media deck - indiatimes shopping
TRANSCRIPT
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Key Alliances
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Why
No. of page views :30 Million per month
Unique visitors :5.0 million per Month(July Comscore Report)
Average e-mail Open rate :6-10%
Top selling categories in terms of Sales & Revenue Electronics (Mobiles & Gadgets)
Consumer Durables (LCD, Plasma, Regular TV, DVD Players, MP3 players)
Computers & Accessories (Laptops, Desktops, Accessories)
Fashion & Lifestyle
Jewellery & Coins
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Comscore - Comparison
ComScore - UVs
(000s)Jun-13 Jul-13
%Increase
(MoM)
FLIPKART.COM 12,649 15,211 20%
MYNTRA.COM 13,173 14,316 9%
HOMESHOP18.COM 8,109 7,677 -5%Indiatimes
Shopping 6,092 4,937 -19%
NAAPTOL.COM 2,509 2,493 -1%
YEBHI.COM 3,087 3,164 2%
JABONG.COM 12,425 13,102 5%
SNAPDEAL.COM 8,447 10,194 21%
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Top 6 categories- Sales in Crs./ year
57 Cr
32 Cr
18 Cr
9 Cr
0
20
40
60
80
100
120
140
160
180
200
Mobiles & Electronics Computers Fashion & Lifestyle Jewellery & Coins Flowers & Gifts Cameras
181
22
7 5 4 2
GMV (in Crs.)
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Banners
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Shopping Landing page-30 Million page views
Size 300x250
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300 x 250 Expandable BannerExpands to 600 x 250
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728 x 90 (Home Page) Banner
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728 x 90 Banner
(ROS) Categories / Sub categories / Brands Filters
728 90 B
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728 x 90 Banner
(ROS) Search Result Page
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728 x 90 Banner
Midnight Sale Page
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728 x 90 Banner
(ROS) Order History Page
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728 x 90 Banner
Order Confirmation / Shipment / Delivery Mail
728 x 90 banner
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Special
Properties
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Navigation Expandable LinkRich Media Ad Unit HTML Banner
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Mailers
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E-mailers Indiatimes Shopping database: 1 Million
Average open rate: 6-10%
NRI Shoppers: 2 Lacs
Regular shoppers: 8 Lacs
Successful e-mailer campaigns:World vision, Citibank, Apple India, LGElectronics, IBM, Lenovo, Shoppersstop
Growth of Client participation: 150 %
Repeat customers: 90%
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Opens: 8.3%
CTR: 11.7%
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Opens: 6.71%
CTR: 16.98%
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Opens:10.5%
CTR:
11.3%
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Shopping Database- Emailer Segregation
City wise Yes
Telephone Number Yes
Age wise YesGender Yes
Avg Tkt Purchase Yes
Category Purchase Difficult butachievable
Email Id Yes
Shopping Database- 10 Lacs Consumers
C i l Pl
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Commercial Plan
Details
(promotions)Page views Impressions Actual Cost
Suggested
Promotion
Campaign Period
Special Price
Banner on theHomepage- 300x250
7.5 Million /Month
1 Million 150000 130000
Expandable Banner-
600x2501 Million 170000 150000
728x90
Home page+
ROS 120000 1 million 100000
Navigational Link 4500001 month (5 lacs
/Month)400000
E-mailers to Active
Shopping Database-3lacs- Cost- .50 ps
Open Rate 4%-
12 % 3 Lac db 150000 1 Emailer 141000
Promotions on White
Label programsNA NA 100000 1 year 90000
Net Total
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Mob:9971006475ashish wahal@indiatimes co in
Ashish Wahal
mailto:[email protected]:[email protected]