style guide - cadcb.caclv.org...logo in black south side proud pms 2582 cmyk 46.72.0.0 rgb...

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Page 1: style guide - cadcb.caclv.org...logo in black south side proud pms 2582 cmyk 46.72.0.0 rgb 149.97.168 hex/html 9761ca8 logo in black south side proud pms 123 cmyk 0.24.94.0 rgb 255.196.37

style guide

Page 2: style guide - cadcb.caclv.org...logo in black south side proud pms 2582 cmyk 46.72.0.0 rgb 149.97.168 hex/html 9761ca8 logo in black south side proud pms 123 cmyk 0.24.94.0 rgb 255.196.37

SOUTH Side PROUD Logo_CORRECT spacing in conjunction with company logos

Maintain 1/4” spacing around the SOUTH Side PROUD logo

CORRECT Vertical Format

CORRECT Horizontal Format

1/4”

(Company logo)

(Company logo)

1/4”

1/4”1/4”

Page 3: style guide - cadcb.caclv.org...logo in black south side proud pms 2582 cmyk 46.72.0.0 rgb 149.97.168 hex/html 9761ca8 logo in black south side proud pms 123 cmyk 0.24.94.0 rgb 255.196.37

SOUTH Side PROUD Logo_INCORRECT spacing in conjunction with company logos

INCORRECT: LESS THAN 1/4”

INCORRECT: Vertical Format

INCORRECT: Horizontal Format

INCORRECT: LESS THAN 1/4”

(Company logo)

(Company logo)

Page 4: style guide - cadcb.caclv.org...logo in black south side proud pms 2582 cmyk 46.72.0.0 rgb 149.97.168 hex/html 9761ca8 logo in black south side proud pms 123 cmyk 0.24.94.0 rgb 255.196.37

SOUTH Side PROUD Logo_CORRECT PROPORTION

SOUTH Side PROUD Logo_INCORRECT PROPORTIONS*

* NO STRETCHING VERTICALLY OR HORIZONTALLY

Page 5: style guide - cadcb.caclv.org...logo in black south side proud pms 2582 cmyk 46.72.0.0 rgb 149.97.168 hex/html 9761ca8 logo in black south side proud pms 123 cmyk 0.24.94.0 rgb 255.196.37

positiveon white

light to medium colors

darkcolors

reverseon black

SOUTH Side PROUD Logo_Positive and Reverse Usages on Background Tones

10%

20%

30%

40%

50%

50%

60%

70%

80%

90%

100%

*

*Depending upon the middle tone color range, the logo may print positive or reverse to white

Page 6: style guide - cadcb.caclv.org...logo in black south side proud pms 2582 cmyk 46.72.0.0 rgb 149.97.168 hex/html 9761ca8 logo in black south side proud pms 123 cmyk 0.24.94.0 rgb 255.196.37

SOUTH Side PROUD

PMS 300CMYK 100.44.0.0

RGB 0.121.93HEX/HTML 0079c1

LOGO REVERSES TO WHITE

SOUTH Side PROUD

PMS 2995CMYK 90.11.0.0RGB 0.164.228

HEX/HTML 00a4e4

LOGO REVERSES TO WHITE

SOUTH Side PROUD

PMS 485CMYK 0.95.100.0

RGB 238.49.36HEX/HTML ee3124

LOGO REVERSES TO WHITE

SOUTH Side PROUD

PMS 347CMYK 100.0.86.3

RGB 0.161.96HEX/HTML 0079c1

LOGO REVERSES TO WHITE

SOUTH Side PROUD

PMS 2603CMYK 69.100.0.0RGB 113.43.144

HEX/HTML 712b90

LOGO REVERSES TO WHITE

SOUTH Side PROUD

PMS 123CMYK 0.24.94.0RGB 255.196.37

HEX/HTML ffe425

LOGO REVERSES TO WHITE

SOUTH Side PROUD: RECOMMENDED Background Color Palette and REVERSE Logo UsageNOTE: THE CIRCLE SHAPE DENOTES BACKGROUND COLORS ONLY. IT IS NOT PART OF THE LOGO DESIGN

AND SHOULD NOT BE INCORPORATED IN ANY WAY. (SEE “INCORRECT” T-SHIRT EXAMPLE PAGE)

