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2. 2. EXTERNAL AUDITS The environmental factors: Social, legal, economic/fiscal, political, and technological factors (SLEPT acronym). The three most significant factors: Legal constrains, social constrains, and technological constrains.2www.postitfirst.com - post your classifieds for free 3. EXTERNAL AUDITS Customers: Size of the market. The type of marketplace. Market Share. Competitors: Level of web site development. Channel of competitors make use of the internet.3www.postitfirst.com - post your classifieds for free 4. 3. ASSESSING SWOT OPPORTUNITIES New markets. New services. New distribution channels. Reduced power of supplier. Demographic characteristics. Cost reduction.4www.postitfirst.com - post your classifieds for free 5. ASSESSING SWOT THREATS New entrants. New products. Faster responding (smaller competitors) Channel conflicts. Customer choice. Regulation.5www.postitfirst.com - post your classifieds for free 6. ASSESSING SWOT STRENGTHS Flexibility. Strong brand. Senior management commitment. Strategy in place. Channel in place.6www.postitfirst.com - post your classifieds for free 7. ASSESSING SWOT WEAKNESSES Weak brand. Inflexibility (slow response). Lack of leadership. No strategy. No fulfillment mechanism.7www.postitfirst.com - post your classifieds for free 8. 4. Amount of investment and commitment to the STRATEGY FORMULATION internet. Market and product positioning. Internet marketplace positioning. Setting the internet marketing value proposition.8www.postitfirst.com - post your classifieds for free 9. 5. RESOURCES ALLOCATION & MONITORINGPlanning, scheduling, resource allocation and monitoring: Once the internet marketing strategy has been formulated, a more detailed strategy implementation plan will need to be drawn up.9www.postitfirst.com - post your classifieds for free 10. THE INTERNET MARKETING PLAN Internet Marketing Plan: An operational plan to achieve an internet marketing strategy through implementation of a new version of a web site and associated marketing communications.10www.postitfirst.com - post your classifieds for free 11. DECISION POINT OF THE INTERNET MARKETING PLAN Who are the potential audience? Integrating the nets. Defining the scope of internet marketingcommunications. How do we migrate our brands on to the internet?11www.postitfirst.com - post your classifieds for free 12. Thank You SO Muchwww.postitfirst.com - post your classifieds for free