTERNET MARKETING

Micro Environment Analysis

Prepared and presented by:

Group B8

Sai Anusha Abburu (PGDM 12039)

Sriraksha S (PGDM 12050)

VINAY G.K (PGDM 12058)

Amit Shukla (PGDM 12065)

Rheetam Mitra (PGDM 12156)

&

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Speak Get closer to your customers

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Sell Increase sales

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Serve Add value

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Save Reduce cost

Infibeam saves cost broadly by disintermediation like most other e-commerce portals. Along with that Infibeam also permits vendors to sell through its website. This earns it revenue with very minimal cost incurring.

Indiatimes shopping reduces cost by eliminating intermediaries. It has huge portfolio of products giving it “Economies of Scope”. It sells and delivers products by itself.

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Sizzle Extend the brand

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Interactivity

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Intelligence

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Ind iv idua l i za t ion

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Industry Restructuring

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Independence of location

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Observations

Parameter Infibeam Indiatimes Shopping

Availability of Information Better __

Availability of Features __ Better

Ease of Navigation Better __

Speed of the Website Better __

Aesthetics of the Website Better__

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Thank you!