Page 7: style guide - cadcb.caclv.org...logo in black south side proud pms 2582 cmyk 46.72.0.0 rgb 149.97.168 hex/html 9761ca8 logo in black south side proud pms 123 cmyk 0.24.94.0 rgb 255.196.37

SOUTH Side PROUD

PMS 279CMYK 70.30.0.0RGB 68.149.209

HEX/HTML 4495d1

LOGO IN BLACK

SOUTH Side PROUD

PMS 297CMYK 50.5.0.0

RGB 114.198.239HEX/HTML 72C6ef

LOGO IN BLACK

SOUTH Side PROUD

PMS 485CMYK 0.95.100.0

RGB 238.49.36HEX/HTML ee3124

LOGO IN BLACK

SOUTH Side PROUD

PMS 7481CMYK 60.0.60.0RGB 103.193.140HEX/HTML 67c18c

LOGO IN BLACK

SOUTH Side PROUD

PMS 2582CMYK 46.72.0.0RGB 149.97.168

HEX/HTML 9761ca8

LOGO IN BLACK

SOUTH Side PROUD

PMS 123CMYK 0.24.94.0RGB 255.196.37

HEX/HTML ffe425

LOGO IN BLACK

SOUTH Side PROUD: SUGGESTED Background Color Palette and POSITIVE Logo UsageNOTE: THE CIRCLE SHAPE DENOTES BACKGROUND COLORS ONLY. IT IS NOT PART OF THE LOGO DESIGN

AND SHOULD NOT BE INCORPORATED IN ANY WAY. (SEE “INCORRECT” T-SHIRT EXAMPLE PAGE)

Page 8: style guide - cadcb.caclv.org...logo in black south side proud pms 2582 cmyk 46.72.0.0 rgb 149.97.168 hex/html 9761ca8 logo in black south side proud pms 123 cmyk 0.24.94.0 rgb 255.196.37

SOUTH Side PROUD

PMS 300CMYK 100.44.0.0

RGB 0.121.93HEX/HTML 0079c1

SOUTH Side PROUD

PMS 2995CMYK 90.11.0.0RGB 0.164.228

HEX/HTML 00a4e4

SOUTH Side PROUD

PMS 485CMYK 0.95.100.0

RGB 238.49.36HEX/HTML ee3124

SOUTH Side PROUD

PMS 347CMYK 100.0.86.3

RGB 0.161.96HEX/HTML 0079c1

SOUTH Side PROUD

PMS 2603CMYK 69.100.0.0RGB 113.43.144

HEX/HTML 712b90

SOUTH Side PROUD

PMS 123CMYK 0.24.94.0RGB 255.196.37

HEX/HTML ffe425

SOUTH Side PROUD Logo_RECOMMENDED PMS Matches and Color Formulas To Be Used On WHITE BACKGROUND ONLY

Page 9: style guide - cadcb.caclv.org...logo in black south side proud pms 2582 cmyk 46.72.0.0 rgb 149.97.168 hex/html 9761ca8 logo in black south side proud pms 123 cmyk 0.24.94.0 rgb 255.196.37

SOUTH Side PROUD Logo_COLOR ADAPTATION TO MATCH YOUR BRANDEDLOGO COLOR, OR, YOUR CAUSE (e.g. Breast Cancer Awareness)

SOUTH Side PROUD Logo_BRANDED LOGO COLOR EXAMPLE

SOUTH Side PROUD Logo_BRANDED COLOR DENOTING CAUSE

Page 10: style guide - cadcb.caclv.org...logo in black south side proud pms 2582 cmyk 46.72.0.0 rgb 149.97.168 hex/html 9761ca8 logo in black south side proud pms 123 cmyk 0.24.94.0 rgb 255.196.37

SOUTH Side PROUD: CORRECT usage of logo onto promo items (e.g. t-shirts)

Page 11: style guide - cadcb.caclv.org...logo in black south side proud pms 2582 cmyk 46.72.0.0 rgb 149.97.168 hex/html 9761ca8 logo in black south side proud pms 123 cmyk 0.24.94.0 rgb 255.196.37

SOUTH Side PROUD: INCORRECT usage of logo onto promo items (e.g. t-shirts)NOTE: THE CIRCLE SHAPE DENOTES BACKGROUND COLORS ONLY. IT IS NOT PART OF THE LOGO DESIGN

AND SHOULD NOT BE INCORPORATED IN ANY WAY.